QUESTIONNAIRE (Retailer Survey)

Name of the shop: __________________________________________________

Retailer Name: ____________________________________________________
Address: __________________________________________________________

1. Do you stock packaged milk?

a) Yes
b) No
2. If no, why?
a) Absence of packaging date b) Low margin
c) No Replacement for leakage d) Low distribution
e) Storage problem f) Others
3. If yes, what brand do you keep in your store?
a) Amul b) Mother Dairy
c) Thacker Dairy d) Red cow
e) Itc f) Metro
g) Multiple brands
4. Which is the most preferable brand of packaged milk as per consumer that you stock?
a) Amul b) Mother Dairy
c) Thacker Dairy d) Red cow
e) Itc f) Metro
5. What is the source from where do you get Amul milk?
a) Distributors
b) Whole sellers
c) Other suppliers
6. Are you satisfied with Amul distributor?

a) Yes
b) No
7. What varieties of Amul milk do you stock?
a) Taaza b) Shakti
c) Double Toned Milk d) Gold
e) Slim N Trim f) Multiple
8. How much of each brand do you stock?

CRATE AMUL METRO RED COW ITC MOTHER THACKER

DAIRY DIARY

<1

1-3

3-5

5-10

>10

9. What problem do you face with Amul Milk?

a) Leakage b) Supply timing
c) Availability d) Ordering
10. What is retailer’s expectation from Amul milk?
a) Quality b) Packaging
c) Availability d) Affordability

11. Give your ratings to following attributes of Amul milk.

Very good Good Average Bad Very bad
a) Quality
b) Brand image
c) Availability
d) Packaging
e) Margin
12.What is retailer’s expectation from Mother Dairy milk?
a) Quality b) Packaging
c) Availability d) Affordability

13. Give your ratings to following attributes of Mother Dairy milk.

Very good Good Average Bad Very bad

f) Quality
g) Brand image
h) Availability
i) Packaging
j) Margin

14. What is retailer’s expectation from Aashirvaad svasti milk?

a) Quality b) Packaging
c) Availability d) Affordability

15. Give your ratings to following attributes of Aashirvaad svasti milk.

Very good Good Average Bad Very bad

k) Quality
l) Brand image
m) Availability
n) Packaging
o) Margin