Report on

Business Report Plan

Bhat-Bhateni Supermarket
Submitted to:
Modern Indian School
Prashant Mishra
Submitted by:
Group - ‘A’
Section: ‘F’
Program: Commerce - Geography
Members:
Aadarsh Shrestha
Samuel Gurung
Diya Tamrakar
Tshering Namgyal Gurung
Sonam Dorjee Gurung
Prakrit Basnet
Ritika Nakarmi
Kathmandu
July, 2018

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 DECLARATION
We hereby declare that the work reported in this project submitted to Modern Indian School
and the “Prashant Mishra” of Modern Indian School on “Bhat-Bhateni Supermarket” is our
original work. The facts and figures provided in this report are solely based on statistical
data and resources. All the findings and observation done in this report are confidential.
Any duplication found might be co-incidental.

Thank you
Aadarsh Shrestha
Samuel Gurung
Diya Tamrakar
Tshering Namgyal Gurung
Sonam Dorjee Gurung
Prakrit Basnet
Ritika Nakarmi
Group B( Section-’F’,Commerce)

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 ACKNOWLEDGEMENT
First of all, we would like to thank the Modern Indian School and “Prashant Mishra” since
we have been given a great opportunity to showcase our abilities. Modern Indian School
has a long history of developing, strengthening and motivating student’s business as well
as social skills. It is of no doubt that the “Prashant Mishra” have guided in each and every
step of this report without any hesitation so we extend our sincere gratitude for all their
help, dedication, and welcoming attitude to satisfy our queries. They have been very
supportive throughout the research period without whose supervision the report would not
have been completed. We would also like to extend our sincere thanks and gratitude to the
Bhat-Bhateni and their team for providing us the information in the needed time.
During the time interval, we also took help from internet and friends to collect the prime
information needed for this project. So, we whole heartedly would like to shower a bundle
of gratitude to them for cooperating with us and providing us with immense knowledge to
the possible extent. The report would not have been completed without their help and
support.

Lastly, we would also like to thank many other correspondents and associated individuals
who have both directly and indirectly influenced the making of this project. Thanks to all
for their guidance, inspiration, suggestions and support.

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 EXECUTIVE SUMMARY

The report has been prepared on ‘Bhat-Bhateni Supermarket’ supermarket store which
comprises of a business development plan that we seven of the partners intend to
commence. During the collection of the information regarding various aspects, we used
different data collection methods. Some of them include websites and magazines,
questionnaires, direct personal confrontation and suggestions form associate heads,
teachers, mentors and other general individuals. With the help of information collected, we
have been able to complete this report.

We have introduced the topic in detail. It basically the general background of the business
that we intend to open. The Bhat-Bhateni specializes in meeting the daily basic requirement
of customer needs and wants. We have chosen this topic because it is one of the unique
concept in the context of Nepal and also because the concept has particularly been famous
among the among all the Nepalese people since 1984 A.D . Furthermore, into the depths
of the topic, we have also discussed about the services that our Bhat-Bhateni Supermarket
provides and the exciting events that it plans to manage. Along with the feasibility study
our company’s vision and goals have also been briefly explained in this report. Moreover,
we have also put together the SWOT analysis of the company which depicts how the
supermarket store strength can overcome its potential threats which indicates the profit and
turnover making ability of the company.

Table Of Contents

DECLARATION 2

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ACKNOWLEDGMENT 3
EXECUTIVE SUMMARY 4Error! Bookmark not defined.
BACKGROUND 6
ABOUT THE COMPANY 7
PRODUCT AND FACILITIES 8
RESOURCES 8
LOCATION 9
FEASIBILITY 9
FUTURE OF THE BUSINESS 10
MANAGEMENT AND ORGANIZATION 11
VISION OF BHAT-BHATENI 12
MISSION STATEMENT OF BHAT-BHATENI 12
GOALS OF BHAT-BHATENI 13
CONCLUSION 13
RECOMMENDATION 14

BACKGROUND
A business is an organization where people work together. In a business, people work to
make and sell products or services. Other people buy the products and services. The
business owner is the person who hires people for work. A business can earn a profit for
the products and services it offers. The word business comes from the word busy, and
means doing things.It works on regular basis.

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Many supermarket store, shops and shopping malls have been established for the sole
purpose of serving quality goods and services to its customers. People often tend to have
their own taste and preferences for the goods and services that they choose to consume
based on their interests. When analyzing on the interests of customers, commencing a
supermarket store, for instance, can be handy in the world of business industry today.
Bhat-Bhateni is a supermarket store that takes priority on the food, electronic gadgets,
clothes, toys products and others, overall the ‘feel’ of the shopping in supermarket store.
For instance, this supermarket focuses on meeting the daily requirement of Nepalese
customer and ensuring the satisfaction of customers.
The services in the supermarket store involves the provision of every products and services
that are consumed on daily basis along with treating customer politely and ensuring their
satisfaction and great experience.
Customer satisfaction has always been a crucial consideration for supermarket store
business industries. Bhat-Bhatnei supermarket store particularly targets all the Nepalese
people who wants to experience better supermarket store which provides quality goods and
services at minimum cost. .

ABOUT COMPANY
Bhat-Bhateni Super Market was established in 1984 by Mr. Min Bahadur Gurung, the
company’s Owner and Chairman, as a ‘single shutter’ 120 sq. ft. cold store. Since then,
Mr. Gurung, who gave up a lucrative career in banking to dedicate himself to the store,
has overseen the company as it has grown from its humble beginnings to becoming a
household name in the country. Today, Bhat-Bhateni has a combined 1,000,000 sq. ft.
sales area across its 15 locations and employs 4,500 full-time employees 95 percent of
who are women. With daily sales exceeding NRs. 5.5 Crore (USD 550,000.00), Bhat-
Bhateni is also the largest taxpayer in the retail sector in Nepal.
Today, Bhat-Bhateni is Nepal’s leading supermarket and departmental store chain, spread
out in Kathmandu the capital city and economic hub and in all major cities around the
country. Bhat-Bhatenis one of Nepal’s most trusted brands and sees a daily footfall of over
100,000 patrons.

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As Nepal’s largest retail chain, Bhat-Bhateni offers a range of 150,000 products from 1,000
local and international suppliers. Ranging from groceries and fresh produce; cosmetics and
toiletries; a broad range of international liquor; to an extensive choice of kitchenware,
clothing, sporting goods, toys and electronics, Bhat-Bhateni is committed to providing
products of the highest quality, for the best prices.

Having seen a meteoric growth over the past 35 years, Bhat-Bhateni remains committed to
improving the shopping experience for its patrons and expanding its store locations in the
country. To that end, Bhat-Bhateni will be unveiling 4 new supermarkets in 2019. Bhat-
Bhateni also maintains the long-term goal of establishing farmer co-operatives in Nepal to
source its fresh produce which will give employment to 50,000 people and likely position
Bhat-Bhateni as the largest corporate tax payer in the country.

Bhat-Bhateni continues to be a leader in corporate responsibility and employment

opportunity. It is at the heart of our commitment to creating opportunities and bringing
value to customers and communities around Nepal.Our commitment to corporate social
responsibility (CSR) could become a key driver for the company’s success.

PRODUCT AND FACILITIES

The supermarket store ‘Bhat - Bhateni’ aims at launching a different experience in the
context of Nepal. Since the supermarket store is a goods and service business, the limelight
is basically the ambience, main basic daily requirements such as food, clothes, electronics
gadgets, and some enthusiastic activities. In the context of ambience, the place is to be
highly decorated with quality products and services from different brands.
Additionally, the supermarket store provides lots of option for goods selection, where
customers can choose from the store.

RESOURCES
There is typical use of four of the main resources: land, labor, capital and entrepreneurship.

● Labor: This involves employees who tend to work for the supermarket store

● Capital: It is the investment in the business or the amount needed to run the business
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 ● Enterprise: The only combination of labor and capital resources is not suitable to
run a business/ supermarket store. So, in order to combine the resources to
effectively run the supermarket store, there is the need of an entrepreneur. Hence,
the entrepreneur thereby sets up the total working of the supermarket store in the
hope for future profit.

● Raw materials: Without the raw materials, none of the businesses can run. For ‘Bhat
- Bhateni’ supermarket store the raw materials could be equipment, vegetables and
meat, appliances, foods etc. in order to make a conjoined service.

LOCATION
The supermarket store is also tourist focused so it would be suitable for the supermarket
store to be placed in a popular tourist area. Therefore, it can be situated in the heart of
Kathmandu’s downtown, i.e., Koteshwor, Balaju, Kalanki, Anamnagar, Krishna Galli,
Chabel. It is also expanding outside the Kathmandu valley. Since, it is an emerging
supermarket store which runs under a certain theme focusing on the people daily
requirement and demands of all-aged group people, the downtown area gives more prolific
opportunities to grow faster. In a city's downtown, where population is high and
concentrated and people of all kinds are present, there is more of a chance for a supermarket
store’s name, logo, image and brand overall to be recognized and remembered. Moreover,
the supermarket store will be easily accessible to its suppliers as well as customers. So,
there is more connection, communication and convenience.

FEASIBILITY
A feasibility study aims to objectively and rationally uncover the strengths and weaknesses
of an existing business or proposed venture, opportunities and threats present in the natural
environment. The SWOT analysis for ‘Bhat - Bhateni’ supermarket store is given below
that has been categorized into four main parts: Strengths, Weakness, Opportunities and
Threats:
Strengths of the supermarket store

● It has a unique concept that helps the supermarket store to stand out or have a crucial
selling advantage in the business industry.

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 ● Focuses on all-aged group people who can be considered as a channel for fastest
information flow (giving feedbacks about the supermarket store and
communicating with others).

● Quality service with noteworthy experience.

● Offering special promotions like buy goods priced more than Rs.1000 and get Rs.50
worth a free drink.

● Specializing in meeting daily requirement and ensuring satisfaction.

Weaknesses of the supermarket store

● It might be burdensome to explain about the theme in exact details to every workers.

● Lacking adequate employee training such as showing staff how to understand

customer actual needs and demands.

● Not getting consistent supplies that result not being available

Opportunities for the supermarket store

● Expanding or providing different in different cities outside valley

● Finding ways to generate more people during off seasons, may represent an
opportunity for growth

● Selling some of the supermarket store products and delivery of products.

Threats to the supermarket store

● Competing supermarket stores located nearby.

● Potential rising price of raw materials .

FUTURE OF THE BUSINESS

With years of stability in the business, ‘Bhat - Bhateni’ supermarket store intents to expand
and become a chain supermarket store in the future, having opened different theme
supermarket stores in different locations of the country. Similarly, it also plans to enlarge
the services and activities within the business to the customers, offering them with a wide
variety of products and services.

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MANAGEMENT AND ORGANIZATION
The organization structure of ‘Bhat - Bhateni’ supermarket store comprises of certain
departments and each department are responsible to carry out their functions. The
organizational structure can be shown below:

Accounting/Finance Department: The accounting department oversees all the monetary

transactions and cash flows of the supermarket store, prepares financial statements, paying
bills, billing customers, payrolls, financial analysis, cost control and more. This is basically
related with all the financial transactions in the supermarket store.
Human Resource/Personnel Department: The HR department handles recruitment,
employee relations, satisfactions, benefits, compliance with laws and regulations, training,
and safety. Employees are also trained according to the basis of the events that happens in
the supermarket store.
Administration: The role of administrator involves a great deal of multitasking. He/she
will work with teams, oversee the operations within the supermarket store, manage groups,
coordinate with management and engage in planning according to the needs of the
supermarket store.
Marketing: Marketing department promotes the business and drives sales of services in
‘Bhat - Bhateni’ supermarket store. This can be done by promoting the supermarket store
through websites, social medias, newspapers or even conducting promotion programs and
more.
Event Management: The event managers in this supermarket store involves mixture of
employees from all of the other departments to cordially work for the successive happening
of the events. This may involve planning and organizing staffs required, being able to
clarify everyone regarding event details, managing equipment and accessories required for
the event and more importantly, advising each of the departments their respective functions
for the event to be promising.
Other operational functions: Involves maintenance, garage and parking, delivery
department, technical expertise, etc.
The management in ‘Bhat - Bhateni’ supermarket store involves three main categories: Top
level management comprising Board of directors, executives, middle level comprising

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departmental managers and division heads. The lower level includes supervisors, foremen
and workers. There is consultive type of leadership with a combination of both autocratic
and democratic leadership with experienced employees where maximum employee
participation during decision making processes exists. The maximum participation brings
out maximum choices and multiple enthusiastic ideas which will be a boon for the themed
supermarket store.

VISION OF BHAT-BHATENI
‘Bhat - Bhateni’ supermarket store is focused on a different concept of providing quality
products and services to its customers. Since 1984 from its commencement, the
supermarket store will have fully achieved the need for sustainability and would be
completely financially viable or capable of meeting requirements of customer as much as
possible. In the context of Nepal, there still hasn’t been such unique approach in practice.
So ‘Bhat - Bhateni’ supermarket store longs to spread its market throughout the country
in near future. Similarly, it also plans to expand its services by proving myriad of
products along with establishing different themed supermarket stores in different places.
Moreover, the supermarket store also seeks to enlarge its consumer market.

MISSION STATEMENT OF BHAT-BHATENI

● Provision of unique taste and preference in terms of services and exciting activities

● Increase customer satisfaction

● Increase customer feedback and resolve problems if any

● Extension of company-customer relationship

● Increase customer values and most importantly experience

GOALS OF BHAT-BHATENI
● Offering wholesome, fairly priced food options

● Providing excellent customer services

● To become an absolute platform for providing quality products and services

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 ● Establishing high quality jobs for target products and service employees, including
wages and benefits, career advancement opportunities, access to training and
capacity building, participation in decision making and opportunities for ownership

● Expansion of consumer market

● Keeping costs low enough to run a profitable operation

CONCLUSION
Our supermarket store business tends to focus more on the interests and needs of the
consumers and provide the products and services accordingly. With through market
research, we have analyzed that there aren’t many theme supermarket stores in the context
of Nepal. So commencing one in such a way that it not only attracts the consumers but also
satisfy them with the services in the most convenient and unique way was one of their first
mission. For this, we searched about what are the latest trends among the Nepalese people
has been popularizing in the market. We concluded that, in the recent years, there has been
massive increase in the customers who likes new and better quality products which cost
low price and which particularly specializes in quality products availability.
We also further concluded that a supermarket store business can precisely be influenced
by various external as well as internal factors. So we need to take in account such various
factors and deal, and amend strategies accordingly. Additionally, we also learned about the
ways in commencing a supermarket store business and the needed financial, marketing as
well as overall development plan for the project.

RECOMMENDATION
We think that the school has provided us with a very practical business report topic year
which is by far the most important topic, i.e., Business Development Plan. The project has
helped us to learn and look thoroughly upon certain areas and factors when commencing a
business. Despite of all the management in the Business Report, following are a few
recommendations to the schools regarding the report:

● Time allocated should be enough to carry out all the activities.

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● The college should also take some major actions for the equal and proper
participation of all the group members.

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