t

Most retailers are stuck in the

Beatles era
It's time to evolve for the
Kim Kardashian era
 01
t
Appreciate
the‘Moments
That Matter’
in people's lives!
 Our lives comprise both

active, intent-driven moments 

as well as passive moments

Active, 

Passive

Intent-Driven
Moments

Moments





(“Discovery”)
(“Search”)

Different channels are relevant for the

two different kinds of moments
 Your customers’ days are full of these magical
micro-moments & you need to appreciate them!
 Office Depot optimizes its
SEO for location-based
product searches on mobile
John Lewis stores allow you to
try on multiple dresses without 

needing to change!
 TopShop allows you to
customize & instantly print your
clothes in-store!
 SayDuck furniture stores use
virtual reality to allow customers
to imagine how products would
look in their homes!
 02
t
Capture those
moments
through analytics
 Online
Behavior & Purchase
Social

Actual
Purchase
 Zara tracks in-store customer
behavior through iBeacons to
improve the retail experience
Facebook’s new analytics product will
help retailers & brands analyze the real
sales impact of their ads.
 03
t
Treat your
customers

as humans
& not as

“target
audiences”
Amazon has changed the personalization
game at scale through digital!
 The interface of Glimpse’s eCommerce

store dynamically changes based on the
“social media” profile of the visitor
 Personalization can happen 

both online & offline through merchandise
A 123-year-old company has allowed its
customers to personalize its brand!
 04
t
Educate,
inform & inspire
them during those
moments
 05
t
Play with your

customers!
No reason why some space in retail
stores can’t become mini-arcades!
No reason why some space in retail
stores can’t become mini-arcades!
 Integrate your loyalty program with your
customer’s social media engagement levels or
eCommerce purchase behavior
Enhance your brand recall & engagement through
partnership with popular digital games!

Incentivize micro-moments

through mobile apps!
 06
t
Lend them your 

ears - 24/7
Brands are investing in social media command centers
to constantly listen to what their customers are saying
about their brands and competition
 07
t
Be their
personalized, 
trusted
advisor &
assistant
 Neiman Marcus uses a location-aware
app to provides sales staff with customer
preferences using iBeacon
 Tate & Tonic curates fashion
recommendations based on a customer’s
purchase data as well social media profiles
 Facebook just launched “M”, a
personal butler service this morning!
 08
t
Allow customers
to pay you
whenever,
wherever,
however!
 Facebook is experimenting with
a payment solution where you can
pay directly via Messenger
 09
t
Disrupt the delivery
model through
partnerships!
 Uber Singapore delivered

Xiaomi phones to the customer!
Tesco South Korea Virtual Stores 

at Bus Stops & Train Stations
Starbucks is rolling out mobile ordering &

delivery services in partnership with
PostMate in the US in 2015
 10
t
Give your
customers

reasons to
become your
ambassador!
Tesco customers can earn loyalty points

by sharing recommendations online
 Don’t Sell.

Make Them
Want To BUY!
t Digital can
help you
do this at
scale☺

Thank you. Contact Us:

hello@happymarketer.com

@Pranmaz | @hmarketer
www.happymarketer.com