READING COMPREHENSION WORKSHOP

PRESENTED BY
CLAUDIA CECILIA MONROY GOMEZ

INSTRUCTOR
RENE AUGUSTO CASTAÑO VIDAL

NATIONAL LEARNING SERVICE SENA

AGROINDUSTRIAL, LIVESTOCK AND TOURISM TECHNOLOGICAL COMPLEX.
REGIONAL ANTIOQUIA
MARKET MANAGEMENT TECHNOLOGY
SEPTEMBER
2018
 Fase: Planeación

ACTIVIDAD DE PROYECTO 4 Establecer la

oferta y la demanda a través del sistema de
información de mercados.

FORMATO PARA EL DESAROLLO DE EVIDENCIA

EVIDENCIA
“Taller de comprensión de lectura”.

FAVA - Formación en Ambientes Virtuales de Aprendizaje

 Formato para Desarrollo
de Evidencia

Evidencia Taller de comprensión de lectura.

Tipo de
Descripción de la Evidencia Producto Entregable:
Evidencia

Taller de comprensión de
Desarrollo de un taller de comprensión lectora
lectura sobre términos
De producto sobre los términos técnicos referentes a oferta y
técnicos sobre oferta y
demanda.
demanda
 Evidencia
“Taller de comprensión de lectura”.

DESCRIPCION DE LA EVIDENCIA SOLICITADA

Desarrollar un taller de comprensión lectora sobre términos técnicos en idioma

inglés, referente a oferta y demanda.

ORIENTACIÓN

Lea con atención el texto “Supply and Demand”, que se encuentra en el objeto
de aprendizaje de la Actividad de Proyecto 4, y conteste:

1. Match the Word with the corresponding meaning:

a. Supply C Expensive
b. Demand B Desire to buy any product
c. High price D All people
d. Mass market E The lifetime of goods and services.
e. Life cycle A Disposition to offer products

2. According to the text, mention the things people take into account to
determine the demand.

Market research findings are important in developing the overall marketing mix for a given
product. By identifying specific customer needs a business can adjust the features, appearance,
Price and distribution method for a target market segment.

FAVA - Formación en Ambientes Virtuales de Aprendizaje 2

Formato para Desarrollo

de Evidencia

3. Write F for false or T for true

a. Production cost depends on

Technology F ( ) V (X)

b. As greater the expectations are, the lower will be the offer from the

companies. F (X) V ( )
c. One of the four Ps of marketing mix is

Package F (X) V ( )

d. Price is the amount a customer pays for the

product F ( ) V (X)

e. Planning is to transform and develop marketing objectives to marketing

strategies F(X) V( )

4. Answer the following questions

a. What is Benchmarking?
Benchmarking is comparing one's business processes and performance metrics to
industry bests and best practices from other companies. In project management
benchmarking can also support the selection, planning and delivery of projects. Also
dimensions typically measured are quality, time and cost. In the process of best practice
benchmarking, management identifies the best firms in their industry, or in another
industry where similar processes exist, and compares the results and processes of those
studied (the "targets") to one's own results and processes. In this way, they learn how well
the targets perform and, more importantly, the business processes that explain why these
firms are successful. According to National Council on Measurement in Education,
benchmark assessments

b. What is the process of Benchmarking?

There is no single benchmarking process that has been universally adopted. The
wide appeal and acceptance of benchmarking has led to the emergence of
benchmarking methodologies. One seminal book is Boxwell's Benchmarking for
Competitive Advantage The first book on benchmarking, written and published by
Kaiser Associates, is a practical guide and offers a seven-step approach. Robert
Camp developed a 12-stage approach to benchmarking.The 12 stage
methodology consists of:

 Select subject
 Define the process
 Identify potential partners

 Identify data sources

 Collect data and select partners
 Determine the gap
 Establish process differences
 Target future performance
  Communicate
 Adjust goal
 Implement
 Review and recalibrate

c. Number the aspects to be taken into account in Benchmarking:

QualitY: It refers to the level of value created for the products for the client over
the cost of producing quality systems design that ensure that the quality can be
added or meet the predetermined standards. In addition, it refers to
organizational development on the basis that we focus so much on what we do,
on the development of human resources, on commitment and involvement, as
well as on training.
Productivity: It is the search for excellence in the areas that control input
resources, and productivity can be expressed by the volume of production and
the consumption of resources that can be costs or capital.
Time: Faster flows in administration, sales, production and distribution have
received greater attention as a potential factor for improving productivity and
competition.

3 FAVA - Formación en Ambientes Virtuales de Aprendizaje

5. Write the vocabulary (20 words) from the reading, and make a Glossary:
Organize the words in alphabetic order and write the meaning of each word.
Advertising: Dissemination or dissemination of information, ideas or opinions of a political, religious,
commercial, etc., with the intention that someone acts in a certain way, think according to ideas or not be a specific
product.
Application: In computer science, an application in a computer program designed as a tool to allow a user to
perform one or several types of tasks.
Brand: is a primary trademark and the set of identifiers with which it relates and offers a product or service in the
market.
Business: Occupation, activity or work that is done to obtain a profit, especially the one that consists in carrying
out commercial operations, buying and selling products or services.
Client: is the person or company receiving a good, service, product or idea, a change of money or other item of
value.
Company: Entity in which capital and labor are involved as factors of production of industrial or commercial
activities or for the provision of services.
Demand: total amount of goods and services that can be acquired at different market prices per consumer or more.
Goods: material or immaterial things that, from a legal point of view, are objects of law, in the same way that, from
an economic perspective, they are limited and, consequently, have a value that can be defined in the monetary
terms.
Market: Theoretical place where the supply and demand of products and services are located and the prices are
determined.
Marketing: is the social and administrative process for which groups and individuals meet their needs when
creating and exchanging goods and services
Packaging: material that encloses an article with or without packaging, in order to preserve it and facilitate its
delivery to the consumer.
Price: Amount of money that allows the acquisition or use of a good or service.
Product: eligible, viable and repeatable option that the offer makes available to the demand, to satisfy a need or
meet a desire through its use or consumption
Promotion: Advertising campaign that is made of a specific product or service for a limited time through an
attractive offer.
Research: Research is an activity aimed at obtaining new knowledge and its application for solving problems or
questions
Rivalry: market structure in which there are enough bidders and claimants not to influence the price.
Sales: it is a consensual, bilateral, onerous and typical contract in which anything of the parties (seller) is obliged
to give something in favor of the other (buyer) a change of a price in money.
Service:A service in a set of activities that seek to satisfy the needs of a client.
Supply: quantity of goods or services that producers are willing to sell to consumers under market conditions.
Technology: A set of instruments, technical resources or procedures used in a specific field or sector.
6. Write a ten lines text that summarizes the topic of the activity.
Supply and demand is when a price is fixed on a product and must be met to be offered; What is
this? What are the instruments for the determination of prices, when the supply is higher than the
demand, when the demand is higher than the supply? Buyers push up the price of goods. Demand
depends on the offer of the prices. Supply and demand takes into account the effect on production
costs, which is considered to be indirect because it affects the prices of supply, demand or both
prices. In the past, demand was the best for which prices were accessible and products were
available to people because money was more valid.
SUSTENTACIÓN Y SEGUIMIENTO

El instructor citará a videoconferencia mediante sesión Blackboard Collaborate

con el fin de evaluar las evidencias enviadas, cada aprendiz realizará la
sustentación de la evidencia en los términos que solicite el instructor. El
encuentro sincrónico en que debe participar el aprendiz y sobre los cuales el
instructor convocará deben estar organizados de la siguiente forma:

1. Encuentro sincrónico – para dar a conocer cómo se abordará la elaboración

de la evidencia en general.

2. Encuentro sincrónico- para realizar seguimiento a la elaboración de

evidencias y posterior evaluación.

FAVA - Formación en Ambientes Virtuales de Aprendizaje 4

 Formato para Desarrollo
de Evidencia

FORMA DE ENTREGA

Debe enviar el archivo a través de la plataforma virtual de aprendizaje en el área

correspondiente indicada por el instructor que orientará encargado, al momento
de realizar la entrega tenga en cuenta los siguientes pasos:

Pasos para enviar evidencia:

• Clic en el título de la evidencia.

• Clic en Examinar mi equipo y buscar el archivo previamente guardado.

• Dejar un comentario al instructor (opcional).

• Clic en Enviar.

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