Introduction:

Theoretical Background:
Critical discourse analysis (CDA):
This research is based on the theory of Critical discourse analysis. The term Critical discourse
analysis (CDA) refers to different social and theoretical viewpoints on discourse in society, there
is a range of applications and methodologies in discourse analysis. Discourse is socially
constructive as well as socially conditioned; it constitutes situations, objects of knowledge, and
the social identities of and relationships between people and groups of people (Wodak 2009:37).
Critical discourse analysis is concerned with the relationship between language, ideology and
power (Fairclough, 1989) and the relationship between discourse and sociocultural change
(Fairclough, 1992).
The aim of Critical discourse analysis is to critically examine issues of correlated texts. It intends
to help the analyst in understanding the social problems that are intervened by conventional
ideology and power/political affairs. The perspective of language is critical for it because it
contemplates language as a social practice. Discourse analysis is done to discover about the worth
and reliability of texts or conversations. Discourse analysis provides a greater awareness of the
hidden incentives in others and ourselves. It also examines how in discourse power is abused by
controlling the beliefs and actions of people. Text and speech can control people‘s minds and
through persuasion and manipulation discourse can also indirectly influence people‘s actions. The
selected theoretical framework can be considered appropriate and relevant because the current
work pursues to investigate that how the various linguistic choices can manifest power, ideology,
context control and mind control.
If the emphasis of a research is on the ways in which some speakers or writers practice power in
their discourse, then the analysis should focus on the following linguistic markers: (Van Dijk,
2011)
 Stress and intonation
 Word order
 Lexical style
 Coherence
 Local semantic moves such as disclaimers
 Topic choice
 Speech acts
 Schematic organization
 Rhetorical figures
 Syntactic structures
 Propositional structures
 turn takings
 Repairs
 Hesitation
Aims and Objectives:
The aim of the current study is to determine the main linguistic strategies that Adolf Hitler uses in
his speeches. To achieve this three speeches were selected as the data of the study. The goal of the
present study is to find the veiled ideologies behind words used in a language using CDA. The
research comprises of critical discourse analysis of the speeches of Hitler to analyze how he has
used language to shift power into his audience, to deploy its perceptions and to involve it into the
particular political issue. He has done this work greatly by using various rhetorical devices, which
we are going to analyze in depth. Language as a tool can be used to manipulate people, it has the
convincing power to change the beliefs of people, and this study will show how Hitler utterly
implemented this strategy to persuade the Germans during the Second World War.
The study has following main objectives:
(i) To identify and discuss the prominent linguistic features of the speech.
(ii) To identify and explain the underlying political ideological constructions.

Research questions:
1. What are the prominent linguistic features and structures used in the speeches?
2. How Hitler has used rhetorical language to play with the minds of audience in order to gain
political power?
3. How does Hitler convince his audience to believe in his ideas?

References:
Han, C. (2015). How to do critical discourse analysis: A multimodal introduction.
McCarthy, M., Matthiessen, C. M. I. M., & Slade, D. (2010). Discourse Analysis' in Schmitt, N.
An Introduction to Applied Linguistics.
Fairclough, N. (1995). Critical Discourse Analysis/Norman Fairclough.