Sunteți pe pagina 1din 53

ANGELES UNIVERSITY FOUNDATION

INTEGRATED SCHOOL
Angeles City

Feasibility Study

Submitted by:
Griffiths, Ross
De Guzman, Danica
Magtoto, Trisha Mae
Pare, Erika
Aballa, Chariza
Vidal, Adrianne
Bayon, Anaemielyn
Go, Jennifer
Martin, Shanadine
Submitted to:
Mrs. Catherine U. Malig
Date Submitted:
January 26, 2018
CHAPTER 1:
INTRODUCTION

PROJECT BACKGROUND

In the beginning of civilization, human have already used natural objects as basic pieces of

furniture. They used tree stumps as seat, rocks as table and mossy areas for sleeping. During the

paleolithic or early neolithic period, humans started using woods, stone and animal bone in

constructing and carving of their own furniture (Smardzewski, p.1 & 4). The use of furniture back

then was only within the household. People create furniture to make their living a lot easier.

Oftentimes, they rely on materials that are easily found in the surrounding.

The ancient Egyptians were among the first complex civilizations in the world. Giving them

ample time to build and fill their lives with both useful and decorative items like furnitures

(Ancient Egyptian Furniture: History and Design, 2017). The design and use of furniture also

signified the status of a person back in ancient times. For example, the footstool was painted with

the figures of the traditional enemies of Egypt. Symbolically, the Pharaoh is treading his enemies

under his feet. The functional and decorative aspect of the furniture have been emphasized

throughout the history according to fashion and economics.

As years go by, the innovations of furniture continue, it is now classified according to style,

structure and materials. Style differs from traditional and Victorian to contemporary. Materials

plays a vital role in the market now, with the advancement of technology a new material arises,
which is the plastic. Plastic furniture hit up the market fast because of being cheaper than wood,

light weighted and it also has a low maintenance cost.

The Philippines is ranked as one of the world’s best producers of furniture. The furniture

industry continues to manufacture affordable products with premium quality furniture to the

world’s middle to high end furniture market. Based on the result of 2009 Annual Survey of

Philippine Business and Industry (ASPBI) conducted by the National Statistics Offices 485 out of

953, 799 manufacturing establishments were engaged in manufacture of wood furniture. In 2010,

it increased to 4.5 %.

With the progress of the furniture industry, this study would like to incorporate a high quality

and more efficient furniture. Specifically, a bench that could be converted into a table. These

benches are to be made out of Gmelina wood. This kind of wood provides good strength,

processing properties, has a light colour making it more amenable to different finishing system

and much cheaper compare to other wood but it provides the same quality. It is considered one of

the most promising raw materials. Using this type of wood will help farmers to overcome the

problems of oversupply and a lack of a market (“Gmelina furniture has a future”, 2003).

As it stands now, there are over 4 million housing units among different public and private

housing projects across the country. And with many more to follow, with big investment firms

such as SMDC having plans to pour more capital in the field.

A prominent characteristic of these housing units is their affordability, but most importantly

it is their small stature and economical spaces. With an average of 45 square meters or less a home.

This isn't even including the condominium projects found in Metro Manila. Condominiums who

are even tighter of space than the former.


Many Filipinos, especially in more urbanized areas find themselves living in more and more

constrained spaces of living. From apartments to condos to housing projects. There is a particular

niche that demands to be discovered and filled. A niche that proves to be economical, affordable,

as well as efficient. This is where LeSpace shows itself prominently.

The study wishes to prove the viability of producing convertible furniture with the purpose

of maximizing efficiency and minimizing the loss of space in homes; especially as it has been

recognized, in homes that have little space to begin with such as in housing projects or apartments.

Along with the furniture being made of cheap and quality Gmelina wood, the furniture would be

a very effective product.

OBJECTIVES OF THE STUDY

The study aims to establish the feasibility of the LeSpace Corporation’s vision of providing

the following:

a) Producing efficient and simple furniture that minimizes their space.

b) Establish commendable relationships with quality wholesale suppliers.

c) To offer superior quality and uniquely designed furniture at affordable prices.

d) To provide a comfortable environment and hassle-free furniture to the consumer.

e) To increase the net profit/sales percentage proportionally.

BUSINESS NAME
LeSpace Furniture Corporation

The proponents came up with the company’s name LeSpace Furniture Corporation as it

represents what product is all about. The company will provide comfortable chairs and tables for

siesta time. LeSpace as the business name, it is a play on the words “Le” a French word that could

be substituted as “the” and “Less” in conjunction with the word “Space”. Thereby the company

wishes to name themselves in such a way that proclaims that their products take up “Less Space”

as well as being the premier manufacturer of space efficient furniture.

LOCATION

The office of the business is located at Henson Street, Angeles City. It is the chosen location

because this area is known for furniture stores in Angeles City. The main factory of the business

is located at Ayala, Magalang Pampanga.


MISSION

LeSpace above everything, wants the total satisfaction of every customer served. The

company believes in designing simple, efficient, wallet-friendly furniture for the needs of every

Juan. The company is committed to providing total quality furniture day in and day out. By using

only the best materials that suit our mission, the company guarantees absolute quality control for

all its products.

VISION

The Company wishes to be the leading furniture maker of the greater Luzon area in the

future. This will be done by proving the merit of the company’s products by the quality of the

furniture. The company envisions its furniture products a mainline staple of the average Filipino.

Becoming as mainstay a product in Filipino homes as the rice cooker and the television. Present

and available in every home.

CORE VALUES
 EFFICIENCY

The most principal value that the company holds itself on. Efficiency is the name of our game.

The company products are all based on minimizing the space taken up and maximizing the use of

the limited space that is given. To achieve all this and more, and to remain profitable while doing

so, we recognize the need for the company to show the highest levels of efficiency at all times and

at all levels of the business. It is the vital to the success of LeSpace. Every gear in the company is

turned more efficiently when the work is focused yet fast, practical yet economical, flexible yet

simple. When everyone works together in balance, the time flows as smoothly as any of our chair.

We believe in hard work and putting in the extra effort to get things done. We believe in operational

excellence, and realize that there is always room for improvement in everything we do. This means

that our work is never done.

 SIMPLICITY

We strive for clarity and consistency, make decisions quickly and pragmatically and focus on

what’s essential. Simplicity should be the way we work with our customers and dealers.

 WALLET HEALTHY

The Company, in line with its policy of simple pragmatism believes in having wallet healthy

furniture. Meaning furniture that are cost efficient and worth their worth.
LOGO

The logo displays a wide circle with multiple lines jutting out of the center, super imposed by

the company name logo is a simple representation of the core values of the company. Simplicity,

efficiency, and wallet healthy. The logo manifest these values by the effective use of the lines on

the blank space while the super imposition of the company name on a ribbon represents exactly

what the company’s aesthetics are; simple yet elegant.


TAGLINE

”Reinventing your space”

Simple and poignant. The tag line gets to the chase and tells the company’s vision. That

the company wants the consumer to be comfortable about the style and structure that they want,

while minimizing waste in both space and money.

PROPONENTS

Name Address Nationality


2074 Texas St. Villasol Subd. Filipino
Brgy. Anunas, Angeles City
Griffiths, Ross
De Guzman, Danica Dapdap Bamban, Filipino
Tarlac

Magtoto, Trisha Mae Sta. Maria Village 2 Filipino


Balibago Angeles
City
Pare, Erika San Francisco Filipino
Mabalacat City,
Pamp.
Aballa, Chariza San Jose Magalang, Filipino
Pampanga

Vidal, Adrianne Trinidad Ext. Filipino


Calibutbut Bacolor
Pampanga
Bayon, Anaemielyn Anunas Angeles City Filipino
Pampanga

Go, Jennifer San Nicolas Filipino


Magalang,
Pampanga
Martin, Shanadine Pandacaqui Mexico, Filipino
Pampanga
CHAPTER II

Marketing Aspect
Introduction

In this section of this feasibility study, Since the goal of marketing is to make the
product or service widely known and recognized to the market, marketers must be
creative in their marketing activities. To determine the extent to which the goods/services be generated
by the project are needed of demanded and to design the appropriate marketing strategies and plans
that will help ensure that the project's outputs will reach and be accepted by the target users.

To break down the past and present demand and supply circumstances, expected future practices and
the resulting demand supply gaps as they relate to the outputs of the projects whether they carry
market prices or not. This aspect also contains the advertising systems and plans of the organization for
entering and competing in the market. From now on, this likewise incorporates exchange of the market
share of the e-jeep organization as a player in the mark.

The Ultimate aim of marketing is exchange of goods and services from producers to consumers. The
function of marketing is communicating the value of a product or service through positioning to the
customer. The term “marketing” has evolved over time, today marketing is more than promoting your
product, it involves all activities from before you have developed your product through to after you have
sold your product to the consumers. It starts from identifying the customers’ needs and to satisfying
them. Selecting of target market through market analysis and market segmentation as well as
understanding customer buying behavior and providing superior value.

DATA GATHERING TECHNIQUES

LeSpace Corporation conducted a survey by providing questionnaires among middle class


adults among different subdivisions in and around Angeles city, particularly areas such as
Villasol, Enclave, and Mountain View among others. This shall assist in the determination of the
supply and demand of the product in the market around the city.
Moreover, problems encountered by retailers be brought to the company’s attention, and thus
appropriate preparations will be done. The following are the results and interpretations on the
outcome of the survey made.
DEMAND AND SUPPLY ANALYSIS JENNIFER
ANNUAL DEMAND OF FURNITURE JENNIFER
TARGET MARKET ERIKA

Supply

Supply is a fundamental economic concept that describes the total amount of a specific good or
service that is available to consumers.

Monthly supply= number of product produce per day × total number of production days per month (24
days)
Annual supply= monthly supply × 12 months
0.96 units × 24 days= 23.04

Month Month Month Month Month Month Month Month Month Month Month Month
1 2 3 4 5 6 7 8 9 10 11 12
23.04 23.04 23.04 23.04 23.04 23.04 23.04 23.04 23.04 23.04 23.04 23.04
In the table, it shows that there is a monthly supply of 23.04. Meaning, there will a total of
276.48 annual supply of furniture in Angeles City.

Year 1 Year 2 Year 3 Year 4 Year 5


276.48 331.77 398.13 477.76 573.31
Assumption: 20% increase per year

In the table, it shows that there is a 20% increase per year. Meaning the current year will be
multiplied to 20% and the difference will be added to the current year to get the amount of the
following.

Annual Supply of Furniture CHA

Demand and Supply Gap CHA

The demand and supply gap is use to determine the unsatisfied portion and situation in a
market where in the price is such that the quantity demanded by consumers is correctly balanced by the
quantity that firms wish to supply.

5 118, 244.74 573.31 117, 671.43 99.52%


In the table, it shows the demand and supply gap which is computed by getting the difference between
the demand and supply, while the percentage computed by dividing the gap and demand.

PROJECTED CAPACITY SHANE

PROJECTED SALES SHANE

MARKET SHARE DANICA

Marketing Strategy

In the furniture industry marketing the product can be firm and tough. The target market
or consumer are probably loyal with their favorite brands and to pursue them to try new products
is not that easy. LeSpace Furniture Corporation will use 4P’s as the marketing strategy of the
business, these are Product, Price, Place, and Promotion. These strategies will be serve as the
guidance for the successes of the business in the long-run. It is designed to meet the company’s
marketing objectives by providing its customers with value.
Product
A product is the item offered for sale that might satisfy a want or need. LeSpace
Furniture Corporation will be manufacturing a convertible which is a total quality furniture that
is efficient, simple and will save space. It is composed of comfortable chairs and tables for siesta
time. It’s all made from wood that will give satisfaction to the consumer. There is no household
area that doesn‘t suit the comfort, warmth, and richness of wooden furniture. Convertible is a
unique combination of aesthetic appeal and peerless structural integrity that other materials like
metal and leather can’t reflect.
Wood is a long-lasting and robust material and it’s a perfect for anyone looking for
longevity from their furniture. The product is also durable and ensure easy maintenance. It’s also
go a long way in creating a sense of the natural indoors that can transform the mood of a entire
house or a room, creating a lovely and welcoming feel that is truly organic sense. This will be the
competitive advantage of the company.
Price
Pricing plays a key role in the marketing mix. It is a must for a company because it
results in sales and helpful in generating profits. The company will use retail pricing which the
product will be available in shops, internet and other social media accounts. The price of the
product is P13,500 to be sold to the end user for consumption, not for resale through a third-party
distribution channel.

Price Range Median No. of Respondents (in


percentage)
5,000-8,000 6500 28.5%
8,000-12,000 10,000 44.5%
14,000-15,000 13,500 25%
others 2%
100%

Place
Place or the location refers to the availability of the product and how accessible it is for
the target market or consumers. LeSpace Furniture Corporation is newly started business, which
sells furniture in Angeles City. The company will use distribution channel which retailing direct
to the store which is a direct distribution. From the main factory which is located in Ayala,
Magalang, Pampanga to the office of the business located at Henson street, Angeles City. The
practice is that customers will go to the store, selects a product and the company will provide the
transportation(delivery van) to transfer the product at home since the target are adults.

Promotion
Promotions are base on the organization techniques that should be use to promote and
offer incentives. It is the principal concern of any organization to present their products to each
consumer so that they will be aware of their business concept to encourage support for the
products.
The following promotional strategies will be use by LeSpace Furniture Corporation:
1. Website

Selling products like furniture can be challenging, in order to promote the products well we need
to utilize traditional way and the current electronic way of promotional strategies. People these
days are more familiar with the internet. A website is one of the strategies to inform the
consumer where to buy our company’s product. Providing a way for feedbacks not only help us
the company make better design of our product but also guarantees the consumers satisfaction
and good rate for return customer. Providing them with the website such as: www.
lespacefurniturecorporation.com, to any visitors who drops by will be able to understand and be
fully aware of our current products and future endeavors. More information is available by
visiting the website

2. Social Media Advertising


We need to utilize the most commonly trafficked social media available such as Facebook,
Twitter and Instagram. This is a venue where we can post pictures of the products and a sort of
behind the scene construction scenario which a lot of people like.

Twitter Account

Instagram Account
Facebook Page

3. Brochure and tarpaulins

The company can also distribute brochures, flyers and tarpaulins for everyone to see.
4. Freebies

LeSpace Furniture Corporation will provide key chains to customers, in order for the
company to be known to the public.
5. Poster

Having a poster is also a great type of promoting the company because the consumers can see
them along highways like the billboards or it can be seen in the walls of the streets and it can be
in a small papers like postcards. It should have the purpose or the message because usually the
people are in a hurry.
6. Breakdown of Annual Advertising Expense

Pieces Price Total Amount


Tarpaulin 2 P 400 P 800
Brochures 300 P6 P 1, 800
Posters 30 P 45 P 1, 350
Keychain 100 P 10 P 1, 000
TOTAL P 4, 950
7.
CHAPTER III

Marketing Aspect
Introduction
In this section of this feasibility study, Since the goal of marketing is to make the
product or service widely known and recognized to the market, marketers must be
creative in their marketing activities. To determine the extent to which the goods/services be generated
by the project are needed of demanded and to design the appropriate marketing strategies and plans
that will help ensure that the project's outputs will reach and be accepted by the target users.

To break down the past and present demand and supply circumstances, expected future practices and
the resulting demand supply gaps as they relate to the outputs of the projects whether they carry
market prices or not. This aspect also contains the advertising systems and plans of the organization for
entering andcompeting in the market. From now on, this likewise incorporates exchange of the market
share of the e-jeep organization as a player in the mark.

The Ultimate aim of marketing is exchange of goods and servicesfrom producers to consumers. The
function of marketing is communicatingthe value of a product or service through positioning to the
customer. Theterm “marketing” has evolved over time, today marketing is more thanpromoting your
product, it involves all activities from before you havedeveloped your product through to after you have
sold your product to theconsumers. It starts from identifying the customers’ needs and tosatisfying
them. Selecting of target market through market analysis andmarket segmentation as well as
understanding customer buying behavior and providing superior value.

MANAGEMENT STYLE

The company values itself as a company that doesn’t disregard its employees, but the
opposite, a company the treasures them instead.

The proponents decided to adapt a combination of what is called a “Task-Oriented”


management syle and a “Participatory” form of management style.
A “Task-Oriented” management style is a descriptive model of leadership which maintains that
most leadership behaviors can be classified as performance maintenance or relationship
maintenances.

A participatory style is a form open to employees being involved in the company’s decision-
making process. Just as the name suggests, this concept understands and relies on input from
all workers as management seeks strong relationships with employees who deal directly with
customers or clients, and therefore will have valuable thoughts and innovative ideas to
contribute to the leader’s decision-making or problem solving needs.
Based on a coaching philosophy, this style focuses on empowering employees to seek their
own knowledge and make their own decisions when appropriate. It can be very effective in fluid
work environments with shifting priorities. A more advanced version of this style is the flat
management style, where different managers take the lead on projects, depending on their
expertise.

These two styles have also been chosen as they have been part of the 8 management styles
most suited for small businesses such as the company’s. These styles have been heralded by
sources such as the Bank of America and CBS news network.
Organizational Chart

BOARD OF
DIRECTORS

GENERAL
MANAGER

PRODUCTION
SALES MANAGER
HEAD

PRODUCTION
STAFFS

ASSEMBLY FINISHING
STAFFS STAFFS

The organizational chart is showing graphically the relation of an official to another or others, of a
company. This chart is composed of different color and their significant ranking. As follow:

Top Management

Middle Management
Staffs

Job Descriptions and Qualifications

It generally includes duties, responsibilities, capacity, knowledge, skills and working


conditions.

Job Title: General Manager

Job Qualification:

• College graduate with a bachelor’s degree in business administration.

• With at least 3 to 5 years work experience in related field.

• Excellent in interpersonal and communication skills.

• Good leadership skills.

• Capable to do multi-tasking works in different areas of business.

Job Descriptions:

• Plan and allocate employees’ shifts and work hours.

• Reviews operation and approves preparation of the staff.

• Oversee employee performances, company’s daily operation and services to customers

• Contributes to achieving company goals.

• Report key results to top-level executives, such as President and CEO.

• Attending educational workshop in related field.

Job Descriptions:

• Maintains financial information by completing database backups.


• Prepares payment, accounts and tax returns.

• Manage business deals, clients’ confidence, and associated organisations.

• Prepares financial reports by collecting, analyzing and summarizing account information.

• Investigates reviews and corrects errors in financial reports and documents.

• Contributes to achieving company goals.

• Report key results to top-level executives, such as President and CEO.

• Attending educational workshop in related field.

Job Title: Sales/Purchasing Officer

Job Qualification:

• College graduate with a bachelor’s degree in any related accounting areas.

• With at least 2 to 3 years experience in the field.

• Ability to maintain, negotiate and manage contracts.

• Excellent in interpersonal and communication skills.

• Good leadership skills.

• Capable to do multi-tasking works in different areas of business.

Job Descriptions:

• Achieve sales targets.

• Review, compare and evaluate offers from suppliers.

• Monitor accurate record of stocks, purchases, and pricing.

• Create and maintain good, strong, and long-lasting relationship with the suppliers.

• Review the quality of purchased products from suppliers.

• Maintain and update list of records, suppliers, and delivery information.


• Contributes to achieving company goals.

• Report key results to top-level executives, such as President and CEO.

• Attending educational workshop in related field.

Job Title: Production Head

Job Qualification:

• College graduate with bachelor’s degree in Management field.

• With at least 2 to 3 years experience in the field.

• Basic understanding in business field.

• Excellent in interpersonal and communication skills.

• Good leadership skills.

• Capable to do multi-tasking works in different areas of business.

Job Descriptions:

• Create, plan and adjust production schedules.

• Negotiate and monitor budgets and timescales with clients and different managers.

• Determine and monitor the quality control standards and production processes.

• Select and monitor purchased materials and equipments.

• Supervising and Organising relevant training sessions for staff.

• Monitor safety of staff.

• Supervise and monitor the finished product.

• Contributes to achieving company goals.

• Attending educational workshop in related field.


Job Title: Utility Personnel/Driver

Job Qualification:

• High school diploma, a thorough knowledge in construction utility tools and equipment,
operating power tools, installing and repairing equipment.

• Ability in basic mathematics.

• Ability to read and apply instructions properly.

• A driver’s license with at least 2 to 3 years experience in related field.

• Excellent driving skills.

• Ability to lift and carry heavy things.

• Excellent in interpersonal and communication skills.

• Good leadership skills.

• Capable to do multi-tasking works in different areas of business.

Job Description:

• Repair and maintain quality of tools, equipment, and buildings.

• Clean restrooms, tools, and equipment.

• Empty trash bin and apply the proper way of disposing trash.

• Comply and maintain safety measures and standards.

• Inspect finished products thoroughly.

• Assist workers in inventory duties.

• Monitor documents information.

• Monitor and inspect vehicle before transporting products.

• Pack, load and unload products without causing harm or damage.

• Contributes to achieving company goals.


Job Title: Assembling Department

Job Qualification:

• High school diploma, a thorough knowledge in equipment maintenance, manufacturing


quality, mechanical inspection tools, and power tools.

• Ability in basic mathematics.

• Ability to read and apply instructions properly.

• Ability to work with their hands, whether directly or using machine.

• Ability to lift and carry heavy things.

• Capable to do multi-tasking works in different areas of business.

Job Descriptions:

• Prepares work to be accomplished by following instructions, reading blueprints and


applying measurements precisely.

• Report malfunction or defective parts of equipment to supervisors.

• Monitor and maintain equipment in good condition.

• Monitor and record production quantities and schedule.

• Check and inspect products output to ensure and maintain high quality.

• Familiarize tools and equipments to assemble components accurately.

• Contributes to achieving company goals.

Job Title: Finishing Department

Job Qualification:

• High school diploma, a thorough knowledge in hand tools, power tools and woodworking
machinery.
• Has excellent eye-hand coordination.

• Ability to use tools and equipment needed to a particular product and job.

• Ability to visualize a finished product.

• Ability to work with their hands, whether directly or using machine.

• Ability to lift and carry heavy things.

• Capable to do multi-tasking works in different areas of business.

Job Descriptions:

• Monitor and maintain equipment in good condition.

• Monitor and record production quantities and schedule.

• Examine and repair damage or broken parts.

• Follow instructions accurately to produce specific design.

• Design and decorate specific parts of furniture.

• Apply protective finishes to product.

• Check and inspect products output to ensure and maintain high quality.

• Contributes to achieving company goals.


Compensation Scheme and Benefits
One of the most important factor in determing the success of the business is the manpower.
An efficient manpower will sustain the right path in achieving the organization's objective. The
organization shown their appreciation by an equitable compensation and benefits which is guided
by the minimum wage law. The compensation will be based on their position and rank in the
organization. The increase in salary ang wages will be considered in the financial assumption of
the company. In this way the organization shows that it recognizes the hard work and dedication
of the employees. Salaries will be distributed every 15th and 30th of the month.

Benefits such as 13th month pay, SSS, PhilHealth, and PAG-IBIG fund will be given.

• 13th Month Pay

It is mandated to give such compensation to the regular employees. Those who have been
working for at least six (6) months are considered regular employees. This will be equal to the
basic monthly salary of the employee which will be given on the 23rd of December.

• SSS Contributions

An employee is required to be a member of Social Security System and make a monthly


contribution. Members enjoy benefits such as education loan, salary loan, maternity benefit
pension and retirement pay. This will be deducted from the salary of the employee and the
basis of this is the SS table provided by the SSS. Employers will also be deducted of their share
in the contributions.

• PhilHealth Contributions

It also mandatory to be a member of this PhilHealth and make a monthly contribution. It


offers medical assistance and discount of hospital bills to the employees. A deduction on the
salary will also be made in order to make a contribution. This deductions will be guided by the
revised PhilHealth's table provided by the PhilHealth. Employers will also be deducted of their
share in the contributions.

• PAG-IBIG Contributions

All employee is considered as a member of PAG-IBIG. Beneficiaries enjoys the benefit of


getting a house loans, short term loans, provided savings etc. Deductions will also be made on
the salary which is guided by the basic salary credits provided by PAG-IBIG.

Other Fringe Benefits


In order to cater the needs of the employees the organizations provided other fringe
benefuts that regular employees may avail. This also puts the organization to the advantageous
side by offering benefits that aims to develop a more strong and loyal relationship to its
employees.

Other fringe benefits includes the following:

• Sick Leave

This will be offer in order to make sure and safe guard the health of the employee. It allows
the employee to take some down time for self-care and healing. Futher, the organizations only
allows sick leave with pay up to seven (7) days of absence maximum.

• Holiday Pay

This will be given on holidays that falls in weekdays. It serves as an encouragement for
those employee to go to work which will received double pay.

• Maternity Leave

In accordance to the law, maternity leave with pay is given to the female employees
starting on the day of her labor.

• Employee Discounts

It is an offer to encourage the employee to patronize the product. They can have a 5%
discount to everytime they purchase the company's product.

• Emergency Leave

Unexpected events like death of a family member, natural calamities, manmade disasters
and others makes it impossible to give the management in advance a notice that there are things
needed to be taken care of. The organization provide only five (5) days of absence to take
actions to these kind of emergency. Emergency leave can last up to 20 working days without
pay.
UNIFORM EXPENSES – JENNIFER

Employee Work Schedule


The advocates agreed to give the same working hours and same day-offs of the employees. It
will be more efficient for the business and to improve the workers, give a good communication
to each other and present together a good product.

Employee Work Schedule


Daily Schedule:
Morning Schedule: 8:00 AM- 12:00 PM
Lunch Break: 12:00 PM-1:00 PM
Afternoon Schedule: 1:00 PM- 5:00PM

Position Monday Tuesday Wednesday Thursday Friday Saturday Sunday

General
Manager

Sales
Manager

Production
Head
Production
Staffs

Assembly
Staffs

Finishing
Staffs

Top Management Middle Management Staffs


Day-off

CODE OF CONDUCT

I. RATIONALE

The LeSpace Furniture Corporation aims to serve the environment and citizens of the Philippines
a world class, high quality furniture from a local selected wood that will offer satisfactory service
to our Filipino middle class citizens, hotels and resorts.

This code of conduct will include the ethical and moral laws for the management in the creation
of more environment friendly employees. It will be the guiding policies not only towards our
business partner alike but also our commitment to our customer’s well being.

The thoughts, ideas and action provided by our employees and management will always reflect
our dedication and commitment to our business practice

Our Company Code of Conduct: Is to create safe, manageable and cost effective furniture. In the
process of manufacturing, only use materials that are bio-gradable and recyclable; the by-
products will be free of hazardous contaminants that can harm natural resources, humans and
animals alike. We will treat our customers and suppliers with outmost respect, providing them
the immediate assistance and feedback so that future products will be more satisfying and to
create a long lasting business relationship.

II. SCOPE

All employees are mandated to follow this code of conduct and any deviance and/or violation
will be subject to immediate employment termination.

III. GENERAL POLICIES

A. Pre-Employment Requirements

All Applicants are required to met the following documents:

• Resume Link or a Printed resume with 2X2 front facing picture

• NBI Clearances

• Copy of NSO birth certificate

• Recommendation form previous employer (if any)

• TIN (Tax Account Number) if any

• Social Security System Form

When candidates are chosen, a form of notification either e-mail, telegram or text message will
be sent to the future employee that an interview will be required. At this time, if more documents
are needed, it will be stated so when the date is set. Interviews will be conducted by the General
Manager and the selected candidate will be sent to Human Resources for new employee
processing. A series of training schedule will be annotated on each individual employee
according to their work skill and requirement.

B. Punctuality

All employees are required to be in their designated work area 15 minutes prior to their schedule
work time. This is to cover a quick briefing by their supervisors regarding safety and
management notification. If for some reason an employee failed to report on time, a text message
should be sent to their immediate supervisor for personnel accountability. No more than 3 late
arrivals of 5-15 minutes per month will be allowed. Failure to comply will be terminated
immediately unless some emergency situation arises and such will be evaluated in case by case
study.

C. Respect

All employees will show respect to one another no matter what rank or position the employee
holds. A proper acknowledgement of the position will be implemented. An exchange of ideas in
respectful manner is highly encouraged. Customers will always be shown with outmost respect
and courtesy. All employees will attentively listen to complaints, feedbacks and ideas and should
keep records of the events. Not only this event can help the company get fresh ideas of what
customer wants but also to keep records in case of legal issues in the future.

D. Honesty, Integrity and Awareness

All employees are expected to be honest in all their daily activities. Employees are expected and
trusted on their integrity. Stealing, unauthorized cost cutting and illegal discounts are subject to
immediate termination. Everyone should be aware of their work area for unauthorized intrusion
and trespassing personnel. In event of unauthorized entry, report it immediately to your
immediate supervisor or the security personnel.

E. Appearance

All personnel are expected to wear their designated uniform, clean and free from tears and
disintegrations. Loose clothes parts should be secured in a manner safe for machinery operations.
All required safety accessories will be worn according to safety practices mandated by
Occupational Health Standard.

F. Weekends And Holidays


All workers will report to work from 8:00 AM – 5:00 PM, Monday to Friday. Holidays will be
observed and anyone designated to work on that day will be compensated according to the Labor
Law.

G. Safety

• All employees in the production area will wear steel toe shoes, protective headgear and
mask to protect them from a long term exposure to undesirable air products and contaminants.
No unauthorized personnel will be in the area unless permitted by the supervisor and wearing the
required safety gears.

• No unauthorized materials such as alcohol, drugs or sexually oriented materials will be


permitted in the company at all. Food for consumption brought to the company will only be
authorized in a designated eating facility. No eating anywhere other than the designated areas.

• Smokings are not allowed in any area of the company and should only utilize areas
marked “Smoking Zone”.

• Supervisors are required to train his/her subordinates on the use of Fire Extinguishers,
location of emergency exits and protocol if fire occurs in the workplace. A minimum of two
personnel is required to work on a fire producing areas such as production room or metal shaping
equipment. This is to enhance immediate emergency support to personnel if ever an accident
occurs.

• All tools and equipment should be stored in a designated area to avoid clutter and slips.
Only authorized equipment will be used in the area.

• All employees will be trained to react in time of Natural Cataclysmic occurrence. i.e. fire,
earthquake, typhoon and terrorist attack.

• No employee will leave their designated assignment without the authorization of the
supervisor. Except for emergency events or accident, employees will be at their workplace.

• No affiliated political banners, slogan or meeting will be held at the company grounds.
The company will always maintain neutrality in most times and should not be involved in
anything political in any manner.

• A physical exam will be conducted annually to all employees to assess their physical well
being. A company motto “A Healthy Worker produce a quality product better”.

• All employees will adhere to these policies and should in good mind practice this all the
time. Personnel observed not following these policies are subject to immediate termination.
Gantt Chart

1-Mar 21-Mar 10-Apr 30-Apr 20-May

Project Proposal, Preparation, and


Planning

Feasibility Study, Sources of Finances

Incorporation, Necessary Paper works,


and Clerances

Start Date
Location and Building Improvement Days to Complete

Purchasing and Installation of Machine


Equipment

Hiring and Training of Employees

Project Commencement

The Gantt chart illustrates the breakdown structure of the project by showing the start and
finish dates that took place within three months’ time period.
Project Time Table
Activity 1: Project Proposal, Preparation and Planning
This stage defines the aim, purpose, and output of the project. This will serve as the basis
and foundation of building a business. It includes the outline and framework that establishes ideas
from the team. The role of this activity is to ensure that the plan will achieve its original intent.
The key component of having a successful proposal, preparation, and planning is an agreement
within the team. The more that people understand about what will happen on the project, the better
they will able to deal with the business. This stage will probably last for 1 week.
Activity 2: Feasibility Study, Sources of Finances
This stage considers many things including the capital, expenses, incomes, and investors.
This will determine how much cash that the proponents need to start the business and keep it
running. Make sure to make a list of funding resources that includes anything that can contribute
to the success of the business.
As the name implies, feasibility study is used as an assessment to determine if the proposed
project of the proponents is feasible. Feasibility study has a big role in business, its purpose is to
look at how a certain proposed project can continue to survive on the market or scrap it altogether
and go back to the drawing board. This stage will probably last for a month.
Activity 3: Incorporation, Necessary Paper works, and Clearances
Incorporation is a legal entity that is essential to the success of any business. It needs to
register by a state or the government. This stage is recognized as having rights, privileges, assets
and liabilities distinct from its owners. Incorporating a business is one of the best ways o protect
your personal assets, to raise capital easier, enhance the business’ credibility, continue the life of
the business indefinitely and ownership of the company can be transferred fairly and easily.
Documents play an essential role in protecting the business. Keeping clear and accurate
records can help to manage the challenges of the startup. Completing essential business
requirements such as registries, permits, licenses and clearances must be consistent with the
business category otherwise, you might end up facing lawsuit.

Activity 4: Location and Building Improvement


As a business owner, you are probably aware of where your business could improve.
Sometimes business owners want to improve their business but are not sure how to begin.
Choosing a location for a new business is one of the most important decisions entrepreneurs make
during the planning phase of launching ventures. The location of a business can affect many
aspects of how it operates, such as total sales and how costly it is to run. Even home-based and
online businesses can be affected by location-dependent rules and regulations. We all have
encountered resistance to change. It happens at all levels of an organization and needs to be
managed. When you start communicating your continuous improvement strategy to your teams
and employees, make sure you focus on the benefits. Some may assume it simply means more
work. They need to know that continuous improvement isn’t in addition to what they’re doing
today, but rather an integral part of it. It’s a new way of looking at their old way of working. The
goal of continuous improvement is to make every aspect of what they’re doing better, easier, faster,
cheaper and more profitable to the business. It’s important to create a broad, encompassing
continuous improvement strategy that can be shared and communicated across your entire unit,
company or organization, depending on the scope of your role. Treating continuous process
improvement as a one-off project for a small group is a sure-fire way for it to be forgotten as soon
as the first project is completed. Instead, make it clear that continuous improvement is a new way
of doing business and that it should be applied by everyone and in all aspects of your business.
Activity 5: Purchasing and Installation of Machine Equipment
The right equipment can improve your processes, productivity, capacity to innovate and
bottom line. But to get those results from a major capital investment, you need an investment plan
that addresses both your short- and long-term needs. Not only will you save time and resources,
but you'll also avoid costly quick fixes. Depending on the scale of your investment, it may be worth
working with an external consultant who can ensure you make the most of your purchase by
helping you assess your needs. Initially, you'll be looking at important factors such as capacity,
employee usage and current resources. Your new equipment might help you streamline your
operations and create better products and services that appeal to a niche market, for instance, or it
might help your research and development efforts or by improving customer service. It's always a
good idea to let your customers to know that you're investing in innovation; it's a clear message
that you have their evolving needs in mind.

Activity 6: Hiring and Training Employees


Training courses are ways of improving the effectiveness of your current workforce, but
they are also attractive benefits for ambitious people and isn't just important to any company, it is
vital. Our employees can improve their productivity and adherence to quality standards also can
develop their skills that allow them undertake a greater variety of work. They will be also improved
ability to implement and realize specific goals outlined in a company. Training also makes a
company more attractive to potential new recruits who seek to improve their skills and the
opportunities associated with those new skills. The lack of a training strategy to a potential top
candidate suggests that the company will fail to meet his or her own aspirations, leading to a lack
of ambitious candidates. A training strategy involves the systematic training and improvement of
people within the organization so that they, and the company, can achieve their objectives and both
personal and corporate goals.
Activity 7: Project Commencement
There are certain rules and regulations you need to follow when establishing a business.
These rules and regulations help to form a strong base for business. The certificate of
commencement of business is an important step. You were able to start the business officially only
after obtaining the certificate.
CHAPTER IV

Technical Aspect
Technical Aspect discusses how the products are to be produced, when these products are to be
made, how much it will cost to produce, where to produce the products and what technology to
be used.

Product Description
Convertable

The Lespace Furniture develops a product named Convertable. It is a type of furniture in which
one can be able to convert it into a chair. In that way, this product will help you to save money
instead of spending money to buy a separated table or chair. Convertable is indeed affordable
and easy-to-use and a product that will help your life way much easier and convenient. LeSpace
above everything, wants the total satisfaction of every customer served.

PRODUCT PREPARATION

A. Wood Framing

1. Mark the Wood

Draw a guide line across each face of the wood, marking where you will cut. Use a
carpenter's square to ensure that the line is accurate.

2. Cut the wood

B. Metal Framing

1. Mark the Metal Tubing

2. Cut the Metal Tubing


3. Bend the Metal Tubing

C. Finishing Phase

1. Assemble the metal and wooden frames

2. Sand the Wood

Wood will have flaws like scratches and dents. Whether marks have come from the machines at
the mills, or it has become scratched or gouged during handling, or from wear and tear. Before
applying any stain, finishing, or paint, you need to sand down the wood to allow you apply to
new materials and prevent the flaws from being highlighted

3. Repeat the Sanding process

You want to sand down the wood until you've reached anywhere between 180 and 220-grit.

4. Inspect the Wood once more

To ensure the utmost quality, the wood must once again be inspected for deformities before
proceeding.

5. Wipe down wood and remove any dust

After you've sanded the wood go over it with a rag to wipe it down and remove any excess
material. A tack cloth will be used to pick up the dust.

6. Stain the wood

Apply the first stain evenly, making sure that there aren’t any puddles or uneven clumps.
Brushes will be used for staining the wood evenly.

7. Continue applying the stain

8. Apply the finish

Apply the clear lacquer as the finish for the wood. Using a brush to cover the span of the
furniture.

9. Reapply coat

Once the first coat has dried, another coating must be spread throughout the furniture

10. Sand the wood

Sand the wood after the second coat has dried.

12. Apply final coat

After sanding, apply the final coat of lacquer to the convertable using a bristle brush.

13. Apply automotive top coat to the metal

14. Apply automotive primer to the metal


PRODUCTION PROCESS

Production Basis Personnel Duration


Process Flow

★★★ Acquisition of Batch Purchasing 1 day


materials Officer
○○○ Inventory Batch Utility 1 hour
replenishment Personnel

◆◆◆ Inspection of Batch Quality 5 minutes


materials Controller
□□□ Transfer of Unit Wood and 5 minutes
materials to Metal Laborer
wood and
metal framing
department

★★★ Framing of Unit Wood and 9 hours each


materials Metal Laborer
□□□ Transfer of Batch Finishing 5 minutes
materials to Personnel
finishing
department

★★★ Finishing Batch Finishing 7 hours


Personnel

◆◆◆ Inspection of Unit Quality 5 minutes


finished Controller
product
□□□ Transfer of Batch Utility 3 minutes
product to Personnel
retailer

★★★ Operation

○○○ Storage

◆◆◆ Inspection

□□□ Physical
Movement
PRODUCTION REQUIREMENT

Name Description/Specification Supplier Quantity Unit Cost


(PHP)

Wood Board ¾ width ACP 2 1/2 1,100

Metal Tube 19ft long ACP 1 1/2 750

MACHINE HOURS REQUIREMENT

Name Watts Hours used w/h kw/h No. of Gross


monthly machine kw/h

Power Saw 800 150 120,000 120 2 240

Electric Fan 50 150 7500 7.5 2 15

Bench Grinder 6338 2 12676 12.676 1 12.676

Water 550 160 88000 88 1 88


Dispenser

Computer 225 150 33750 33.75 1 67.5

Printer 62 150 9300 9.3 1 9.3

The machine hours required along with the consumption rate. The watt per hour is
acquired through the product of watts and hours used monthly. Converting the watt per hour to
kilowatt per hour is done by dividing the watt per hour by 1000. The gross kilowatt per hour is
acquired by multiplying the kilowatt per hour to number of machines.
CAPACITY TO PRODUCE

Process Min. Work min. Unit/Worker Worker Unit per day

Wood Framing 540 480 1 1 0.9

Metal Framing 540 480 1 1 0.9

Finishing 420 480 1.29 1 1.1

Max Capacity .97x 288 279

The capacity to produce in a day is shown on the table above. Idle time was already
considered on the work minutes, which will be divided to the minutes to process each
department to arrive on the pairs made by each worker. Multiplying the pairs made per worker
to the number of worker to arrive on the maximum capacity within a day.
ORDERING FREQUENCY AND DELIVERY
The following estimation for the production is considered in order to come up with the
ordering frequency:
Purchase Lead Time :1 day
Ordering is per week
Thereby an ordering of 4 times per month

The ordering quantity of materials that will be needed must be able to meet and
accommodate 5 days of production. The ordering frequency per month excluding the non-
working days is 4 times. Safety stocks of the requisite amount of material to produce 3 units are
considered in order to accommodate emergency when there is a delay on ordering, thus
continuing normal operation process. The number of quantities needed to be ordered in order to
be replenish inventory will be itemized on the schedule below:

Materials and Production Supply Order Quantity


MATERIALS AND PRODUCTION SUPPLIES
Description Units Produced Order Quantity

Wooden Board 5 15

Metal Tubing 5 9

Glue 5 6

Clear Lacquer 5 9

Sand Paper 5 18

Automotive Primer 5 3

Automotive Top Coat 5 3

Nuts and Bolts 5 24

Welding Rod 5 12

Additionally, the replenishment of Office Supplies, Other Production Supplies and


Cleaning Utilities will happen once a month.
Lastly, to maximize storage space we administered the delivery of product every Friday
on a weekly basis in which the retailers can realize greater profit on the upcoming weekends
that can lead to their satisfaction and loyalty to the firm. Ordering of quantity will be on Thursday
and the receipt of the materials ordered is on Friday in which the ordering and delivery process
will create synchronization on inventory space.
Plant Location
The location of the office shall be located at Henson Street, Angeles City. It is the chosen
location because this area is known for furniture zone in Angeles City. The image below shows
the actual image of the proposed business. The said plant location features a vivid environment
that can ease the atmosphere of the workers added to the functionality is the road which is
propagated by various potential customer which can easily perceive our plant location.

Inside the office Front of the office

Map of the office


Plant Layout

Plant Layout Office Draft


Plant Layout Manufacturing Draft

Utilities

Angeles City is the proposed site for the company to cater the furnishing needs of
entrepreneurs, business districts and people within the city. Numerous prerequisites are
vital for the operation of the company. Supporters of the project have reviewed the
location to assure the success of the business. Tropic Image Inc. will be the one
responsible for wood supply. Angeles Electric Corporation for its light and electricity
needs.

Waste Management

Being an eco-friendly company is one of our goals. In line with this, the
organization is in strict compliance of proper waste segregation and disposal.
Biodegradable garbage will be sorted out against non-biodegradable ones.

Security and Safety

Safety and Security are the responsibilities of all. Managers and staffs must be equally
committed to the process to ensure success. Personal safety, organizational security, and
ultimately the safety of the communities. Mandatory fire exits are present incase of serious fire
break out, fire extinguishers are also presents. The management will provide a first aid kit for the
employees. The security of the materials will be monitored through the installation of CCTV
cameras. To ensure the safety and security of the area will have care takers and security guards.
Transportation

The delivery of materials from the supplier and delivery of product from a source location to a
predefined destination will be carried by a delivery truck.
CHAPTER V
FINANCIAL ASPECT
This chapter will describe main financial calculations for a Furniture business plan. However these
calculations are used not only in planning, but also in everyday reality of the company, e.g. monthly
profit/loss and cash flow statements, daily sales etc. Finance is a business function that uses
numbers and analytical tools to help managers make better decisions. Every business owner must
learn at least basic finance principles to effectively run his company. Finance helps management
gain a clear understanding of the company’s current financial position, particularly whether the
business is profitable or not. Companies of all sizes benefit from thorough financial planning to guide
the business steadily down the path to future growth.

LeSPACE Corporation
Schedule T1
Advertising Expense Year 1

Particular Quantity Unit Unit Cost Total


Tarpaulin 1 Piece 400 400
Youth 1 Event 20,000 20,000
Football
Tournament
Barangay 1 Event 20,000 20,000
Games
Bigay-Puso 1 Event 10,000 10,000
CHAPTER VI
SOCIO-ECONOMIC ASPECT
This chapter essentially takes a look upon the benefits that LeSpace corporation can
give to both economy and society once established.

COMMUNITY
The community where the business is situated will eventually benefit from the company
by having the best locally made furniture products. Since the company is a labor extensive
company which requires manpower, the company will be able to field employment to the
community. With the increase of employment in the place, unemployment will eventually
decrease.

GOVERNMENT
The government will likewise benefit from the company by paying taxes that are
imposing in the course of business of the company. With the higher income of the company,
higher taxes will be paid to the government. Taxation is an exercise of the sovereign power on
persons,properties and transactions to raise revenues to defray the expenses of the
government. Organization for profit purposes mandated to pay taxes. Lespace corporation is a
for profit entity, which generate profit through operations and obliged to pay Income taxes and
Business taxes to the Bureau of Internal Revenue (BIR) that will be remitted to the government.

POPULACE
A good majority of the populace will be benefiting from the innovation that the products
of the corporation shall bring. Inducing a more cost-effective and space-efficient way of living for
all customers.
SUPPLIER
The suppliers of the company will receive benefits in the form of increasing their sales.
This is befcause the company is making good relationship to the suppliers in purchasing the
materials needed in the production of the foot wears.

EMPLOYEES
The employees of the company will be having seminars that will help them to become
more productive and efficient and innovative in doing their assigned tasks. By working in the
company they will gain more knowledge and improving their skills.

SHAREHOLDERS
The employees of the company will be having seminars that will help them to become
more productive and efficient and innovative in doing their assigned tasks. By working in the
company they will gain more knowledge and improving their skills.

ENVIRONMENT
The environment will be the one to have the greatest benefit since waste materials are
going to be recycled and the waste products will eventually decrease. And the products of the
company are environmental friendly, meaning the products will not harm the environment.

The “LeSpace Corporation” is engaged in providing projects for the stakeholders.

Table 6.1 Projects of the Company

DATE PROJECT BENEFICIARIES BUDGET

December Bigay Puso Malabanias Elementary School 10,000

May Youth Football Tournament The Youth of Angeles City 20,000

April Barangay Games Barangay Anunas 20,000

Bigay Puso
In the Bigay Puso Project, the company would like to extend the blessing the company
receives by helping the special children under the Bahay ni San Jose Orphanage. The company
would like to give Christmas party for these children in December. LeSpace corporation believes
that giving every little help can bring about great help over time.

Youth Football Tournament


The company would like to host a youth football tournament, U14 and under. Just as the
company believes that its products are non-mainstream as of yet, but will be in the future, so too
does it believe in the sport of Football and would like to sponsor a yearly held tournament to
encourage the growth of the sport in the city.
Barangay Games
Annual Barangay games hosted annually, this would enjoin the local barangay further
together as well as be a concerted effort to increase the awareness of the company’s products,
with the final prizes being LeSpace furniture.