Business Plan

TEA BAR
There is always time for tea………

- Shekhar Jyoti Das

 Introduction
Most widely consumed beverage around the world after water

India ranks 2nd in tea production after China

India is a key source of tea as well as the largest market

 Market Scenario
India consumes 9 lakh tonnes of tea compared to 80,000 tonnes of coffee

As of today there are 1,870 coffee cafes In the country compared to 41 tea lounges
or chai bars

Demand for flavored tea is increasing day by day

 The Tea Bar
Serving different flavors of tea

Having a colorful & vibrant ambience to hang out

To cater to corporate meetings & conferences

 The Tea Bar
Serving different flavors of tea

Having a colorful & vibrant ambience to hang out

To cater to corporate meetings & conferences

TAG LINE
There is always
time for tea

LOGO
 Mission

To offer high quality and wide range of tea products at a

competitive price to meet the demand of the middle to high
income people
 Objectives
Unique design of tea bar that is visually attractive and having good
ambience

Employees trained to ensure best tea preparation techniques

Marketing strategies to create a loyal base of customers

Items Served

Black Tea Iced Tea Snacks

 Items Served

Chocolate Tea Asparagus Tea

 Items Served

Lemon Iced Tea Peach Iced Tea Litchi Iced Tea

 Items Served

Strawberry Tea Green Apple Tea Raspberry Iced Tea

 Financial Aspects
Legal Formalities – Rs 5000
Deposit – Rs 1,00,000
Rent – Rs 12,000
Furniture – Rs 60,000
Equipment – Rs 1,80,000
Interiors – 1.5 lakh
Kitchen Equipment – 80,000
 Financial Aspects
Advertisement – Rs 75,000
Supplies-Rs 20,000
Bills & Maintenance- Rs 6000
Salaries – Rs 30,000

Startup Capital – Rs 6,50,000

Monthly Expenses – Rs 68,000
SWOT Analysis
Helpful Harmful • Economic Price
• Offers many varieties of tea
• Warm & welcome atmosphere
• Customer based loyalty
• Attractive location
• Growing demand for tea shops
Strengths

• Expansion in other cities Weaknesses

• Product Line Expansion
EXTERNAL INTERNAL • Lack of awareness
• New management staffs
Opportunities • Risk of new market

Threats
• Local Tea Shops
• Competition from big players of coffee houses
(Starbucks, CCD, Barista…..etc)
 STP
• Geographic – Bangalore • Selective Marketing
• Demographics – Young professionals,
Adults, Students
• Gender – Both
• Income – High end & middle

Segmentation Targeting
 Promotion
 Local cable channels
 Print Materials (Pamphlets, Posters….etc)
 Local Radio Channels
 Tea Bar Events
 Social Networking Sites
 Gifts
 Business Solution
Strategies
• Sofas rather than tables to help get comfort
• Wall decorations by including memorable writings by customers
about their experience in the café
• Different wall decorations regarding benefits of tea