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RESEARCH DESIGN
SAIMA HABEEB
Ph.D (N) SCHOLAR
What is Research approach ?
The research approach indicates the basic procedure
for conducting research.
Research approach is the technique which the
researcher uses to structure a study in order to gather
and analyze information relevant to the research
question .
What is Research design?
Arrangement of the conditions for collection & analysis
of data in a manner that aims to combine relevance to
the research purpose with economy in procedure.
The conceptual structure within which research is
conducted.
Constitutes the blue print for the collection ,
measurement & analysis of data.
The research design is concerned with the
following questions:
1. What is the study about? (Meaning)
2.Lack of bias :
A good research design results in unbiased data. Bias can
operate in a variety of ways. The most obvious source of bias is
in allocation of subjects to groups. When groups are formed as a
non-random basis, the risk of bias is always present.
3.Precision:
These are concepts at different levels of abstraction that are concisely defined to promote their
measurement or manipulation within a study(Chinn &Kramer 1998).
1.1 Demographic variables: are characteristics of study subjects which can take on different
quantitative values such as : age , gender , education, income etc.
1.2 Independent variable : is a cause, stimulus or the treatment that is manipulated by the
researcher in order to study its effect upon dependent variable.
1.3 Dependent variable: is the behavior, characteristic or outcome that the researcher is interested
in understanding, explaining or predicting. It is presumed consequence or effect of the independent
variable. Such as : i) smoking
4. Confounded relationship:
When the dependent variable is not free from the influence of
extraneous variable, the relationship between the dependent &
independent variables is said to be confounded by an extraneous
variable.
5. Research hypothesis:
A hypothesis is a formal statement of the expected relationship(s) between two or more
variables in a specified population. (Nancy Burns)
8. Treatment:
The different conditions under which experimental & control groups are
put, usually referred to as treatment.
9. Experiment:
The process of examining the truth of a statistical hypothesis, relating to
some research problem is known as experiment.
Purposes of Research Design
Research design prescribes boundaries for research activities and
It helps the researcher to organize his ideas and evaluate the projected
study.
Factors Influencing for choosing the Research Design
1.Researcher's Knowledge:
Researcher's knowledge about the phenomenon to be studied decides the
choice of research design. If study requires experimentation, the researcher
should have a clear and thorough knowledge regarding the experimental
method before undertaking an experimental research design.
2. Researcher’s Experience:
Researcher's experience and interest are to be considered while deciding the
design of the study. Selecting a research design that is of interest to the
researcher is essential for maintaining enthusiasm throughout the venture.
3.Availability of Time:
Availability of adequate time for problem identification, its analysis and finally for
interpretation of results plays a vital role in the choice of research design.
4.Availability of Resources:
The selection of research design is determined by the availability of
resources like manpower, money and materials needed for research. The
amount of money intended to be spend on research is determined by the size
and magnitude of the problem selected, sample size, data collection and the
use of qualitative and quantative techniques for research.
5.Availability of Subjects:
The nature of the population, availability of eligible subjects, geographical
distribution of the sample, willingness and cooperation to participate in the
study and the expected response rate from the sample , are the factors to be
considered while choosing the research design.
6.Nature of the phenomenon being Studied: Whether, the phenomenon
to be studied in a naturalistic, or non-naturalistic way, is an important concern
in choosing how to study it.
9.Degree of Control: An efficient design should maximize results, reduce bias and
control other factors that are known to influence the variables of interest and
• Approaches of research design:
1.Quantitative research and 2.qualitative research
• There is an important distinction between quantitative research and
qualitative research.
• In quantitative research, the information obtained from the participants is
expressed in numerical form.
• Studies in which we record the number of items recalled, reaction times,
• or the number of aggressive acts are all examples of quantitative research.
• In qualitative research,
• on the other hand, the information obtained from participants is not
expressed in numerical form.
• The emphasis is on the stated experiences of the participants and on the
• stated meanings they attach to themselves, to other people, and to their
environment.
• Those carrying out qualitative research sometimes make use of direct
quotations from their participants, arguing that such quotations are often
very informative.
Quantitative research design Qualitative research
1.Experimental:
design
1.1 True experimental
1.2 Quasi experimental
1. Phenomenological
1.3.Pre-experimental
1.1 True experimental:
2. Ethnographic
a. Pretest-posttest control group
b. Posttest control group
3. Grounded theory
c. Solomon four group
1.2 Quasi experimental:
4. Historical
a. Non equivalent control group
b. Time series
5. Case studies
2 .Non-experimental
2.1Survey ( descriptive exploratory,
explanatory, comparative)
2.2Correlation
2.3Comparative
2.4 Methodological
Quantitative research design:
• It is a blue print for conducting a study that maximizes control over factors which
could interfere with the study’s desired outcome.
• A quantitative research design is used to describe variables, examine relationship
among variables and determine cause and effect relationship between variables.
Quantitative researcher specify the nature of the investigation, comparisons to be
made, methods to control extraneous variables, timing of data collection, the study
setting and prior information to be given to the participants all before a single piece
of data is gathered.
Quantitative research design varies along with a number of aspects,
O 2 , O 3 and so on.
For example, in a study with two groups, experimental and control who
received a pretest-posttest control group design, the design, could be mapped
as follows:
Group Pretest Treatment Post-test
Experimental O1
X O2
Control O1 _ O2
Experimental design subjects are randomly selected and then randomly assigned
to groups.
If the study included several post-tests at monthly intervals, the design could be
mapped as follows:
Post-test
Group Pretest Treatment 1 month, 2 month, 3 month & 4 month
Control OI _ O2 O3 O4 O 5
Variations in the design map could be expressed for more than two
• Experiment:
It is scientific investigation in which observations are
made and data are collected according to a set of well
defined criteria.
• Experimental Design:
It is an objective, systematic, controlled investigation to
examine probability and causality among selected
variables for the purpose of predicting and controlling
phenomena (Burns and Grove, 1993)
Characteristics of a True Experiment
• A true experiment should posses the following
properties:
1. Manipulation
2. Control
3. Randomization
4. Replication
Manipulation:
It means doing something to at least some subject, which
is termed as the experimental treatment or intervention.
The researcher consciously manipulates the
independent variable by the administration of
intervention to subjects and observes the effect on the
dependent variable.
Example: Music as an effective pain relief measure for
cancer patients.
Independent variable (music) is given to some cancer
patients and it is withheld for others.
Control:
It is the basic element of the experiment. It prevents the effect of the
extraneous variables.
2.Factorial design
5.Pre-experimental design.
1. True experimental Design:
If an X appear first and them O, this means the intervention occurred first and
than an observation was made.
If a subscript appears after an X or O (X1,X2, oI O2) the number indicate the
first treatment & second treatment, first observation & second observation.
Types of true experimental design
A. Pretest – Posttest control group design (before after
experimental design ).
In this, subjects are assigned randomly to experimental and control
groups.
Pretest and posttest are carried out before and after the
manipulation of independent variable in experimental group and
the effect of the treatment is observed in the treatment group and
then compared with control group.
RO1 XO2 (experimental group)
RO1 O2 (Control group)
The researcher is able to determine if the groups were
equal before the treatment was administered.
If the groups were not equivalent the post test scores can
be statistically adjusted to allow for the initial difference
between the two groups that were reflected in the pretest
scores.
The results of the study can only be generalized to
situation in which a pretest would be administered
before the treatment.
B. Post test only control group design
R X O1 (experimental group)
R O1 (control group)
The post test only control groups design is easier to carry
out and superior to the pretest post test design.
The researcher does not have to be concerned with the
reactive effects of the pretest on the post test. The
generalizability of the results would be more extensive .
Random assignment of subjects into groups in the post test
only control group design ensures equality of the groups.
The use of a large sample size will increase the effectiveness
of random assignment.
C. Solomon four group design:
Subjects are randomly assigned to one of the four
groups.
Two of the groups; one experimental group one
and comparison group are pretested
Two of the groups experimental group one and
experimental group two, receive the experimental
treatment,
whereas two of the groups, comparison group
one and comparison group two, receive the
routine treatment or no treatment.
A post test is given to all four groups.
R O 1 x O2 (experimental group one)
R O1 O2 (control group one)
R x O1 (experimental group two)
R O1 (control group two)
The Solomon four groups design is considered to be
the most prestigious and most powerful
experimental design because it minimizes threats to
internal and external validity.
This design not only controls for all of the threats
to internal validity but also controls for the reactive
effects of the pretest. Any differences between the
experimental treatment.
Unfortunately this design requires a large sample
and statistical analysis of the data is complicated.
2.Factorial Design:
It is type of experimental research design in which the experimenter
manipulates only one independent variable.
It is possible, however, to manipulate two or more variables
simultaneously.
Suppose we were interested in comparing two therapies for premature
infants: tactile stimulation versus auditory stimulation.
At the same time we want to learn if the daily amount of stimulation (15,
30, or 45 minutes) affects infant’s progress.
The dependent variables for the study are measures of infant
development (e.g. weight gain and cardiac responsiveness.
The factorial design allows us to address three
research questions:
Does auditory stimulation have a more
beneficial effect on the development of
premature infants than tactile stimulation, or
vice versa?
Does the duration of stimulation (independent of
type) affect infant development?
Is auditory stimulation most effective when
linked to a certain dose and tactile stimulation
most effective when coupled with a different
dose?
3.Randomized Block Design
• An experimental research design that looks similar to a factorial design in
structure is the randomized block design.
• In such a design, there are two factors (independent variables), but one
factor is not experimentally manipulated and thus is a stratifying variable.
• If the researcher was interested in comparing the effects of tactile versus
auditory stimulation for gender before randomization.
• The researcher could structure this as 2x2 experiment, with type of
stimulation as one factor and gender as the other.
• Thus the gender as another independent variable , which cannot be
manipulated, is the blocking or stratifying variable.
4.Quasi-experimental Design:
A quasi-experimental design is one in which full experimental control and
randomization is not possible.
• E.g. .A researcher might choose a group of patients with diabetes on one hospital floor for
the experimental group and a group of patients with diabetes on another hospital floor
for the comparison group while the comparison group would receive no treatment or
some alternative treatment or the two groups i,e the experimental group & control
group will be studied at two different occasions.
Non-equivalent control group design can be :
i) Non-equivalent pretest post test control design
(O1 x O2 (experimental group, O1 O2
(comparison group) or
ii) Non-equivalent post test only control group
design ( x O1 :experimental group) , (O1 :
comparison group)
A. Non equivalent group, pretest-posttest design:
It is also known as four celled design without use of
randomization.
In this the experimental and control groups are not equivalent.
The one group pre test post test design provides a comparison between
a group of subjects before and after the experimental treatment.
(Pretest) O1 X (Posttest) O2
A group of patients with diabetes could be given a pretest of their
knowledge concerning diabetes (O1) this group would then attend a
diabetic class (X) and be post tested (O2) at the end of the class.
Evaluation of Experimental Research Design:
• The evaluation of experimental research design is based upon
Internal and external validity which helps to assess the adequacy
of research control mechanism and overall research design.
• Internal validity is the degree to which the outcome can be
attributed to the experimental treatment, not to extraneous
factors. It helps to find out the changes made by experimental
treatment on the dependent variable rather than other
extraneous variables.
• External validity refers to the degree to which it can be
generalized that relationships observed in the study hold true
over variations in people, conditions and settings.
Major Threats to Internal Validity
Occurrence of events between the first and second
measurement, and which might affect the measurement.
Changes within the individual, because of passage of time.
b. Longitudinal survey:
Longitudinal surveys are used to gather data over a long period at
several points of time.
The researcher may then analyze the changes in the population and
attempt to describe and explain them.
The major issues of concern are loss of subjects and difficulty in
tracing the subjects, as the study extends over time.
c. Exploratory Survey:
The researcher can gain knowledge regarding
unknown aspects of a phenomenon, situation or a
problem .
It acts as a means for the researcher to identify
problems that help to explain why one group of
persons or objects differ from another.
The problem can be investigated from different angles
at the same time which is called triangulation.
d. Explanatory Survey:
It provides causal explanations of a phenomena or situation.
The researcher must be familiar with the literature to identify the
causal relationship specific to the project as it involves hypothesis
testing.
e. Comparative survey:
Comparative surveys are used to describe and examine
differences in variables in two or more groups that occur
naturally in a setting.
f. Evaluative survey:
• It is descriptive in nature, Value judgment is made by
comparing the information collected with the criteria.
• The findings of the study can be measured in terms of
the degree of achievement of the objectives.
g. Correlation survey:
• It relates to multiple variables measured at a single
point of time from the subjects.
• Thereby, enables the researcher to relate to several
variables.
2.Simple descriptive study design
• It is used to examine and describe the particular phenomenon ,
identify the variables within the phenomenon, and develop
conceptual and operative definitions of the variables.
• Advantages:
1. It saves time and is less expensive.
2. It is used as a preliminary research on a topic.
• Disadvantages:
1. Only limited information is obtained.
Disadvantages:
1.Inferences cannot be made about causation.
2.Unable to determine the degree of association between
the variables.
4. Developmental descriptive study design:
It is non-experimental research design that only
examines the present status of the variables but also
the pattern of growth or change in the variables over a
period of time.
Developmental descriptive studies can be : cross-
sectional , longitudinal , retrospective and prospective
in design.
Retrospective study design:
It is a non-experimental study design in which the phenomenon existing in the present is
linked to the phenomenon that had occurred in the past, e,g. it is presumed that the
existing lung cancer in the patient might have occurred due to cigarette smoking by
him in the past. Such studies also are also called Case control studies in which the
investigator compares one group called case group among whom the problem that he
wishes to investigate is present ( lung cancer) with another group called control or
comparison group, where the problem is absent in order to find out what factors have
contributed to the problem.
Prospective study design:
It is also a non-experimental design in which researcher explores the presumed cause
( cigarette smoking) and then goes forward in time to observe presumed effect (lung
cancer).
The researcher starts observing the cause in the present and its effect in the future .
i. Trend studies
ii.Panel studies
iii.Cohort studies
i)Trend studies
research question.
Evaluation research:
It is the applied form of research which helps to find out how
well a program, practice or product is working to assist decision
makers in choosing a course of action.
Qualitative research Design:
Qualitative research design is systematic, subjective approach
1. Phenomenological studies
2. Ethnographic studies
4. Historical studies
5.Case studies
1. Phenomenological studies:
Phenomenological research studies include study of phenomena
which are abstract concepts used by researchers in lieu of the
term variable.
Phenomenology, rooted in a philosophical tradition was
developed by Husserl & Heidegger . It is an approach used for
exploring and understanding people’s everyday life experiences
through the descriptions that are provided by the people
involved.
These experiences are called “lived experiences.”
Phenomenological researchers ask: what is the essence of this
phenomenon as experienced by these people and what does it
mean? Essence is what makes a phenomenon what is it and
without which it would not be what is it.
This approach is especially useful when a phenomenon has
been poorly defined or conceptualized.
Phenomenologists believe that living experience gives meaning
to each person’s perception of a particular phenomenon.
Written Materials:
• The sources from where the data can be obtained can be classified
as primary or secondary source.
• The sources from which the first hand information can be
obtained are known as primary source,
• which includes original documents or relics .
historical research.
happened.
END