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BUSINESS PLAN-2018

CONTENT
OBJECTIVE

MARKET POTENTIAL

COMPETITOR ANALYSIS

INVESTMENT PLAN

ROI, PROFIT & LOSS

CONCLUSION
OBJECTIVE
Recover Principal
Capital and sustain
Building capabilities with working capital of
with small projects, established business
Marketing, Registration of maintenance and
support services shutdowns

By Having By Gradually
CAPEX and Tapping 2% of
By utilizing
Sharing existing existing market
organizational
resource as share
existing scaffold
business working Capital
strength
MARKET POTENTIAL
YEAR-2018
INDUSTRY /
MAINTENANCE / SHUTDOWN (Mil-SAR) PROJECTS (Mil-SAR)
DISCIPLINE INSULATION REFRACTORY FIREPROOFING INSULATION REFRACTORY FIREPROOFING
OIL & GAS 6 15 1 200 20 20
REFINERY 3 25 2 120 30 30
PETROCHEMICAL 1 40 1 20 10 2
POWER PLANT 1 2 0 80 1 1
STEEL PLANT 0.5 2 0 5 3 1
INFRASTRUCTURE 0 0.5 0.5 5 1 10
CUMULATIVE 11.5 84.5 4.5 430 65 64
TOTAL 100.5 (Mil-SAR) 559 (Mil-SAR)

MAINT / SHUTDOWN PROJECTS


40 200 Oil & Gas
40 Oil & Gas 200 Refineries
35 180
Refineries Petrochemical
160
30 25 Petrochemical Power Plant
140 120
25 Power Plant 120 Steel Plant
20 Steel Plant 100 80 Infrastructure
15
15 80
Infrastructure
60
10 6 30 30
40 20 20 20
3 2 2 10 10
5 1 1 0.5 0 0.5 1 2 1 0 0 0.5 20 5 5 1 3 1 2 1 1
0 0
Insulation Refractory Fireproofing Insulation Refractory Fireproofing
11.5 84.5 4.5 430 65 64
COMPETITOR ANALYSIS
YEAR - 2018
lin e
iscip MAINTENANCE / SHUTDOWN (Mil-SAR) PROJECTS (Mil -SAR) % SHARE
du stry/d
In INSULATION REFRACTORY FIREPROOFING SUB-TOTAL INSULATION REFRACTORY FIREPROOFING SUB-TOTAL
CAPE 1 38 0 39 130 25 3 158 30%
KAEFER 1 1 0 2 80 10 25 115 18%
BINZAGR 7 22 1 30 110 20 8 138 25%
GLOBAL SUHAIMI 0 0 0 0 50 2 5 57 9%
FSN/KAREENA 1.5 23 3 27.5 5 5 20 30 9%
KCC/KIC/IK/OTHERS 1 0.5 0.5 2 55 3 3 61 10%
TOTAL 11.5 84.5 4.5 100.5 Mil SAR 430 65 64 559 Mil SAR 100%

KCC/KIC/IK/OTHERS FSN/KAREENA
2% CAPE 5% CAPE
KCC/KIC/IK/OTHERS CAPE
KAEFER 11% KAEFER
CAPE 28%
FSN/KAREENA BINZAGR GLOBAL SUHAIMI BINZAGR
27% 39%
GLOBAL SUHAIMI 10% GLOBAL SUHAIMI
FSN/KAREENA FSN/KAREENA
KCC/KIC/IK/OTHERS KCC/KIC/IK/OTHERS
BINZAGR KAEFER
BINZAGR 25% 21%
30%

KAEFER
2%
INVESTMENT PLAN
YEAR - 2018
CAPITAL DETAILS CAPEX (SAR) PERIODIC BREAKDOWN (SAR)
Insulation Refractory Fireproofing SUB-TOTAL Jan-Apr May-Aug Sept-Dec SUB-TOTAL
Equipment/Machine 200,000 150,000 450,000 800,000 300,000 200,000 300,000 800,000 44%
Comp/Furni/Stationary 5,000 5,000 5,000 15,000 15,000 - - 15,000 1%
Workshop / Warehouse 50,000 10,000 7,000 67,000 40,000 17,000 10,000 67,000 4%
Tools / Consumables/PPE 2,000 8,000 1,000 11,000 3,000 6,000 2,000 11,000 1%
Inventory (Minimum) 40,000 15,000 2,000 57,000 15,000 40,000 2,000 57,000 3%
Staff Car 22,000 12,000 8,000 42,000 14,000 14,000 14,000 42,000 2%
Maintenance of Assets 7,000 5,000 8,000 20,000 2,000 8,000 10,000 20,000 1%
Marketing 15,000 10,000 5,000 30,000 18,000 11,000 1,000 30,000 2%
Indirect Staff 200,000 130,000 70,000 400,000 100,000 150,000 150,000 400,000 22%
Direct Staff 150,000 150,000 70,000 370,000 50,000 125,000 195,000 370,000 20%
TOTAL 691,000 495,000 626,000 SAR 1,812,000 557,000 571,000 684,000 SAR 1,812,000 100%
Direct Staff
CAPITAL DETAILS 17%
Indirect Staff
Marketing
Maintenance of Assets
Staff Car
Inventory (Minimum)
Tools / Consumables/PPE
Workshop / Warehouse
Computer/Furniture/Stationaries
Equipment/Machine

SAR - SAR 100,000 SAR 200,000 SAR 300,000 SAR 400,000 SAR 500,000 SAR 600,000 SAR 700,000 SAR 800,000 SAR 900,000
Equipment/Machin Computer/Furnitur Workshop / Tools / Inventory Maintenance of
Staff Car Marketing Indirect Staff Direct Staff
e e/Stationaries Warehouse Consumables/PPE (Minimum) Assets
CAPITAL DETAILS SAR 800,000 SAR 15,000 SAR 67,000 SAR 11,000 SAR 57,000 SAR 42,000 SAR 20,000 SAR 30,000 SAR 400,000 SAR 370,000
RETURN OF INVESTMENT, P&L
YEAR - 2018

R)
(M TAL
ROI PARAMETERS DETAILS MAINTENANCE / SHUTDOWN (Mil-SAR) PROJECTS (Mil-SAR)

SA
il-
TO
INSULATION REFRACTORY FIREPROOFING SUB-TOTAL INSULATION REFRACTORY FIREPROOFING SUB-TOTAL
POTENTIAL AVAILABLE MARKET 11,500,000 84,500,000 4,500,000 100,500,000 430,000,000 65,000,000 64,000,000 559,000,000 659,500,000
SABIC 45,000 1,200,000 75,000 1,320,000 86,000 65,000 64,000 215,000 1,535,000
BUSINESS FORECAST

SAUDI ARAMCO 60,000 900,000 60,000 1,020,000 6,180,000 468,000 460,800 7,108,800 8,128,800
PRIVATE PLANTS 10,000 29,000 15,000 54,000 2,150,000 160,000 160,000 2,470,000 2,524,000
INFRASTRUCTURE - 8,000 - 8,000 43,000 65,000 64,000 172,000 180,000
HIRE - 14,500 - 14,500 43,000 65,000 - 108,000 122,500
CUMULATIVE ORDER BOOKING'18 115,000 2,151,500 150,000 2,416,500 8,502,000 823,000 748,800 10,073,800 12,490,300
AVG. MARKET SHARE (%) 1% 2.5% 3.3% 2% 2% 1% 1.2% 2% 2%
EXPECTED PERIODIC Jan-Apr May-Aug Sept-Dec SUB-TOTAL Jan-Apr May-Aug Sept-Dec SUB-TOTAL TOTAL
REVENUE INVOICE FORECAST'18 - 724,950 966,600 1,691,550 43,000 2,518,450 4,029,520 6,590,970 8,282,520
AVG. PROFIT @ 15% (FIRM ORDER) 17,250 322,725 22,500 362,475 1,275,300 123,450 112,320 1,511,070 1,873,545
AVG. PROFIT @ 15% (INVOICE'18) - 108,743 144,990 253,733 6,450 377,768 604,428 988,646 1,242,378
INVESTMENT 167,100 171,300 205,200 543,600 389,900 399,700 478,800 1,268,400 1,812,000
INVESTMENT DEFICIT TILL DEC'18 167,100 62,558 60,210 289,868 383,450 21,933 (125,628) 279,755 569,622
P&L

%ROI TILL DEC'18 0% 63% 71% 47% 2% 95% 126% 78% 69%
PROVISIONAL PROFIT 17,250 213,983 (122,490) 108,743 1,268,850 (254,318) (492,108) 522,425 631,167
PROFIT & LOSS STATEMENT (149,850) 151,425 (182,700) (181,125) 885,400 (276,250) (366,480) 242,670 61,545
% PROFIT AGAINST INVESTMENT 100% DEPRECIATION CONSIDERED ON EQUIPMENT / MACHINE COST 3%
@ 50% Equipment Depreciation
INVESTMENT 122,100 141,300 160,200 423,600 284,900 329,700 373,800 988,400 1,412,000
INVESTMENT DEFICIT TILL DEC'18 122,100 32,558 15,210 169,868 278,450 (48,068) (230,628) (246) 569,622
%ROI TILL DEC'18 0% 77% 91% 60% 2% 115% 162% 100% 88%
P&L

PROVISIONAL PROFIT 17,250 213,983 (122,490) 108,743 1,268,850 (254,318) (492,108) 522,425 631,167
PROFIT & LOSS STATEMENT (104,850) 181,425 (137,700) (61,125) 990,400 (206,250) (261,480) 522,670 461,545
% PROFIT AGAINST INVESTMENT 50% DEPRECIATION CONSIDERED ON EQUIPMENT / MACHINE COST 33%
CONCLUSION
THANKS