Changing Direction

In Rigby Businesses
 Executive Summary

• Target Audience • Creative Strategies

• Rigby Data • Communication Vehicles
• Key Messages • Budget
• Situation Analysis • Timeline
• Goals/Objectives • Evaluation
 Target Audience

Primary: Managers in Rigby Census Records:

Population: 4,011
Secondary: Employees of the
participating companies in Rigby
Rigby Data

Out of 72 employee
survey’s...

52%
...experience a mental
health condition.
Rigby Data

Out of 128 surveys of

employees and
customers...

48%
do not feel comfortable
talking to their manager
about mental health.
 Key Messages

1. Managers: Mental health is just as important as physical health.

2. Employees: Notice the Five Signs of emotional distress and act.

3. Customers: You’re not alone. Reach out; help out.

Lead the Difference, Be the Difference.

 Situation Analysis

Strengths: Opportunities:
• Local opportunities • Present the newest research
• Mental health familiarity • Increase employee engagement

Weaknesses: Threats:
• Previous mental health training • Established stigma
underutilized • Reluctance of managers
 Goals/Objectives

Our goal is to…

1. Show the Rigby community that mental health is just as

important as physical health.
2. Educate 10 businesses on the Five Signs.
3. Increase awareness of the Five Signs by 50%.
 Creative Strategies
• Traditional media
• Press Release
• PSA

• Local News 8

• Chamber of Commerce
 Creative Strategies

•Informational booth at Broulim’s

•Training packet
 Communication Vehicles

• Fliers
• Posters
• Word of mouth
 Budget
Training Packet
20 Table Toppers $0.25/copy @ AlphaGraphics $ 5.00
10 Posters $0.25/copy @ AlphaGraphics $ 2.50
10 Small Handouts $0.25/copy @ AlphaGraphics $ 2.50
10 Pledge Contracts $0.25/copy @ AlphaGraphics $ 2.50
10 Five Signs Training Packets $0.25/copy @ AlphaGraphics $ 12.50
10 Resource Pages $0.25/copy @ AlphaGraphics $ 2.50
10 Manager Surveys
100 Employee Surveys
$0.25/copy
$0.25/copy
@ AlphaGraphics
@ AlphaGraphics
$ 2.50
$ 25.00 GRAND TOTAL
Booth
Bag of Gold Coin Chocolate
Table Cloth
Poster Board
1 bag from Amazon
1 from Wal-Mart
1 from Wal-Mart
$ 25.00
$ 1.50
$ 1.00
SPENT
Markers 1 package from Wal-Mart $ 1.50
Tape 2 rolls from Wal-Mart $ 2.00
Stickers 2 packages from Wal-Mart $ 2.00
St. Patrick Decorations 3 items from Wal-Mart $ 3.50

Gifts
5 Gift Cards $20.00/card @ Regal Theaters $100.00
$254.00
10 Thank-You Cards 1 package from Wal-Mart $ 2.50

Campaign Book
3 Copies of Campaign Book $20.00/book @ BYU-I Print Shop $ 60.00
 Timeline

Week 1: Contact local businesses

Week 2: Meet with management teams

Create additional documents

Week 3: Booth
Publish media

Week 4: News coverage

Follow-up surveys
 Evaluation

80% of our target audience now know the Five Signs.

Employee survey showed increased satisfaction.

10 managers completed pledge

Saisha’s Point of View
 Next Steps

● Madison County Classes

● Insurance: Only 50% knew
Q&A