Memo

To: Murray Moman

From: Ellyse Veitch
Date: April 1st, 2019
Subject: Unif, Lazy Oaf and Realisation Par Social Media

Hello Murray, this is my memo on the topic of 3 different clothing brand’s social medias.
In this memo I will be discussing the brands Unif, Lazy Oaf, and Realisation Par. I will
be comparing and contrasting the brand’s presence on Instagram, Facebook and
Twitter.

Unif

Unif- Instagram

Unif has multiple Instagram accounts. They have the account @unif, @shopunif, and
@wewearunif.

@unif is their main account with 1.2 million followers and 5,541 posts (Unif, 2019). This
account features artful content of their clothing shoes and accessories. This page
clearly demonstrates their brand image of wearable, gothic and 90’s revival clothing.
The account is thematic with the seasons, currently featuring a lot of spring related
photos and videos. The @unif account has a perfect harmony of showcasing their
product in a fun and artistic fashion.
All of their posts get approximately 20,000-30,000 likes per post, and they typically post
every other day, once or twice a day (Unif, 2019).

Secondly,
@shopunif serves a
different purpose.
@shopunif has
155,648 followers,
and 469 posts
(Shop Unif, 2019).
This account is
exclusively product
shots, taken in front
of a plain, colourful
backdrop. This
account solely
exists to promote
new releases and
assist customers in
getting a better look
at the product that is
offered.
The posts on this account typically get between 2,000-7,000 likes per post, and they
post every 3-4 days, once or twice a day (Shop Unif, 2019).

Lastly, @wewearunif serves as an account to showcase unif customers wearing the

product. @wewearunif has 68,620 followers and 4,078 posts (We Wear Unif, 2019). As
a result of @wewearunif having exclusively customer created content, there is not
specific aesthetic theme to their posts. Having a separate account for their customers
showcasing the clothing helps keep their main Instagram theme and aesthetic
consistent, while still being able to get customers involved on the @wewearunif
account.

This account typically gets 900-2,000 likes per post, and they typically post once or
twice daily (We Wear Unif, 2019).
Unif- Facebook

Unif’s Facebook page has 205,768 followers and 205,101 likes (Unif, 2019). Their
Facebook page consists of the same content as their Instagram. They use this platform
to post pictures of new product releases. Their content has a wide range of number of
shares, the lowest I saw being 2, and the highest being 324 (Unif, 2019). Unif posts less
frequently on their Facebook page. They post once or twice per day with typically 5-10
days apart (Unif, 2019). Something that sets apart their branding on their Facebook
page is their use of fun typography. For every post, their caption is in a fun font. For
example “☆*:.｡. ℳOᒪᒪY ⅅᖇEᔕᔕ .｡.:*☆ ♪ ℒillium ℙlatform ♪” (Unif, 2019).

Unif- Twitter

Unif’s twitter has 61,300 followers, and 14,246 tweets. (Unif Clothing, 2019). Their posts
consist of the same content as their Instagram and Facebook accounts, while also
featuring retweets of followers featuring Unif in their posts. Their original content
typically gets between 10-20 retweets and 100-200 likes (Unif Clothing, 2019).

Lazy Oaf

Lazy Oaf- Instagram

@lazyoafs has 802,897 followers and 3,759 posts (Lazy Oafs, 2019). The account
features photographs of models wearing their clothing outdoors, while also showing
models wearing their clothing in a studio in front of a backdrop. Every few posts there is
an editorial style photograph showcasing a product of theirs while also being a little
humorous. This helps to convey that even though Lazy Oaf is a designer streetwear
company, it’s all a part of their branding to not take themselves too seriously.
@lazyoafs typically gets 10,000-15,000 likes per post, and they post about once or
twice a day, daily (Lazy Oafs, 2019).

Lazy Oaf- Facebook

Lazy Oaf’s Facebook page has 165,792 followers and 165,337 likes (Lazy Oaf, 2019).
On their Facebook they’ll often post slightly different photographs from their Instagram.
The pictures they post are still from the same day and same shoot, just a slightly
different angle/pose. They mostly use this platform to post pictures of new product
releases. With all of their posts in addition to their caption, they’ll also post a link to their
site to the collection of the product posted. Their content typically has very few shares
and comments. Each post typically has around 5 comments and 5 shares, and they
typically post once a day (Lazy Oafs, 2019).

Lazy Oaf- Twitter

Lazy Oaf’s twitter account has 29,190 followers and 8,760 tweets (Lazy Oaf, 2019).
Lazy Oaf’s twitter content is identical to their Facebook. Their posts typically get around
5 retweets and 20-30 likes (Lazy Oaf, 2019).

Realisation Par

Realisation Par- Instagram

@realisationpar has 470,773 followers and 3,538 posts (Realisation Par, 2019). The
account features photographs of models and influencers wearing their clothing outdoors
as well as indoors in a studio. Whether the picture is taken outside or inside, there is
always a minimal, neutral background. This helps the colours of the clothing standout
while also keeping a clean, aesthetic theme for the brand’s Instagram.
@realisation par typically gets 1,000-5,000 likes per post, and they typically post once
or twice a day, every day (Realisation Par, 2019).

Realisation Par- Facebook

Realisation Par’s Facebook page has 23,353 followers and 22,903 likes (Realisation
Par, 2019). On their Facebook they’ll often post slightly different photographs from their
Instagram. The pictures they post are identical to their Instagram however their captions
vary. Some are the names of the item in the photo, some are the name of the model in
the photo, and some are the link to the product on their website (Realisation Par, 2019).
Most posts have 20-25 likes and 1-5 shares. They typically post once or twice every few
days (Realisation Par, 2019).

Realisation Par- Twitter

Realisation Par does not have any sort of presence on twitter. All they have is an
account with their logo as their profile picture. They started the account in June 2015
and have not yet tweeted. They still manage to have 351 followers (Realisation Par,
2019).
Final thoughts

I think overall Unif has the best social media presence of the three brands. In my
opinion, fashion brands with a younger target market should really make an effort to
engage with their followers and customers through social media. I think Unif has done
the best good job of that within the 3 brands.

Having the separate Instagram account (@wewearunif) to showcase customers wearing

their product is a great way to build a personal connection with their customers, and it’s
also a great way for potential customers to get styling inspiration and to see the clothing
on different body types.

Another reason I believe Unif has the best overall presence is because they also
retweet their customer’s tweets about them on Twitter. Again, I think this does a really
good job of bridging the gap between the brand and customer. It makes the customer
feel like the brand cares.

However, one thing Unif could improve upon is deleting the @shopunif account. I
believe that account doesn’t serve much of a purpose. The pictures on that account are
exactly how the clothing is displayed on the website. I just think that account is useless
and kind of redundant to what the website looks like.

To conclude, I think Unif has done the best job of utilizing their social media presence in
the best way they can, not just promoting product but creating real relationships with
their customers.

That wraps it up for my memo on the different social media platforms of Unif, Lazy Oaf
and Realisation Par. Hopefully from this memo you learned a myriad of information on
the differences of each brand regarding their respective social media platforms and
content. If you have any questions at all, feel free to email me at ellyse@shaw.ca.
Thank you!
Bibliography
Lazy Oaf. (2019, April 1). Retrieved from Facebook: https://www.facebook.com/lazyoaf/
Lazy Oaf. (2019, April 1). Retrieved from Twitter:
https://twitter.com/lazyoaf?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctw
gr%5Eauthor
Lazy Oafs. (2019, April 1). Retrieved from Instagram:
https://www.instagram.com/lazyoafs/?hl=en
Realisation Par. (2019, April 1). Retrieved from Instagram:
https://www.instagram.com/realisationpar/?hl=en
Realisation Par. (2019, April 1). Retrieved from Facebook:
https://www.facebook.com/realisationpar/
Realisation Par. (2019, April 1). Retrieved from Twitter:
https://twitter.com/realisationpar?lang=en
Shop Unif. (2019, March 28). Retrieved from Instagram:
https://www.instagram.com/shopunif/
Unif. (2019, March 28). Retrieved from Instagram:
https://www.instagram.com/unif/?hl=en
Unif. (2019, March 29). Retrieved from Facebook:
https://www.facebook.com/shopUNIF/
Unif Clothing. (2019, March 29). Retrieved from Twitter:
https://twitter.com/UNIFCLOTHING?ref_src=twsrc%5Egoogle%7Ctwcamp%5Es
erp%7Ctwgr%5Eauthor
We Wear Unif. (2019, March 28). Retrieved from Instagram:
https://www.instagram.com/wewearunif/