EFFECTS OF K-POP MUSIC AS PERCEIVED BY THE GRADE 12 HUMSS

STUDENTS OF COLLEGE OF THE HOLY SPIRIT MANILA

A Research Paper
Presented to the Faculty of Senior High School
College of the Holy Spirit Manila
Basic Education Department
Mendiola St., Manila

In Partial Fulfilment
of the Requirements for the Course Subject
Practical Research 2

Inojales, Rosemarie G.

October 2018
 Chapter 1
Introduction

Background of the Study

Music plays a vital role in every Filipino's life. Some would even say that life is
meaningless without it. For the longest time now, singing and listening to a different
genre of music has been the most commonly Filipino leisure. Due to the rise of
globalization and social media, it is easy and convenient for the Filipinos, especially for
the teenagers to listen to the music that came from other countries that contain different
languages. As a result, the taste of music has been improved, changed and made more
exciting in the eyes of Filipinos (Agbayani, Borillio and Colmo, 2015).

Throughout time, there are some Filipinos who are fond of listening different
genre of music since they are easily captured to the things around them. Hence, the most
influential music of today, which is Korean Pop Music or known as K-pop music
captures the attention of many Filipino teenagers. What is K-pop music? According to
Belonio (2017), K-pop music is the abbreviation of Korean pop music which is a genre
consisting of, hip hop, pop, electronic R&B and rock music originating in South Korea. It
is a mixture of trendy music from the West and high-energy from Japanese pop or known
as J-pop music, which allure listeners with repeated hooks and sometimes English. It is
also a fusion with both singing and rap that emphasizes strong performances and visuals.
Moreover, K-pop music is the commodification of upbeat songs, synchronized dance
moves and aesthetic performed by the hardworking and good-looking young Korean that
is packed with digital technology (Robillos, Gerez, and Ronda, 2015). K-pop music
captivates the youth all around the world, regardless of linguistic differences. K-Pop is
still an ever-adapting media movement that has already proven its worth in bridging
borders across the globe (Yang, 2012). In addition, K-pop music is also well known for
its dance performance with less focus on the lyrics and content (Flores, 2012).
 In the Philippines, the rising popularity and sensation of K-pop music can be
described as unique (Robillos, 2015). As stated by Belonio (2017), K-pop music
captivated the Filipinos because it has a distinct character of its own even though it
contains pop music influences from the West. He also added that K-pop music is also
often presented and performed with catchy music and dynamic choreography and not to
mention the repetitive appeal that makes it easier for Filipinos to remember and follow.
Moreover, K-pop music was introduced through Korean telenovela or known as K-drama
shown on the local Philippine television. As time goes by, it became a new global trend
in the Philippines and created a fandom especially among the Filipino teenage fans. K-
pop music also entered MYX music channel charts and stayed for weeks. Music
companies distributed K-pop music albums in the Philippines, and most of these albums
were one of the best sellers in music stores. It is evident that K-pop music is taking the
Philippines by storm. Left and right, there’s always K-pop music-related merchandise
and hearing their songs in schools, malls and even in recreational places (Flores, 2012).
Hence, K-Pop music has made a significant impact and influence in the Philippines and
across the globe.

In this regard, the researcher would like to enumerate and elaborate the effects of
K-pop music as perceived by the grade 12 HUMSS students of College of the Holy Spirit
Manila. By doing so, the researcher will have insights as to how the K-pop music attracts
the Filipino teenagers. Then, illustrate the reasons how K-pop music becomes known in
the Philippines. Lastly, the relationship between K-pop music and the Filipino teenagers’
patriotism.

Statement of the Problem

This study aims to determine the effects of K-pop music as perceived by the grade
12 HUMSS students of College of the Holy Spirit Manila.

Specifically, this paper sought to answer the following sub-problems:

1. Why do some Filipino teenagers like K-pop music?

2. How did K-pop music become popular in the Philippines?
 3. What is the relationship between K-pop music and patriotism of the Filipino
teenagers?

Research Objectives

This paper aims to determine and understand the reasons why Filipino teenagers
are active consumers of K-pop music that influences their behavior and lifestyle.

1. To determine the reasons how K-pop music attracts Filipino teenagers. By the
teenagers’ choice, especially the students, the catchy music and dynamic
choreography are one of the reasons why K-pop music captures Filipino
teenagers.
2. To find out how the K-pop music become popular in the Philippines. The
researcher will provide the overview of the background of one of the most
influential music of today, which is K-pop music in the Philippines.
3. To identify the relationship between the K-pop music and patriotism of Filipino
teenagers. In this objective, there are many factors that affect the patriotism of the
Filipino teenagers because they tend to forget to appreciate the Original Pilipino
Music or known as OPM.

Research Hypothesis

The following hypotheses were formulated to guide this study based on the
research objectives and questions:

Hypothesis 1:

H0: There is no significant relationship between K-pop music and patriotism of Filipino
teenagers.

HA: There is a significant relationship between K-pop music and patriotism of Filipino
teenagers.
Significance of the Study

The findings of this research will prove useful to the following entities:

Filipino Teenagers. Through this study, they will gain information and understanding of
the effects of K-pop music on their everyday life. It also encourages them to become
critical and responsive to the media content presented to them. As a result, they can
contribute to the improvement of the local media through their active participation in the
feedback process and appreciate their own music more in order to show their patriotism.

Parents. The result of the study would make Filipino parents understand their children’s
appreciation and fascination with the foreign media content in terms of K-pop music.
Moreover, this study could raise parents’ awareness of the effects of K-pop music on
their children.

Broadcast Networks and Producers. Upon reading this study, they may use this
research as their basis to create creative strategies to improve local media content
targeting Filipino teenage fans of K-pop as they recognize the different factors that attract
Filipino teenage fans to the K-pop music

Korean Entertainment Companies. They may use this research as their basis to
recognize Philippines strong potential as a material of their products in terms of K-pop
music.

Future Researchers. They may use this research as their reference to guide them in
conducting their own research study that is related to K-pop music in the Philippines. The
future researchers may improve on this study.

Scope and Delimitations of the Study

The research attempts to find out the effects of K-pop music in terms of the
behavior, lifestyle and academic performance of the Filipino teenagers. Primarily, the
focus of this research is on the Grade 12 HUMSS students in the College of the Holy
Spirit Manila. They were selected as the participants in this research study to have
enough gathered results in this paper.

It should be noted that the present study did not cover the other significant factors
about the effects of K-pop music on Filipino teenagers. It was excluded from the research
study to avoid the unnecessary information that is not included in this research.
Reference Used

Agbayani J., Borillo M. and Colmo M. (2015). Effects of K-pop on the

Personality of the Selected Students the Polytechnic University of the Philippines Sta.
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Philippines. 3(1). 1-5.

Belonio, J. (2017). Why Many Filipinos Attracted to K-pop Music. K-dramas and
Hallyu. Thesis Journal in University of the Philippines. 1(1). 2-5.

Flores, C. (2012). Korean Wave: The Great Splash on Philippine Popular Culture
& Life. Unpublished thesis, College of Mass Communication, University of the
Philippines, Diliman. 1(1). 8-9.

Robillos, M., Gerez, H. and Ronda, J. (2015). Level of K-pop Influence to the
third year BSEd students of Leyte Normal University. Thesis Journal in Leyte Normal
University. 1(1). 2-3.

Yang, J. (2012). The Korean Wave (Hallyu) in East Asia: Unpublished

Undergraduate Thesis, University of the Philippines College of Mass Communication.
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