Documente Academic
Documente Profesional
Documente Cultură
COMPANY PROFILE
The Mas PHINMAsweet will be one of a kind sweet and pastries shop located in
Road and McArthur Highway, Nancayasan. The different stores have already taken
occupancy and the excellent location brings more than 3000 customers weekly.
The Mas PHINMAsweet, aptly named for the customers who are filled with
sweetness that will bring happiness to the business, fills the void of original sweet and
pastries shops in the market area, stands out from its corporate peers with their sweet food
concepts and fast services. The Mas PHINMAsweet is the alternative fast
food/commercial/sweet and pastries shops and offers a much calmer, civilized gourmet
sweet experience. The keys to success will be the ability to offer quality cupcakes, cookies
and lollicakes, take advantage of its fine size and reliance on an outstanding staffs. In order
to achieve these goals, the shop will offer some of the finest dessert from local distributors.
Because of its small size, the shop can enjoy larger margins in the form of lower overhead.
The shop will hand select joyful servers and offer salaries comparable to the chains. In turn
the servers will be trained to cross-sell, and sell the higher margin products.
II.Logo and Name
Image 1. Logo
LOGO
Colors
i. Green because it is the major color of PHINMA Company. It also symbolizes the
ii. Blue, for us it is the color that symbolizes money for it stand for one thousand peso
bill and because all businessmen aim to gain more profit than expenses
Butterfly represents how far we’ll go with our company. Just like a butterfly we’re
small but we fly high in order to reach the goals for the better future of the business.
Sweets symbolize the product of the business that wants to share to the customers in
NAME
We came up to the name “Mas PHINMAsweet” that stands for ‘mas pina-sweet’, in
order for the people to make it easier to remember and to be more familiar to them. We
include PHINMA because it is the company that holds UPang and deliver it to the students
In addition, we also include the tagalog term ‘mas’ not just by means of telling that it
is sweeter than the other cupcakes but also tastier and yummier one.
Another reason why we choose the name “Mas PHINMAsweet” is to have a more
catchy and unique name and to awake the people’s curiosity. For example, if they would
hear the word “Mas PHINMAsweet” they might ask their self what is it all about and we
will take that chance to entertain them about our product, that will be that start of marketing.
III.Mission
Our mission is to build a strong relationship and connection with our customers.
Having a relationship with them is one of the ways to put our business on top. We will offer
our customers the best cupcakes and bakery items at affordable prices for them to choose and
IV.Business Model
Direct sales model is marketing and selling products to consumers directly, away
from a fixed retail location. Sales are typically made through party plan, one-to-one
Mas PHINMAsweet is a typical cupcake boutique where customers order sweets and
V.Strategy
market and especially to our co-students which we will be our customers. We are striking to
offer the whole PHINMA UPang College Urdaneta for more chances of getting a high
profit.
We focus on satisfying the needs of both Grade 11 and 12 students and also the
We are building our marketing infrastructure so that we can eventually reach more
customers with the same cupcake offering. We’re trying to focus also on reaching out to our
customer’s wants and needs as well as their expectation when it comes to pastries so we
decided to not only offer cupcakes but also lollicakes and cookies.
VI.Location
The new sweets and pastries shop is located in the intersection of Honeymoon Road
and Mc Arthur Highway, Nancayasan in the Urdaneta City. The property is located in an
excellent location with an easy way to find because of its unique features of the building
The store is located on high traffic commuter routes and close to shopping facilities
in order to catch customers going to or from work, while they are out for lunch, or on a
VII.SWOT Analysis
The SWOT Analysis examines the Mas PHINMAsweet strengths and weaknesses
that need to be addressed. Further, this section examines the opportunities presented to the
Strengths Weaknesses
Based on its smaller size, the fact that it The Mas PHINMAsweet has a minimal
unique sweet and pastries shop concept and more established sweet and pastries
Opportunities Threats
PHINMA UPang College Urdaneta Some people are not sweet lover and
demographics support the need for a unique they tend to buy foods that is either has
The Mas PHINMAsweet is formed as a partnership wholly owned by the Trio. The
business will welcome investors who will be the stockholders or shareholders in order to
become an S-corporation.
It is our assumption that we will require modest capital startup funds, as our business
would start small and then scale up. If our organization could secure business development
grants or external investors, we would ideally structure as a for-profit business. This would
allow our organization to make quick decisions and retain maximum flexibility with
decision making.
PRODUCT PLAN
I. Products
Mas PHINMA Sweet can satisfy the customer’s cravings on sweets with an
chocolate cupcakes, cookies and lollicakes. These sweets have a unique taste that you will
only find here in Mas PHINMA Sweet. The taste is very classy yet affordable.
Image 4. Lollicake
III. Pricing strategy
Mas PHINMA Sweet decided to use penetration pricing as a pricing strategy because
our goal is to introduce our products and to encourage customers to buy our products.
Mas PHINMA Sweets offers delicious, tasty, and flavorful yet affordable amount.
IV. Menu
Cupcake= P15
Cookies= P7
Lollicakes=P7
Image 5. Store
Image 6. Store Area
Chocolate Cake
Flour (7 cups)
Cocoa (1 ¾ cups)
Sugar (8 Cups)
Egg (8 pieces)
Milk (2 cups)
Water (2 cups)
Oil (2 cups)
Butter (1 cup)
Vanilla (1 tsp)
Eggs (2 pcs)
Flour (1 ½ cups)
I. Organizational Chart
VP Marketing Manager Treasurer
Comptroller Comptroller
Chief Executive Officers
Presidents
Treasurer Treasurer
Comptroller
Comptroller Comptroller
Personnel Need
everything.
finance and
strategy.
strategies. Administration
volume Management
strategy and
oversees its
implementation.
Manager 110,604 Responsible for Any Degree subject: 3
business unit.
liquidity,
investments, risk
management
related to the
company’s
financial
activities.
Government Financial
Financial Analyst
MARKET ANALYSIS
I. Target Market
The target market for desserts/pastries reaches across all genders. Women appear to
be more likely to crave sweets than men, coinciding with hormonal fluctuations, says Alexei
are even more inclined to like sweets, relating to an increase in calorie use associated with
growth. Men enjoy desserts as well; a result of the human brain experiencing a rush of
The main target market for Cupcakes from mas PHINMAsweet is the returning
customers which are the students of PHINMA UPang College Urdaneta. We will focus on
offering a personal customer service to enhance customer satisfaction, and will aim to supply
the best products on offer at a competitive price. We believe that this is the key to
cupcakes and a need for comfort and relaxation. Mas PHINMAsweet is a haven for the
busy & successful who want to treat themselves to something soothing and a little sinful! It
doesn't take a lot of time, yet is so rewarding. These people will value the high quality
product presented without pretension. Our customers will also appreciate the fun and fast
School Canteen
This competitor has been operating their business than us. They have already an
experience in setting up and running a business. The subject’s advantage is it has physical
store and it’s a food courts. They sold different breads and also pastries.
This competitor is much known for its toasted siopao and breads that is really
affordable for the customers. The bakery has its physical store and they are good at operating
the business.
City Deluxe
The competitor has a good environment and they offer different foods and in
addition to pastries. The restaurant bake and retail cakes made in different designs, themes
and flavors, and of course different packaging just to appeal their target market.
Kaffa Avenue
This competitor offers coffees, smoothies and pastries. The café’s has wifi. To
capture a portion of this market, the subject will have to convince these customers cozier and
quieter atmosphere I a more enjoyable café experience eating with their cakes and pastries.
Panaderia de Antoulo
CB Mall, UrdanetaCity
This competitor has a lot of branches and very known for its delicious breads and
pastries. It also has a good packaging and good texture that catches customers’ attention.
Red Ribbon
This competitor is well known for its very delicious cakes and also offers different
pastries. It is good in running a business because it has a lot of branches in different area in
the Philippines. The different textures and packaging style of their breads and pastries appeal
customers.
Cindy’s Bakery
This competitor is very well-known for their different kinds of pastries just like cakes,
breads etc. It is good and they have the unique flavors of their cakes. They are offering the
Launching a unique sweet treat to encourage customers to buy your cupcakes and
pastries.
A pastry loyalty program that provides discounts and free-add ons is a powerful way
Make an intriguing game or invite customers to share private food tales on social
websites using a hash tag. This is a superb way to cultivate positive feedbacks and
comments.
consistency to clients by ensuring that they’ll have a memorable and superior experience
I. Method Distribution
Choosing the right distribution method for our business "Mas PHINMA Sweet", we
can reach the largest number of our potential customers and make it easy and convenient for
the consumers to buy our products. We choose to sell our product in store - selling directly to
the consumers, because through this we can talk directly to our customers and find out what
they think about our products. They may even suggest ways in which we can improve our
We use social media for our database marketing because this helps us build the
relationships and communities and engaging customers and prospects in a place where
they're comfortable. This data can help us develop point-of-sale or email promotions aimed
Link: https://facebook.com/Mas-Phinmasweet-1338037302992230/
One of the most important sections of a business plan is the sales strategies which
outlines our plans for reaching and selling our business to our markets. We use direct sales to
sell our products which is a person to person or a buyer to customer from our store. By
selling our product in direct sales is a way to help us achieve our business goals and build a
The menu will focus on the most profitable flavor and product.
We will sell our sweets and pastries in a low price to make it affordable and, to
entertain and encourage customers to buy. One of the key to customer’s satisfaction is
We will sell our sweets and pastries using our knowledge, teamwork and with well-
being. In this way, customers and other people will always feel welcome.
Monitor flavoring inventory ties up capital and valuable backroom space for storage.
Control ways and theft- Audit sales and inventory reports to evaluate ingredients
Mas PHINMAsweet company, is a company where you can find a sweet and super
delicious delicacies in the whole town. PHINMAsweets offers not just an ordinary delicacies
but a special one that we will assure that the customers won’t forget for the rest of their life.
We used the strategy of buy 4 cupcakes and get 1 lollicake for free, buy 3 cupcakes
for only Php 40.00 and buy 3 cookies and get 1 lollicake where the customers can save more
or less 10% of the regular price of it. In this strategy, we are boosting our sales at the same
You really won’t regret buying and tasting our product because of the best
ingredients that we’ve used and it is freshly come from super-hot oven. So, what are you
social media sites, such as Facebook. Compared to the traditional print advertising, this
online advertisement is a cost effective tactic that will allow the enterprise to reach prospects
For more information’s and if you have questions regarding our product, you can
visit our official Facebook page @ https://facebook.com/Mas-Phinmasweet-
1338037302992230/ and feel free to ask and give your feedbacks about our product.
TOTAL 1,000
EXPENSE
CAPITAL 2,000