GESTION DE MERCADOS

TALLER DE COMPRENSIÓN DE LECTURA

PRESENTADO POR:

GUILLERMO ANDRES GONZALEZ BRAVO

PRESENTADO A:

LAURA DUEÑAS ANGULO

FECHA DE ENTREGA:

24 /03/2019
1. Match the Word with the corresponding meaning:
a. Supply Expensive
b. Demand Desire to buy any product
c. High Price All people
d. Mass market The lifetime of goods and services.
e. Life cycle Disposition to offer products

2. According to the text, mention the things people take into account to
determine
the demand.

People at the time to determine the demand take into account the following things:
features, appearance, price and distribution method.

3. Write F for false or T for true

a. Production cost depends on Technology
F ( ) V (X)
b. As greater the expectations are, the lower will be the offer from the companies.
F (X) V ( )
c. One of the four Ps of marketing mix is Package
F ( ) V (X)
d. Price is the amount a customer pays for the product
F ( ) V (X)
e. Planning is to transform and develop marketing objectives to marketing
strategies
F ( ) V (X)

4. Answer the following questions

a. What is Benchmarking?
Benchmarking is the practice of comparing business processes and performance metrics
to industry bests and best practices from other companies. Dimensions typically
measured are quality, time and cost.
b. What is the process of Benchmarking?
In the process of best practice benchmarking, management identifies the best firms in
their industry, or in another industry where similar processes exist, and compares the
results and processes of those studied (the "targets") to one's own results and processes.
In this way, they learn how well the targets perform and, more importantly, the business
processes that explain why these firms are successful.
c. Number the aspects to be taken into account in Benchmarking:
• cost per unit of measure
• productivity per unit of measure
• cycle time of x per unit of measure
• defects per unit of measure

5. Write the vocabulary (20 words) from the reading, and make a
Glossary:
Organize the words in alphabetic order and write the meaning of each word.
• Adverts: is an announcement online, in a newspaper, on television, or on a
poster about something such as a product, event, or job.
• Appearance: Someone's or something's appearance is the way that they look.
• Brand: of a product is the version of it that is made by one particular
manufacturer.
• Cheap: low in price or cost; not expensive.
• Cheerful: full of cheer; joyful
• Customer: A customer is someone who buys goods or services, especially from
a shop.
• Demand: the desire for a commodity together with ability to pay for it; also, the
amount people are ready and able to buy at a certain Price.
• Designer: A designer is a person whose job is to design things by making drawings
of them.
• Features: of something is an interesting or important part or characteristic of it.
• Inexpensive: costing relatively little; low-priced; cheap
• Jewellery: the art or business of a jeweller.
• Marketing: is the organization of the sale of a product, for example, deciding on
its price, the areas it should be supplied to, and how it should be advertised.
• Mix: to join; combine.
• Price: the amount of money, etc. asked or paid for something; cost; charge.
• Product: A product is the item offered for sale. A product can be a service or an
item.
• Sales: the number of goods, products, or services that a company sells within a
certain time period.
• Size: that quality of a thing which determines how much space it occupies;
dimensions or magnitude of a thing.
 • Stage: of an activity, process, or period is one part of it.
• Stalls: the area of seats on the ground floor of a theatre or cinema nearest to the
stage or screen.
• Supply: to give, furnish, or provide.

6. Write a ten lines text that summarizes the topic of the activity.
Supply and demand is perhaps one of the most fundamental concepts of economics and
it is the backbone of a market economy. Demand refers to how much (quantity) of a
product or service is desired by buyers. The quantity demanded is the amount of a
product people are willing to buy at a certain price; the relationship between price and
quantity demanded is known as the demand relationship. Supply represents how much
the market can offer. The quantity supplied refers to the amount of a certain good
producers are willing to supply when receiving a certain price. The correlation between
price and how much of a good or service is supplied to the market is known as the
supply relationship. Price, therefore, is a reflection of supply and demand.