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European Journal of Operational Research 265 (2018) 399–422

Contents lists available at ScienceDirect

European Journal of Operational Research


journal homepage: www.elsevier.com/locate/ejor

Invited Review

Retail store operations: Literature review and research directions


Shandong Mou a,∗, David J. Robb a, Nicole DeHoratius b
a
Graduate School of Management, The University of Auckland, Private Bag 92019, Auckland 1142, New Zealand
b
Booth School of Business, University of Chicago, 5807 S. Woodlawn Ave., Chicago, IL 60637, United States

a r t i c l e i n f o a b s t r a c t

Article history: In the digital age, retail store operations face a variety of novel challenges and complexities. We review
Received 31 August 2016 255 papers on retail store operations from 32 operations research, management science, retailing, and
Accepted 3 July 2017
general management journals over the period 2008–2016. We assess the current state of research within
Available online 8 July 2017
the context of retail store operations. By discussing the limitations present in these papers, we identify
Keywords: a number of research gaps and propose several opportunities for advancing retail expertise in the opera-
Retailing tions management community.
Store operations © 2017 Elsevier B.V. All rights reserved.
Retail store execution
Literature review
Research directions

1. Introduction research on retail operations. Retailing is also widely taught in


higher education (van Woensel, Fisher, & Fransoo, 2010).
Retailing comprises a large portion of the economy, directly ac- According to a recent survey of more than 19,0 0 0 respondents,
counting for nearly 6% of US GDP (U.S. Bureau of Economic Anal- physical retail stores remain the primary destination for shoppers
ysis, 2016), and about 4% of EU-28’s GDP (Eurostat, 2014). Given even as Internet sales escalate (PwC 2015). However, retail stores
its impact on the economy, the recent attention granted to retail- are evolving into interaction hubs spanning online and traditional
ing by academics is not surprising. There are specific journals (e.g., channels. Not only are e-tailers starting to open offline stores but
Journal of Retailing) as well as recent special issues dedicated to bricks-and-mortar stores now provide online services and under-
the topic of retailing. See, for example, International Journal of Pro- take order fulfilment – leading to a variety of new challenges and
duction Economics – Logistics Management in Fashion Retail Supply complexities in retail store operations. Furthermore, the execution
Chains (2008), INFORMS Transactions on Education – Teaching Ser- quality of retail store operations significantly impacts the effective-
vice and Retail Operations Management (2010), Production and Op- ness of store plans and automation (Raman, DeHoratius, & Ton,
erations Management – Retail Operations (2013), and International 2001), along with financial performance (Fisher, 2009; Fisher, Kr-
Journal of Physical Distribution & Logistics Management – Retail Lo- ishnan, & Netessine, 2006).
gistics (2016). Moreover, to advance academic research and im- Despite the importance of, and the extensive interest in, retail
prove management practice in retailing contexts, a variety of in- store operations, to the best of our knowledge, there exists no sub-
stitutions have established retailing research centres. This includes stantial overview of existing research in this context. Several pa-
the Miller Retail Center at the University of Florida, the Center for pers review retailing research in general but do not focus on retail
Retailing Excellence at the University of Arkansas, the JC Penney store operations. For example, Grewal and Levy (2007) summarise
Center for Retail Excellence at Southern Methodist University, the papers published in the Journal of Retailing from 2002 to 2007.
Retail Management Institute at Santa Clara University, and the Re- Brown and Dant (2008) review methodologies and Brown and Dant
tail Operations Research Lab at Eindhoven University of Technol- (2009) summarise theories in retailing research. Other reviews
ogy. Similarly, research groups such as the Consortium for Opera- lack an integrated perspective on retail store operations in that
tional Excellence in Retailing (COER) and the EURO Working Group they deal only with specific research domains, such as assortment
on Retail Operations meet frequently, collaborate, and disseminate planning (Hübner & Kuhn, 2012; Mantrala et al., 2009), inven-
tory systems with deterioration (Bakker, Riezebos, & Teunter, 2012;
Karaesmen, Scheller–Wolf, & Deniz, 2011), or lost sales (Bijvank &

Vis, 2011). There are also several edited volumes, such as Agrawal
Corresponding author.
and Smith (2015) and Doukidis and Vrechopoulos (2005), com-
E-mail addresses: s.mou@auckland.ac.nz (S. Mou), d.robb@auckland.ac.nz (D.J.
Robb), nicole.dehoratius@ChicagoBooth.edu (N. DeHoratius). piling academic research on retail operations and supply chain

http://dx.doi.org/10.1016/j.ejor.2017.07.003
0377-2217/© 2017 Elsevier B.V. All rights reserved.
400 S. Mou et al. / European Journal of Operational Research 265 (2018) 399–422

management. These books do not provide a systematic discussion them in bold in Table 5 in Appendix B. We refined the total num-
on retail store operations. ber of papers to 760, by excluding non-research-centric papers
We provide an integrated overview of recent research on re- (e.g., talks, interviews, and editorials), literature review papers in
tail store operations. Our contributions are two-fold. First, we sum- other fields, and those pertaining primarily to marketing-related
marise recent research developments and identify potential re- decisions beyond the scope of the store manager (e.g., brand, ad-
search avenues. Our goal is to apprise academics of the current vertising, and consumer behaviour), revenue management (e.g.,
status of, and opportunities for, research on retail store opera- dynamic pricing), supply chain management (i.e., joint inventory
tions. Second, we highlight the managerial relevance of recent re- management, supply chain coordination, network design, and ven-
search developments to assist practitioners interested in adopting dor managed inventory), and other areas (such as manufacturing,
key findings of existing academic work. human resource management, retail banking, and urban logistics).
The remainder of the paper is organized as follows. We delin- Note that we exclude publications studying consumer behaviour
eate, in Section 2, the scope of this review and the literature selec- from the marketing perspective but retain papers regarding con-
tion process. In Section 3, we introduce a framework for assessing sumer behaviour as an input to OR models. Also, we consider pric-
research on retail store operations. In Sections 4 and 5, we review ing research only as it relates to promotional activities and in-store
the current status of research on retail store operations. In Section inventory management. In the final round, we read the full texts
6, we discuss research gaps, indicate the limitations of the current of these 760 papers and excluded an additional 150 papers focus-
research, and identify potential research avenues. We present con- ing on non-store-based decisions (i.e., centralised replenishment to
clusions in Section 7. retail stores, inventory routing, and warehouse operations), 117 pa-
pers in e-business/catalogue contexts, and 238 other studies per-
2. Literature selection process taining to topics such as facility location, supplier selection, sales
forecasting, inventory allocation, contract design, the OM-financial
2.1. Scope interface (e.g., trade credit), and supply reliability (e.g., disruptions
and dual sourcing). Our final sample consists of 255 papers (see
Our objective is to provide an instructive description, rather Table 5).
than an exhaustive survey, of all topics related to retail store op-
erations. We confine our review to those tasks for which the retail
store manager typically has decision rights. These include decisions
pertaining to both operational execution and service improvement, 2.3. Summary of the papers reviewed
such as maintaining inventory integrity, labour staffing, and cus-
tomer satisfaction. The role of the retail store manager, which en- Four journals, namely California Management Review, Interna-
tails supervising store-level operations, may be fulfilled by an em- tional Journal of Operations & Production Management, Mathematics
ployee, a franchisee, or an owner of the store. of Operations Research, and Transportation Science, had no papers
on retail store operations in the period 2008–2016. Fig. 1 shows
2.2. Literature selection process the distribution of papers reviewed from the remaining 28 jour-
nals. Among these 28 journals, International Journal of Production
Research on retail store operations is broad and involves mul- Economics, European Journal of Operational Research, and Produc-
tiple disciplines, such as operations research (OR), marketing, or- tion and Operations Management published the highest number of
ganization science, and human resource management. We selected papers on retail store operations, together comprising 42% of the
the 41 journals with the highest 5-year impact factor among the total number of papers reviewed. For each journal we also show
82 journals listed in the 2015 Thomson Reuters Journal Citation the number of papers we reviewed as a proportion of the jour-
Reports (JCR) operations research and management science (OR/MS) nal’s total publications during the period 2008–2016. Journal of Re-
category. We retained 19 OR/MS journals based on our understand- tailing, which published 14 papers relating to retail store opera-
ing of the relevance of the journal scope to retail operations. We tions in its 395 papers over the period 2008–2016, ranks first (at
then added 10 prominent journals associated with retailing (e.g., 3.5%), followed by Production and Operations Management (3.2%),
Journal of Retailing) and three general management journals (Cali- and Manufacturing & Service Operations Management (3%). The ab-
fornia Management Review, Harvard Business Review, and MIT Sloan solute number of papers relating to retail store operations, as well
Management Review). All journals contained in the final journal list as the percentage of these papers, reflects the foci of each jour-
(see Table 4 in Appendix A) have a 5-year impact factor of or nal and might also assist academics in making journal submission
exceeding 1.386. We believe this journal set is broad enough to decisions.
evaluate the current status of research in retail store operations. We identify and present in Table 1 the authors contributing
To identify specific papers, we focused on manuscripts published more than three papers among the papers reviewed. Waller dom-
from 2008 through 2016 that contained the keywords “retail∗ ” or inates the list with eight publications, followed by Minner, van
“store∗ ” in the Title, Abstracts, or Keywords using the ProQuest and Donselaar, and Williams. We also identify the references most
Scopus databases. Combined, these two databases cover all publi- commonly cited by the papers reviewed. We list in Table 2 all pa-
cations of the nominated journals. pers/texts referred to more than 20 times. These twelve references,
After deleting duplications retrieved from the two online accounting for 0.2% of the total number of references, were cited
databases, our first-round sample contained 2,761 papers. In the a total of 344 times by the papers reviewed, representing 3.7% of
second round, we carefully reviewed the abstracts of each pa- the total number of citations. All except DeHoratius and Raman
per. For the period 2008–2016, we found 27 literature review pa- (2008) were published before the census period.
pers. Six of them (Ailawadi, Beauchamp, Donthu, Gauri, & Shankar, We also calculate the citation frequency of the papers in our
2009; Bijvank & Vis, 2011; Grewal et al., 2011; Hübner & Kuhn, sample. We extracted the citation data from the Web of Science
2012; Mantrala et al., 2009; Moussaoui, Williams, Hofer, Aloysius, on Monday 6 February 2017. As shown in Table 3, DeHoratius
& Waller, 2016) relate to topics in our survey. However, none of the and Raman (2008) rank first with 109 citations. Among the top
six had more than one-third of their references overlapping with 10 most-cited papers, two are literature review papers: Ailawadi
the papers reviewed in the present research. We build on these et al. (2009) and Mantrala et al. (2009). All the papers in Table 3
surveys, include them in our categorisation process, and highlight appeared before 2011.
S. Mou et al. / European Journal of Operational Research 265 (2018) 399–422 401

60 3.50% 4.0%
3.20%
50 3.00%
3.0%
40

30 2.0%

20
1.0%
10
49 33 25 14 13 13 12 11 11 10 9 8 7 7 6 5 5 3 3 2 2 1 1 1 1 1 1 1
0 0.0%

# of articles reviewed % of articles reviewed in a journal's total publications

Fig. 1. Distribution of papers reviewed.

Table 1 Table 3
Authors by number of publications. Most cited papers in the review sample.

Author # of reviewed papers Article Times cited

Waller, Matthew A. 8 DeHoratius and Raman (2008) 109


Minner, Stefan 6 Cachon and Swinney (2009) 101
van Donselaar, Karel H. 6 Rekik et al. (2008) 82
Williams, Brent D. 6 Ailawadi et al. (2009) 74
Broekmeulen, Rob A. C. M. 5 Chang, Teng, and Goyal (2010) 59
Chuang, Howard Hao-Chun 5 Dong et al. (2009) 53
van Woensel, Tom 5 Kok et al. (2008) 50
Piramuthu, Selwyn 5 Rekik et al. (2009) 49
Cheng, T. C. E. 4 DeHoratius et al. (2008) 48
Fransoo, Jan C. 4 Mantrala et al. (2009) 47
Honhon, Dorothée 4
Rekik, Yacine 4
Zhou, Wei 4
Oliva, Rogelio 4 through a receiving area in the backroom before being stored on
shelves and ultimately leave the store through various checkout
Table 2
stations (Reiner, Teller, & Kotzab, 2013). Retail employees unload
References most commonly cited by the reviewed papers. and inspect products arriving from upstream distribution centres
and/or suppliers and carry out activities such as stocking and re-
Reference # of citations in reviewed papers
plenishing store shelves. Customers view and select products from
Corstjens and Doyle (1981) 33 shelves and exit the store after payment.
Petruzzi and Dada (1999) 32
Within the four walls of the store, we also consider the fol-
Smith and Agrawal (20 0 0) 32
Mahajan and van Ryzin (2001) 28 lowing aspects: entities, decisions, performance, and research themes.
Ryzin and Mahajan (1999) 27 Each aspect represents a unique perspective from which to view
Raman et al. (2001) 26 retail store operations. We utilise two of these perspectives – de-
Dreze, Hoch, and Purk (1994) 24
cisions and research themes – to categorise our review. We use
Bultez and Naert (1988) 24
Urban (1998) 23
the other two aspects – entities and performance – to help struc-
Borin, Farris, and Freeland (1994) 23 ture future research. Together, the four aspects provide a concep-
Kök and Fisher (2007) 23 tual framework for evaluating retail store operations.
DeHoratius and Raman (2008) 22
• Entities: We identify three entities critical to retail store opera-
tions: customers, employees, and products. Fig. 3 illustrates some
3. A framework for retail store operations key attributes of each entity and provides indicative relation-
ships among them. For example, common interactions between
The existing literature on retail store operations can be viewed customers and products are purchasing, substituting, and re-
from the perspective of the physical layout of a retail store, as turning. Some product attributes, such as perishability and pack
shown in Fig. 2. Fisher (2004) notes that in most cases the retail size, may influence customer behaviour. Also, employees may
store is comprised of (1) a customer-facing shop floor and (2) an provide advice to customers seeking information on the loca-
operationally-focused backroom area. Products flow into the store tion, availability, or use of a product. In addition, customer at-
402 S. Mou et al. / European Journal of Operational Research 265 (2018) 399–422

Shop floor

Exit

Checkout
Backroom

Receiving area Shelf Entry

Fig. 2. A simplified layout of a retail store.

uct attributes on retail store operations, (5) customer–employee


interaction, relating to the importance of store associates, and
(6) on-shelf availability (OSA), reflecting the importance of in-
ventory on shelves. We use these six research themes to further
explain the current state of research in Section 5.
We categorise the 255 papers based on both retail store op-
erations decisions and research themes, in Sections 4 and 5, re-
spectively. All of the 255 papers reviewed, including the six survey
papers highlighted in bold, appear in Table 5. Due to page length
limitations, we only refer to 189 papers in the text. We explicitly
Fig. 3. Entities in retail store operations. discuss 73 out of the 189 papers in detail and categorise 171 out of
the 189 papers within a research topic. Apart from the 189 papers
referred to in the text, the rest of the 255 papers (66) only appear
tributes such as satisfaction and loyalty may be influenced both in Table 5 as we found their content to be (1) superseded by other
by products and employees. works, (2) reviewed by other recent surveys discussed herein, (3)
• Decisions: Based on the papers reviewed, we distinguish seven focused solely on theoretical inventory models that do not pertain
operational decisions pertinent to store management: demand to other research topics, and/or (4) applicable only to general as-
forecasting, in-store logistics, inventory management, assortment sortment and/or shelf allocation problems.
and display, product promotion, checkout operations, and em-
ployee management. Six decisions relate to in-store product 4. Retail store operations decisions
flow, while the seventh concerns the management of store as-
sociates. We review the current status of research for each de- In this section, we categorise the reviewed papers according to
cision in Section 4. the aforementioned seven decisions pertaining to store operations.
• Performance: The performance of a retail store can, and we be- Fig. 4 shows the distribution of papers by decision category over
lieve should, be assessed from multiple perspectives. The finan- the census period. We observe that research on inventory manage-
cial perspective primarily relates to bottom-line improvement. ment decisions dominates, followed by research addressing deci-
The service perspective emphasises improvement on operational sions in assortment and display, product promotion, in-store logistics,
criteria, such as on-shelf availability and average queue length. demand forecasting, employee management, and checkout operations.
Another two perspectives concern the impacts of retail store Few papers cover more than one decision area – the average num-
operations decisions on employees and customers (e.g., job sat- ber of decision areas per paper is 1.1.
isfaction, customer loyalty, etc.). Researchers and practitioners In what follows, we review the current state of research within
must consider both short- and long-term impacts of retail store each decision category. We divide each decision category into sev-
operations on these four performance perspectives. We evalu- eral subcategories and discuss the publications associated with
ate the extent to which the papers reviewed utilise these four those topics. Where there is a recent survey specific to a decision
store operations performance perspectives in Section 6.1. category or subcategory within store operations, we identify the
• Research themes: The motivation for proposing research themes relevant survey and offer updates by noting the recent papers that
is to provide a unique lens connecting multiple decisions, enti- complement the existing review. Note that our categorisation pro-
ties, and performance aspects. This benefits readers seeking to cess does not imply store operations decisions are, or should be,
transition their focus from one area of retail store operations isolated from other decisions. Instead, we emphasise (in Section
to another. We identify six research themes linking the de- 5) the importance of managing a retail store as an integrated
cisions undertaken within the store with entities and perfor- system.
mance. These themes are (1) uncertainty relating to customers,
products, and employees, (2) market competition, highlighting 4.1. Demand forecasting
the impacts of competing with other retailers, (3) channel inte-
gration, investigating how omni-channel retailing impacts store Demand estimation is fundamental for retail store operations.
operations, (4) perishability, focusing on the influence of prod- It is an essential input to the management of inventory and
S. Mou et al. / European Journal of Operational Research 265 (2018) 399–422 403

50

40
Checkout operations
Employee management
30
In-store logistics
Demand forecasting
20 Product promotion
Assortment and display

10 Inventory management

0
2008 2009 2010 2011 2012 2013 2014 2015 2016

Fig. 4. Count of papers reviewed by store operations decisions and year.

labour. Various factors, including promotions, seasonality, holi- day from weekend sales significantly reduces inventory holding,
days, and customer preferences, may influence customer demand handling, and stock-out costs, with no considerable increase in
(Ramanathan & Muyldermans, 2010). Some product attributes, the complexity of the retailer’s automated store ordering (ASO)
such as perishability, pack sizes, and colours, may also influence system.
demand, exacerbating the difficulties of estimating accurate cus-
tomer demand.
In most retail stores, unsatisfied customer demand is lost and 4.2. In-store logistics
not observed when inventory runs out. Thus, Point-of-Sales (POS)
data are censored by available inventory, and ignoring this effect Retail logistics is a widely studied area. Agatz, Fleischmann,
understates actual customer demand (Bensoussan, Çakanyildirim, and van Nunen (2008) provide a systematic review of existing
Li, & Sethi, 2016; Calli & Weverbergh, 2009; Sachs & Minner, 2014). B2C distribution models. We extend their review by evaluating re-
Incorporating the censoring effect, e.g., through sales trend anal- cent store-centric research. As such, our focus is on in-store logis-
ysis based on historical sales data, provides retailers more accu- tics (e.g., backroom storage, shelf replenishment) as well as omni-
rate information to estimate actual customer demand and under- channel fulfilment practices.
stand product sales patterns via a dynamic learning process (Chen,
2010). Jain, Rudi, and Wang (2015) model demand estimation in a
Bayesian fashion, emphasising the importance of knowing both the 4.2.1. The use of backroom storage
stock-out event (whether a stock-out occurs or not) and the timing In practice, as shown in Fig. 2, store personnel receive and
of sales occurrences until an out-of-stock (OOS). They find that in may inspect products delivered from internal distribution centres
situations with high demand uncertainty and small unit margins, and/or external suppliers in the receiving area. At this point, deliv-
inventory management using the timing of a stock-out can outper- eries that do not meet the order specifications, such as damaged
form using only data about the stock-out event. or incorrect inventory, may be returned (Reiner et al., 2013). Ac-
By assuming a sales record is a convolution of both cus- cepted products may be transferred to the backroom for tempo-
tomer preferences and product availability, Bruno and Vilcassim rary storage or directly to the shelves. In particular, items deliv-
(2008) extend the traditional discrete-choice-based demand esti- ered to the retail store that cannot immediately fit in dedicated
mation methods that only consider customer preferences for dif- retail shelves are typically stocked in a backroom and replenished
ferent products to include both customer preferences for key prod- to retail shelves when shelf inventory reaches a threshold or has
ucts as well as the availability of the product at the time of the run out. Multiple factors drive the need for a backroom. It may
customer’s shopping trip. They simulate potential assortments con- be that the replenishment order size does not fit within the al-
sumers may face in a given shopping trip, and find that failing to located retail shelf space and thus any items that do not fit on
consider the availability of products (especially those that are not the shelf require temporary storage – so the backroom acts effec-
best-sellers) can lead to underestimation of demand parameters. tively as a buffer between store delivery and limited retail shelf
Data censoring is just one of the factors found to impact the space.
accuracy of demand estimation. Lee and Allenby (2014) show that While the use of a backroom is common in retail stores, it
certain product characteristics may also influence demand esti- is rarely discussed in the literature. Eroglu, Williams, and Waller
mates. Specifically, they analyse both simulated and actual scan- (2013) are the first to quantify the backroom effect (driven by a
ner data, and find that failing to consider the impact of prede- misalignment of case pack size, shelf space, and reorder point).
termined package size on demand can impair parameter estima- They find ignoring the existence of a backroom can result in higher
tion in the dynamic demand information updating process. In ad- reorder levels and total costs (Eroglu et al., 2013). Atan and Erkip
dition to pack size, researchers have also identified seasonality as (2015), correcting an error in Eroglu et al. (2013), derive the op-
a key input to demand estimation. Ehrenthal, Honhon, and van timal reorder level based on the exact expression of the expected
Woensel (2014), for example, find that simply distinguishing week- cost function.
404 S. Mou et al. / European Journal of Operational Research 265 (2018) 399–422

4.2.2. Shelf replenishment ficient delivery of both information and physical products (Bell,
Shelf replenishment refers to the activities undertaken by store Gallino, & Moreno, 2014). Recently, picking up online orders from
employees to move items from the backroom to retail shelves. neighbouring stores (or specific pickup points such as car parks
A regular shelf replenishment process consists of seven sub- and petrol stations) has become an alternative to traditional home
activities: grabbing/opening case packs, searching for the assigned delivery (Mahar, Salzarulo, & Wright, 2012; Teixeira & Gupta,
shelf location, walking to the assigned shelf location, preparing the 2015). Store personnel pick and pack these online orders (or they
shelf for stacking the new items, filling new inventory on the shelves, are shipped from the distribution centre or another branch to
filling the old inventory back on the shelves (in the event that shelf the store) for consumer pickup. This click-and-collect mode (also
inventory is organised in a First Expired, First Out (FEFO) man- termed Buy Online Pick up in Store (BOPS)) generally enables cus-
ner), and disposing waste packages (Curşeu, van Woensel, Fransoo, tomers to avoid lengthy shipment times compared with traditional
van Donselaar, & Broekmeulen, 2009). The operational costs asso- home delivery, but it has complicated traditional store operations.
ciated with delivering items from the backroom to retail shelves In spite of the growing discussions about click-and-collect in
can be substantial, accounting for between 38% and 48% of op- the practitioner community, limited research exists on this topic.
erational logistics costs in a retail supply chain (Hübner & Kuhn, Mahar et al. (2012) develop algorithms that dynamically specify a
2012). Moreover, more than 40% of the store employee working subset of stores available for customer pickup upon online check-
hours are spent performing in-store logistics tasks (Reiner et al., out. This dynamic algorithm outperforms the common practice of
2013). There exists limited research on in-store logistics tasks. Al- allowing customers to pick up at any store with inventory. The per-
though researchers address inventory-related costs (e.g., holding) centage of pickup sales and customer sensitivity to travel moderate
in great detail, scholars have only begun to explore all facets of in- the advantage of this dynamic algorithm. Chen, Chen, Parlar, and
store handling costs. van Zelst, van Donselaar, van Woensel, Broek- Xiao (2011) consider a scenario in which two stores, apart from
meulen, and Fransoo (2009) and Curşeu et al. (2009), for example, serving in-store customers, act as drop-shippers fulfilling orders
were the first to explicitly analyse the shelf replenishment process for an online retailer. The authors propose heuristics to help retail
and estimate handling costs. Their field study reveals stacking new stores decide on the optimal inventory policy as well as whether to
products comprises nearly half of the entire shelf replenishment accept order fulfilment requests from the online retailer. Given the
process time (44%), followed by grabbing and unpacking case packs growth in omni-channel retailing, more work is needed to under-
(21%). The most important drivers for stacking efficiency are case stand how retail stores should adapt to the needs of omni-channel
pack size, the number of case packs stacked simultaneously, the customers in general and the impact of click-and-collect on store
filling regime that defines how products are stocked on shelves, operations in particular.
and the working pace of store clerks.
Other researchers link shelf replenishment activities to a reduc- 4.3. Inventory management
tion in OOS and thus an improvement in customer satisfaction and
store loyalty (Trautrims, Grant, Fernie, & Harrison, 2009; Waller, Inventory management has been a key focus of the OR commu-
Williams, Tangari, & Burton, 2010). Reiner et al. (2013), for ex- nity. In what follows, we only discuss topics specific to retail store
ample, demonstrate how streamlining in-store logistics processes operations. For a detailed overview of papers reviewed in this cat-
leads to substantial improvements in store performance (including egory, please refer to Table 5 in Appendix B.
inventory turnover, the frequency of OOS, and waste rates). This is
in line with Fisher (2004), who suggests applying just-in-time (JIT) 4.3.1. Lost sales
principles at the retail store level. Assuring the availability of products is critical to retail store op-
More recently, scholars have begun to analyse the impact erations. However, OOS is a frequently reported problem in retail-
of technologies such as Radio Frequency Identification Devices ing. According to Gruen, Corsten, and Bharadwaj (2002), the world-
(RFID) and beacon technologies on shelf replenishment perfor- wide average OOS rate in grocery stores is 8.2%, varying from a
mance (Condea, Thiesse, & Fleisch, 2012). Such technologies offer low of 7.9% in the USA to 8.6% in Europe. Store operations, includ-
real-time tracking of items. The objective is to replace the tradi- ing poor store ordering and forecasting (47%) and phantom stock-
tional shelf auditing practices currently in use by retailers (e.g., a outs (25%) – items physically present in the store, but incorrectly
“zero-balance walk” (Fisher & Raman, 2010) whereby store em- shelved or in storage areas where customers cannot find or pur-
ployees periodically check on-shelf inventory levels) with tech- chase them (Ton & Raman, 2010) – account for a combined 72% of
nologies that supposedly offer more accurate, continuous monitor- OOS, with the remainder stemming from upstream causes (Gruen
ing of on-shelf availability without extensive manual interventions. et al., 2002).
Thiesse and Buckel (2015) compare the traditional shelf replen- Although classic inventory models typically assume excess de-
ishment process (with periodic inspections) with two RFID-based mand is backlogged (Bijvank & Vis, 2011), this is not realistic
policies using item-level and case-level RFID tags, respectively. The in many retail environments. Only 15% of customers facing an
two RFID-based policies have the potential to increase process ef- OOS will buy later at the same store, while the demand from
ficiency (including both total costs and service levels), relying on the remaining customers will be either lost (40%) or switched
RFID tag costs and read rates. Specifically, the item-level RFID- to another product at that purchase visit (45%) (Gruen et al.,
based policy is significantly more robust with respect to imperfect 2002). We refer readers to Bijvank and Vis (2011) for a re-
RFID read rates than the case-level counterpart. However, despite cent review of models with lost sales. Among our sampled pa-
RFID visualising flow within a retail store, retailers need to con- pers, approximately two thirds (100 out of 154) in the category
sider the imperfect detection rate (Condea et al., 2012; Metzger, of inventory management consider lost sales or partial lost sales
Thiesse, Gershwin, & Fleisch, 2013) and the cost of obtaining the situations. Musalem, Olivares, Bradlow, Terwiesch, and Corsten
entire visibility of all products from tagging both cheap and ex- (2010) propose a Bayesian model to estimate the effect of OOS
pensive items (Piramuthu, Wochner, & Grunow, 2014). and use a data augmentation approach to incorporate incomplete
data on product availability when estimating the OOS time. They
4.2.3. New in-store logistics operations in omni-channel retailing then discuss two application cases of their model – estimating
The emergence of the omni-channel retailing environment in costs of OOS and demand in the shampoo product category of
which customers shop through a variety of online and offline chan- Spanish supermarkets. OOS also impairs customers’ store loyalty.
nels is encouraging retailers to satisfy customers with more ef- Che, Chen, and Chen (2012), using a dataset with information on
S. Mou et al. / European Journal of Operational Research 265 (2018) 399–422 405

OOS incidents over time, find the preference of customers with experiments in dozens of retail stores, Hardgrave, Aloysius, and
higher purchase frequency to be attenuated if the product is fre- Goyal (2013) show that RFID-enabled visibility leads to a signifi-
quently OOS. cant decrease in IRI and find that such effectiveness varies with
It is notably more difficult to solve inventory problems with product characteristics, ranging from no statistically significant
lost sales than with backorders (Bijvank & Vis, 2011). Several re- improvement to 81%.
searchers focus on proposing parameter boundaries for inventory
systems with lost sales. Chen (2010) develops a set of upper and 4.3.3. Inventory-dependent demand
lower bounds for managing non-perishable products with unob- Inventory tends to serve dual roles in store operations manage-
served lost sales and a demand distribution having an unknown ment. First, providing sufficient stock is important for retailers to
parameter estimated using Bayesian updating. Bijvank and Vis match customer demand. Second, inventory has a non-negligible
(2012) analyse upper and lower boundaries of order-up-to levels in impact on customer demand. Scholars have shown that high on-
a periodic review inventory system subject to a service level con- hand inventory quantities can stimulate demand (billboard effect),
straint. as can low on-hand inventory quantities (scarcity effect).
Numerous scholars consider the billboard effect of inventory on
4.3.2. Inventory record inaccuracy customer demand when managing store inventory (Amit, Mehta,
Inventory record inaccuracy (IRI), or the discrepancy between & Tripathi, 2015; Stavrulaki, 2011; Yang, 2014). Balakrishnan, Pang-
system records and actual inventory levels, is a topic closely burn, and Stavrulaki (2008) characterise the optimal stocking pol-
related to the research on lost sales. DeHoratius and Raman icy considering both stochastic demand and the billboard effect
(2008) find inaccuracies in 65% of the inventory records of a sin- of inventory. Comparing a demand-driven policy maximising the
gle retailer. While the magnitude of these discrepancies differs billboard effect (from the point of view of a marketing manager)
across stores and product categories, the average magnitude of IRI and a newsvendor model merely emphasising stochastic demand
amounts to approximately 35% of the average number of units (from the perspective of an inventory manager), the authors high-
per stock keeping unit (SKU). Discrepancies arise from a variety of light the importance of considering both the influence of demand
sources including (1) shrinkage due to theft and obsolescence (Fan, stochasticity and inventory levels. In addition, due to the use of a
Chang, Gu, Yi, & Deng, 2014; Kok, van Donselaar, & van Woensel, backroom, not all in-store products are shown to customers. Thus,
2008; Rekik, Sahin, & Dallery, 2009; Rekik & Sahin, 2012; Wang, the billboard effect stems only from displayed inventory available
Fang, Chen, & Li, 2016), (2) product misplacement which may lead to customers, rather than the entire in-store inventory (Abbott &
to phantom stockouts (Rekik, Sahin, & Dallery, 2008; Ton & Ra- Palekar, 2008). In this case, a store manager needs to balance the
man, 2010; Wang et al., 2016), (3) delivery errors from suppliers, gain from displayed products and the cost due to in-store deliv-
and (4) inaccurate system inputs, such as double scanning a prod- eries when dealing with shelf space dependent demand (Goyal &
uct at checkouts (Nachtmann, Waller, & Rieske, 2010). In addition, Chang, 2009; Piramuthu & Zhou, 2013).
“ticket-switching”, where a customer swaps two identifiers/tags in
order to obtain a higher-priced item for a lower price, also con- 4.3.4. Joint inventory and pricing
tributes to IRI (Zhou & Piramuthu, 2013; Zhou & Piramuthu, 2015; Pricing, as well as inventory planning, plays an important role
Zhou & Piramuthu, 2015). in driving store sales and profitability. A robust research stream ex-
Ignoring IRI may result in poor store performance (DeHoratius ists evaluating the joint optimisation of inventory and pricing de-
& Raman, 2008; Raman et al., 2001). DeHoratius and Raman cisions (Abad, 2014; Anily & Hassin, 2013; Arcelus, Gor, & Srini-
(2008) estimate the potential lost revenue due to IRI at the re- vasan, 2012; Arcelus et al., 2012; Chintapalli, 2015; Dong, Kouvelis,
tailer in their study to be more than 1% of its North American retail & Tian, 2009; Ghoniem & Maddah, 2015; Hall, Kopalle, & Krishna,
sales and more than 3% of its gross profit. IRI may also impair de- 2010; Hua, Wang, & Cheng, 2012; Hua et al., 2012; Huang, Hsu, &
mand estimation accuracy and the effectiveness of inventory plan- Ho, 2014; Karakul, 2008; Li, Yu, & Wu, 2016; Li et al., 2016; Lim,
ning (Mersereau, 2015). If the system record is higher than the re- 2013; Liu, Zhang, & Tang, 2015; Lu, Song, & Yang, 2016; Maihami
order point and the actual stock is less than the reorder point, “in- & Karimi, 2014; Murray, Gosavi, & Talukdar, 2012; Pan, Lai, Liang,
ventory freezing” may occur – in which no replenishment orders & Leung, 2009; Sainathan, 2013; Serel, 2009; Shah, Soni, & Pa-
will be triggered. Furthermore, IRI ties up human resources with tel, 2013; Sharma & Banerjee, 2013; Song, Ray, & Boyaci, 2009;
performing inventory counts or walk-by shelf inspections, result- Transchel and Minner, 2009; Wu, Liu, & Zhang, 2015; Zhang et al.,
ing in higher work pressure and labour turnover rates (Chuang & 2015). Chung, Flynn, and Zhu (2009), for instance, extend the clas-
Oliva, 2015; Chuang & Oliva, 2016). sic newsvendor model by allowing retailers to make an in-season
Cycle counting is an approach commonly used by retailers to price adjustment based on a more precise understanding of re-
mitigate IRI. DeHoratius, Mersereau, and Schrage (2008) propose a maining demand. They propose a simple procedure to compute
probability distribution to represent uncertain physical inventory optimal order quantities and price adjustment policies. Numerical
levels and perform Bayesian updating of this distribution. They experiments show that in-season price adjustments significantly
demonstrate, through simulation, that replenishment and inven- improve the expected profit derived in the classic newsvendor
tory audit policies based on this distribution significantly outper- model.
form traditional approaches such as the “zero-balance walk” au- In some circumstances, due to deterioration, products with dif-
dit policy. Chuang (2015) explicitly models potential human errors ferent remaining shelf times have different degrees of attractive-
(including both imperfectly correcting inaccurate inventory records ness to customers. Retailers need to make joint pricing and inven-
and mistakenly modifying correct inventory records) in inspection tory decisions for both new and old stock (Li et al., 2016; Li et al.,
processes. The author further highlights that failing to consider a 2016). Sainathan (2013), extending a special case where new and
decision maker’s risk preferences will result in suboptimal inspec- old stocks are not sold simultaneously (Li, Cheang, & Lim, 2012),
tion decisions. considers a general situation where old and new inventory may
RFID is another way in which retailers seek to deal effec- be sold simultaneously. Such a situation may lead to vertical de-
tively with IRI. Building on newsvendor models, several researchers mand substitution. The author notes that raising the price of new
have analysed the benefits of deploying RFID (e.g., (Fan et al., inventory to drive customers to old products is not always bene-
2014; Khader et al., 2014; Kok et al., 2008)). Based on two field ficial to total revenue. In some cases where ordering decisions for
406 S. Mou et al. / European Journal of Operational Research 265 (2018) 399–422

new products and pricing decisions for both new and old prod- assortment depth. There is, however, a negative relationship be-
ucts are constant over an infinite horizon, the benefit obtained tween sales and assortment depth when product variants are more
from selling the old product increases with a higher procurement differentiated in a category. Store differentiation also greatly in-
cost, a higher quality of the new product, and higher demand fluences the relationship among category sales, assortment depth,
volatility. and product differentiation through its impact on customer prefer-
ences.
4.3.5. Ordering behaviour Modelling demand, including consumer choice and substitu-
Automated inventory replenishment systems have been utilised tion patterns, constitutes the foundation of assortment planning
in retail stores for decades. van Donselaar, Gaur, van Woensel, (Blanchet, Gallego, & Goyal, 2016). Researchers commonly adopt
Broekmeulen, and Fransoo (2010) study whether store managers exogenous demand models and utility-based customer choice
significantly and consistently change recommendations using an models such as the multinomial logit (MNL) and locational choice
ASO system, and the drivers of these behaviours. Using data from models (see Kök et al. (2015) for detailed modelling steps). Sub-
a supermarket chain in Europe, they find store managers consis- stitution patterns are also important in determining customer be-
tently shift a portion of recommended peak-day order quantities to haviour when a preferred choice is unavailable. Honhon, Jon-
recommended orders on nonpeak days that are prior to the peak nalagedda, and Pan (2012) discuss four ranking-based consumer
day. Regression results indicate that case pack size relative to aver- substitution structures: (1) one-way substitution for vertically dif-
age demand per item, net shelf space, product variety, and season- ferentiated products (each product characterised by a quality level),
ality error drive this behaviour. They conclude that existing ASO (2) a one-dimensional locational choice model for horizontally dif-
systems greatly overlook store managers’ seeking to (1) balance ferentiated products (products differentiated on a single attribute),
in-store workload among peak and nonpeak days and (2) improve (3) out-tree preferences, in which customers have the same prefer-
product availability. Store managers may also face demand shock, ence list consisting of multiple attributes, but differ in the choice
defined as sudden changes in product demand (O’Neil, Zhao, Sun, of substituted products with fewer attributes, and (4) in-tree pref-
& Wei, 2016). Tokar, Aloysius, Williams, and Waller (2014) conduct erences, in which customers have different preference lists com-
three experiments to investigate the over-ordering decision bias prised of multiple attributes, but one attribute is identical among
present when a store manager faces an anticipated demand shock. their preference lists. The authors then propose optimal algorithms
These results show that it is more difficult for decision makers to for assortment selection under these four substitution structures.
deal with uncertainty in the timing than the magnitude of a de- Pan and Honhon (2012) study the assortment selection problem for
mand shock. In addition, decision biases, such as the framing effect vertically differentiated products. They assume customers differ in
where individuals react to choices differently depending on how their individual evaluation of quality, and their utility functions in-
the choice is presented, may also impact store managers’ ordering crease in quality and individual evaluation of quality, and decrease
decisions (Tokar, Aloysius, Waller, & Hawkins, 2016). in price. They find that the optimal assortment may include prod-
ucts with a lower quality and margin when retailers cannot alter
prices – a counter-intuitive observation.
4.4. Assortment and display Because of the uncertainty that exists in most retailing envi-
ronments, retailers need to discern customer purchase behaviour
Offering an appropriate variety of products given limited shelf while simultaneously making assortment decisions, balancing the
space is a key concern for attracting and retaining customers. The trade-off between collecting information on purchase behaviour
two main research questions in this category concern (1) assort- (exploration) and maximising revenue (exploitation) (Jacko, 2016;
ment decisions determining which set of products to stock and Sauré & Zeevi, 2013). Offering different assortments in different
(2) shelf allocation problems dealing with product arrangement periods is one approach for observing and learning customer pur-
on shelves. Several reviews appeared in the period 2008–2016. chase behaviour. Rusmevichientong, Shen, and Shmoys (2010) con-
In 2009, Mantrala et al. (2009) propose a framework for assort- sider both static and dynamic assortment decisions using an
ment planning, explain factors complicating product assortment MNL model subject to a capacity constraint. The authors pro-
planning decisions, and introduce commercial applications. Pentico pose an adaptive policy exploring unknown parameters from past
(2008) and Kök, Fisher, and Vaidyanathan (2015) review various data and simultaneously optimising the profit for dynamic assort-
mathematical models of customer demand and assortment plan- ment decisions. Caro, Martínez-de-albéniz, and Rusmevichientong
ning in 2008 and 2015. Hübner and Kuhn (2012) summarise papers (2014) analyse a multi-period assortment packing problem, deter-
and commercial software relating to assortment and shelf alloca- mining, in advance of a selling season, the release time for a set
tion decisions in 2012. In this section, we only discuss literature of short-lived products and balancing profit margins, preference
subsequent to Hübner and Kuhn (2012). There is partial overlap weights, and product life cycles. They find that when the collec-
with the references in Kök et al. (2015), but their survey focuses on tion of short-lived products has the same profit margins and their
several recent assortment studies to complement their discussion attractiveness functions decay exponentially, retailers should in-
on the assortment modelling process, while our research organises troduce products with slower decay earlier to maximise the to-
and reviews these references more broadly. tal selling season profit. In addition to dynamic assortment plan-
ning in different periods, pricing is another approach for learning
4.4.1. Assortment problems about customer demand while making assortment plans. Talebian,
A common principle in retailing is to provide the right product Boland, and Savelsbergh (2014) propose a stochastic dynamic pro-
at the right place to the right customer at the right time. Retail- gramming model for jointly optimising assortment and dynamic
ers offer an appropriate variety of products in order to attract con- pricing decisions, based on demand learning at the same time
sumers and respond to competition (Besbes & Sauré, 2016; Ren, rather than employing an upfront demand estimation from histori-
Hu, Hu, & Hausman, 2011). Hamilton and Richards (2009) anal- cal information. Their analysis shows that it is profitable to reduce
yse the equilibrium among assortment depth (as measured by the the price in the early sales season to accelerate demand learning
number of variants within a category), product differentiation, and based on Bayesian updates.
store differentiation. They find that within a category comprised of In some circumstances customers buy products based on un-
relatively non-differentiated variants, category sales increase with derlying attributes (e.g., size, flavour, colour), rather than a di-
S. Mou et al. / European Journal of Operational Research 265 (2018) 399–422 407

rect preference for a particular product in a category (Fisher 4.4.3. Planogram-based shelf allocation
& Vaidyanathan, 2012). Based on this observation, Fisher and The traditional tool employed to manage shelf-space is a
Vaidyanathan (2014) model consumer preferences as a response planogram, visualising how products are located and displayed on
to a group of attributes for products within a category. They es- shelves. In practice, effectively managing aisle and display place-
timate demand and substitution probabilities at the attribute level ment, in which retailers decide distances between space allocated
based on sales history using maximum likelihood estimation. They for different products in aisles and displays, is important to store
then propose heuristics and evaluate the impact of their approach profitability (Bezawada, Balachander, Kannan, & Shankar, 2009;
on tyres and automotive appearance chemicals. Following imple- Flamand, Ghoniem, & Maddah, 2016; van Nierop, Fok, & Franses,
mentation, sales of these two products increased 5.8% and 3.6%, re- 2008). Tsai and Huang (2015) propose a data mining approach to
spectively. Rooderkerk, van Heerde, and Bijmolt (2013) also use an explore such effectiveness. They use historical sales records to un-
attribute-based approach capturing preferences, substitution pat- derstand customer purchasing behaviour. RFID systems deployed
terns, and cross-marketing mix effects (e.g., price, shelf space, around shelves and aisles track customer movement. They ex-
and promotional activities). Using a large neighbourhood search plore both product association rules and customer location prefer-
heuristic, they optimise the assortment in a liquid laundry de- ences, using customer purchase and moving behaviours. They im-
tergent category, expected to improve profits by 37.3%. Lee, Gaur, plement their model at a supermarket and validate that the pro-
Muthulingam, and Swisher (2016), using data for 26,749 book ti- posed method is feasible and helpful for store managers.
tles from 2007 to 2011 and a simulation experiment calibrated on Unlike general shelf-space allocation models that consider only
real data, show that such attribute-based choice modelling practice the width of products, planogram-based shelf allocation models
can estimate demand with less than 1% absolute percentage error, consider three dimensions of rectangular items and stack pat-
even when 89% of the textbooks get stocked out. terns. Murray, Talukdar, and Gosavi (2010) and Geismar, Dawande,
Decoupling product assortment from other store operations de- Murthi, and Sriskandarajah (2015) propose planogram-based opti-
cisions, such as supplier selection, may result in inefficient assort- misation models, considering both dimensions and orientations of
ment performance (Yücel, Karaesmen, Salman, & Türkay, 2009). products. In addition, product attractiveness varies with locations
Ghoniem and Maddah (2015) jointly optimise inventory, assort- in a planogram, namely, different areas of a store (e.g., near the
ment, and pricing decisions with multiple selling periods and cus- entrance/exit and perimeter) and locations within a shelf (such as
tomer segmentation. They assume demand is driven by exogenous close to endcaps) (Flamand et al., 2016). Field experiments show
consumer reservation prices and endogenous assortment and price that vertical location has approximately twice the impact of hor-
decisions, and then model the problem as a mixed-integer nonlin- izontal location on profit performance (Hansen, Raut, & Swami,
ear program. They find that sub-optimal inventory policies signifi- 2010).
cantly decrease store profitability. Alptekinoglu and Grasas (2014),
taking product returns into account, find the optimal assortment 4.5. Product promotion
differs from the common practice of stocking only the most popu-
lar products. When the refund amount is sufficiently low, and re- Retailer promotional activity is becoming more common
turn policies are relatively strict, the optimal assortment comprises (Maihami & Karimi, 2014). There are various forms, including price
a mix of the most popular and most eccentric products, defined as discounts, coupons, free goods, gifts, advertising, displays, and fea-
those with low attractiveness. Anecdotal evidence shows that ec- tures. Promotions have been widely studied in marketing research.
centric products tend to have a higher return likelihood. They em- Ailawadi et al. (2009) review papers on communication via new
phasise that retailers should take return policies into account when media and promotion decisions from the perspective of a retailer.
making assortment decisions. Grewal et al. (2011) summarise recent innovations in retail pricing
and promotions.
Activities, such as trade promotion and rebates, and decisions
4.4.2. General shelf allocation problems on promotion type, size, duration, and price reduction for selected
As discussed earlier, shelf space in retail stores, unlike virtual products, are usually planned collaboratively by upstream suppliers
display in online stores, is limited. It is important for physical and retailers (Ramanathan & Muyldermans, 2010). As previously
stores to maximise the utilisation of limited shelf space, account- discussed, we exclude revenue management and dynamic pricing
ing for both marketing effects and operations workload (Hübner & papers as well as studies on brand, advertising, or consumer be-
Kuhn, 2012). haviour unless they are pertinent to the reviewed OR models. Here,
The main variables when making shelf allocation decisions are we focus only on in-store promotion activities and their impacts on
(1) space elasticity – the ratio of additional sales to additional store profitability from a retailer’s perspective.
space and (2) cross-space elasticity – the additional sales due
to additional space of other items (Zhao, Zhou, & Wahab, 2016). 4.5.1. Price promotions
Eisend (2014) presents a meta-analysis of 1,268 estimates of shelf Markdowns are common practice for excess or leftover inven-
space elasticity in the period 1960–2012. The average magnitude of tory. Customer behaviour and market demand uncertainty usually
these estimates is 0.17, varying across product categories. Products mediate the effectiveness of markdown policies. Casado and Fer-
relating to impulse buying tend to have higher shelf space elastic- rer (2013), using a dataset on fast-moving goods from a major
ity. Chilean retail chain, investigate how demand changes when prices
Shelf space allocation is also associated with in-store logistics. change. They find that there is a price threshold on the elasticity
Allocated display space, together with case pack quantity, directly of demand at the brand level – customer sensitivity to price varia-
influences the efficiency of backroom-to-shelf operations and the tions within a threshold is less than that beyond a price threshold.
probability of shelf stock-outs (Eroglu, Williams, & Waller, 2011). Strategic customer behaviour is also a concern (Cachon & Swinney,
Therefore, in addition to space and cross-space elasticities, it is im- 2009; Whang, 2015). Johnson, Tellis, and Ip (2013) model house-
portant to consider costs relating to ordering, shelf holding space, hold purchase timing and heterogeneous brand sensitivity to dis-
and shelf replenishment (Irion, Lu, Al-Khayyal, & Tsao, 2012). Prod- counts, obtaining individual household parameters using Bayesian
uct characteristics, such as the stimulation effect (Amit et al., 2015; estimation. They consider the optimisation of customised temporal
Baron, Berman, & Perry, 2011) and freshness (Piramuthu & Zhou, discounts, consisting of “to whom, when and how much to dis-
2013), are also essential to shelf allocation decisions. count”, as a constrained multiple-knapsack problem under a given
408 S. Mou et al. / European Journal of Operational Research 265 (2018) 399–422

budget. Simulation experiments reveal that the optimal discount that pooling multiple queues into a single queue can reduce cus-
policy varies with margin, coupon distribution costs, the sensitiv- tomer waiting time relative to a system with separate single server
ity of the market to discounts, and brand strength. They emphasise queues, their study suggests such a strategy may result in lower
that the appropriate timing of discounts, apart from the magni- revenues as increased queueing length may lead to an increase in
tude of the discounts considered in previous models, significantly baulking and thus lost sales.
improves profit. Richards, Gómez, and Pofahl (2012) propose a dis- Recently, retailers have deployed new technologies to facilitate
crete/continuous model capturing customer purchase behaviour for self-checkout processes in retail stores. The advantages and disad-
both continuous quantities and discrete product variants within vantages of these self-service checkout terminals are up for debate.
a category (specifically, apples). Experiments show the proposed Some retailers have removed self-checkout lanes whereas others
multiple-discrete/continuous model outperforms other price pro- continue to add more (BalanceInnovations 2015). One trade-off in
motion policies that do not account for the nature of multiple va- implementing self-checkout lanes is between expenditure savings
rieties purchased in continuous quantities. from the decrease in the number of cashiers required and the
In addition to using price promotions (such as coupons) to in- loss of customer–employee interaction during the checkout pro-
crease category sales, retailers also use them to increase store traf- cess. Such customer-employee interactions, along with customer-
fic. Customers attracted by a certain product may purchase other customer interactions, can play a major role in driving perceived
products, i.e., via cross-selling. One such promotion strategy, “loss- service quality. Li, Choi, Rabinovich, and Crawford (2013) conduct
leader”, offers a substantial price reduction on some products to factorial field experiments where the timings of inter-customer in-
drive more store traffic. The trade-off is between the reduced mar- teractions during self-services are grouped into “waiting in line”
gins or even losses from the loss-leader products and profits gener- versus “within transaction” stages and the effect of such inter-
ated from the sale of other products. Katsifou, Seifert, and Tancrez customer interactions is categorised into “positive” versus “nega-
(2014) propose a heuristic to jointly determine product assortment, tive”. Their findings show that such inter-customer interactions in-
inventory, and price for two products, consisting of one standard fluence both a customer’s perceived quality and repeat purchase
product and one loss-leader product used to generate more store intentions at the same store. The magnitude of this influence de-
traffic. Their findings show that retailers should pay more atten- pends on the extent to which customers believe the retail store
tion to the standard product when the cross-selling effect stem- is responsible for their shopping experiences. Reducing customer
ming from displaying loss-leader products decreases. waiting time at self-service counters not only improves the fo-
cal customer’s shopping experience but also influences the service
4.5.2. Non-price promotions quality perceived by other customers.
Retailers also conduct non-price promotional activities (Khouja,
Pan, & Zhou, 2016). In some contexts with strategic customers,
4.7. Employee management
offering free gift cards may outperform a discount price policy
(Khouja, Park, & Zhou, 2013). In addition, retailers employ shelf
Matching store associates with various customer demands and
display operations for merchandising activities. On the one hand,
store needs is important for driving retail store performance. While
the display of a large number of products may stimulate demand
workforce management is an important offshoot of OR, limited at-
(Koschat, 2008). On the other hand, the scarcity effect of inven-
tention (five modelling-based papers in our survey) is paid to the
tory can also be used to increase sales. Yin, Aviv, Pazgal, and Tang
retail sector (van den Bergh, Beliën, De Bruecker, Demeulemeester,
(2009) discuss the effect of two display formats: display all (DA)
& De Boeck, 2013). By contrast, there is a considerable number
and display one (DO). Under the DA format, the retailer displays
of papers in other application areas such as healthcare, call cen-
all available units so that each arriving customer has perfect in-
tres, manufacturing, and general contexts (van den Bergh et al.,
formation about the actual inventory level. Under the DO format,
2013). There are a few surveys reviewing personnel scheduling
the retailer displays only one unit at a time so that each customer
in general. van den Bergh et al. (2013) provide a comprehensive
knows about product availability but not the actual inventory level.
classification/taxonomy for personnel scheduling modelling and De
In the presence of strategic customers, the DO format can outper-
Bruecker, Van den Bergh, Beliën, and Demeulemeester (2015) re-
form DA by creating an increased sense of shortage risk, mitigating
view papers specific to workforce planning problems incorporating
the adverse impact of strategic customer behaviour.
skills. Herein, we focus only on the effects of employees on store
sales and personnel scheduling in the retail sector.
4.6. Checkout operations

The checkout process is an indispensable component of the cus- 4.7.1. Customer traffic, employees, and sales
tomer shopping experience. Aspects of the checkout experience Frontline employees play an important role in driving store
(such as speed and friendliness) are key to the overall shopping sales by influencing the execution quality of store operations (Ton,
experience. While it is common to observe customers waiting in 2008). While payroll is typically the second largest expenditure
lines in retail stores, few studies in our review focus on checkout after the cost of ordered products (Ton, 2009), cutting store pay-
operations. This may be due to the keyword search we applied or roll may risk harming execution quality and thus financial perfor-
because queueing theory addresses this component of store oper- mance (Ton, 2008). Using hourly and daily traffic data from 41 ap-
ations. However, some emerging technologies, such as self-service parel stores over a one-year period, Perdikaki, Kesavan, and Swami-
lanes and mobile checkouts, complicate traditional checkout oper- nathan (2012) find that the conversion rate (the ratio of the num-
ations, drawing specific attention to the retail context. ber of customer transactions to the total number of customers en-
Among the reviewed papers, Lu, Musalem, Olivares, and tering the store) and basket value (measured by the ratio of sales
Schilkrut (2013), utilising video recognition technologies, analyse volume to the number of customer transactions) exhibit diminish-
customer queueing behaviour at the delicatessen section of a su- ing returns as in-store traffic increases, while labour is a moderat-
permarket and find that “customers appear to focus mostly on ing variable on the impact of in-store traffic on sales.
the length of the queue without adjusting enough for the speed To improve the flexibility of personnel scheduling, retailers of-
at which the line moves”. This implies that purchase incidence ten hire part-time and/or temporary employees. Compared to full-
appears to be affected more by the length of the queue than time employees, these flexible labour resources are often paid less.
the speed of service. Although classic queueing theory suggests Assuring the appropriate mix of full-time employees and flexible
S. Mou et al. / European Journal of Operational Research 265 (2018) 399–422 409

labour resources is critical to retail store operations. Using a two- market competition (11 papers), and channel integration (5 pa-
year dataset from 445 stores of a large retailer, Kesavan, Staats, and pers). This categorisation based on research themes provides a new
Gilland (2014) find that increasing the percentage of flexible labour perspective on the current status of research on retail store opera-
resources, including part-time and temporary employees, has an tions. In what follows, we primarily refer only to papers that have
inverted U-shaped relationship with store sales and profits. not been discussed in Section 4. All relevant papers are listed in
Furthermore, store associates, in addition to salespersons, may Table 5 in Appendix B.
also indirectly influence conversion rates by improving OSA and
reducing phantom stock-outs. Ton and Raman (2010), using data
5.1. Uncertainty
from a well-known retailer providing books, CDs, videos, etc., vali-
date this relationship between phantom stock-outs and sales.
Here, we discuss how researchers view uncertainty from the
perspectives of the three entities presented in Fig. 3, customers,
4.7.2. Personnel scheduling
products, and employees. From the point of view of customers,
As discussed above, store associates should be regarded as more
there are three types of uncertainty. First, the purchase quantity of
than an operations expenditure, as is commonly assumed in many
a customer is uncertain until a checkout process. Second, the pur-
personnel scheduling models (van den Bergh et al., 2013). Sev-
chase timing is uncertain particularly among strategic customers
eral papers link store associates with sales and optimise personnel
(e.g., Anily & Hassin, 2013). Strategic customer behaviour matters
schedules seeking to maximise total profit instead of minimising
when managing inventory, assortment and display, and promo-
operational costs of employees.
tion. Third, customer preferences differ in many ways. Ascertain-
Kabak, Ülengin, Akta, Ule, and Topcu (2008) propose a two-
ing substitution rates (Hopp & Xu, 2008; Karabati, Tan, & Öztürk,
stage shift scheduling framework, comprised of (1) a sales re-
2009) and preference lists (Honhon et al., 2012) is notoriously dif-
sponse function modelling hourly store sales volume as a func-
ficult, but such knowledge can be extremely valuable for inventory
tion of the number of shoppers, the conversion rate, and the av-
and category management. For perishables, it is also important to
erage shopping value per shopper, and (2) determining optimal
consider the heterogeneity of customer preferences regarding
shift schedules based on traffic forecasting. Following Kabak et al.
product quality (Herbon, 2014).
(2008), Chapados, Joliveau, L’Ecuyer, and Rousseau (2014) explicitly
In some cases, products may also contribute to uncertainty. In
model the required number of salespeople for a smaller time pe-
addition to perishable products decaying, in-store logistics and IRI
riod (e.g., each 15-minute period) than the common practice of a
may lead to uncertainties in product availability (DeHoratius et al.,
daily horizon, and consider the work status (working, break, lunch,
2008; Qi et al., 2009).
or at rest) of each employee. Applying their model in a medium-
Uncertainty may also stem from employee management. Uncer-
sized retail chain yields an increase in net profit of approximately
tain labour availability may lead to mismatches between planned
2–3%, relative to its current solution. Chuang, Oliva, and Perdikaki
and required labour capacity. Overstaffing leads to a waste of re-
(2016) further revise the sales response function with a variable
sources while understaffing impairs store performance, such as
elasticity between traffic and labour, relaxing the constant elastic-
inventory record accuracy (Chuang & Oliva, 2015; Chuang et al.,
ity assumption in the work of Kabak et al. (2008). They employ
2016) and conversion rates (Mani, Kesavan, & Swaminathan, 2015).
panel data across multiple stores to estimate model parameters
Most studies on personnel scheduling, including in the retail con-
and then validate the staffing heuristics based on the revised sales
text, fail to consider this human resource uncertainty. In addition,
response function in counterfactual experimentation.
as pointed out by Raman et al. (2001), the quality of operational
Personnel schedules only perform well when employees work
execution, which needs the participation of employees in the re-
as planned and when actual demand matches expected demand.
tail store context, has a significant influence on the effectiveness of
However, the uncertainty of customer demand and/or employee
planning and automation. Ignoring uncertainties in execution qual-
absenteeism generate understaffing and/or overstaffing, and thus
ity may also lead to some operational issues, such IRI and phantom
impair store performance (Anonymous, 2014). In such situations,
stock-outs.
store managers may resort to recourse actions, e.g., adjusting pre-
determined schedules through overtime (in the case of under-
staffing) and/or cancelling predetermined shifts (in the case of 5.2. Market competition
overstaffing). While these are commonly practised, few papers con-
sider such situations. Including recourse actions, Parisio and Jones Retailing is a competitive, low-margin business. Store differen-
(2015) propose a stochastic programming solution and apply it tiation has a significant influence on a customer’s choice of retail
to Swiss retailers. In the intra-day context, store managers may store (Hamilton & Richards, 2009) OOS may also influence store
take advantage of on-hand cross-trained employees and dynami- choice. Liao, Shen, Hu, and Yang (2014) compare two approaches
cally allocate these employees to multiple tasks. Terekhov and Beck to cope with OOS, namely lateral transhipment and emergency or-
(2009) study how to dynamically assign a mix of cross-trained and dering. The authors assume that unsatisfied customers choose one
specialised workers between frontline and backroom. The objec- of the following options: (1) send requests to the store (leading to
tive is to minimise the expected customer waiting time at check- a backorder), (2) switch to a neighbouring store (resulting in the
outs while ensuring the minimal time-average number of work- customer switching demand), or (3) leave the market with no pur-
ers in the backroom. The authors propose a threshold-based policy chase. They find in the presence of a higher volume of customer
for dynamic labour allocation and analyse optimal personnel struc- switching it is better to place emergency orders, despite greater
tures in different scenarios. ordering costs and longer transport time relative to the cost of lat-
eral transhipment. Olsen and Parker (2008) consider a situation in
5. Research themes which customers, after a period, may forgive a store where they
have faced an OOS, resulting in the presence of both committed
In this section, we classify the papers reviewed into the six re- and latent customers. Instead of using a unit stock-out penalty cost
search themes proposed in Section 3. Uncertainty is the dominant common in classic inventory theory, they explicitly consider a mix
theme. About 84% of the papers explore uncertainty in some form. of customer behaviours (including backlogging, lost sales, and for-
Perishability (39 papers) ranks second, followed by on-shelf avail- giving), thus creating dynamic demand distributions in the subse-
ability (34 papers), customer–employee interaction (14 papers), quent period. They provide an optimal inventory policy.
410 S. Mou et al. / European Journal of Operational Research 265 (2018) 399–422

In the presence of competition, other factors may also impact 5.5. Customer–employee interaction
customer purchase decisions. Grewal, Kopalle, Marmorstein, and
Roggeveen (2012) find when product availability is uncertain cus- Customer–employee interactions take several forms in retail
tomers pay more attention to travel time – a key determinant of stores. Fig. 3 shows two basic means of customer-employee inter-
customer store choice. They suggest that the negative impact of actions: consult and advise. Salespersons can promote products via
uncertainty in product availability on purchase intentions can be face-to-face interaction with customers, informing and encouraging
effectively mitigated by the use of an in-stock guarantee. customers to purchase. Employees also offer advice to customers
seeking items and recommending substitutes in the presence of
5.3. Channel integration OOS – helping to reduce lost sales. In addition, checkout engage-
ment may have an impact on the customer shopping experience.
Despite the recent discussions on omni-channel retailing, few However, literature on the interaction between employees and cus-
papers consider the impact of channel integration on store op- tomers is rare. Mani et al. (2015), using hourly data on store traffic,
erations and how retail stores should adapt to such changes. In sales, and labour from 41 stores of a retail chain, propose a bench-
the omni-channel retailing environment, consumers gather prod- mark staffing level based on queueing theory. They find that elim-
uct knowledge from multiple channels (such as online and smart inating understaffing in retail stores during peak hours can lead to
mobile) and then purchase products from a specific channel (Bell significant increases in sales and profitability.
et al., 2014). This may lead to showrooming, where customers view
products at physical stores but purchase online, or web-rooming, 5.6. On-shelf availability
where customers view products online but purchase at a physical
store (PwC 2015). In addition to aforementioned click-and-collect, OSA provides a measurement of inventory available to cus-
customers may return online purchases to a local store (Mahar, tomers during their shopping visits. The ideal OSA level is a trade-
Wright, Bretthauer, & Hill, 2014). off between higher sales (or reduced risk of lost sales) and ad-
These emerging operational modes and customer shop- ditional costs for a given customer service level (Trautrims et al.,
ping behaviour complicate traditional store planning, including 2009). Anecdotal evidence suggests that increased OSA is associ-
inventory planning, category management, and promotions. Store ated with higher market share (Waller et al., 2010). Few studies
associates face additional workload and execution challenges when deal with shelf out-of-stocks, which may occur from inefficient
adapting to channel integration. For instance, IRI may hinder the shelf replenishment or IRI. In 2016, Moussaoui et al. (2016) pre-
ability of a retail store to fulfill online orders. sented a systematic review of OSA based on 73 papers. They iden-
tify five drivers for OSA, including four factors in the planning
5.4. Perishability and/or execution stages (including operational, behavioural, man-
agerial, and coordination) and one systemic factor that may am-
Perishability is a significant feature in many retail store oper- plify the impact of supply chain failures on OSA. In what follows,
ations, influencing customer-perceived utility in two ways. First, we summarise approaches dealing with shelf OOS, as it is only
product quality may decay over time, potentially resulting in waste briefly addressed in Moussaoui et al. (2016).
and spoilage. In the case of fresh food, some retailers have in- Several methods have been implemented to help identify and
vested in preservation technology (PT), reducing the deterioration track shelf stock-outs. The traditional practice is manual inspection,
rate, and real-time product quality tracking technologies such as but it should be noted that such manual inspection is not error-
time-temperature indicators (TTI) (Herbon, Levner, & Cheng, 2014; free and requires better-trained employees (Chuang, 2015). Chuang
Hsu, Wee, & Teng, 2010; Liu et al., 2015). According to a simula- et al. (2016) discuss the impact of external audits on OSA based
tion experiment (Ketzenberg, Bloemhof, & Gaukler, 2015), provid- on a field experiment in 60 stores. Items in the treatment group,
ing flow time information and temperature history through a sup- the audited items, are less likely to have shelf OOS and IRI. Such
ply chain may reduce the average cost per period by 43%, relative external audits are economically viable and have a positive effect
to the base scenario without such information. Tromp, Rijgersberg, on sales. The second approach is to predict shelf inventory levels
da Silva, and Bartels (2012), simulating a Dutch pork supply chain, by utilising POS and inventory data. Papakiriakopoulos, Pramatari,
find setting expiry dates dynamically can decrease potential losses, and Doukidis, (2009), applying machine learning techniques to
including expired products, lost sales, and profit losses because of data from the information system (including POS, product assort-
discounting, by almost 80%. Product deterioration, along with het- ment, categories, catalogue, and order/deliveries) and rules derived
erogeneous consumer sensitivity to freshness, complicates inven- from physical audit practices, develop a decision support system
tory, assortment, and shelf allocation decisions (Caro et al., 2014; to detect shelf inventory levels. Documenting shelf inventory in-
Herbon, 2014; Piramuthu & Zhou, 2013). In addition, some perish- formation in real-time, by deploying RFID and sensory technolo-
ables in grocery stores need specific facilities such as cold rooms, gies, is another potential approach. For instance, Zhou and Pira-
and require store associates to inspect the quality and dispose of muthu (2013) propose a set of authentication protocols to help
waste and expired product more quickly (Reiner et al., 2013). See prevent or detect ticket-switching incidents in apparel stores, us-
Tromp, Haijema, Rijgersberg, and van der Vorst (2016) for a sys- ing item-level RFID tags. Further, dealing with shelf out-of-stocks
tematic discussion of the technical, logistical, and marketing per- requires not only effective inventory management, but also coor-
spectives for preventing chilled-food waste. dination with other store operations, such as scheduling deliveries
Second, product attractiveness may also decrease over time. for shelf replenishment and assigning clear logistics roles and re-
Some retailers tend to conduct clearance sales to maximise the sponsibilities to store associates, along with manually identifying
remaining value of unsold products before introducing a collec- stock-out events and causes (Ehrenthal & Stölzle, 2013).
tion of new products to the market. Caro and Gallien (2012) pro-
pose a clearance optimisation model based on a formal forecasting 6. Future research
model replacing a manual and informal decision-making process.
The new decision-making system increased clearance sales by ap- Thus far we have discussed the current research status based
proximately 6% in Zara’s Belgian and Irish stores during the 2008 on store operations decisions and research themes. To identify re-
fall-winter season. Zara has now adopted this model worldwide search opportunities, we first summarise the “future research” sec-
during clearance sales seasons. tions of the papers reviewed, and then construct a matrix to iden-
S. Mou et al. / European Journal of Operational Research 265 (2018) 399–422 411

tify additional research gaps. Finally, we propose three research di- ing theory research, studies that incorporate both customer and
rections based on our understanding of retail store operations. employee psychological variables deserve more attention.
• Employee management: It is worthwhile to seek solutions, that
6.1. Limitations of the current research take advantage of multi-skilled and on-call employees, when
dealing with the mismatch between planned and realised
We first summarise the “future research” sections among the labour capacity in real time. Further, setting an appropriate cus-
255 papers reviewed and suggest open questions in each of the tomer service level for staffing decisions needs more attention.
store operations decision.
Following the analysis of the current status of research based
• Demand forecasting: Most demand forecasting papers do not on store operations decisions and research themes, we also see a
take inventory data integrity into account. It remains open need for further research in the interface between multiple deci-
how to proactively account for inventory record inaccuracies sions and themes. To facilitate this discussion, we provide a count
when forecasting demand (Mersereau, 2015). Furthermore, tak- of papers by store operations decisions and research themes. 17
ing advantage of multiple data sources (such as traffic counters, papers do not involve any of our six research themes. Fig. 5 depicts
POS databases, and even real-time in-store monitoring/tracking the distribution of the remaining 238 papers. A full description is
technologies) to incorporate the timing of out-of-stocks into de- provided in Table 5 in Appendix B.
mand forecasting models is worthwhile (Jain et al., 2015). Note that we do not imply that all gaps in Fig. 5 should be
• In-store logistics: While several papers analyse the traditional treated as research gaps. Some blank cells are entirely reasonable,
shelf replenishment process and compare it with RFID-enabled e.g., checkout operations have no relation with on-shelf availability.
processes (Condea et al., 2012; Metzger et al., 2013; Piramuthu However, the following gaps may deserve further research:
& Zhou, 2013; Thiesse & Buckel, 2015), in-store logistics de-
serves more attention. First, all papers on shelf inspection and • Most studies ignore market competition. While market compe-
replenishment deal with a single product. Future research could tition and the resulting customer switching behaviour have a
explore how to allocate employees to inspect inventory levels of significant impact on store performance, few papers incorpo-
multiple products, balancing the cost associated with inspec- rate this. For instance, maintaining market competition, as well
tion and potential lost sales. Second, reverse in-store logistics as expected profits in the planning period, is a key determi-
processes, such as coping with leftover/expired shelf inventory, nant of product variety but commonly ignored in most assort-
and in-store returns/exchanges (Anderson, Hansen, & Simester, ment studies (Han, Ye, Fu, & Chen, 2014; Ren et al., 2011). In
2009), need more attention. We find only one paper dealing addition, customer switching behaviour impairs both store fi-
with reverse logistics within a retail store (Holweg, Teller, & nancial performance and retailers’ reputation, and the advent
Kotzab, 2016). Third, empirical studies have indicated that the of mobile shopping and social media has amplified such impact
lack of coordination between store delivery and shelf replen- (PwC 2015). Further, most assortment studies assume customer
ishment may lower OSA. To the best of our knowledge, Goyal choice does not change. However, this assumption faces chal-
and Chang (2009) is the only paper discussing the coordination lenges in the real world.
between store delivery and shelf replenishment. • Despite a large research stream on perishable item inventory
• Inventory management: Conventional inventory studies regard a management (Bakker et al., 2012; Karaesmen et al., 2011), the
retail store as a node in a supply chain, without distinguish- influence of perishability on other store operations, such as in-
ing shelf from backroom inventory. Customers may still face an store logistics in which perishables need more attention from
“empty shelf” even when sufficient products are in the back- store associates, has received little treatment.
room. • No work considers the impact of channel integration on em-
• Assortment and display: There is a considerable gap between ployee management. Omni-channel retailing has been widely
academic research on assortment and display, and applied discussed in both research and practice. Yet, employee manage-
planograms. First, assortment and shelf display problems are ment, in particular of order fulfilment, receives little attention.
usually studied separately. Second, physical constraints of prod- Despite the potential similarity of order fulfilment processes in
ucts and shelves limit the application of theoretically optimal a retail store and a warehouse, store associates tend to be less
solutions. Further, store managers may alter recommendations proficient than specialised order pickers in a warehouse, and
given by automated assortment planning systems. There is no are mainly occupied by other in-store tasks.
study investigating such behaviour. Also, operational execution • Studies that deal with multiple store operations decisions and
processes and the efficiency of in-store logistics are overlooked relate to multiple research themes are rare. By calculating the
(Hübner & Kuhn, 2012). Only Irion et al. (2012) and Tsao et al. number of decisions and themes relating to each paper, we find
(2014) explicitly consider shelf replenishment cost for shelf al- 222 (87%) of the papers reviewed cope with one store oper-
location. ations decision. No work discusses more than three decisions.
• Product promotion: While some retailers have begun to imple- In regards to research themes, about two-thirds of papers (161
ment in-store personalised promotions, associated academic papers) relate to one research theme, with 74 papers dealing
research is lacking. In addition, while perishable inventory with two research themes and three papers dealing with three
management studies have considered the impact of different themes. This may be a result of the trade-off between research
expiry dates, there is no product promotion research incorpo- relevance and computational complexity. However, a lack of re-
rating customer behaviours responding to various expiry dates search breadth is likely to limit the applicability of academic
(Li et al., 2016). research. In daily store operations, store managers frequently
• Checkout operations: Express and self-checkout lanes already ex- face multiple store operations decisions and deal with various
ist in some retail stores. More research is needed to determine research themes simultaneously. For instance, to tackle shelf
the optimal configuration and associated staffing decisions. In stock-outs, a store manager needs not only to allocate an em-
addition, in practice, retailers normally allocate an employee for ployee to inspect and replenish shelf inventory frequently, re-
self-checkout stations in order to resolve questions customers sulting in additional in-store logistics, but also to consider the
may have. We are not aware of any study on managing hu- interruption to previous work. A lack of either consideration
man resources for self-checkout operations. Apart from queue- will lead to inefficient operations.
412 S. Mou et al. / European Journal of Operational Research 265 (2018) 399–422

Fig. 5. Distribution of papers reviewed in the 2-dimensional matrix.

Finally, our reflections suggest additional issues worthy of more et al., 2009; Waller et al., 2010; Wong, Leung, Guo, Zeng, & Mok,
attention. First, some big-box retailers, such as Wal-Mart, Tar- 2012; Younes, Yates, & Mena, 2012; Zinn & Liu, 2008). Fourth, long-
get, and Tesco, are opening smaller retail stores with tailored as- term considerations stemming from improving customer satisfac-
sortments (Felsted, 2016; Loeb, 2015). Getting the “right” prod- tion and employee job satisfaction receive little attention. We cat-
uct range becomes even more critical for such retail stores. Sec- egorise papers according to the objective function in each paper.
ond, managing retail stores in developing markets must receive More than half of the papers reviewed (171 papers) consider prof-
more attention. Third, the advent of new store operations and its and/or sales as the objective. About 84% of the papers reviewed
advancement of technologies call for more collaboration between (214 papers) focus on operational efficiency. However, studies with
academics and practitioners. However, only one third of the 255 explicit objectives from customers and/or employee perspectives
reviewed papers utilise industry data and/or implement their so- are scant. Four studies (Anderson et al., 2009; Che et al., 2012; Li
lutions in real-world situations (Anderson et al., 2009; Bezawada et al., 2013; Teixeira & Gupta, 2015) are customer-centric, focus-
et al., 2009; Brabazon & MacCarthy, 2012; Bruno & Vilcassim, ing on customer satisfaction and loyalty. Three studies (Chuang &
2008; Calli & Weverbergh, 2009; Caro & Gallien, 2012; Caro et al., Oliva, 2015; Chuang et al., 2016; Ton, 2012) relate to employee sat-
2014; Casado & Ferrer, 2013; Chapados et al., 2014; Che et al., isfaction, retention, and productivity.
2012; Chuang & Oliva, 2015; Chuang et al., 2016; Chuang et al.,
2016; Chuang et al., 2016; Curşeu et al., 2009; De Marco, Cagliano,
Nervo, & Rafele, 2012; DeHoratius & Raman, 2008; Ehrenthal & 6.2. Research directions
Stölzle, 2013; Ehrenthal et al., 2014; Fadılogl̃u, Karaşan, & Pınar,
2010; Fisher & Vaidyanathan, 2012; Fisher & Vaidyanathan, 2014; In conclusion, we see significant opportunities for research
Geismar et al., 2015; Gelper, Wilms, & Croux, 2016; Ghoniem & on retail store operations. In what follows, based on our un-
Maddah, 2015; Ghoniem, Flamand, & Haouari, 2016; Goic, Bosch, derstanding in this research area, as well as industry reports
& Castro, 2015; Grewal et al., 2012; Hall et al., 2010; Han et al., (BalanceInnovations 2015; Kearney, 2016; PwC 2015), we propose
2014; Hardgrave et al., 2013; Holweg et al., 2016; Hong et al., 2016; three research directions. We trust this serves to inspire academics
Huang & Zhang, 2016; Irion, Lu, Al-Khayyal, & Tsao, 2011; Irion to pursue further research.
et al., 2012; Jain et al., 2015; Johnson et al., 2013; Kabak et al.,
1. Analysing new store operations in omni-channel retailing.
2008; Kesavan et al., 2014; Koschat, 2008; Lee et al., 2016; Lee &
Competing in the age of omni-channel retailing leads to a vari-
Allenby, 2014; Li et al., 2013; Lu et al., 2013; Mahar et al., 2012;
ety of new and innovative store operations. Retail stores now
Mahar et al., 2014; Mani et al., 2015; Miller, Smith, McIntyre, &
undertake greater responsibilities for order fulfilment (PwC
Achabal, 2010; Musalem et al., 2010; Nachtmann et al., 2010; Pan
2015). Indeed, some stores have essentially evolved into minia-
& Honhon, 2012; Papakiriakopoulos et al., 2009; Parisio & Jones,
ture distribution centres for online order fulfilment, providing
2015; Pastor & Olivella, 2008; Perdikaki et al., 2012; Ramanathan &
both click-and-collect and home delivery services. These new
Muyldermans, 2010; Rekik & Sahin, 2012; Ren et al., 2011; Richards
store operations significantly influence conventional store oper-
et al., 2012; Rooderkerk et al., 2013; Rooderkerk & van Heerde,
ations, including in-store logistics, inventory management and
2016; Rusmevichientong et al., 2010; Russell and Urban, 2010;
assortment. Few papers deal with the impact of these new re-
Sachs & Minner, 2014; Sinha, Sahgal, & Mathur, 2013; Soysal & Kr-
tail store operations, and discuss how retail stores adapt to this
ishnamurthi, 2012; Teixeira & Gupta, 2015; Tokar et al., 2014; Tokar
situation in a cost-effective manner. Along with the migration
et al., 2016; Ton, 2008; Ton & Raman, 2010; Ton, 2012; Trautrims
from a bricks-and-mortar to a “bricks-and-clicks” store, we see
et al., 2009; Tromp et al., 2016; Tsafarakis, Saridakis, Matsatsinis,
great potential for research contributions in this area.
& Baltas, 2016; Tsai & Huang, 2015; Tsai & Huang, 2012; van Don-
2. Adopting new technologies to facilitate store operations re-
selaar et al., 2010; Abad, 2014; van Nierop et al., 2008; van Zelst
search.
S. Mou et al. / European Journal of Operational Research 265 (2018) 399–422 413

New technologies applied to retail stores not only facilitate cated in Fig. 3, only 14 out of 255 papers emphasise the par-
practical store operations but also provide an arena for OR/MS ticipation of store associates. Employee factors such as process-
researchers. Some emerging technologies provide opportunities ing speed, execution quality, and task-switching capabilities de-
to relax assumptions and calibrate parameters in classical OR serve more attention. Moreover, nowadays consumers can ac-
models. For instance, video recognition technology enables cumulate product knowledge from multiple channels (such as
automatic recording of the number of servers and customers online, and smart mobile), and expect more effective sugges-
(Lu et al., 2013). Traffic counters help provide real-time in- tions from store associates. This calls for more knowledgeable
formation on the number of in-store customers. Researchers employees and more robust scheduling plans (Teixeira & Gupta,
may use these data to improve staffing decisions. For example, 2015) based on an improved understanding of the relationship
Wal-Mart recently implemented a new personnel scheduling between store traffic, employees, and revenues (Kearney, 2016).
system, prioritising peak-hour schedules by taking into account In addition, incentive design for both store managers and em-
in-store traffic and sales data from every department in 653 ployees deserves more attention (Fisher, 2004). Last but not
small-format Neighbourhood Market stores (Bose, 2016). Sen- least, store managers need guidance on how to respond to both
sory technologies improve the visibility of store operations customer and store associates uncertainty, taking into account
(such as cycle counting), facilitating studies on operational employee skills (such as cross-training) (Henao, Munoz, & Fer-
execution problems and enabling greater understanding of rer, 2015) and execution quality (Raman et al., 2001).
customer shopping behaviour. For instance, with the help of
RFID installed on trolleys or in appropriate locations, there is 7. Concluding remarks
a stream of marketing research on in-store customer shopping
paths in recent years. Such data should also be beneficial Physical stores still remain the primary shopping destination
to operational research, by providing real-time analytics on despite the increase in online sales, but store operations have
checkout operations, shelf replenishment, shelf allocation (Tsai changed significantly in the omni-channel retailing environment
& Huang, 2015), and employee management. However, despite (Fisher & Raman, 2010; PwC 2015). Today retail stores not only rep-
the increasing deployment, few studies have taken advantage resent a venue for offline shopping but are evolving into an inter-
of these technologies. Dealing with the non-structured data action hub across channels. In this study, we have reviewed recent
(e.g., video footage) created by these emerging technologies research on retail store operations and operational execution pro-
requires further studies. Moreover, evaluating, managing, and cesses from a collection of prominent OR/MS, retailing, and gen-
integrating emerging technologies is challenging for both prac- eral management journals. We provide an integrated framework
titioners and academics. For instance, the recent innovations on of retail store operations comprised of four aspects (entities, deci-
checkout operations, such as no-checkout-stores (Amazon Go) sions, performances, and research themes). Within this framework
and self-checkout with customers’ mobile apps (Walmart Scan we discuss the current status of research on retail store operations
& Go app), may significantly change traditional retail store op- and identify both research gaps and limitations of the current re-
erations. In summary, the adoption of these new technologies search. Lastly, three research directions are proposed.
leads to a broad open research area, comprising both classical Our work can help academics understand the current state of
operational research (e.g., staffing decisions based on in-store research on retail store operations and motivate future research in
traffic) and topics at the marketing-OR interface (e.g., in-store this domain. This review can also benefit practitioners as it dis-
customer behaviour). cusses the relevance of existing research studies, thereby stimulat-
3. Paying more attention to workforce management in retail ing more research developments in this area.
stores.
Despite advancing technology, store associates remain key to Acknowledgements
the customer shopping experiences, directly promoting prod-
ucts and driving store performance (Kearney, 2016). According The authors thank the anonymous reviewers for their valuable
to our review, the role of store associates is overlooked by aca- comments on this paper. The first author acknowledges the fi-
demics, as evidenced by recent empirical studies (Kesavan et al., nancial support received from the China Scholarship Council (CSC)
2014; Mani et al., 2015; Perdikaki et al., 2012). Despite the fact (Grant No. 201406220153) Scholarship.
that labour is a major entity in retail store operations, as indi-
414 S. Mou et al. / European Journal of Operational Research 265 (2018) 399–422

Appendix A. Table for nominated journal list

Table 4
Nominated journal list1 .

Category JCR Journal 5-year 2008 2009 2010 2011 2012 2013 2014 2015 2016 Total # of Total publi- Papers
abbreviated impact papers cations reviewed as a
journal title factors reviewed percentage of
the journal’s
total
publications

OR/MS ANN OPER Annals of Operations 1.616 3 1 2 5 11 1680 0.7%


journals RES Research
COMPUT Computers & 2.382 1 2 1 1 2 7 2170 0.3%
OPER RES Operations Research
DECIS Decision Support 3.271 1 1 1 1 3 7 1396 0.5%
SUPPORT Systems
SYST
EUR J OPER European Journal of 3.109 4 7 2 2 4 2 6 1 5 33 5709 0.6%
RES Operational Research
IIE TRANS IISE Transactions 1.723 1 1 1 1 1 5 746 0.7%
INFORMS J INFORMS Journal on 1.504 1 1 472 0.2%
COMPUT Computing
INT J PROD International Journal of 3.548 4 4 5 1 11 5 7 7 5 49 2924 1.7%
ECON Production Economics
INT J PROD International Journal of 1.867 1 1 4 4 10 3687 0.3%
RES Production Research
J OPER Journal of Operations 8.229 1 1 1 3 396 0.8%
MANAG Management
J OPER RES Journal of the 1.386 3 2 2 2 9 1524 0.6%
SOC Operational Research
Society
MANAGE SCI Management Science 3.728 3 3 2 1 1 3 13 1420 0.9%
MATH OPER Mathematics of 1.692 -
RES Operations Research
M&SOM- Manufacturing & 2.714 2 1 2 1 1 3 1 11 379 3.0%
MANUF SERV Service Operations
OP Management
OMEGA-INT J Omega-International 4.289 1 3 4 2 2 12 1179 1%
MANAGE S Journal of Management
Science
OR OR Spectrum 2.191 1 1 379 0.3%
SPECTRUM
OPER RES Operations Research 2.838 1 2 3 1 1 2 3 13 990 1.3%
PROD OPER Production and 2.257 1 1 2 2 7 2 4 6 25 771 3.2%
MANAG Operations
Management
TRANSPORT Transportation Research 3.319 1 1 958 0.1%
RES E-LOG Part E: Logistics and
Transportation Review
TRANSPORT Transportation Science 3.735 –
SCI
Journals DECISION SCI Decision Sciences 2.562 1 1 342 0.3%
relating to
retail
research
INT J OPER International Journal of 2.935 –
PROD MAN Operations &
Production
Management
INT J PHYS International Journal of 3.005 1 1 1 1 2 6 404 1.5%
DISTR LOG Physical Distribution &
Logistics Management
J BUS LOGIST Journal of Business 3.008 1 1 1 3 280 1.1%
Logistics
J CONSUM Journal of Consumer 5.292 1 1 670 0.2%
RES Research
J MARKETING Journal of Marketing 7.192 1 1 2 452 0.4%
(continued on next page)
S. Mou et al. / European Journal of Operational Research 265 (2018) 399–422 415

Table 4 (continued)

Category JCR Journal 5-year 2008 2009 2010 2011 2012 2013 2014 2015 2016 Total # of Total publi- Papers
abbreviated impact papers cations reviewed as a
journal title factors reviewed percentage of
the journal’s
total
publications

J MARKETING Journal of Marketing 4.482 1 1 604 0.2%


RES Research
J RETAILING Journal of Retailing 3.096 1 2 4 1 2 1 1 2 14 395 3.5%
J ACAD Journal of the Academy 6.062 1 1 2 419 0.5%
MARKET SCI of Marketing Science
MARKET SCI Marketing Science 3.055 2 2 1 2 1 8 623 1.3%
General CALIF California Management 2.590 –
manage- MANAGE REV Review
ment
journals
HARVARD Harvard Business 2.711 1 2 1 1 5 1844 0.3%
BUS REV Review
MIT SLOAN MIT Sloan Management 3.104 1 1 553 0.2%
MANAGE REV Review
Total 20 31 22 11 35 28 36 33 39 255 33,366 0.8%

Appendix B. Table for the 2-dimensional matrix


416
Table 5
Papers classified by store operations decision and research theme2 , 3 .
Research themes
Uncertainty (215) Market Channel Perishability (39) Customer- On-shelf availability Others (17)
competition (11) integration (5) employee (34)
interaction (14)
Store op- Demand (Brabazon & MacCarthy, 2012; Bruno & Vilcassim, 2008; Calli & Weverbergh, 2009; (Sachs & Minner, 2014; (Ehrenthal et al.,
erations forecasting Ehrenthal et al., 2014; Feng, Luo, & Zhang, 2014; Fisher & Vaidyanathan, 2014; Hahn & Talebian et al., 2014; 2014)
decisions (16) Leucht, 2015; Jain et al., 2015; Lee & Eun, 2016; Lee & Allenby, 2014; Mersereau, 2015; van Donselaar et al.,
Ramanathan & Muyldermans, 2010; Sachs & Minner, 2014; Sauré & Zeevi, 2013; 2016)
Talebian et al., 2014; van Donselaar, Peters, de Jong, & Broekmeulen, 2016)
In-store (Anderson et al., 2009; Chen et al., 2011; Condea et al., 2012; De Marco et al., 2012; (Bell et al., 2014; (Bell et al., 2014; (Reiner et al., 2013; (Condea et al., 2012; (Holweg et al., 2016)
logistics (18) Eroglu et al., 2011; Mahar et al., 2012; Metzger et al., 2013; Thiesse & Buckel, 2015; Teixeira & Gupta, Chen et al., 2011; Tromp et al., 2016) Curşeu et al., 2009;
Trautrims et al., 2009; Waller et al., 2010) 2015; Waller Mahar et al., De Marco et al.,
et al., 2010) 2014; Teixeira & 2012; Eroglu et al.,
Gupta, 2015) 2011; Metzger et al.,
2013; Reiner et al.,
2013; Thiesse &
Buckel, 2015;

S. Mou et al. / European Journal of Operational Research 265 (2018) 399–422


Trautrims et al.,
2009; Tromp et al.,
2016; van Zelst
et al., 2009; Waller
et al., 2010)
Inventory (Abad, 2014; Ahiska, Appaji, King, & Warsing, 2013; Alamri, Harris, & Syntetos, 2016; (Olsen & Parker, (Schneider & (Alamri et al., 2016; (De Marco et al., (Amit et al., 2015; (Abbott & Palekar,
management Amit et al., 2015; Anily et al., 2013; Arcelus et al., 2012; Arcelus et al., 2012; Atan & 2008; Tapiero & Klabjan, 2013) Baron et al., 2015; 2012) Atan & Erkip, 2015; 2008; Hovelaque &
(154) Erkip, 2015; Balakrishnan et al., 2008; Baron et al., 2011; Baron, Hu, Najafi-Asadolahi, & Kogan, 2009) Broekmeulen & van Chuang, 2015; Bironneau, 2015; Rong,
Qian, 2015; Bensoussan et al., 2016; Beutel & Minner, 2012; Bijvank & Vis, 2012; Donselaar, 2009; Chuang & Oliva, Shen, & Yano, 2012;
Broekmeulen & van Donselaar, 2009; Cachon & Swinney, 2009; Che et al., 2012; Chen, Chang et al., 2010; 2015; Chuang et al., Tokar et al., 2016;
2010; Chiang, 2008; Chintapalli, 2015; Choi & Chiu, 2012; Choi, 2016; Chuang, 2015; Chintapalli, 2015; Choi 2016; Chuang et al., Toptal, Oezlue, &
Chuang & Oliva, 2015; Chuang et al., 2016; Chuang et al., 2016; Chung et al., 2009; & Chiu, 2012; Choi, 2016; De Marco Konur, 2014; Transchel
Condea et al., 2012; De Marco et al., 2012; DeHoratius et al., 2008; DeHoratius & 2016; Haijema & et al., 2012; & Minner, 2009; Wang
Raman, 2008; DeYong & Cattani, 2012; Dong et al., 2009; Dutta & Chakraborty, 2010; Minner, 2016; Herbon, DeHoratius & et al., 2016)
Ehrenthal et al., 2014; Eroglu et al., 2013; Ertogral, 2008; Fan et al., 2014; Gao et al., 2014; Herbon et al., Raman, 2008;
2014; Ghoniem & Maddah, 2015; Goyal & Chang, 2009; Goyal, Levi, & Segev, 2016; 2014; Hsu et al., 2010; Ehrenthal & Stölzle,
Grewal et al., 2012; Guo & Ma, 2014; Hahn & Leucht, 2015; Haijema & Minner, 2016; Huang, 2013; Karakul, 2013; Ehrenthal
Hall et al., 2010; Hardgrave et al., 2013; Heese & Swaminathan, 2010; Herbon, 2014; 2008; Ketzenberg et al., 2014; Goyal &
Honhon, Gaur, & Seshadri, 2010; Hsu et al., 2010; Hu & Motwani, 2014; Hua et al., et al., 2015; Kouki Chang, 2009;
2012; Hua et al., 2012; Huang, 2013; Huang et al., 2014; Huang & Zhang, 2016; Hübner et al., 2015; Li et al., Hardgrave et al.,
et al., 2016; Jain et al., 2015; Jaksic & Fransoo, 2015; Karakul, 2008; Katsifou et al., 2016; Li et al., 2016; Li 2013; Metzger et al.,
2014; Ketzenberg et al., 2015; Ketzenberg, Geismar, Metters, & van der Laan, 2013; et al., 2012; Liu et al., 2013;
Khader, Rekik, Botta-Genoulaz, & Campagne, 2014; Khmelnitsky and Singer, 2014; 2015; Maihami & Papakiriakopoulos
Khouja et al., 2013; Khouja et al., 2016; Kiesmüller, 2009; Kok et al., 2008; Koschat, Karimi, 2014; Minner et al., 2009;
2008; Kouki, Jemaï, & Minner, 2015; Kulkarni et al., 2015; Kwon & Cheong, 2014; Li, & Transchel, 2010; Piramuthu & Zhou,
Wu, & Cheung, 2009; Li et al., 2016; Li et al., 2016; Li et al., 2012; Liao et al., 2014; Piramuthu & Zhou, 2013; Rekik et al.,
Lim, 2013; Liu, 2016; Liu, Song, Li, & Wu, 2015; Lotfi, Rabbani, & Ghaderi, 2011; Lu 2013; Prasad & 2008; Trautrims
et al., 2016; Ma, Zhao, Xue, Cheng, & Yan, 2012; Maddah, Bish, & Tarhini, 2014; Mukherjee, 2016; et al., 2009; Tromp
Maihami & Karimi, 2014; Metzger et al., 2013; Minner & Transchel, 2010; Murray et al., Sachs & Minner, 2014; et al., 2016; van
2012; Musalem et al., 2010; Nachtmann et al., 2010; Nagarajan & Rajagapalan, 2008; Sainathan, 2013; Donselaar et al.,
O’Neil et al., 2016; Olsen & Parker, 2008; Pan et al., 2009; Papakiriakopoulos et al., Sazvar et al., 2016; 2010; Younes et al.,
2009; Piramuthu & Zhou, 2013; Piramuthu et al., 2014; Prasad, Stecke, & Zhao, 2011; Shah et al., 2013; 2012; Zhou &
Prasad & Mukherjee, 2016; Qi et al., 2009; Ray, Song, & Verma, 2010; Rekik et al., Tromp et al., 2012; Piramuthu, 2015)
2008; Rekik et al., 2009; Rekik & Sahin, 2012; Sachs & Minner, 2014; Sainathan, 2013; Tromp et al., 2016; and (Moussaoui
Sazvar, Mirzapour Al-e-hashem, Govindan, & Bahli, 2016; Schneider & Klabjan, 2013; Tsai & Huang, 2012; et al., 2016)
Serel, 2009; Serel, 2012; Shah et al., 2013; Sharma & Banerjee, 2013; Shi & Zhang, Zhang, Wang, Lu, &
2010; Song et al., 2009; Stavrulaki, 2011; Taleizadeh, Khanbaglo, & Cárdenas-Barrón, Tang, 2015)
2016; Tan & Karabati, 2013; Tokar et al., 2014; Trautrims et al., 2009; Tromp et al.,
2012; Tsai & Huang, 2012; van Donselaar et al., 2010; Waller, Williams, & Eroglu, 2008;
Wu et al., 2015; Yang, 2014; Yeo & Yuan, 2012; Younes et al., 2012; Zhao et al., 2016;
Zheng, Shu, & Wu, 2015; Zheng, Wu, & Shu, 2016; Zhou, Katehakis, & Zhao, 2009; Zhou
& Piramuthu, 2013; Zhou & Piramuthu, 2015; Zhou & Piramuthu, 2015; Zinn & Liu,
2008) and (Bijvank & Vis, 2011; Moussaoui et al., 2016)

(continued on next page)

2
We highlight literature review papers in bold.
3
We use round brackets to show the number of papers in a decision/theme. Square brackets are used to indicate references.
Table 5 (continued)
Research themes

Assortment (Alptekinoglu & Grasas, 2014; Baron et al., 2011; Bezawada et al., 2009; Blanchet et al., (Besbes & Sauré, (Caro et al., 2014; (Wong et al., (Piramuthu & Zhou, (Fadılogl̃u et al., 2010;

S. Mou et al. / European Journal of Operational Research 265 (2018) 399–422


and display 2016; Caro et al., 2014; Coughlan & Shaffer, 2009; Eisend, 2014; Fisher & Vaidyanathan, 2016; Coughlan & Graczová & Jacko, 2012) 2013; Ton & Raman, Flamand et al., 2016;
(64) 2012; Fisher & Vaidyanathan, 2014; Geismar et al., 2015; Gelper et al., 2016; Ghoniem Shaffer, 2009; 2014; Jacko, 2016; 2010) and (Hübner Gajjar & Adil, 2010;
& Maddah, 2015; Ghoniem et al., 2016; Gilland & Heese, 2013; Goyal et al., 2016; Hamilton & Piramuthu & Zhou, & Kuhn, 2012) Goic et al., 2015;
Graczová & Jacko, 2014; Hamilton & Richards, 2009; Han et al., 2014; Hansen et al., Richards, 2009; 2013; Raut, Swami, & Hong, Misra, &
2010; Honhon et al., 2010; Honhon et al., 2012; Hopp & Xu, 2008; Hübner, Kuhn, & Hopp & Xu, 2008; Moholkar, 2009; Vilcassim, 2016;
Kühn, 2016; Irion et al., 2011; Irion et al., 2012; Jacko, 2016; Karabati et al., 2009; Ren et al., 2011; Talebian et al., 2014) Russell & Urban, 2010;
Katsifou et al., 2014; Lamberton & Diehl, 2013; Lee et al., 2016; Lotfi et al., 2011; Lotfi & Wang et al., 2015) Tsafarakis et al., 2016)
Torabi, 2011; Maddah et al., 2014; Miller et al., 2010; Murray et al., 2010; Pan &
Honhon, 2012; Piramuthu & Zhou, 2013; Ren et al., 2011; Rooderkerk et al., 2013;
Rooderkerk & van Heerde, 2016; Rusmevichientong et al., 2010; Sauré & Zeevi, 2013;
Sinha et al., 2013; Talebian et al., 2014; Tsai & Huang, 2015; Tsao et al., 2014; van
Nierop et al., 2008; Wang, Sheen, & Yeh, 2015; Wong et al., 2012; Yin et al., 2009;
Yücel et al., 2009; Zhao et al., 2016) and (Mantrala et al., 2009)
Product (Cachon & Swinney, 2009; Caro & Gallien, 2012; Casado & Ferrer, 2013; Demirag, 2013; (Caro & Gallien, 2012; (Ailawadi et al., (Grewal et al., 2011)
promotion Heese & Swaminathan, 2010; Johnson et al., 2013; Khouja et al., 2013; Khouja et al., Herbon et al., 2014; Li 2009)
(20) 2016; Li et al., 2016; Li, Sun, & Li, 2016; Ramanathan & Muyldermans, 2010; Richards et al., 2016; Li et al.,
et al., 2012; Soysal & Krishnamurthi, 2012; Tromp et al., 2012; Whang, 2015; Yin et al., 2016; Tromp et al.,
2009) 2012)
Checkout (Lu et al., 2013; Terekhov & Beck, 2009) (Li et al., 2013; Lu
operations et al., 2013)
(3)
Employee (Anonymous, 2014; Chapados et al., 2014; Defraeye & van Nieuwenhuyse, 2016; Kabak (Chapados et al., (Ton, 2008; Ton, (Henao et al., 2015)
management et al., 2008; Kesavan et al., 2014; Parisio & Jones, 2015; Pastor & Olivella, 2008; 2014; Chuang 2012)
(14) Perdikaki et al., 2012; Terekhov & Beck, 2009) et al., 2016; Kabak
et al., 2008;
Kesavan et al.,
2014; Mani et al.,
2015; Parisio &
Jones, 2015;
Perdikaki et al.,
2012; Ton, 2008;
Ton, 2012)

417
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