A Project Report

on

AN ANALYSIS OF CONSUMER SATISFACTION TOWARDS PAYTM

Submitted for partial fulfillment of the requirements for

BUSINESS RESERCH METHODS

BY

SAURABH PANT
2018140
Under the guidance of

Dr. Rajeev Johari

Associate Professor, Management
Head-Research Development Cell
ITS, Mohan Nagar, Ghaziabad, U.P

I.T.S, Mohan Nagar Ghaziabad (U.P.)

 SESSION 2019-20

DECLARATION

I SAURABH PANT, Roll no 2018140, student of PGDM third trimester of I.T.S hereby declare that the
project report on AN ANALYSIS OF CONSUMER SATISFACTION TOWARDS PAYTM” is an
original and authenticated work done by me.

SAURABH PANT
2018140
PGDM III Trimester
 ACKNOWLEDGEMENT

I will always remain deeply indebted to my teacher and supervisor DR. RAJEEV JOHRI (Associate
Professor), Department of Management ITS MOHAN NAGAR for his excellent guidance and moral
support at every step of my work. His vast knowledge, scientific temperament,
critical evolution, encouraging supervision and patient outlook have always been a constant source of
inspiration for me. Apart from helping me understand the problem associated with it, he has made me
realize the need and power of rationalism and optimism to conquer the unknown, in this fast
developing scientific world.

I extend my gratitude to ITS for giving me this opportunity.

At last but not least gratitude goes to all of my friends who directly or indirectly helped me to complete
this project report.

Any omission in this brief acknowledgement does not mean lack of gratitude.

Thanking You.

SAURABH PANT
2018140
PGDM III Sem
 MAIN CONTENT LIST

CHAPTER

1. CHAPTER 1: INTRODUCTION OF THE COMPANY

2. CHAPTER 2: COMPETITORS

3. OBJECTIVE OF THE STUDY

4. CHAPTER 3: DATA ANALYSIS

5. CHAPTER 4: FUTURE PLANS

6. CHAPTER 5: FINDINGS & SUGESSTIONS

7. CHAPTER 6: CONCLUSIONS

BIBLIOGRAPHY
 LIST OF TABLES
Table No. Page No.

1. Table no. 1 28

2. Table no. 2 29

3. Table no. 3 30

4. Table no. 4 31

5. Table no. 5 32

6. Table no. 6 33

7. Table no. 7 34

8. Table no. 8 35

9. Table no. 9 36

10. Table no. 10 37

 LIST OF FIGURES
Figure No. Page No.

1. Figure No. 1 28

2. Figure No. 2 29

3. Figure No. 3 30

4. Figure No. 4 31

5. Figure No. 5 32

6. Figure No. 6 33

7. Figure No. 7 34

8. Figure No. 8 35

9. Figure No. 9 36

10. Figure No. 10 37

 EXECUTIVE SUMMARY

Paytm is an Indian e-payments and e-commerce brand based out of Delhi NCR, India. Launched

in August 2010, it is a consumer brand of parent company One97 Communications. The name

isan acronym for "Payment Through Mobile". The company employs over 13,000 employees as

of January 2017 and has 3 million offline merchants across India. It also operates the Paytm

payment gateway and the Paytm Wallet.

Paytm was founded and incubated by One97 Communications Limited in 2010 as a prepaid

mobile recharge website. In an interview, its founder Vijay Shekhar Sharma related how he was

inspired during a visit to China when he saw vegetable vendors using their mobile phones to

receive payments from some customers. This led to him establishing Paytm wallet in 2013. In

2013, the company launched Paytm Wallet, which became India's largest mobile payment

service platform with over 150 million wallets and 75 million Android-based app downloads as

of November 2016.

The surge in usage of the service was largely due to the demonetization of the 500 and 1000

rupee currency notes. After 8 November 2016, Paytm's transactions and profit increased

significantly.
 CHAPTER 1

INTRODUCTION OF THE

COMPANY
1.1 INTRODUCTION

Paytm is India‟s largest mobile commerce platform. Paytm started by offering mobile recharge

and utility bill payments and today it offers a full marketplace to consumers on its mobile apps.

We have over 100mn registered users. In a short span of time Paytm has scaled to more than 60

Million orders per month. Paytm is the consumer brand of India‟s leading mobile internet

company One97.

Paytm is an Indian e-payments and e-commerce brand based out of Delhi NCR, India. Launched

in August 2010, it is a consumer brand of parent company One97 Communications. The name

isan acronym for "Payment Through Mobile". The company employs over 13,000 employees as

of January 2017 and has 3 million offline merchants across India. It also operates the Paytm

payment gateway and the Paytm Wallet.

Paytm was founded and incubated by One97 Communications Limited in 2010 as a prepaid

mobile recharge website.

In an interview, its founder Vijay Shekhar Sharma related how he was inspired during a visit to

China when he saw vegetable vendors using their mobile phones to receive payments from some

customers.

This led to him establishing Paytm wallet in 2013. In 2013, the company launched Paytm Wallet,

which became India's largest mobile payment service platform with over 150 million wallets and

75 million Android-based app downloads as of November 2016.

The surge in usage of the service was largely due to the demonetization of the 500 and 1000

rupee currency notes. After 8 November 2016, Paytm's transactions and profit increased

significantly.

Paytm has invested $5 million in auto rickshaw aggregator and hyperlocal delivery firm Jugnoo.

It has also acquired Delhi-based consumer behavior prediction platform Shifu for $8 million and

local services startup Near.in for $2 million to $3million.

FOUNDER
Vijay shekhar Sharma was born in Aligarh, Uttar Pradesh. He cites Alibaba's founder Jack Ma

and Masayoshi Son of Softbank as his inspirations. He started college at the age of 15. In 1997,

while in college, started the website indiasite.net and sold it two years later for $1 million.

AWARDS

 Honoris Causa Doctorate of Sciences (D.Sc.) Degree, Amity University Gurgaon,

2016 .

 India Today magazine ranked him #18th in India's 50 Most powerful people of

2017 list.

CAREER

 In 2000 he started one97 Communications which offered mobile content like news,

cricket scores, ringtones, jokes and exam results. One97 is the parent company of Paytm,

which was launched in 2010.

 In December 2015, Sharma criticised Facebook's Free Basics initiative in India, as being

against the principle of net neutrality.

In 2017, Vijay Shekhar Sharma was featured in the World Billionaire's List by Forbes. He

acquired the 1567th rank becoming India's youngest man to be featured on the list.

FUNDING

In 2015 Paytm received a license from Reserve Bank of India to start one of India's first

payments banks, called "Paytm Payments Bank Limited". At the time, the bank intended to use
Paytm‟s existing user base for offering new services, including debit cards, savings accounts,

online banking and transfers, to enable a cashless economy.

Why people attract toward Paytm?

Easy Accessible :- The paytm side easy to accessible they are much easy as compare to other

site people are like them for their easy accessible specialty.

Paytm also available on the mobile, tablets, laptops, and for paytm the high speed data

connection is not required. It is easily work on mobile without any problem.

Chat Facility:- Paytm provide chat facility to their buyer so they can bargain the product price

from the seller. Through very easy step they can avail the facility of paytm chat facility. This

screen shot define how a customer bargain to the seller.

Service:- In 2014, the company launched paytm wallet, India‟s largestmobile payment service

platform with over 40 million wallets. The service became the preferred mode of payment across

loading consumer internet companies such as Uber, Bookmyshow, Makemytrip.

ACHIEVEMENTS OF PAYTM

 Paytm wins Diamond SABRE Award in Company Of The Year at SABRE Awards 2017.

 Paytm wins Diamond SABRE Award in Superior Achievement in Reputation

Management at SABRE Awards 2017.

 Paytm wins Gold SABRE Award in Financial Professional Services at SABRE Awards

2017.

 Vijay Shekhar Sharma recognized among the 50 Most Influential Young Indians by GQ.

 Vijay Shekhar Sharma wins at Entrepreneur India Awards 2017.

 CHAPTER 2

COMPETITORS
7.1 COMPETITORS PROFILE

MOMOE

Momoe is a Bengaluru based mobile payments startup that focuses on changing how customers

pay while eating out, travel and shop. Using the Momoe app, one can store their credit card

details and make mobile payments at various restaurants, grocery stores, apparel, salons and

other retail outlets.

The app‟s initial foray was into restaurants which attracted many installs due to the ease of

payment options. The users were able to see live tabs, split bills and pay directly, without having

to wait for a physical bill to arrive. Even though its services are currently available only in

Bangalore, due to the growing popularity of the app and investment funds they will soon be

expanding their services to six new cities.

Number of installs: 100,000+

PAYUMONEY

PayUMoney, a Gurgaon-based company that provides online payment solutions launched its

wallet service last year. This e-wallet by PayUMoney enables the user to store cash and pay for

various services and transactions.

In order to differentiate themselves from other players, they provide a wide range of benefits that

include one-touch check out and discounts / cashback offers on every transaction made. This e-

wallet also provides instant refunds on order cancellations and buyer protect to ensure the right

purchase and customer satisfaction.

Number of installs: 100,000+

MOBIKWIK

MobiKwik is an independent mobile payment network that supposedly connects 25 million users

with 50,000 retailers and more. This mobile wallet lets its users add money using debit, credit

card, net banking and even doorstep cash collection service, which can in turn be used to

recharge, pay utility bills and shop at marketplaces.

Owing to the growing need for convenience, MobiKwik has also recently tied up with large and

small time grocery, restaurants and other offline merchants.

Number of installs: 10,000,000+

CITRUS

Citrus Pay is a popular e-wallet app for cash storage, payments and money transfers. Besides

tying up with online service providers from varied sectors, they are now collaborating with

Woohoo, a gifting and shopping portal to let its customers shop at more than 5000 offline stores

listed with them.

Number of installs: 100,000+

STATE BANK BUDDY

This mobile wallet application was launched by State Bank of India to let users transfer money to

other users and bank accounts, pay bills, recharge, book for movies, hotels, shopping as well as

travel.
This semi-closed prepaid wallet offers its services in 13 languages and is available for non-SBI

customers as well. This app also allows its customers to set reminders for dues, money transfers

and view the mini-statement for the transactions carried out.

Number of installs: 100,000+

CITI MASTERPASS

Citi Bank India and MasterCard recently launched „Citi MasterPass‟, India‟s first global digital

wallet for faster and secure online shopping.

By using this, Citi Bank Debit And Credit Card Customers become the first in this country to be

able to shop at more than 250,000 e-commerce merchants. It ensures faster checkout with a

single click or touch and stores all your credit, debit, prepaid, loyalty cards and shipping details

in one place.

ICICI POCKETS

Pockets by ICICI is a digital bank that offers a mobile wallet for its customers. It provides the

convenience of using any bank account in India to fund your mobile wallet and pay for

transactions.

With Pockets, one can transfer money, recharge, book tickets, send gifts and split expenses with

friends. This wallet uses a virtual VISA card that enables its users to transact on any website or

mobile application in India and provides exclusive deals or packages from associated brands.

Number of installs: 1,000,000+

HDFC CHILLR
Chillr is an instant money transfer app created by HDFC to simplify money transfer and payment

process for its customers.

Using this mobile payment app, one can transfer money to anyone in their phone book, thereby

cutting out on the hassles of adding a beneficiary. It is currently available only for HDFC Bank

customers and can be used to send money, recharge, split bills, request funds or transfer and will

soon be able to pay at online & offline stores.

Number of installs: 100,000+

LIME

Axis Bank, the third-largest private sector bank launched „LIME‟, an application that offers a

mobile wallet, payments, shopping and banking facilities.

This mobile wallet is available for both account & non-account holders and lets a user add

money using his or her credit, debit and net banking details. One can also share the wallet with

their loved ones or pool in funds into a shared wallet for a particular purpose (Example: Gifts,

vacations, etc.)
 OBJECTIVE OF THE STUDY

1. To study of customer satisfaction level on Paytm products & services.

2. To find the market potential and market penetration of Paytm products & services

offerings in Ghaziabad.
 CHAPTER-3

Research Methodology
 RESEARCH METHODOLOGY

Research Methodology is the systematic, theoretical analysis of the methods applied to a field of
study. It comprises the theoretical analysis of the body of methods and principles associated with
a branch of knowledge.

Research Methodology is the way in which research problems are solved systematically. It is a
science of studying how research is conducted scientifically.

Business research can be defined as a systematic and objective process of gathering, recording
and analyzing data that provides information to guide business decision.

Any honest attempt to study a problem systematically or to add to knowledge of a problem may
be regarded as research.
 RESEARCH DESIGN

The Research Design refers to the overall strategy that you choose to integrate the different
components of the study in a coherent and logical way, thereby, ensuring you will effectively
address the research problem; it constitutes the blueprint for the collection, measurement, and
analysis of data.

Research Design is a set of advanced decisions that make up the master plan specifying the
methods and procedures for collecting and analysing the needed information
 TYPES OF RESEARCH

Descriptive Research

Descriptive research is a study designed to depict the participants in an accurate way.

More simply put, descriptive research is all about describing people who take part in the
study.

There are three ways a researcher can go about doing a descriptive research project, and
they are:

 Observational, defined as a method of viewing and recording the participants

 Case study, defined as an in-depth study of an individual or group of individuals
 Survey, defined as a brief interview or discussion with an individual about a specific
topic.
Classification of Descriptive Research
There are two types of descriptive research:

 Cross-sectional design and

 Longitudinal design.

Cross-sectional studies measure units from a sample of the population at only one point in time.

Longitudinal studies repeatedly measure the same sample units of a population over time.

Longitudinal studies often make use of a panel which represents sample unit who have agreed to
answer questions at periodic intervals.
 SAMPLE DESIGN
A sample design is a definite plan for obtaining a sample from a given population. It refers to the
technique or the procedure the researcher would adopt in selecting items for the sample. Sample
design may as well lay down the number of items to be included in the sample i.e., the size of
sample. Sample design is determined before date are collected.

The process of selecting the right individuals, objects or events for the study is known as
Sampling.

Sampling involves the study of a small number of individuals, objects chosen from a large group.

Sample size

I have taken the sample size of 50 individuals for the research.

Sample Unit

In this, the target population that will be sampled. Once the sampling unit is determined
sampling frame has to be prepared so that each and every one in the target population has an
equal chance of being sampled.

Sampling Area

The sample area of my research project was students of Ghaziabad.

Data Analysis

The data analysis is done with the help of graphs and pie charts.
 TYPE OF DATA COLLECTION

Primary Data

In primary data collection, the data is collected using methods such as interviews and
questionnaires. It is important to prepare a tabulation plan and based on it design the
questionnaire to make sure that no table will be left out. There are cases when tables cannot be
produced because questionnaires were designed without having a tabulation plan in place.
Primary data is received from first hand sources such as: Direct Observation, interview, survey,
and questionnaire etc.

The primary data are those which are collected a fresh and for the first time, and thus happen to
be original in character.

Collection of Primary Data

There are several methods of collecting primary data, particularly in surveys and descriptive
researches. Important once are:-

a. Observation Method
b. Interview Method
c. Through Questionnaires
d. Through Schedules

Secondary Data
Secondary data refers to data that was collected by someone other than the user. Common
sources of secondary data for social science include censuses, information collected by
government departments, organisational records and data that was originally collected for other
research purposes.

Secondary data is received from secondary sources such as Printed material and Published
material etc. Secondary data is used to increase the sampling size of research studies and is also
chosen for the efficiency and speed that comes with using an already existing resource.

TECHNIQUE OF SAMPLING
There are two types of sampling techniques:-

1. Probability sampling technique

2. Non- Probability sampling technique

The technique used for the research is non-probability sampling technique.

1. Probability sampling technique

Probability sampling uses random sampling techniques to create a sample. It is based on the
fact that every member of a population has a known and equal chance of being selected. In this
method, the selection of sampling units depends entirely on the personal judgment of the
investigation.

2. Non-probability sampling technique

Non-probability sampling techniques use non-random processes like researcher judgment or

convenience sampling. It represents a group of sampling techniques that help researchers to
select units from a population that they are interested in studying. Collectively, these units form
the sample that the researcher studies [see our article, Sampling: The basics, to learn more about
terms such as unit, sample and population].
QUESTIONNAIRE METHOD
Questionnaires can be classified as both, quantitative and qualitative method depending on the
nature of questions. Specifically, answers obtained through closed-ended questions with multiple
choice answer options are analysed using quantitative methods and they may involve pie-charts,
bar-charts and percentages, whereas answers obtained to open-ended questionnaire questions are
analysed using qualitative methods and they involve discussions and critical analyses without use
of numbers and calculations.

Advantages of questionnaires include increased speed of data collection, low or no cost

requirements, and higher levels of objectivity compared to many alternative methods of primary
data collection.

Sampling

Research Design: Descriptive

Sample Area: Ghaziabad (U.P)

Sample Unit: Individual (both male and female)

No. of Respondent: 50 Respondents

Sample Technique: Random Sampling (Convenience Sample)

Data Collection: Primary data (structured by questionnaire)

Secondary data (it is collected from internal source i.e.

article, Research papers, journal s & internet)

 CHAPTER 4

DATA ANALYSIS
8.1 DATA ANALYSIS AND INTERPRETATION

1. Do you use Paytm Brand?

Sales
Yes 45
No 5

Sales
Yes No

10%

90%

Interpretation: As per table and graph there are 45 respondents use PaytmBrand and 5
respondents uses local market for shopping.
 2. How often do you use access this website?

Response
Daily 4
Once in a week 21
Once in a month 16
Thrice in a year 4

Response

25

20

15
Response
10

0
Daily Once in a week Once in a Thrice in a year
month

Interpretation: As per table and graph there are 4 respondents access website daily , 21
respondents access website once in a week , 15 respondents access website once in a month and
4 respondents access website thrice in a year.
 3. What attracts you to use this online site?

response
Price 19
Delivery time 13
Quality product 10
Brand 3

response

20
18
16
14
12
10 response
8
6
4
2
0
Price Delivery time Quality product Brand

Interpretation: As per table and graph there are 19 respondents attracts with price of product,
13 respondents attracts with delivery time of product , 10 respondents attracts with quality of
product and 3 respondents attracts with brand of product. Majority goes towards price of product.
 4. Which product you prefer more from Paytm?

Response
Home appliances 2
Clothes 41
Electric equipment 2
Books 0

Response

45
40
35
30
25
Response
20
15
10
5
0
Home Clothes Electric Books
appliances equipment

Interpretation: As per table and graph there are 2 respondents prefer home appliances from
Paytm, 41 respondents prefer clothes from Paytm and 2 respondents prefer electric equipment
from Paytm.
 5. Price of product on Paytm?

Response
Very high 6
High 12
Average 26
Low 1

Response

30

25

20

15 Response

10

0
Very high High Average Low

Interpretation: As per table and graph there are 6 respondents found very high price on Paytm ,
12 respondents found high price on Paytm , 26 respondents found average price on Paytm and 1
respondents says Paytm is cheaper than other .
 6. Rate your experience of using this website?

Response
Excellent 13
Good 22
Average 10
Poor 0

Response

25

20

15
Response
10

0
Excellent Good Average Poor

Interpretation: As per table and graph there are 13 respondents says Paytm.com is excellent ,
22 respondents says Paytm.com is good and 10 respondents says Paytm.com is average.
 7. How do you come to know about Paytm?

Response
Friends 12
Family 8
Newspaper 11
Advertisement 14

Response

14

12

10

8
Response
6

0
Friends Family Newspaper Advertisement

Interpretation: As per table and graph there are 13 respondents know about Paytm by friends ,
8 respondents know about Paytm by family , 11 respondents know about Paytm by Newspaper
and 14 respondents know about Paytm by advertisement.
 8. How do you pay price of product on Paytm?

Response
Debit card 3
Credit card 11
Cash on delivery 31

Response
Debit card Credit card Cash ondelivery

7%
24%

69%

Interpretation: As per table and graph there are 3 respondents use debit card for payment, 11
respondents use credit card for payment and 31 respondents prefer cash on delivery option.
 9. What makes you to choose Paytm over the others?

Response
Price 12
Return policy 16
No. of option 16
Influence from friends or relative 1

Response

16
14
12
10
8
Response
6
4
2
0
Price Return policy No. of option Influence from
friends or
relative

Interpretation: As per table and graph there are 12 respondents choose Paytm for price, 16
respondents choose Paytm for return policy, 16 respondents choose Paytm for No. of Option and
1 respondent influence from friends or relative .
 10. Paytm is the choice of your shopping activity as?

Response
Often 1
Weekly 11
Occasionally 23
Any time 10

Response

25

20

15
Response
10

0
Often Weekly Occasionally Anytime

Interpretation: As per table and graph there are 1 respondents often use shopping , 11
respondents weekly go for shopping , 23 respondents go for shopping occasionally and 10
respondents have no limit for shopping.
 CHAPTER 5

FUTURE PLANS
9.1 FUTURE PLANS

The report of the United Nations Conference on Trade and Development (UNCTAD) on Paytm

and Development makes the point that although world economic growth has slowed, and in spite

of the difficulties in which the information technology and telecommunications sectors are

mired, the rapid growth of internet use and electronic commerce continues. Estimates show that

internet use is increasing by around 30 per cent annually, and although the rate of growth of

transactions through the internet is much slower, paytm could represent up to 18 per cent of

worldwide business-to-business (B2B) and retail transactions in 2006. Segments such as B2B

have shown rapid growth.

And in certain sectors, such as finance, travel services, software, information and other e-

services, online transactions have been growing at a much faster pace. For instance, in the

developed countries, online banking already represents between 5 and 10 per cent of total retail

banking transactions. Much of the growth has occurred in Asia.

The Report classifies India as a rising star in this regard, pointing out that India‟s IT services

exports have almost doubled in two years and now account for more than 16 percent of total

exports and 8 per cent of all foreign exchange earnings. Given the extraordinary growth rates of

e-services exports, the latter figure is expected to reach 30per cent by 2008.

Policy measures to support exporters of e-services should focus on increasing market access in

eservices for exporters from the developing countries, as well as addressing domestic obstacles

related to technology, payments, infrastructure (telecommunications) and standards.But the

overall message of the Report is a very positive one despite the current slowdown, the internet

and online services are poised to grow, and India will be one of the main Beneficiaries.

The paytm is one of the biggest things that has taken the business by a storm. It is creating an

entire new economy, which has a huge potential and is fundamentally changing the way

businesses are done. It has advantages for both buyers as well as sellers and this win-win

situation is at the core of its phenomenal rise. Though there are some weak links, with

improvements in technology, they will be ironed out, making the paytm easy, convenient and

secure. The paytm is certainly here to stay.

 CHAPTER 6

FINDINGS &

SUGGESTIONS
 FINDINGS &SUGGESTION

The report of the United Nations Conference on Trade and Development (UNCTAD) on Paytm

and Development makes the point that although world economic growth has slowed, and in spite

of the difficulties in which the information technology and telecommunications sectors are

mired, the rapid growth of internet use and electronic commerce continues. Estimates show that

internet use is increasing by around 30 per cent annually, and although the rate of growth of

transactions through the internet is much slower, paytm could represent up to 18 per cent of

worldwide business-to-business (B2B) and retail transactions in 2006. Segments such as B2B

have shown rapid growth.

And in certain sectors, such as finance, travel services, software, information and other e-

services, online transactions have been growing at a much faster pace. For instance, in the

developed countries, online banking already represents between 5 and 10 per cent of total retail

banking transactions. Much of the growth has occurred in Asia.

The Report classifies India as a rising star in this regard, pointing out that India‟s IT services

exports have almost doubled in two years and now account for more than 16 percent of total

exports and 8 per cent of all foreign exchange earnings. Given the extraordinary growth rates of

e-services exports, the latter figure is expected to reach 30per cent by 2008.

Policy measures to support exporters of e-services should focus on increasing market access in

eservices for exporters from the developing countries, as well as addressing domestic obstacles

related to technology, payments, infrastructure (telecommunications) and standards.But the

overall message of the Report is a very positive one despite the current slowdown, the internet

and online services are poised to grow, and India will be one of the main Beneficiaries.

The paytm is one of the biggest things that has taken the business by a storm. It is creating an

entire new economy, which has a huge potential and is fundamentally changing the way

businesses are done. It has advantages for both buyers as well as sellers and this win-win

situation is at the core of its phenomenal rise. Though there are some weak links, with

improvements in technology, they will be ironed out, making the paytm easy, convenient and

secure. The paytm is certainly here to stay.

CHAPTER 7

CONCLUSION
 CONCLUSION

Easy Accessible:-

The paytm side easy to accessible they are much easy as computer to other site people are

like them for their easy accessible specialty, paytm also available on the mobile, tablets,

laptops, and for paytm the high speed data connection is not required. It is easily work on

mobile without any problems.

Chat Facility:-

Paytm provide chat facility to their buyer so they can bargain the product price from the

seller, through very easy steps they can avail the facility ofpaytm chat facility. This

screen shot define how a customer bargain to the seller.

Mobile Friendly:-

Paytm service is also available in mobile so you can easily download and use this

application in your mobile anywhere. On other hand we can say that it‟s a mobile friendly

application. They are available on many store:-

Safe And Secure Paytm:-

Paytm uses many trusted software for their security purpose they used many security

application they provided best security when anytransactionare done, they uses 256 bit of

encryption for their security purpose.

RBI Approved Digital Wallet:-

Their digital wallet are approved by the reserve bank of India (RBI), so people are

trusted on their paytm wallet service. That means they follow all the rules and regulation

they are required to work e-wallet.

 They provide 45+ banks for net banking (one of the largest payment Gateway in

India).

 You can also Rs 1 lakh plus money transfer (follow the KYC (know your

customer) rule and regulation) otherwise its RS 10,000.

Seller Opportunity In Paytm:- A seller can sell and buy the product and make a payment

through online and through paytm and paytm also helped of seller and buyer to buy and

sell a product and payment and this very important opportunity have on the seller and

buyer.

Partner With Paytm:-

A seller can be a partner of Paytm if the seller follow the Paytm rules and regulations and

which is define in the rules of paytm and this is very important to a seller which want to

make a partner of paytm then the important things is that follow the all rules and

regulations and then he can make a partnership with paytm.

BIBLIOGRAPHY
 BIBLIOGRAPHY

WEBSITE- INTERNET:-

 www.paytm.com

 www.google.com

 www.sail.com

 www.bhushan.com

 www.essar.com

MAGAZINES

 Tisco News

BOOKS

 Kothari. C.R (2004): Research Methodology Methods & Techniques‟, New Age International


Publishers, New Delhi, 2nd Edition.
Principles of Marketing –Philip Kotler & Kevin keller edition 12


Market Research – D.D. Sharma


Research Methodology – C.R. Kothari
 Questionnaire
“A ANALYSIS OF CONSUMER SATISFACTION TOWARDS PATYM”
Please provide the following information before filling the further details

Name:
Address:
Telephone No. :
Email:
1. Do you use Paytm Brand?

2. How often do you use access this website?

3. What attracts you to use this online site?

4. Which product you prefer more from Paytm?

5. Price of product on Paytm?

6. How do you come to know about Paytm?

7. Rate your experience of using this website?

8. How do you pay price of product on Paytm?

9. What makes you to choose Paytm over the others?

10. Paytm is the choice of your shopping activity as?