“A STUDY OF CONSUMER SATISFACTION AND PERCEPTION

TOWARDS COSMETIC PRODUCTS OF AMWAY”

Respected Sir/Madam,

I am Chhaya L Thakor a student from Maharaja Sayajirao University, PGDBA Department . I

would like to gather some information from you which will help me in an in-depth Study of
my Project. I would be obliged if you co-operate with me in filling the Questionnaire.

QUESTIONNAIRE

1. Name: _______________________________________________________________
2. Age:
Less than 20 years 20 – 25 years above 25 years

3. Gender:

Male Female

4. Marital Status:

Single Married

5. Education Qualification:

Under Graduate Graduate

Post Graduate Diploma

Any other please specify __________________________________________________

6. Occupation:

Service House wife Student other

7. As hear about the following brand what comes to your mind first?

AMWAY :- ________________________________________________________

8. Which COSMETIC do you prefer?

Amway Other
9. What difference you think is there in Amway and other brands?

______________________________________________________________

10. How do you get information about cosmetics?

Advertisement in T.V, radio, newspaper

Friends/family (word of mouths)

Saw it in store (counter promotion)

Other : ______________________________________

11. What additional benefits do you seek in the cosmetics?

___________________________________________________________________

12. Do you buy the same brand of the cosmetics most of the time?

Yes No

13. How often do you purchase cosmetics?

Every month Every two months More than months

14. What kind of offers would most likely make you purchase another brand of cosmetics?

Loyalty points

Price reduction

Coupon

None of the above

15. Will you tell other to choose the brand which you prefer?

Yes No
16. Are you satisfied with Amway?

Satisfied Not Satisfied

Strongly Satisfied Strongly not satisfied

17. Is the product easily available?

Yes No

18.Do you think product provided by leading brand are better?

Yes NO Not always

19.Do you packing matters you in purchasing a product?

Yes No

20. Please evaluate on the following factors in brand selection

FACTORS STRONGLY IMPORTANT NEUTRAL NOT STRONGLY

IMPORTANT IMPORTANT NOT
IMPORTANT

Fairness

Glow
Natural
Components

SPF

Skin
smoothning

Thank you