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TRACTION
A Newsletter of
Automotive Tyre Manufacturers’ Association
Editorial
Inside This Issue
l Industry Trends
mTyre
mAuto
(Pg…2)
(Pg…3)
A fter a grueling elections
exercise spanning more than
a month, a full majority stable
Government is again poised to take
centre stage in India, the largest
index (WPI) stood at over 7% in April
Rural stress following weaker
monsoon last year is weighing upon
the economy. The demand growth for
mNatural Rubber (Pg…4) two wheelers fell below 5% in FY19
democracy in the world.
mNR Global (Pg…5) against almost 15% in the previous
l Country Focus (Pg…6-8) Amidst celebrations, the new scal. Uncertainty over the outcome
l Focus (Pg…9-11) Government has its task cutout on of the elections cast a shadow on
l Events (Pg…12-13)
the economic front. It is no-brainer investments and consumption was
that Indian economy is slowing down. hit by tight nancial conditions
l India Stats (Pg…14-15)
In the third quarter, the economy including high interest rates and
l Quotable Quotes (Pg…16-17)
grew at a six quarter low of 6.6%. stress amongst banks.
l China Column (Pg... 18-20) While we will need to wait till May 31
l Globe Watch (Pg... 21)
While there could be several factors
when the Government will release
for slowing economy, the new
l Stat-o-Sphere (Pg…22-23) GDP gures for the 4th quarter,
Government needs to continue with
International Monetary Fund (IMF)
the reform agenda. India's Chief
has estimated growth in FY19 at 7.3%
Economic Advisor has emphatically
down from 7.5% projected earlier.
stated that the new Government
World Bank has put it at 7.5% while
should bring down the cost of land,
Finance Ministry estimates have put
labour and capital for Indian
the entire year’s growth at 7% only.
companies and enhance their ability
India will continue to be the fastest
to compete globally.
growing major economy but the pace
is slackening. Union Budget making process has
IOCL Drivers Training on Tyre Safety The performance of Auto sector, the
begun in right earnest which will be
presented in July. All eyes will be on
bellwether of Indian economy
the Budget and the direction that it
provides insights in the economy
provides.
which is losing momentum. A glance
at the graphical presentation on Page Happy Reading!!
3 proves the point.
There are other worries too including,
but not limited to, rise in food
in ation and crude oil prices. Food Rajiv Budhraja
in ation based on Wholesale price Director General
Page 13
Industry Trends - Tyre
Truck & Bus tyre production which has been growing in double Motorcycle tyre production has
digits witnessed the growth dwindling in the rst two months weathered the slowdown and has
of Q4. continued to be ahead of the previous
19 70 year's curve.
15.81 190.89
(1%) (17%)
16 60 55.56
163.33 (3%)
15.72
13 50 53.88
10 2017-18 2018-19 40
Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar (Apr-Feb) (Apr-Feb) Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar
Passenger Car tyre production contracted in Nov'18 and has Overall tyre production has remained
continued to remain in the negative territory till Feb'19. in the positive zone, though the
growth has dwindled lately.
50
180
394.70
40 (1%)
35.43 389.06 160 145.60
(1%)
30 31.30
(-12%) 140 144.59
20
Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar 2017-18 2018-19 120
(Apr-Feb) (Apr-Feb) Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar
2.5
2.01 21.25
(33%) 20.84 (2%)
2.0
In number terms, overall tyre
1.5 1.51
exports went up marginally in the
1.0 Apr-Feb FY19 Period.
Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar 2017-18 2018-19
(Apr-Feb) (Apr-Feb) 96.87
(1%)
96.16
Having grown in high double digits in the rst half, All Figs in Lakh Nos.
M&HCV production growth slackened in the second half FY 18 FY 19
50000 of FY19 in part due to the base effect.
0.43 29%
40000 LCV production has mirrored the
4.44
0.42 growth pattern in M&HCVs.
(-3%)
30000
3.45
100000
20000
80000
0.63
10000 FY18 FY19 (2%)
Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar 60000
0.62
40000
200000
Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar FY18 FY19
9%
165.03
1600000
151.67
13.84 Contraction in Scooter
1300000 segment that began in Dec'18
12.00 deepened in Mar'19 with 38 fall
(-13%)
1000000
in production.
Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar FY18 FY19
1000000
800000
7.40
Tractor segment that has grown in double digits all through
the year marched in negative territory in Feb and ended the 600000
60000
0.58
(-23%)
50000
Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar FY18 FY19
Note: Figs in brackets indicate % change YoY Unit(s): 1 Lakh = 100,000; 10 Lakhs = 1 Million; 100 Lakhs/10 Million = 1 Crore.
3
Industry Trends - NR India
60000
-7%
45000 694000 642000
40000
30000
(-33%)
20000
Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar
FY18 FY19
NR Consumption remained steady and reverted to one lakh tonne gure in March.
9%
110000
1211940
103000 1112210
100000
100000
(-3%)
90000
80000
70000
Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar FY18 FY19
NR Imports stood lower than previous year in the last quarter of FY19.
NR Exports continue to be modest.
Import Export
70000 3000
60000
2000
50000
48699
40000 605
1000
(3084%)
37191
30000 (-24%)
19
20000 0
Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar
Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar
NR Stock at the end of Mar’19 stood lower Average NR price stood higher in
at 287000 tonnes. Mar’19 YoY.
Stock 160 NR (RSS-4) Price
300000
292000
287000
(-2%) 140 128.02
(2%)
120 125.57
250000
100
80
200000
Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar
NR Production in ANRPC countries stood lower than previous year in the rst
two months of 2019 calendar.
('000 T)
1300
-6%
2269
2138
1100
1067
1051
(-1%)
900
2018 2019
700 Jan-Feb'18 Jan-Feb'19
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
NR Consumption stood at the same level as previous year with two curves
overlapping in the rst two months.
('000 T)
1300
-0.1%
2176 2173
1100
1040
1028
(-1%)
900
2018 2019
700 Jan-Feb'18 Jan-Feb'19
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
5
CountryFocus
6
CountryFocus
1,056
1,013
982
968
925
824
745
562
497
308
288
285
282
276
274
234
206
2010 2011 2012 2013 2014 2015 2016 209 2017 2018
000’ units
Domestic Sales of Vehicles
Motor Vehicle Motorcycle
8043
7867
7771
7398
7141
6480
6383
5931
5886
1116
1229
1208
1013
1061
1079
1151
764
894
7
CountryFocus
Focus on Exports
l According to the Association of Indonesian Automotive Manufacturers, the export of completely
built units in 2018 was recorded at 264,553 cars, a 14.4 % increase from the export number in
2017, while the export of completely knocked-down cars grew 6.6% to 86.6 million.
last year, Indonesian vehicles export was 346,000 units, which consists of 76% CBU and 24%
completely knock down (CKD).
l Indonesian export destinations are Philippines, Saudi Arabia, Cambodia, Vietnam, and some Latin
American countries.
l Indonesian government’s steps in easing automotive export procedures is expected to speed up the
growth of the industry.
l By the procedure simpli cation for completely built-up (CBU) vehicles export, the country aims to
Car Exports
2018 2019 (Target)
346000 450000
Outlook 2019
Posi ves Concerns
l Strengthening private l Automotive industry to experience
consumption, helped by stagnant growth amid high loan
government election-related interest rates, and docile in ation
spending, to help drive growth in and stagnant purchasing power
Indonesia's new car market in 2019
8
Focus
The study measures problems owners experienced with their new two-
wheeler during the rst two to six months of ownership. It examines 147
problem symptoms in seven categories (listed in order of frequency of
reported problems): engine; brakes; t and nish; lights/ electricals; ride
and handling; transmission; and gauges and controls.
Honda Ac va i 86
Scooter Segment Scooter Segment
Execu ve
Average 125
Honda Ac va 125 129
Honda Grazia 137
Hero HF Deluxe/Eco/I3s 104
Motorcycle
Economy
Segment
Segment
Segment
9
Focus
Key Findings
Design quality improvement lags manufacturing Younger two-wheeler buyers experience more initial
quality: quality problems:
While problems related to manufacturing quality have Almost one-third (32%) of recent two-wheeler buyers
declined by 29 PP100 between 2015 and 2019, problems are 25 years of age or younger. These buyers cite a
related to two-wheeler design have only declined by 12 higher number of problems than those in the mature
PP100 in the same period. age group of 31 years of age or older (132 PP100 vs. 125
PP100, respectively). The difference is largely in uenced
by problems experienced in the brake category.
Increasing internet usage elevates instances of Overall two-wheeler quality in uences advocacy:
shopping around before nal purchase: Owners who experience fewer problems than expected
Internet usage as a pre-shopping tool has increased to are more than two times more likely to recommend their
20% in 2019 from 16% in 2018. Cross-shopping rates two-wheeler model to family and friends, compared
among buyers who used the internet as a pre-shopping with those owners who experience more problems than
tool were more than two times higher than among expected (63% vs. 25%, respectively).
those who did not (31% vs. 13%, respectively).
10
Focus
Key Findings
! !
Initial Quality problems higher if distance travelled is Manufacturing/Supplier related Quality problems
>3,500km: higher if distance travelled is >3,500km:
Instances of initial quality problems are 40% higher (an Manufacturing/ supplier quality-related problems are
increase of 45 problems per 100 vehicles, or PP100) higher by 30 PP100 among owners who reported
among owners who reported having travelled more having travelled more than 3,500 kilometers as
than 3,500 kilometers on their newly purchased two- compared to owners who travelled less than 3,500
wheeler compared to owners who travelled 3,500 kilometers. Whereas this difference is less (13 PP100)
kilometers or less. when it comes to design-related problems. A lower
PP100 score re ects better quality performance.
“
Deteriorating product quality can detract from customer satisfaction
and con dence in the two-wheeler model across the entire
ownership period. As the industry will soon be going through a
paradigm shift in technology in order to meet the BS-VI emission
norms as set by the Government, OEMs can also focus on addressing
concerns around sustained product quality to gain from improved
word-of-mouth recommendations.”
11
Event
MA-ITTAC
AT
12
Event
Automotive Tyre
Manufacturers’ Association
13
India Stats
India Stats
India registers highest CO₂ emissions
CO₂ Emissions
(2018 YoY% increase in CO₂ emissions)
4.8%
3.1%
2.5%
-1.5%
India USA China EU
India’s carbon dioxide (CO₂) emissions are growing at a faster rate than in any other
major energy-consuming nation. In 2018, CO₂ emissions in the country rose 4.8% from
the previous year. But despite this growth, per capita emissions in India remain low
at only 40% of the global average. Even in absolute terms, the rise in India’s CO₂
emissions trails that of the US and China. Emissions from India accounted for 7% of
the global CO₂ burden in 2018, compared with the US’s 14%
Q1, 2018 Q1, 2019 Even with all the new solar and wind installations,
renewables still barely make up 10% of the total
energy generation in the country showing how far
the country has to go before renewables start making
a dent in the carbon emissions
14
India Stats
India Stats
Internet Users
251 290
185 (35%) (16%)
Rural Urban
India's internet users are expected to register double digit growth to reach 627
million in 2019, driven by rapid internet growth in rural areas, as per market
research agency Kantar IMRB. Internet usage in the country has exceeded
half a billion people for rst time, pegged at 566 million in 2018, driven by
rural internet growth and usage.
While internet users grew by 7 percent in urban India, reaching 315 million
users in 2018, digital adoption is now being propelled by rural India,
registering a 35 percent growth in internet users over the past year.
It is now estimated that there are 251 million internet users in rural India,
and this is expected to reach 290 million by the end of 2019. The share of
Rural Internet users in India has increased from 39% in 2017 to an estimated
46% in 2019.
15
Quotable Quotes
Quotable Quotes
-Anant Goenka
MD, Ceat
(& Immediate Past Chairman, ATMA)
-Rahul Mishra
Principal, A.T. Kearney
16
Quotable Quotes
Quotable Quotes
17
China Column
18
China Column
“
20% Cos. registered >100%
The performance of big companies was good but some
inc. in NP, 50% >30% inc. YoY
small and medium-sized companies didn't fare very
(no. of companies)
well due to downward economic pressure in 2018.
However, with the implementation of policies to cut
taxes and fees, the overall performance of small and
medium-sized companies is expected to improve in YoY inc. in NP
2019” <30%, 638 YoY inc. in NP
32% >30%, 976
- Yang Delong, Chief Economist, Shenzhen-based First 49%
Seafront Fund YoY inc. in NP
>100%, 384
19%
Companies that doubled their net pro t in Q1 this year were mainly in segmented industries
including mechanical equipment, ne chemicals, computers, electronics, aquaculture and
brokers.
The performance of the breeding and consumption sectors will improve this year; bene ting from
5G commercialization, the pro tability of the electronics sector will increase and the new energy
automobile industry will have more room for development, as per experts.
About 3,627 companies are currently listed on the Shanghai and Shenzhen stock exchanges, with
1,468 on the former and 2,159 on the latter, according the exchanges' official websites.
The growth of
China's Manufacturing PMI manufacturing activity in
54
China eased in April but
remained within expansion
52
territory, adding to the
con dence that the country's
50
economy is stabilizing.
48 The purchasing managers
index for the country's
46 manufacturing sector came
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr in at 50.1 in April, slightly
2018 2019 down from 50.5 in March, as
per the National Bureau of
Statistics.
A reading above 50 indicates expansion, while one below it re ects contraction.
Factory activity continued a steady expansion in April, with the subindexes for production
and for new orders standing respectively at 52.1 and 51.4. The readings are slightly lower than
those in March, but they are higher than the average performance of the rst quarter.
Market demand is driving a stable growth in production adding strong growth in emerging
industries, such as high-tech and equipment manufacturing, also contributed to the steady
performance.
19
China Column
Quickly...
120
(-23%)
Value (US$bn)
20
Globe Watch
Globe Watch
Highways England starts live test to reduce CV Tyre failures
Highways England is undertaking live tests of a technology that
could help reduce commercial vehicle tyre failures by 75% on UK's
strategic road network (SRN). The technology is a drive over tyre
pressure, tyre tread and vehicle weighing system. As drivers
approach the sensors, an ANPR (automatic number plate recognition)
camera reads and records the vehicle registration and a second camera
photographs the vehicle.
The purpose of the equipment is to provide information to the driver
or the eet or transport manager, and not to say whether the
vehicle is or is not roadworthy. Having rst assessed a pilot
installation of WheelRight's drive-over tyre management system at Keele Services (M6 southbound), Highways England
is now running year-long tests of the technology at three locations in the UK.
“These three pilots put the UK at the forefront of the transport industry, setting new safety standards that other road
management bodies and transport planners across the globe will be keen to adopt.” - John Catling, CEO, WheelRight
The WheelRight system comprises a set of high-intensity strobe lights, all-weather cameras and drive-over pressure
instruments installed at the transport depot – all collecting data within seconds. This information is then analysed to
provide actionable results instantly to the driver and/or eet manager. Daily and weekly reports include data on:
l Tyre pressures (pass or fail based on predetermined levels)
l Tread depths (pass or fail based on speci ed levels)
l Tyre temperatures (early identi cation of problem tyres or wheels)
l Tyre condition (via a 360 degree photographic image of the tread)
l Weigh in Motion data / axle weights
Mitcham, Australia sustainably improving road conditions with end of life Tyres
A South Australian council is working on an innovative new road
surface to deliver a highly sustainable solution for developing its
infrastructure.
The Australian transport industry is likely to see substantial
bene ts from an increase in the use of crumbed rubber in local
roads according to Tyre Stewardship Australia.
The City of Mitcham, in South Australia, is working with Tyre
Stewardship Australia, an industry body devoted to tackling the tyre
recycling challenge, testing recycled crumbed rubber in asphalt.
This is known to deliver more durable and safer roads and generate less noise for neighbouring communities.
To date, a stretch of 335 metres of this innovative road surface has been laid in the municipality and is currently
undergoing rigorous durability and performance testing.
As part of the evaluation, a range of factors such as cracking, rutting, moisture retention and longevity will be
assessed. These factors directly impact both safety as well as vehicle maintenance costs – and crucial downtime
for up tempo transport operations.
Only 10 per cent of the 56 million end-of-life tyres Australians generate each year are currently recycled
domestically. The successful outcome of this test, it is anticipated, will potentially increase the use of this type of road
surface nationwide.
The City of Mitcham has used approximately 850 end-of-life tyres in the asphalt resurfacing of Stanlake Avenue.
Almost two end-of-life passenger car tyres were used for every tonne of asphalt laid in a demonstration that
presented no workability or fuming issues, despite a high ambient temperature on the day.
21
Stat-O-Sphere
Stat-O-Sphere
Natural gas vehicles (NGVs) are likely to account Travel and tourism industry contributed a
for 50% of sales of new three- and four- tenth of India's GDP in 2018 and accounts for
wheelers in India by 2030, on the back of rapidly 42 million jobs in the country, according to a
developing infrastructure and cost reduction joint report by FICCI-Yes Bank. In India, over
due to domestic manufacturing, according to a Rs 16 trillion were created by this sector
report 'Transforming Mobility Through Natural
alone. The same is expected to double by
Gas' by Nomura Research Institute Ltd. A strong
2029, reaching Rs 35 trillion mark.
network of 15,000 CNG and 1,500 LNG
stations by 2030 would have the potential to
transform the Indian mobility scenario, with an
expected 33 million natural gas vehicles as
22
Stat-O-Sphere
Stat-O-Sphere
About ATMA
Headquartered in New Delhi (India), Automo ve Tyre Manufacturers’ Associa on (ATMA) is amongst the most ac ve and well known
na onal industry bodies in the country. Being a representa ve body of eleven large tyre companies in India accoun ng for over 90% of tyre
produc on, ATMA has been accorded status as the true voice of the Indian tyre industry.
ATMA works towards promo ng and safeguarding the interests of the tyre industry in India primarily by ac ng as conduit between the
Government and the industry. The Associa on strives to be an ac ve par cipant in policy making process and holds frequent mee ngs with
the Government departments to discuss the challenges being faced by the industry in the ever-changing economic environment.
The Associa on acts as the industry’s interface with the media, opinion leaders, NGOs and other Industry associa ons around the world so
as to present the perspec ve of Indian tyre industry on different issues.
ATMA Research
ATMA Research is a specialized in-house resource of Automo ve Tyre Manufacturers’ Associa on that aims at compiling, and analyzing
informa on on automo ve tyres as well as upstream (Natural Rubber and other raw materials) and downstream (Automobile) sectors in
India. The informa on for analysis is sourced from authen c and reliable sources including tyre majors, Government departments,
regulatory bodies, other industry associa ons and apex industry chambers.
Disclaimer:
Automo ve Tyre Manufacturers’ Associa on (ATMA), has taken due care and cau on in preparing this Report based on the informa on/data obtained by ATMA
from sources which it considers authen c and reliable. However, ATMA does not guarantee the accuracy, adequacy or completeness of the Data / Report and is
not responsible for any errors or omissions or for the results obtained from the use of Data / Report. This Report is not a recommenda on to invest / disinvest in
any company or sector covered in the Report. No part of this Report may be published / reproduced in any form without ATMA’s prior wri en approval.
ATMA Research
Automo ve Tyre Manufacturers’ Associa on
May 2019