Corp.

Brand Brand Total Val Mkt Unit

Firm Mkting Adv. Promo. Comm. Share Share
Firm A $74 $160 $87 $321 16.4% 15.6%
Firm B $65 $190 $120 $375 13.8% 14.1%
Firm C $60 $195 $165 $420 13.6% 12.4%
Firm D $64 $121 $64 $249 12.1% 12.0%
Firm E $116 $130 $135 $381 14.7% 16.8%
Firm F $95 $155 $110 $360 19.6% 17.0%
Firm G $41 $105 $60 $206 9.8% 12.0%
 Firm
Pref.
14.3%
11.0%
11.4%
16.0%
24.4%
15.5%
7.3%
 Val Mkt Dealer Avg Sell Adv. Adv.
Vehicle Share MSRP Disc. Price (mill.) Theme
Aana 1.2% $29,500 10.0% $29,205 $10 Safety
Ace 3.7% $20,800 13.0% $20,157 $25 Quality
Acura 1.7% $38,500 16.0% $35,047 $15 Performance
Alec 1.8% $11,300 8.5% $10,882 $30 Safety
Alfa 5.4% $20,450 15.0% $18,814 $50 Safety
Aston 2.5% $48,500 15.0% $45,895 $30 Styling
B10 0.8% $29,000 12.0% $27,804 $25 Safety
B2 0.8% $41,000 12.0% $38,727 $30 Performance
Benz 1.9% $50,000 12.0% $49,151 $30 Quality
Boffo 5.2% $20,350 12.0% $19,168 $50 Safety
Boss 3.6% $20,498 12.0% $19,810 $25 Quality
Buzzy 1.5% $11,492 8.0% $11,081 $30 Quality
Cafav 3.5% $21,000 9.0% $20,495 $30 Safety
Camaro 2.4% $48,000 8.0% $48,554 $50 Styling
Cameo 1.5% $12,000 8.0% $11,520 $15 Quality
Caravan 0.5% $26,000 8.0% $25,650 $15 Safety
CMAX 0.6% $29,500 8.0% $29,500 $30 Safety
Crash 3.8% $20,400 12.0% $19,788 $25 Quality
CSport 1.3% $37,500 8.0% $36,931 $30 Styling
Defy 5.5% $20,350 15.0% $18,926 $50 Safety
Destiny 1.3% $48,500 13.0% $46,723 $20 Styling
Dodge 1.8% $39,000 15.0% $35,927 $30 Performance
Dusty 3.6% $20,498 15.0% $18,879 $21 Quality
Echo 3.3% $11,492 5.0% $11,469 $20 Styling
ECSTACY 1.2% $37,999 5.0% $38,591 $35 Performance
Efizz 7.0% $20,350 5.0% $20,434 $40 Quality
Egad 3.1% $20,498 8.0% $20,908 $35 Safety
F2 2.8% $37,900 12.0% $36,041 $35 Performance
Famous 3.6% $49,000 12.0% $47,759 $50 Styling
Fantasy 5.2% $20,350 12.0% $19,316 $10 Safety
Fast 4.3% $19,800 10.0% $19,374 $10 Styling
Federal 1.8% $28,000 9.0% $27,338 $50 Quality
Fish 1.6% $11,492 8.0% $11,032 $0 Safety
FMini 0.3% $19,200 0.0% $20,928 $0 Quality
Gas 4.8% $19,750 12.0% $18,442 $50 Safety
Go 1.4% $11,492 8.0% $11,032 $30 Quality
Gone 3.4% $20,498 12.0% $19,613 $25 Quality
Greatlander 0.2% $19,750 5.0% $20,540 $0 <i>None</i>
Promo. Days
(mill.) Inv. Header Firm A Firm B Firm C
$10 0 Regional Corp. Adv 57 40 40
$12 0 Direct Marketing 5 5 2
$10 249 Social Media 11 10 8
$15 0 Direct Sales Force 0.788085 9.851063 9.851063
$25 0
$15 128
$15 0
$20 730
$25 86
$35 20
$10 7
$15 0
$30 77
$35 248
$15 1
$0 65
$30 0
$25 1
$30 489
$35 0
$12 154
$5 398
$12 108
$25 0
$25 572
$40 120
$45 0
$10 168
$50 124
$10 0
$10 37
$30 3
$0 1
$0 0
$35 151
$15 1
$10 50
$0 0
Firm D Firm E Firm F Firm G
50 88 60 19
2 8 20 4
12 16 15 8
0 4.334468 0 9.851063