SERVICIO NACIONAL DE APRENDIZAJE – SENA

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“Taller de comprensión de lectura”.

DIANA LUCIA LOPEZ FAJARDO

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YEISON CORTES RIVERA
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TECNOLOGIA EN GESTION DE MERCADOS

GLORIA RUA ZAPATA
INSTRUCTORA

FICHA: 1792924
 “READING UNDERSTANDING WORKSHOP”
.
ENGLISH

1. Match the Word with the corresponding meaning:

a. Supply: suministro C_____Expensive: costoso

b. Demand: demanda B___Desire to buy any product:
deseo comprar cualquier producto
c. High Price: precio alto D_____All people: todos
d. Mass market: mercados de masas E___The life time of goods and
services
e. Life cycle: ciclo vital A___Disposition to offer
products: disposición para ofrcer productos

2. According to the text, mention the things people take into account to
determine the demand.

A. Tastes or preferences.
B. Number of users
C income When income increases, the quantity demanded will increase
D. Consumer expectations.
E. Price of related goods.

3. Write F for false or T for true

a. Production cost depends on Technology F ( ) V (x )

b. As greater the expectations are, the lower will be the offer from the
companies. F (x ) V ( )
c. One of the four Ps of marketing mix is Package F (x ) V ( )
d. Price is the amount a customer pays for the product F ( ) V ( x)
e. Planning is to transform and develop marketing objectives to marketing
strategies F ( ) V ( x)

4. Answer the following questions

A. What is Benchmarking?
Benchmarking is a continuous process by which the products, services or work
processes of the leading companies are taken as a reference, to compare them
with those of your own company and then make improvements and implement
them.

B. What is the process of Benchmarking?

For the comparative evaluation it is necessary to follow the following processes.

1. PLANNING: It is the plan to carry out the benchmarking research.

2. ANALYSIS: After analyzing the information, you get a basis for comparison.

3. INTEGRATION: Develop objectives and incorporate them into the process

reference point.

4. ACTION: Refers to the action. Plans necessary to achieve the objectives

decided in step 3.

C. Number the aspects to be taken into account in Benchmarking: FAVA -

Formación en Ambientes Virtuales de Aprendizaje 4 Formato para Desarrollo de
Evidencia

The competition and its main aspects.

In benchmarking, it is necessary to take into account the following aspects:

Product
It is produced by work or effort. Price Refers to the amount of payment or
compensation given. on the one hand, to another in exchange for goods or
services.
Sales systems
It is a set of principles, processes, strategies and tools that are put in place to
bring the results of the company to the day and day of departure
The payment systems that are used to transfer money include debit cards, credit
cards. Cards and electronic commerce payment systems. Advertising It is a form
of communication used to encourage or persuade an audience to continue or
take something new action.
Promotion
It refers to communications with the public in an attempt to influence them
towards the purchase of their products and / or services.

Location
It is a place where something is or could be located.
Organization
It is a systematically structured social unit of people and has managed to satisfy
a need or pursue collective objectives on a continuous basis
Planimetry
It is the measurement of flat surfaces; for example, the Determination of,
angles, horizontal distances and areas on a map.
5. Write the vocabulary (20 words) from the reading, and make a Glossary:
Organize the words in alphabetic order and write the meaning of each word.

Glossary

Action: Word that indicates that a person, animal or thing (material or material)
is doing something, is acting (voluntarily or involuntarily, of thought, word or
deed), which normally implies movement or change of state or situation and the
problem o Influence a person, animal or thing.

Analysis: Detailed examination of a thing to know its characteristics or qualities,

or its status, and draw conclusions, which is made separating or considering
separately the parts that constitute it.
Benchmarking: It is the process by which information is collected and new ideas
are obtained, by comparing aspects of your company with the leaders or the
strongest competitors in the market.
Company: Entity in which capital and labor intervene as factors of production of
industrial or commercial activities or for the provision of services.
Distribution: it is the action and effect of distributing (dividing something between
several people, giving something the convenient destination, delivering a
commodity). The term, which comes from the Latin distribution, is very common
in commerce to name the distribution of products.

Demand: The demand is the request to acquire something. In economics, the

demand for is the total amount of a good or service that people want to acquire.

Expensive: The definition of costly refers to the one that costs too much, a lot or
that is high, high or of great price in terms of the economy through inflation. That
it can suppose a great dedication, work or effort. That can cause damage,
prejudice or feeling.

Goals: A goal is the end toward which actions or desires are directed. In general,
it is identified with the objectives or purposes that a person or an organization is
marked.

Industries: it is the fundamental economic activity of the secondary sector, which

is responsible for transforming natural products (raw materials) into other
processed and semi-processed products. ... According to the degree of
complexity of the productive processes, the industries are heavy and light.

Location: is to proceed to determine the etymological origin of the word. This is

how we can discover that it emanates from Latin and more exactly from the
adverb ubi, which can be translated as "where".

Market: In economics, a market is to sell by exchange of goods or services

between individuals. The market does not refer directly to profit or to companies,
but simply to mutual agreement in the framework of transactions. These can have
as participants individuals, companies, cooperatives, among others. The market
contains users in search of insufficient resources in relation to unlimited needs.
Marketing: It is an English concept, translated into Spanish as marketing or
marketing. It is about the discipline dedicated to analyzing the behavior of
markets and consumers. Marketing analyzes the commercial management of
companies in order to capture, retain and retain customers through the
satisfaction of their needs.

Organizations: are administrative structures and administrative systems created

to achieve goals or objectives with the support of human beings themselves, and
/ or with the support of human talent or other similar characteristics. They are
social entities that allow the association of people who interact with each other to
contribute through their experiences and relationships to the achievement of
certain objectives and goals.
Products: it is a thing or an object produced or manufactured, something material
that is produced in a natural or industrial way by means of a process, for the
consumption or utility of the individuals. The word product derives from the Latin
productus and has different meanings according to the area in which it is used
Policies: is an activity oriented ideologically to the decision making of a group to
achieve certain objectives. It can also be defined as a way to exercise power with
the intention of resolving or minimizing the clash between the conflicting interests
that occur within a society.

Performance: is the work done by an actor or actress to represent a character

in a play, film or otherwise.

Quality: Set of inherent properties to a thing that allows to characterize it and

value it with respect to the rest of its species. Superiority or excellence of
something or someone

Systematic: That follows or conforms to a system (ordered set of rules and

procedures). the increasingly ambitious, rigorous and systematic elaboration of a
scientific pacifism; the firm postulates on which the systematic and fruitful
speculation of the pure sciences rises [person] Who performs a job or task in an
orderly manner, following a method or system.

Supply: The definition of supplies is linked to the action of providing, of providing

someone with something he needs. In economic terms, the concept of supplies
is used as a synonym for supply.

Targets: it is the ultimate goal to which an action or operation is directed. It is the

result or summation of a series of goals and processes. It is said that the person,
after having identified an objective whose achievement he considers important,
must be able to describe the actions that represent the meaning of it.

Variables: is the representative symbolic expression of an unspecified element

included in a set. This set consisting of all the elements or variables, which can
replace each other is the universe of variables. They are so called because they
vary, and that variation is observable and measurable.

6. Write a ten lines text that summarizes the topic of the activity.

This workshop teaches us how important issues are in the economy such as
supply and demand, as well as in everyday life in the markets, their differences.
We also show that the tastes or preferences, the number of consumers, the
expectations that each client expects and the prices are derived from the supply
and demand, which tells us how important and serious we should be to have a
This is about knowing how to do things, which is not easy but it is not impossible
either, with this data we can have great success, it also tells us that marketing
and the great variety of tools what there is to achieve The objectives of the
company.
This translates into services and products, having our policies, programs and
objectives to know what to do and lead a good future and our success.