Documente Academic
Documente Profesional
Documente Cultură
Lecturers :
Popy Rufaidah, SE, MBA, Ph.D (Coordinator)
Prof. Dr. Surachman Sumawihardja
Dr. Umi Kaltum, SE, MS
Erie Febrian, SE, M.Com, MBA, Ph.D
Mery Citra Sondari, SE, MSi
Erman Sumirat, SE, M.Buss,. Ak
Dr. M. Imam Nashiruddin, ST, MT
School of Management
Faculty of Economics & Business
UNIVERSITAS PADJADJARAN
2014/2015
The silaby can be accessed at:
http://course-strategicmgt.feb.unpad.ac.id
LECTURER HP EMAIL
Popy Rufaidah, SE. MBA. PhD 0813.22.33.48.72 popy.rufaidah.fe@gmail.com
(coordinator)
Prof. Dr. Surachman Sumawihardja 0821.201.55444
Dr. Umi Kaltum, SE, MSi 0812.200.5552 umi.kaltum@gmail.com,
umi.kaltum@yahoo.com
umi.kaltum@fe.unpad.ac.id
Erie Febrian, SE, M.Com, MBA, Ph.D 0859747448998 erie_febrian@yahoo.com,
eriefebrian@gmail.com,
erie_febrian@fe.unpad.ac.id
Mery Citra Sondari, SE, MSi 0811.237.259 m_citra@yahoo.com
Erman Sumirat, SE, M.Buss, Ak 081.220.380.21 erman_as@yahoo.com.au
erman.sumirat@fe.unpa.ac.id
Dr. M. Imam Nashiruddin, ST, MT 08558899001 imam.nashiruddin@indosat.com
Pin 2abf5a8a
Note: all lecturers are available for consultation, students may contact via email and or sms for
appointment
5. Methods of teaching:
The course is conducted through lecture and practicum. The practicum is organised by
the assistant of strategic management and is held in different time schedule. Students
must contact the assistant for the practicum’s schedule. The course content has
relevance to other courses in management such marketing management, HR
management, Financial Management, and Operation Management. This course would
benefits students pursuing a variety of different career goals (marketing, consulting,
entrepreneurship, etc.) in virtually any type of organization (public or private, large or
small, etc.).
6. References:
Rufaidah, Popy., 2014, Manajemen Strategik, Humaniora, Edisi Pertama, Cetakan
Ketiga
Wheelen T. L., and J. D. Hunger, latest edition is preferable, Strategic Management and
Business Policy, New Jersey, Prentice Hall. (WH)
Other latest relevant sources (text, journals, company reports, etc)
* If you could not contribute to group written report your final grade will be
downgraded based on the input from the member of the group.
* quizes will be given before and or after the class session is begun/finishes.
*** students must attent at least 80% from the total 10 times practicum. Students who
could not attend 80% of the practicum is treated FAIL. The mark of the practicum is
contributed 20% to the final grade of the course.
NOTE:
a. Tests (Mid and Final Exam)
Tests will consist of short-answer identifications (concept applications), short case
analysis, and essay. It will be a CLOSED book exam.
Students are recommended to have a summary from the lecture and the text books for
their preparation to attend the exam.
The content of the written report should follow the outline presented in this guideline
and from the lecture’s notes given in the class.
The report is written in an Arial font 11, single space, between paragraph uses
double space, the margin (top, bottom, left, right) 3cm.
The report should contain between 20-30 pages in a single space type format
(Chapter 1, 2, 3, and references excluded Appendices).
Chapter 1 containts the introduction about the topic and is written around 1-2
pages.
Chapter 2 containts the topic selected to discussed. It may be taken from
textbooks, journals, research reports, magazines, etc.
Chapter 3 containts the application of the topic in real company. For example, the
application of Blue Ocean Strategy in Ice Cream Industry, the application of
Corpoate Strategy in Bank Mandiri, etc.
Appendices may consist of unlimited pages as long as the information is related to
the assignment.
Please write all the references used for the assigment using Harvard References
writing standard.
Each group should present their business review for a fifteen to a twenty minutes
presentation of their group written report. The presentation must cover the issues
involved in the written report. Video presentation is required to present the ideas. By
the end of the presentation, the members of the reviewer group is assigned to deliver
c. Practicum
There will be 10 face-to-face meeting in the class supervised by the Teaching Assistant
(TA). The students should attend the whole session of the practicum. Failing to attend
80% of the face-to-face session of the practicum will be dropped from the final
marking of the course. Information about the practicum can be accessed via the link as
follows:
http://course-strategicmgt.feb.unpad.ac.id
twitter: @strategic_mgt
email: course-strategicmgt@fe.unpad.ac.id
mailing list: asmejik.smta@yahoo.com (mejikunpad groups)
9. Academic Dishonesty:
The institution appreciates all students to avoid an academic dishonesty such as
plagiarism (claiming someone else’s thought/views/works/picture etc as theirs) and
cheating. The institution has no tolerance for acts of academic dishonesty. Students
who violate University rules on academic dishonesty are subject to disciplinary
penalties, including the possibility of failure in the course and all couses taken in the
semester.
MID EXAMS
FINAL EXAMS
Note: Source of the book: Popy Rufaidah, 2014, Manajemen Strategik, Humaniora, Edisi Pertama,
Cetakan Ketiga
4
Group Presenter 2 Topic: Best
Practice of VCA & Distinctive
Competence / Core
5
Group Presenter 3 Topic: The
Role of Politics in Business; The
Role of Ecology in Business; The
Change of Technology in
Business
6
Group Presenter 4 Topic: Best
practices of Hypercompetition in
Global Industry
7
Group Presenter 5 Topic: Best
Practices of Blue Ocean Strategy
& Delta Project
8
Group Presenter 6 Topic: Best
practices of expanstion strategy,
stability strategy, retrenchment
strategy
9
Group Presenter 7 Topic: Best
practices of competitive strategy
& cooperative strategy (licensing,
joint venture, foreign direct
investment
10
Group Presenter 8 Topic: Best
practices of functional strategy:
marketing, HR, operation &
finance
11
Group Presenter 9 Topic: Best
practices of functional strategy:
marketing, HR, operation &
finance
13
Group Presenter 11 Topic: Best
practices of Balance Score Card
in Certain Industries (services
and manufacture
14
Group Presenter 11 Topic: Best
practices of international market
penetration strategy