List of ideas

1. New product or service

2. New website or significant upgrade to existing website

3. Involvement with charity work

4. Making a charitable contribution

5. Free shipping offer or change to shipping rates

6. Releasing findings of new study or research

7. Helpful tips related to your business

8. News of the weird (e.g. Coffee shop offers excusive $200 gourmet
drink)

9. Commentary on or tie-ins to current events

10. Interesting trends

11. Starting a new sister company

12. Receiving an award

13. Being singled out for an accomplishment

14. Offering free information: ebook, newsletter or white paper

15. Celebrating an important company anniversary (e.g. 50 years in

business)

16. Opening a new office or relocating your office

17. Changing the company name

18. Changing a product name

19. Signing a large, well-recognized client (make sure you have their
permission to publish this)

20. Announcing a media appearance

21. Inspirational stories of overcoming major challenges

22. Hosting a seminar or teleseminar

23. Sponsoring an event or team

24. Partnering with another business or organization

25. Hiring a new executive or changing ownership of the company

26. Announcing personnel change: retirement, resignation or death

27. Changing the way your products are made

28. Changing the prices of your products or services (particularly if

you’re reducing prices)

29. Developing a new technology or unique procedure for your

industry

30. Rebranding your business

31. Reorganizing your company

32. Hosting a major contest, sweepstakes or promotion

33. Making an outrageous claim (be careful not to sound too gimmicky
 or salesy)

34. Revealing industry scams

35. Announcing holiday-related sales and events

36. Making predictions for your industry

37. Provide expert opinion on important subject within your industry

(think sound bites when creating quotes in your announcement)

38. Publishing findings of a recent report, survey or poll

39. Filing of a lawsuit

40. Responding to being named in a lawsuit

41. New uses for your products

42. Receiving endorsements from a major celebrity or public figure

(make sure you have their permission to publish this)

43. Offering internship program with local schools

44. Establishing a scholarship

45. Hosting a tour of your facilities

46. New certifications and credentials achieved by your staff

47. Providing pro bono work

48. Responding to accusations against your company or industry

49. Setting a major goal

 50. Launching a referral rewards / affiliate program

51. Speaking at a conference or event

52. Providing free consultations or a free sample

53. Taking major steps to go “green”

54. Debunking common myths

55. Taking your company public

56. Discontinuing a product or service

57. Filing or Being Awarded a Patent

58. Merger or acquisition

59. Celebrating an important milestone (e.g. one millionth customer)

60. Exhibiting at a trade show

61. Stock offering

62. Financial or earnings update

63. Securing business funding or credit (e.g. VC or angel investment)

64. Tips sheet or feature story (e.g. Top 10 Valentine Gifts, Effective
Tips to Land a Job in 30 Days, Turn That Brown Lawn into a
Suburban Oasis)

1. Changes to shipping rates / free shipping offers

2. Set straight common myths
3. Hosting a contest, sweepstakes or promotion
4. Hosting a seminar, teleseminar or webinar
5. Important company anniversary (10 years in business)
6. Merger or acquisition
7. Opening a new office/moving locations (for those with brick-and-
mortar stores)
8. Providing free consultations or a free sample
9. Receiving an award (your business, you personally, or even a staff
member)
10. Speaking at a conference or event
11. Starting a sibling company
12. Your company is sponsoring any kind of event
13. Your company’s contributions to the community.
14. New product or service
15. You’ve added significant staff (either large numbers, specific
important individuals or positions)
16. New certifications and credentials achieved by your staff
17. You’re offering a discount on your products or services for a
special reason
18. Announcing a media appearance
19. Announcing holiday-related sales and events
20. Announcing that you’re available to speak on particular subjects of
interest
21. Partnering with another business or organization
22. Sponsoring an event or team
23. Establishing a scholarship
24. Offering internship program with local schools
25. Working with or making a contribution to a charity.
26. Fund-raising or other events for the local community.
27. Taking major steps to go “green”
28. Celebrating an important milestone (1000th customer for example)
29. Hiring a new executive or changing ownership of the company
30. Your business is being restructured (such as going from sole
proprietorship to a partnership)
31. Being recognized for an accomplishment
32. Your customers’ success stories.
33. New research findings related to your service or product
34. Unusual products or services that you offer.
35. Changing the company name
36. Changing the prices of your products or services (decreases, of
course)
37. Changing the way your products are made
38. New Website or major development to existing site
39. Tips, lists or feature story (Top 10 Valentine Gifts, Turn your Tired
Lawn into a Suburban Paradise)
40. Your products have been upgraded or changed in some way

1. Starting a new business

2. Introducing a new product

3. Celebrating an anniversary

4. Announcing a restructuring of the company

5. Offering an article series for publishing

6. Opening up branch or satellite offices

7. Receiving an award

8. Receiving an appointment
9. Participating in a philanthropic event

10. Introducing a unique strategy/approach

11. Announcing a partnership

12. Changing the company or product name

13. Earning recognition of the company, product or executives by a

publication

14. Announcing that you're available to speak on particular subjects of

interest

15. Issuing a statement of position regarding a local, regional or national

issue

16. Announcing a public appearance on television, radio or in person

17. Launching a website

18. Announcing free information available

19. Announcing that you've reached a major milestone

20. Obtaining a new, significant customer

21. Expanding or renovating the business

22. Establishing a unique vendor agreement

23. Meeting some kind of unusual challenge or rising above adversity

24. Restructuring your business or its business model

25. Setting up a customer advisory group

26. Announcing the results of research or surveys you have conducted

27. Announcing that an individual in your business has been named to

serve in a leadership position in a community, professional or charitable

organization

28. Sponsoring a workshop or seminar

29. Making public statements on future business trends or conditions

30. Forming a new strategic partnership or alliance

1. Announcing new blog post from your company on a market related topic
(content about your products, company or your opinion on a current news story
related to your product or market)
2. Announcing the launch of new products or product options

3. Sharing customer success stories

4. Giving free offers for new products

5. Organizing promotions for the products

6. Announcing rewards for your workers

7. Organizing awards for their customers

8. Announcing that your company is holding Google hangouts to speak about

your products and services

9. Planning on helping the community

10. Taking part in charitable organizations

11. Introducing new brands from your company

12. Announcing decrease of prices in the market

13. Announcing any change of your products name

14. Announcing staffing changes in your company name

15. Improving the quality of your products

16. Announcing change of your product design or packaging

17. Celebrating the company’s brand anniversary

18. Announcing new uses of your products

19. Giving financial updates on how the product is performing in the market

20. Giving scholarships

21. Sharing the companies background information

22. Sharing the company objectives

23. Explaining why the product is doing very well in the market

24. Developing a website for your company and displaying your products

25. Opening new offices for your company

26. Announcing new videos about your product

27. Sponsoring events, students and teams

28. Partnering with other organizations

29. Announcing the annual expectations from the company

30. Offering free consultations and giving samples of products for trial

31. Organizing holidays related to the sales and promotions

32. Changes in shipping (prices or promotions)

33. Making a comparison analysis of the other products in the market

34. Explaining why your product design is better than that of your competitor

35. Addressing similar products weaknesses and promoting the superiority of

your product

36. Providing free consultations about the product

37. Giving tips for special event products offers

38. Providing new related searches of your products

39. Exhibition of your product in trade shows

40. Giving away gifts to your customers with a label of the product e.g. tshirts

41. Making a change in the way your products are manufactured or

manufactured from

42. Sharing helpful tips about your organization

Day 1: Launch of new product: This press release focuses on announcing the
release of your new product. This release is focused on the product and makes
no mention of amazon (this is covered in next release), other then a link to
product on Amazon.

Day 2: Release of product on Amazon: This press release focuses on

announcing that your product is now available on Amazon. Even though you
already did a new product announcement, this one is not focused on that but just
on the fact that you are selling on Amazon.

Day 3: Launch of new product promotion grand opening sale price ending on a
specific day: This release will require that you set a sale price on your product
and have an end day assigned to it

Day 4: Announcement of Customer Experience with Product: This release

focuses on the initial reviews that you have on your product. Link directly to the
positive ones and quote parts of the reviews in the press release.

Day 5: Announcement of Free Shipping: Amazon provides free shipping for

orders over $35, in this release mention how they can get free shipping if they
order today. If you product is over $35 then mention free shipping with every
order or if your product is less then $35, then tell them if they order 2 or more
(assuming that will add up to $35 or more), they will get free shipping.

Day 6: Announcement of Money Back Guarantee: Amazon offers a money back

guarantee for 30 days and you can create a press release focused on this. Some
of you may offer extended guarantees that go beyond Amazon (which would be
paid out of your company) and if so, make sure to announce that. You will want
to have a webpage with further instructions about this guarantee that you link to
in the press release as well.
Day 7: Announcement of Ending of Sale Price: This release just announces the
last day of the sale price. You will want this date set in the future (a few days or
longer).