#ICYMI

In Case You Missed It 2018

Sneakers:
September

Reebok

UNDERCOVER x Nike
A curated pick of the important and inspiring sneaker-related news,
happenings and drops from September
StockX Raises $44m Funding

S tockX, one of the la r g est b uying a nd selling snea ker p la tfor ms, ha s r ecently a nnounced it
ha s r a ised $ 4 4 m fr om inv estor s. K a r lie K loss, DJ S tev e Aoki a nd str eetw ea r d esig ner Don C
(closely a ffilia ted w ith K a nye West a nd Vir g il Ab loh) ha v e a ll b a cked the ma r ketp la ce
comp a ny. This extr a S er ies B fund ing emp ha sises the incr ea sing d ema nd for limited -ed ition
a nd one-off kicks, a key d ir ection ca p tur ed in the S /S 2 0 footw ea r B ig Id ea s. S tockX' s next
step is to use the fund ing to exp a nd g lob a lly on new p r od uct selections a nd b uild its netw or k
of p r od uct a uthentica tion centr es. The comp a ny is keen to exp lor e the luxur y b a g a nd
jew eller y ma r kets, enticing p r emium user s. L ook a t d ev elop ing a nd offer ing limited snea ker s
w ith the p otentia l to r esell on stock ma r ket sites.
LeBron's First Female Sneaker

Pr ofessiona l b a sketb a ll p la yer L eB r on Ja mes a nd Nike ha v e cr ea ted the fir st L eB r on w omen' s

snea ker . The Nike tea m ha s p a r tner ed w ith the Ha r lem F a shion R ow to cr ea te the fr esh
looking L eB r on 16 . Desig ned a nd r eima g ined b y K imb er ly Gold son, Und r a Dunca n a nd F e Noel
(w ho r ep r esent thr ee insp ir ing b la ck fema le d esig ner s a t HF R ), the tr io w or ked closely w ith
Nike' s b a sketb a ll snea ker tea m. The new d esig n fea tur es a r emov a b le lea ther a nkle
str a p a nd meta llic g old ha r d w a r e, id ea l for g la d ia tor -insp ir ed looks. The nota b le mould ed
lion heel tr im a lso a cts a s a w r a p a r ound la ce fea tur e, a d d ing customisa b le q ua lities.
Colla b or a tions continue to d r iv e new ness a nd elev a te d esig ns. Use the WGS N S /S 2 0 B ig
Id ea s r ep or t to d ev elop your snea ker str a teg y.
Obra Vulcanised Sneakers

This new snea ker b r a nd cr ea tes a sleek utility look, r ew or king p r ominent v ulca nised
constr uctions. Cr ea ted b y Alife found er Ar na ud Delecolle a nd Conv er se' s ex d ir ector of
p r od uct, Da v e Cor y, Ob r a offer s fr esh low - a nd mid -heig ht unisex d esig ns. R ub b er foxing
a nd w r a p p ed toeca p s r einfor ce a milita r y feel, a key d eta il ca p tur ed in WGS N' s ha r d w a r e a nd
d eta ils r ep or t. The b r a nd a lso p r id es itself on p ushing its susta ina b le initia tiv e: " our on-g oing
g oa l is to limit our ca r b on footp r int thr oug h imp r ov ed ma nufa ctur ing p r a ctices, sour cing
env ir onmenta lly fr iend ly comp onents a nd r a w ma ter ia ls, choosing eco-fr iend ly v end or s a nd
r ed ucing w a ste thr oug hout our sup p ly cha in. " Ta ke a look a t the S /S 2 0 footw ea r B ig Id ea s
for mor e lifecycle insig hts.
New Reebok Sole Fury

R eeb ok continues to p ush its comp a r tment outsole d ir ection b y intr od ucing the new S ole F ur y
silhouette. The Insta Pump F ur y, R un R 9 6 a nd 3D OP 9 8 ha v e for med innov a tiv e sha p es, a s
w ell a s d ev elop ed the b r a nd ' s technica l d ir ection. It ha s incr ea sed its flex sole offer ing ov er
the p a st few yea r s, incor p or a ting this d eta il a s p a r t of its DNA. Hig hlig hted in S /S
2 0' s snea ker textiles a nd sur fa ce r ep or t, sp lit soles offer a uniq ue contr a st to the a ng ula r a nd
chunky ' d a d ' snea ker tr end s. Ap p ly EVA a nd r ub b er comb ina tions to the sole p ieces for
d istinctiv e lifestyle a nd p er for ma nce snea ker s. Exp lor e tr a d itiona l d a nce shoe constr uctions
for or ig ina l sha p es a nd a uthentic looks.
Undercover x Nike React Element 87

F ollow ing on fr om the success of the R ea ct Element 87 w hite a nd b la ck styles, Nike ha s

p a r tner ed w ith Ja p a nese fa shion house Und er cov er for its next ed ition. The four v ib r a nt
d esig ns fea tur e tr a nslucent TPE ya r n p a nels, hea t-sea led sea ms, fea tur ed zig -za g stitching
a nd g hillie la cing tr im w ith hiker -insp ir ed flecks. Ea ch d esig n is finished w ith a scr een-
p r inted Und er cov er Jun Ta ka ha shi q ua r ter log o a nd Nike tick heel ta b emb oss. The innov a tiv e
outsole (cr ea ted fr om exp er imenting w ith d r ill holes on foa m) r ema ins a n integ r a l p a r t of the
d esig n, b enefiting the foot' s mov ement for r unning a nd w a lking a ctiv ities. S nea ker s continue
to influence the footw ea r ma r ket, a cceler a ting b oth men' s a nd w omen' s lifestyle looks. F ocus
on this key d ir ection b y using the snea ker for eca sts for p la yful looks.
Puma x Polaroid

Puma a nd Pola r oid tea m up to b r ing you tw o r etr o styles, p er fect for 19 9 0s looks. The
colla b or a tion hig hlig hts the r einv ention of p hotog r a p hy a nd the r esur g ence of r etr o sp or ts
b r a nd s. The p a r tner ship sees the sp or ts b r a nd use the Puma R S -0 a nd Puma R S -100 styles,
incor p or a ting Pola r oid ' s or ig ina l fea tur es. The sp ectr um r a inb ow tong ue a nd outsole a nd
b la ck a nd w hite ca mer a tone up p er s ca p tur e the essence of the p hotog r a p hy meg a
b r a nd . L ea ther a nd mesh comb ina tions elev a te the up p er p a tter ns, w or king w ell for lifestyle
styling . The outsoles fea tur e Puma a nd Pola r oid b r a nd ing , finishing off the d esig ns
nicely. L ook a t the S /S 2 0 B ig Id ea s footw ea r r ep or t to und er sta nd w hy str a teg ic
colla b or a tions ca n b oost your snea ker success r a te.
 Stranger Things' Caleb McLaughlin Sneaker Shopping

S tr a ng er Thing s sta r Ca leb McL a ug hlin ta lks colla b or a tions, b a sketb a ll a nd style icon R ussell
Westb r ook. In Comp lex' s la test v id eo insta llment, McL a ug hlin cha ts w ith Joe L a Puma in
Atla nta ' s A Ma Ma nier e stor e. The p a ir d iscuss r ecent snea ker r elea ses, a s w ell a s cla ssic
d esig ns such a s Va ns Old S kool, hig hlig hting the a p p ea l of b oth new a nd old silhouettes. The
d uo select a v a r iety of lifestyle snea ker looks, such a s K a nye West' s Yeezy 500 a nd a d id a s x
Pha r r ell Willia ms' S olor hu, emp ha sising the p op ula r ity of less p er for ma nce-looking
kicks. Wa tch the inter v iew for infor ma tion on Gener a tion Z' s snea ker b uying ha b its.

Complex Magazine

Powered by TCPDF (www.tcpdf.org)