Book Rapper Crowd Creation

Crowd Creation
Michelangelo’s The Creation of Man (Fragment of the Sistine Chapel ceiling) 1511-12
SOCIAL MEDIA’S KILLER APPLICATION

Derived from : Jeff Howe, Crowdsourcing
Crowd Creation
Social Media’s Killer Application
The Book
Jeff Howe, Crowdsourcing
Speed RAP
Mass production is now in the hands of the masses. And, it’s got
nothing to do with standardized, low-quality, generic products. Instead,
Crowdsourcing is the smoking gun. It’s the Weapon of Mass Construction
for those wired to the web and online communities. It’s collaboration at a
global scale. Finally, we might just make this world work!
The Big Idea

The killer application of social media is crowdsourcing. User-generated
content allows the user to create a crowd - connect with me, link with
me, be my friend. And, with a crowd you can create almost anything. You
can even change the world... of media, communities and government.
Your Challenge
Create, connect and collaborate. Your new mission is to inspire a crowd
and get them thinking and working together. What are you going to
create?
RESOURCES : anything you use to generate wealth.
ACTIONS : an act of will, a deed completed.
PROFITS : to gain an advantage or benefit.
© Geoff McDonald 2010 • For More Info click on these links • Blog • Email the Author • Other issues freely available at: www.BookRapper.com • Page 2
Contents : Crowd Creation
Book Rapper Issues are not direct summaries of the books we review. We take what we consider to be the most important ideas from the book. We
then re-package these key ideas so you can easily digest them in about 30 minutes. We also make it clear how you can take decisive action to benefit
from these insights. In some parts we follow the book closely and in others we add our own models and interpretations. Given the Book Rapper
Issue is much smaller than the book we may not cover each chapter. If you want more details than what’s in this issue, we say ‘buy the book’.
BR Review : Crowd Sourcing Here’s a couple more Book Rapper issues to fuel your crowd creations...
RAP1 : Professional Amateurs The basic principle of crowd sourcing is that crowds are more
than just an unruly mob. This issues explores the keys to a
RAP2 : Four Types of Crowdsourcing wise crowd. Plus, the forgotten side of innovation and the
surprising key to business success.
RAP3 : Crowd Decisions Derived from James Suriowieki’s The Wisdom of Crowds.
RAP4 : Crowd Creations

RAP5 : Crowd Filtering
What does crowd sourcing look like? This issue highlights
RAP6 : Crowd Funding a range of business examples covering innovation, sales,
customer service, finance, production and management.
RAP7 : Digital Natives Derived from a book that was shaped by the crowd: Barry
Libert and Jon Spector - plus a thousand contributors - We Are
RAP8 : The Crowd Rules Smarter Than Me.
BR Context : Social Media’s Killer Application

Action Plan : Be the Crowd The power of the crowd is linked to the power of network
effects. As the crowd multiplies, it creates new opportunities.
This issue also highlights the impact of the crowd on blurring
the boundaries of traditional business. You, your customers
and your competitors just merged.
Derived from Amy Shuen’s Web 2.0: A Strategy Guide.
BR Review : Crowdsourcing
Jeff Howe; Crowdsourcing: How the Power of the Crowd is Driving the Future of Business; Random House Business Books; London, 2008.
Précis Jeff Howe

If a colony of termites can work together to build a man- Jeff Howe coined the term crowdsourcing in a ground
size home to live in, then what is possible if a bunch of breaking article in Wired Magazine in 2006.
humans got together? Crowdsourcing is the new means As a journalist for 15 years he’s travelled the world covering
of production that’s transforming the way we work and a wide range of stories. He’s a former senior editor at Inside.
live together. com and currently a contributing editor at Wired magazine.
Features He lives in Brooklyn with his wife, children and pet labrador.
• Where did crowdsourcing start and what’s driving it? Current project : One Book, One Twitter. It poses the
question: What if everyone on Twitter read the same book
• Chapters on each of the 4 main types of crowdsourcing at the same time and we formed one massive, international
• A book cover designed by the crowd book club?
• The new crowd - the rise of the Digital Natives. http://www.wired.com/epicenter/2010/03/one-book-one-
• Rules and guidelines for crowdsourcing twitter/
Hashtag : #1b1t
Benefits Twitter : http://twitter.com/Crowdsourcing
The Past, Present and Future : Get your head around the Jeff’s Blog : http://crowdsourcing.typepad.com/cs/
origins of crowdsourcing, current applications and the near
future now. Wired Bio : http://www.wired.com/services/press/center/
bios#jeff_howe#ixzz0pfBvHvzQ
Who’s It’s For Book Trailer : http://www.youtube.com/watch?v=TCM7w1
Those of you interested in creating a tribe, stirring a 1Ultk&feature=player_embedded
movement or leading a revolution. May the crowd be Publisher’s Page : http://www.randomhouse.com/catalog/
with you! display.pperl?isbn=9780307396204
The Original Article
http://www.wired.com/wired/archive/14.06/crowds.html
Book Rapper Thinks...
More Wired Articles - part of the same feature
A crucial topic and a pivotal text. This book is a look over
the horizon to see what’s coming. Read it to find your http://www.wired.com/wired/archive/14.06/labor.html
place in the future. http://www.wired.com/wired/archive/14.06/look.html
RAP1 : Professional Amateurs
PROFIT : A Pro-Am is a golf tournament with professionals playing alongside amateurs. And, with the flood of information
available on the internet, it’s the likely new scenario for your industry and your profession. It’s also the source of
crowdsourcing.
Your New Competition

The gap between amateurs and professionals has shrunk.
The previous professional advantage of ‘exclusive information’ has
been drowned in the flood of information now available via the
Amateurs
Internet.
You can now watch leading thinkers on Ted.com or take a course
ProAm
from world class universities at AcademicEarth.org And, you
can now use your computer to create world class work or buy a
Professionals
telescope to spot the stars at a professional level.
Amateurs are now competitors for professionals. 2000
The first industry to be overtaken by the crowd was professional Who’s an Amateur?
stock photography. Magazines and the like often purchased stock
photography for several hundred dollars rather than pay the The traditional definition of an amateur focuses on money. If you’re earning money from your
thousands for an exclusive customized shot. efforts it’s professional, otherwise you’re an amateur.
Then along came iStockphoto and friends. With crowdsourced Whilst many amateurs are hobbyists and enthusiasts there are many working to professional
content from amateurs they undercut their competitors by 90% standards. They’re likely to have the knowledge, education, commitment and the network of
and reinvented the industry. Now you can buy a professional photo a professional without the dollars.
for a few dollars. It’s likely they’re not motivated by money. Instead, they’re working in their spare time and
The first academic discipline to be overtaken by the amateurs was devoting their excess capacity because they love to do it. And, this brings us back to the
birdwatching or Ornithology. With many more eyes the amateurs original definition of ‘amateur’. It comes from the latin root amare, which means to love.
can spot what is often missed by the academics. Including, in It’s time to think of Amateurs and Professionals on a spectrum and not as two separate
the case of the Cozumel Thrasher, spot a bird the academics had boxes. We are now more than our business cards and it’s time to capitalize on the economic
thought was extinct. value the amateur class creates.
In the online world this is crowdsourcing. And in this meritocracy qualifications or
nationality count for little. What matters are the results you produce. And in some
cases this favours the amateur as the untrained eye is untainted by what should be.
RAP2 : Four Types of Crowdsourcing
PROFIT : Where traditional outsourcing focuses on contracting out roles to a known third party, crowdsourcing is setting it loose to a generally large
group of undefined people. It’s collaboration on steroids. Here we explore the four main types of crowdsourcing.
Decide Fund
Innocentive allows scientists from Microfunding sites like kiva.org allow
around the world to solve problems users to provide their spare cash to
company based R&D units cannot fund projects in third world countries.
solve. And, they pay handsomely for
the successful solutions. decide fund Alternatively, Obama used one of
the most successful crowdsourcing
Netflix the movie rental company programs to fund his political
created the Netflix Prize of $1,000,000 campaign through small donations
to attract a crowd to help them refine from millions of supporters. Likewise,
their recommendation system. MyFootballClub used a similar approach
to buy a football team in England. And
Create in Holland, Sellaband allowed you to
Open Source software is one of the
original forms of crowdsourcing. Today
create filter
invest in and own a share in your own
pop music group.
this includes well known favourites
such as Linux, Wordpress and Firefox. Filter
Software code was broken down into American Idol and it’s spinoff shows
small chunks for programmers to refine around the world are a great way to sell
in their spare time. The result is some of music. They source the performers from
the most robust code about. the crowd and then let the audience
cull them. And, what you’re left with
Wikipedia is one of the best known is the most popular performer almost
examples of crowdsourcing. An army of A Combination guaranteeing a best selling album.
volunteers from around the globe edit
Usually, one or more of these types of crowdsourcing are used together. For instance,
and update page listings. And when Flickr, the photo-sharing website has
Threadless.com crowdsources t-shirt designs. A competition is set up for designers to
these small contributions are combined millions of images. That’s way too many
contribute their work. Designs are voted upon and this determines which t-shirts go into
we have a very useful encyclopedia of for one group to sort. So they let all the
production. And, since the t-shirt volumes are limited, a sell-out is assured with voters
knowledge. users add their own tags.
often buying their favourite one.
RAP3 : Crowd Decisions
PROFIT : A wise crowd will consistently make better decisions than even the brightest individual. The key is how you aggregate their diverse
opinions into a single solution. Here we discuss two main types of crowd decisions: innovation and prediction markets.
Innovating with the Crowd Predicting With the Crowd
The current model of R&D in organizations is broken. The stockmarket is a form of prediction. Investors buy
Research budgets are increasing faster than the sales shares based on the expected future of a company. If the
results they are producing. share price is rising, the prospects for that company are
healthy.
As a result, Eli Lilly set up Innocentive. It’s a crowdsourcing
initiative that turns traditional innovation on its ear. The Iowa Political Stock Market is used to predict election
results. It works like a stockmarket with investors buying
Typically, corporations limit outside access to information. bids on what they think the election results will be. And, it
Innocentive encourages the opposite. Companies consistently outperforms the best voter polls.
crowdcast - they broadcast the problem they’re trying to
solve to the widest possible audience. Prediction Markets are like polls only more accurate. In
This sets up a classic competition to see who can solve the Innovation polls, the foolish and the wise get one vote each. Whereas
in a prediction market the wise are rewarded based on the
problem. And the people who do are usually experts from Only the solution counts results they predict and as a result their votes get more
other fields of study. And, true to crowdsourcing, they’re weight.
solving problems in their spare time.
To make it work you need a strong incentive to reveal
What’s even more surprising, 75% of problem solvers private information. This is the advantage of the crowd -
say they can know the solution as soon as they see the each player knows a different piece of the puzzle and when
problem. Untainted eyes outwitting the trained. combined you get a more accurate prediction.
This reflects the view that specific innovation challenges are You also need to build a tight community that is of sufficient
often not about creating new knowledge, instead they’re size that it cannot be easily manipulated.
about aggregating and utilizing what is already known.
On the downside, this type of market works best with
The key with innovation is that diversity trumps talent. And, real dollars and unfortunately this is usually illegal. Virtual
the ultimate success of any one solution is not diminished dollars or credits works to a lesser extent.
by the number of unsuccessful attempts. In other words,
the more ideas the better - as long as you have a way to
select a winner. Prediction
For success, you’ll need a diverse crowd with relevant Every response counts
expertise and independence - you don’t want a lot of
interaction as this weakens the diversity of the group.
RAP4 : Crowd Creations
PROFIT : Previously we’d allowed others to do our creating for us. Now, we’re back and more creative and better equipped than ever before. With our
laptops as the means to production and the internet as our connection and distribution channel, crowd creation has changed our cultural real-estate.
Welcome to the Creation Age!
Mass Media
Mass Reproductions
Food
Crafts
Create Jobs
Content
Connections
Create Singing
Storytelling
Create Crowdsource
Food
Consume Stuff
Entertainment
Pre-Industrial Industrial Internet / Digital
No Free Lunch Crowd Currency • To be part of a community and to learn Edit the Chaff
In our hyper-competitive global The currency for a crowdsourcer is very and teach others in that community. The secret to taking great photos is to
marketplace, the lure of better products different to that of an employee. They • To participate in meaningful work. take lots of them. This becomes even
at lower cost is enticing. may want... more important when the crowd has a
And whilst money may not be a primary wide spread of talent and expertise.
• Public acknowledgement for their motivation, if you’re making big dollars
Crowdsourcing can be part of the efforts. We are living in a reputation
solution here - and it’s no free lunch. from their efforts they’ll expect some If you gave 100 people a camera each
economy! part of that. only one is likely to return saleable
Anyone creatively participating in a
crowd based project is going to want • To contribute to the decision making photos. The rest will be ordinary.
process, eg vote to decide who wins the The key is to remember that working
something in return. with a crowdsourcing community Thus, the key challenge for Crowd
competition they’re contributing to.
Traditional employment is based on requires a decentralized approach. You Creations is to cull the brilliant from the
• Transparency - they want to know what
time for money. And, one accepts to a don’t own the community. More likely, banal.
happens to their creative efforts that
greater or lesser extent that they will be they own you!
they’ve worked so passionately on.
told what to work on plus hand over the
fruits of their labour at project’s end.
RAP5 : Crowd Filtering
PROFIT : Previously, professional editors chose what we watched, read and heard. Now, the crowd has replaced the gatekeeper as the arbiter of taste.
This is not only useful, it’s essential. How else would you find a decent video on YouTube? Filtering relies on the crowd telling you what they think.
A Voting Culture
We have flipped from a culture This is not new. We’ve been running best We can now find out what the crowd Whilst Google is automated, Ebay is not.
shepherded by gatekeepers to a voting seller lists, popularity contests and other thinks before we go into production. Buyers and sellers rate each other with
culture. Collectively we’re determining competitions for years. Now, it just got And, we can all do it through Google - feedback points. It’s a folksonomy that
the value of content - without easier to get the audience involved. they’ve already researched the crowd for sorts the gold from the dirt.
censorship. us.
And as a result we’re seeing a flood Digg is designed to do exactly this. They
This is an important shift in power from of competitions for anything and Google’s PageRank is voting in give their audience the tools to vote
producers telling us what we’ll have to everything from the flavour of chips to hypertext. It’s based on the number of and this determines the top stories of
consumers voicing what they want. the design of book covers. Not only is the links a site has. Each link is like a vote the day. Their secret is to let the crowd
crowd creating the competition entries, or recommendation for that site and express their natural behaviour and
Reality TV shows such as American Idol they’re deciding who wins too. each site is ranked accordingly. Plus, if they’ve designed a system to capture
tap into the crowd to determine who the you receive a link from a site with a high the results.
real stars are. Whilst the celebrity judges Plus, from a marketing point of view it’s ranking, that’s worth extra credit to you.
may help us decide, in the end it’s us who a perfect model for customer feedback. The crowd is the new gatekeeper.
votes. We determine who wins. The internet and the crowd is the largest
focus group in history.
Participation Rates
Studies show that for every 100 people only one will create content, 9 will vote and filter
and the remaining 90 will merely consume the content. The good news is we don’t need
to convert our entire audience into creators. We simply need to design our systems for
the different roles people want to play. (Also known as 1:10:89).
1 Creates 9 Filter 90 Consume
RAP6 : Crowd Funding
PROFIT : Where previous examples have relied on spare time to utilize one’s expertise, Crowd Funding relies on spare cash. And a little bit from a lot
of people has the potential to create new models for funding culturally desirable activities. Here we look at four ways that the cost of production is
being transferred to the crowd.
Social Banking Political funding Cultural Works Artistic Projects
The Internet and digital technology Political fundraising has traditionally The Obama approach of seeking New models for funding artistic projects
has flattened hierarchies and directly been based on sourcing money from small contributions from many have flourished in the music industry
connected those with money with crowds - albeit large donations from people promises to too. The goal is to transfer the cost of
those who need it. relatively few contributors. create new models for production to the crowd.
supporting artistic and
Kiva.org presents itself as the world’s Whilst not the first to use the internet cultural funding. Radiohead offered a new album and
first person-to-person micro lending to raise campaign funds, asked fans to ‘pay what you want.’
website. It allows philanthropic first Barack Obama achieved Authors, movie makers
worlders to support third worlders unprecedented Political and artists can now attract A more structured approach was that of
Sellaband in Holland.
beat poverty and enhance their living success. He not micro-contributions to
standards. only received support their creations. Whereas sites like MySpace enabled
It follows from the work of Nobel Prize One unusual example fans to support a band, Sellaband lets
winner Muhammad Yunus who founded of this was William fans invest.
the Grameen Bank. Brooks who launched
Social Cultural MyFootballClub with the
This shift from mere friends to believers
has encouraged a more proactive and
By offering microloans with low- aim of buying a professional
interest it allowed villagers in evangelical crowd supporting the band
football team in the UK. and their music.
Bangladesh to break generations
of poverty and destitution. The goal was to receive £35 from Unlike Kiva, Sellaband is out to turn a
50,000 people and purchase the profit and this is split three ways - band,
Their microloans were able to more Ebbsfleet United Football Club. believers and Sellaband.
achieve what aid could not. Artistic funding
In return the contributors would be able These examples highlight the eroding
than both
Hilary Clinton and to vote on such things as the design of boundary and increasing collaboration
John McCain he did it by team jerseys and who would coach the between customers and companies.
receiving small donations. team.
Note : Not all good intentions get fulfilled.
Obama was able to attract millions of This sets a new precedent for generating Sellaband was declared bankrupt in
campaign contributions from everyday large scale, publicly accessible, cultural early 2010.
folk with most donations under $50. works.
RAP7 : Digital Natives
PROFIT : If you’re thinking crowdsourcing is just some fanciful oddity then it’s likely you’re a Digital Immigrant - someone who saw your first
computer at some time during your lifetime. In contrast, Digital Natives were born into the digital age. They don’t know a world without
computers, the internet or mobile phones. And their expectations of what we can do online is shaping the future.
When were you born? The Future Of Creation

If you were born in the late 1970’s you’re a Digital The digital natives of today expect to create things.
Native. Pretty much, your whole life has included
computers, the internet, mobile phones, MP3 players In 2005, Pew Internet and American Life Project
and the like ever since you can remember. released a study called ‘Teen Content Creators and
Consumers’.
For the rest of
us, you may The study showed that 50% of all teens with Internet
access weren’t just surfing the web consuming
recall seeing
a computer Immigrants pages. They were creating content as well. In the
for the first US alone that equates to 15
time, surfing million teens.
the web with a dial-up Further, more
modem, seeing mobile phones than 40% or 9
that looked liked bricks, calling your camera a
‘digital camera’ and playing your first song on your Natives million teens
said they
computers. regularly were
Like an immigrant to a foreign country, some of building web pages, contributing
us have had to adopt the new technology and to others web pages, sharing original
effectively learn a new language. This is not to say artworks, photos, stories or video and remixing
that all Digital Immigrants are inept when it comes content they’d found online.
to technology. Some are, some aren’t. Did you notice that study was FIVE years old? Wonder
And it just seems like Digital Natives... just seem to what the natives are up to now? Twitter? Facebook?
know what to do... as if it was born into their genes YouTube? What’s next?
or they’ve learnt it through osmosis.
RAP8 : The Crowd Rules Do It For Them
PROFIT : Going to the crowd is not an invitation for a free lunch. You’ll need to follow some basic principles to
Reverse your thinking. It’s not
allow your crowd to flourish. Here’s ten suggestions to make your crowd sing and dance together.
what you can get from the
crowd. It’s what you can do
Employee Right Incentives Smallest Bits for them. You don’t own the
Support It’s easier to attract a crowd Break the work down into the
crowd. More likely they own
Crowdsourcing is not a than keep one. You’ll need to smallest components. Think
you. And, if they even sniff
Right Model free-for-all. It’s needs some understand what motivates modules that fit together to a
the thought that you’re taking
Crowdsourcing is not a single structure and some support your crowd. It will vary. Look bigger whole. Wikipedia lets
advantage of them they’ll
strategy. It’s a combination of from paid employees who for combinations of personal you edit a word, a sentence
vote with their mouse and
approaches with a common service and support your glory, interaction with peers, or a page. Think of the spare
find somewhere else
thread of sourcing from a crowd. You’ll just need a the opportunity to enhance time your users have. Even 30
to devote their
crowd of diverse people. lot less employees than a their skills, cash or revenue seconds is useful for someone
attention.
Fine-tune your business from traditional sharing and being rewarded to vote on a decision.
a combination of decision, business. symbolically for their efforts.
creation, filtering and funding
models. del Smallest Bits
t Mo
R igh
Right Cro
wd
rt hem
Bene
volen it fo
t Dict Do ules
Righ ator
it yR ra
p
n C
Em
t Inc
enti m mu of Community
plo ves Co w Rules
La
ap
Right yee
Sup e A dictator for your
Cr
Crowd por Th
ti-
t community is important
An
Different objectives as a moral and persuasive
require different crowds. A influence. Not as an absolute
decision and creation crowd decision maker. The Digg
need more expertise than Benevolent riot of 2007 showed that the
a filtering or funding one. Dictator Anti-Crap community will win at the
There’s also a critical mass. Crowds don’t work in The antidote to Sturgeon’s end of the day. You can make
You’ll need a decent sized isolation.They need guidance, Law is to let the crowd filter all the decisions you want
crowd - probably around direction and someone to The Law of Crap out the gold from the rubbish. and the crowd will decide if
5000 depending upon what answer their questions. Ideally Sturgeon’s Law says that 90% Let users vote, say they ‘like it’ they want to follow your lead
you’re creating. you need leaders within your of what gets produced will and rate it with stars. or just plain leave. At best you
community and not some be sub-standard. Expect this. get to guide the community
top-down autocrat. forward.
BR Context : Social Media’s Killer Application
How much time you do you waste everyday on Social Media? Be careful, Facebook, LinkedIn and Twitter even give you hints and suggestions as to
that’s a trick question. It presumes Social Media is a waste. Is it? Has Social who to connect with.
Media ever created anything useful for you? Or for anyone else?
Instead of hanging out with people who just happen to be living close by
What do you get out of posting a tweet, a blog or a we can now mingle with people with similar interests regardless of
‘What’s on your mind’ update? their location. This is important. Local communities and even
family units are being superceded by interest groups.
To focus on the micro action of a single tweet
or similar is to miss the point of Social Media. And this leads us to our third step. Once you’ve
connected enough people together you have the
The key to understanding Social Media is
Crowdsource
critical mass to make something happen.
to call it ‘User Generated Content’.
This is Crowd Creation. And here’s the killer
Mass Media like TV, Radio and piece... when a crowd glued together with
Newspapers were created by a few similar interests gets together what are they
and spread to many. The user was the going to do?
consumer not the creator.
Most likely, they’re going to want to create
Social Media is created by many and something together.
spread to many. That’s why it’s called
‘social’ right? Every one gets to play. Connect Now, were’ not talking spontaneous
creativity here. A little more structure
The simplest creation you can make is needed than that. Someone needs to
on social media is your status update. declare a task, design it into bite-size chunks
Yeah, it’s innocuous, trivial and sometimes and structure it so the efforts of all can be
annoying. And it’s important and we’ll get combined into one big thing.
to that in a moment.
We can also create a blog post, video, tweet, Content Voila! Crowdsourcing - by the people, for the people.
web page, comment on someone else’s page, Social Media is more powerful than simply connecting with
a Digg vote or a slideshow. other people. That’s merely the foundation for the pursuit of
something bigger than all of us.
Once we’ve done this we want to share right? This is our
chance to connect with our friends, families, colleagues, The real power of Social Media is to create something that only a
clients and strangers from around the world. committed crowd of people can achieve. It is a Weapon of Mass Construction.
And that means crowdsourcing. That’s the killer application.
And this is the important second step of Social Media. Sharing, connecting,
friending, linking... being part of something. Social Media makes it very easy And it’s going to reorganize organizations and how we get things done. As
to connect. they say in the classics, many hands make...
Actions : Be the crowd
PROFIT : Enough reading, it’s time for you to be the crowd. Here’s a list of actions you can take to get involved in crowdsourcing and experience it first
hand. What are you waiting for? Start deciding, creating, filtering and funding things...
decide create filter fund

Crowd Decisions Crowd Creations
Crowd Filtering
• Follow the highs, lows and patterns • Turn your phone, camera or webcam Crowd Funding
of the stockmarket and if you have the on and create a 30 second movie or • Recommend someone on LinkedIn
money invest it. take some photos. Then add them to • If you want to change lives then visit
• ‘Like’ or comment on Facebook kiva.org and contribute some of your
YouTube, your blog, Flickr, Facebook...
• Brainstorm your next challenge, • Retweet on Twitter - it’s an easy way to spare cash.
problem and opportunity with a crowd • Use open source software like Audacity vote for someone else’s good work.
of colleagues. to record an audio file and post that on • Check out this article on Mashable for
your blog or iTunes. • On YouTube give the thumbs up or a few ways to fund your next cultural
• Spot the betting odds before you down, favourite a video or simply watch creation.
make your next set of footy tips. Then • Visit Sourceforge.net to find other open a couple of them. Each time you watch
the crowd will be factored into your source software that you can contribute • Find out more or buy your own football
a video it’s recorded and displayed for club via Wikipedia’s MyFootballClub
decision making. to and then use to create something others to see how popular it is.
else. listing.
• Start a suggestion box to accrue ideas • Give a website (eg Book Rapper) a
from your entire team. • Search on Google - every time you do • Read more about the amazing work of
Google vote by linking to it on your site the Grameen Bank
it impacts the search results. or mentioning it in your blog.
• Check out IdeaJam to test your next
innovation adventure. • Start tweeting something, anything or • Read more about how Barack Obama
• Vote for top websites or stories on used social media and micro funding
everything. Get creative! StumbleUpon, Reddit and Digg
• Become an Ideator - be part of creating to win the US Presidential campaign
ideas for others through Melbourne • Build a Facebook Fan Page and invite • Research the title of a book or campaign in this great book ‘Yes We Did’ by Rahaf
based Yvonne Adele’s Ideas Culture. It’s a your friends to add some content. in Google Adwords to see what others Harfoush.
crowd sourced brainstorming business. • Be like Book Rapper and create your are already searching for.
own version of someone else’s content • On Flickr add some tags to some
- then share it with others. And, make photos.
sure you honour your sources!
Want More?
PROFIT : Want more? Here’s some suggestions to deepen your thinking and sharpen your learning. If you like this RAP, the best way you can say thanks
is to share what you’ve found with others on Twitter, Facebook, in your blog, face to face, by sending them a copy or directing them to our website.
BR Author
Creative
Geoff McDonald
A former architect who loves Commons
reading books, mapping ideas Licence
and designing board games. Share this document as
Aka: The Ideas Architect it is, no changes, no re-
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of the latest issue. Plus his one at our website.
usual rants, frustrations your ideas and expand books a year so you know
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and calls for help.
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Book Rapper Crowd Creation

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Book Rapper Crowd Creation

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Crowd Creation

SOCIAL MEDIA’S KILLER APPLICATION

The Big Idea

RAP4 : Crowd Creations

BR Context : Social Media’s Killer Application

Précis Jeff Howe

Your New Competition

1 Creates 9 Filter 90 Consume

When were you born? The Future Of Creation

decide create filter fund

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