2019

VORA AND COMPANY

ROLL NO: EPGP-11-129,

SECTION: - A
COURSE CODE:-EPGP-11-301
Submitted By Yogendra Singh Rathore

6/30/2019
1. Should Mr.Vora continue in this business?
Mr. Vora should continue with his business because their product is
different from other competitors and their product quality is good based
on taste.
Blossom Oats having different quality of which others two competitors
do not have which they are serving in market.
Mr. Vora need to spend more time understand the market and according
to demand he can produce their product.

.
2 What are the major problems faced by Vora and Company?

1. Total revenue was generated by the company less than the total cost
of the production cost.
2. Mr. Vora & company not having good research of market also
analysis of market and not in good of data information & operating
model of competitors.
3. Mr. Vora not connected to directly with the distributor and taking
with them by mail .
4. The packing cost of product is too much higher they need to cut this
price.
5. Mr. Vora supply chain management was not that much effective as
compare to other competitors they should be a proper supply chain
management and need to maintain stock by distributor and retailer.
6. They are not good in advertising and marketing of their own product.
3. Should Vora make any changes in decisions concerning ?
A. Product and packaging -
1. The company has to do a comprehensive market research to
understand the demands of various
2. The current cost of the packing tin is around 50% of the direct cost
incurred. This cost needs to be brought down by looking into alternative
packaging options.
3. The package should be innovative compare to other competitors and
cost will be less than others.
B. Advertisements and promotions-
1. The picture of ‘Smiling Girl’ should be changed as it is very similar
to that of Champion Oats. There should be a provision of incentives for
retailers and distributors according to the quantity of sales.
2. Thus a more effective and aggressive promotional strategy should be
implemented which can lead to an increase in the penetration of the
product.
3. They need to work on the product packaging design and to renovate
with current market demand.
C. Pricing-
1. They need to create Alternative packaging solutions should be
developed which can help in reducing the cost
2. The incentive should be provide to the distributors and retailers base
on sales.
D. Sales and distribution-
1. The disappointing sales in the southern India, which was considered
to be the biggest market, were result of the employment of an
inexperienced sales agent. So in the areas of potentially high sales,
experienced and efficient sales agents must be employed.
2. The distributors & agents must keep inventory of the product for
faster & efficient delivery to customers as improvement of the sales &
distribution channels is immensely essential
3. The Distributors should employ more sub-distributors to branch out
the process and reach a bigger market and Mr. Vora should personally
meet to all distributors and retailers to understand the market demand
and requirement.
PROFT & LOSS
Material Rs. 24.12
Packing tins Rs. 21.60
Other packing materials, etc Rs. 4.00
Direct Labour Rs. 5.40
Railway freight Rs. 4.80
Total cost Rs. 59.92
Total cost pf all cases 500 *59.92=29960 Rs.
Cost overhead Rs . 12.18
Total overhead cost Rs. 6090
Total cost of all cases Rs . 36050
Total sales 500*66(avg cost)= 33000
Loss = total cost- total revenue Rs (3050)