KEY FINDINGS

 Currently, the company is under the consolidation and profitability mode, hiring and
market development activities.

 OYO's traction and market coverage has swiftly increased thanks also because of being
listed with travel aggregators like Make My Trip, Clear trip and hotels.com.

OYO's traction and market coverage has swiftly increased thanks also because of being listed
with travel aggregators like Make My Trip, Clear trip and hotels.com. Add app-based booking
facility to this launched in September 2014. The Hospitality industry segment targeting small
business travellers and budget tourists is eminently swift-cash, and that works in the favour of
OYO, because revenues get realized quicker too. OYO doesn't own any of these properties, and
instead, invests in marketing and management quality improvement for the hotels under its fold.

It's a win-win for OYO and the hotels, many of whom just don't have the network, knowledge or
the budget for smart marketing, and they run empty. OYO helps them improve their yields. It
now has more stringent offline quality control mechanisms onboard to manage customer
experience and keep the brand growing. While some may say it's no great shakes, as one just
needs to copy the Airbnb models. It's not easy in India, where there are no standards being
followed by class B and C hotels.

where the owners are not entirely professionally trained or oriented for the hospitality space, and
where, it's not easy to get money to improve your hotel. To OYO's credit, it seems to have
created an understandable and compelling value proposition for partner hotels.

It can be anybody's guess, that after a year's good going, OYO can be in a great situation to get
some big cash after a stake-sale. Unless there's some drastic mess, OYO looks sure to stay. It's
time when Ritesh Agrawal needs to get down to the task of building the OYO organization into a
compelling, high-quality unit, ready to handle the load of ten million+ customers.
 ANALYSIS

INTERPRETATION:
From the above graph it can be stated that 88% of
customers are having troubles with finding a budget
friendly hotel.
Q2. Have you ever heard of OYO rooms?

INTERPRETATION:
The above graph depicts the opinion of the consumers, 92%
of them heard of OYO rooms and 8% of them have not heard.
Q3. Would you download an app for booking a room?

INTERPRETATION:
From the above graph 79% people would not download an
app 21% of them would.
Q4. Would you prefer OYO Budget or OYO Premium?

INTERPRETATION:
In the above graph only 12% opt for OYO Premium, while
remaining of them would prefer OYO Budget. Hence majority of people are looking for OYO
Budget.
Q5. If you get a coupon that gives you flat 10% off on OYO Elite
would you go for it?

INTERPRETATION:
From the above graph we can say from a sample of 600, 91%
of them would consider going for OYO Elite in future and 9%
may not buy.
 Findings

The trained manpower available in the tourism industry is insufficient to meet their increasing
needs.

There is a wide gap between the requirement and availability of skilled and unskilled
manpower in the case of Classified Hotels in the State.

There is a wide gap between the requirement and availability of skilled and unskilled
manpower in the case of Unclassified Hotels in the State

An average of 59 per cent of the requirement is available in case of skilled manpower for
Classified Hotels in the State. There is shortage of 41 per cent of trained manpower in the case of
Classified Hotels.

An average of 89 per cent of the requirement is available in case of unskilled labours for
Classified Hotels in the State and there is a shortage of 11 per cent.

An average of 59 per cent of the requirement is available in case of trained manpower for Un
Classified hotels in the State and the shortage of skilled labours is 41 per cent.

An average of 89 per cent of the requirement is available for unskilled labours in Un Classified
Hotels in the State and the shortage of unskilled employees is 11 per cent.

The hypothesis that there exists unbridged gap between supply and demand for trained
manpower suitable for tourism industry in the State is accepted
The total intake for various tourism related courses offered by universities / institutes in the
State is 1356 per year, which is less than the requirement of tourism-based industries in the State.
 OYO COMPETITORS

Treboo is OYO's biggest rival. Treebo was founded in Bangalore, Karnataka in 2015. Like OYO,
Treebo also competes in the Hotels sector. Compared to OYO, Treebo generates $6.5M more
revenue.

Stayzilla is OYO's #2 rival. Stayzilla's headquarters is in Bangalore, Karnataka, and was founded
in 2005. Like OYO, Stayzilla also competes in the Hotels space. Stayzilla generates 303% of
OYO's revenue.

FabHotels is OYO's #3 competitor. FabHotels was founded in 2014 in Gurgaon, Haryana. Like
OYO, FabHotels also works within the Hotels sector. FabHotels generates $5.7M more revenue
than OYO.
LIST OF ALL THE MAJOR COMPETITORS IN THE MARKET
 OYO FINANCIAL PERFORMANCE

12X GROWTH IN LAST 2 YEARS IN REALISED REVENUE

 The accommodation segment in India is very large and deep.

 Shareholders with long-term vision, who understand the scale potential and the value we
are creating and will continue to bring quality living spaces for billions of people through
talent & technology and change the way people stay away from home.

 We don’t believe in mindless discounting and like to focus on providing value and
experience to our guests who in-return reward us for the same.

 With strong capabilities, we plan to capture a double-digit market share on the supply
side by 2020.
 FINDINGS & ANALYSIS USING SPSS.

Customer Level Findings.

1) How frequently you would prefer to visit the hotel you have visited…?

No. of Respondents Response in Cumulative

Factors percentage percentage

Frequently 18 36% 36%

Occasionally 29 58% 94%

Never 3 6% 100%

2) What is your first preference while visiting a hotel…?

Factors No. of Response in Cumulative

Respondents percentage percentage

Product and service variety 8 16% 16%

Quality product and service 19 38% 54%

Cost effectiveness 16 32% 86%

Others 7 14% 100%

 3) How do you rate the service of the current hotel in relation to your first preference…?

Factors No. of Respondents Response in Cumulative

percentage percentage

Highly satisfactory 14 28% 28%

Satisfactory 28 56% 84%

Not satisfactory 8 16% 100%

4) You became aware about hotel products and services (of your preferences) from?

Factors No. of Response in Cumulative

Respondents percentage percentage

Advertisements 15 30% 30%

Friends and other related people 24 48% 78%

Visiting hotels 7 14% 92%

Others 4 8% 100%
5) To what extent do you agree that service quality is an attribute that most attracts you towards
a particular hotel?

Factors No. of Respondents Response in Cumulative

percentage percentage

To great extent 32 64% 64%

To some extent 18 36% 100%

Not at all - - 100%

6) Hotel’s service quality for you primarily means…?

Factors No. of Response in Cumulative

Respondents percentage percentage

Global standard service 7 14% 14%

Maintaining good relationship 6 12% 26%

Attractive package 16 32% 58%

Expected service on low price 18 36% 94%

Others 3 6% 100%
7) How do you rate the service quality of the current hotel you have visited?

Factors No. of Respondents Response in Cumulative

percentage percentage

Highly satisfactory 15 30% 30%

Satisfactory 28 56% 86%

Not satisfactory 7 14% 100%

8) How preferable is an online reservation system for you in relation to hotel reservations?

Factors No. of Respondents Response in percentage Cumulative percentage

Highly preferable 18 36% 36%

Preferable 22 44% 80%

Not preferable 10 20% 100%

.
 CONCLUSION

Based on the information stated in the introduction of Oyo rooms needs a reservation system
upgrade and have come up with the appropriate solution. The proponents have devised a system
that will streamline the procedure of processing reservations with an online reservation system
with the following modules:

 Increasing the security and confidentiality of each files and report by providing a
security module, a log-in form that will have;

 levels of access. The first will be the administrator of the system and the customer for the
second level of access. Each will have a unique username and password thus making the
system more secured not only for the company but also to other users of the system. In
addition, only those who are registered members of the system will have the privileged of
reserving and booking of rooms and events, thus restricting unregistered members from
reserving/booking a room or event, making their system more organized and efficient.
1.

 The system will provide a monitoring module that will display an overview of the system
which is accessible only to the admin. With this the admin can easily view which dates
are available or unavailable for any event reservation, this will also indicate which
room/function halls are available for reservation; furthermore the system will also
provide an organized view of confirmed reservation, pending reservations, not completed
reservation and user’s overview and since it is computerized and done in real time, every
reservation done will automatically be counted and will display the remaining available
dates and room/function halls.