SEO

SEO (Search Engine Optimization)
 Course Overview
Trainer(s) Info
Usman Latif
Education
MS in Communication Studies
SEO (Search Engine Optimization)

Week 01
Completion Duration
Topic Ref. Material
Status 02:44:43
1 - Getting Started with the Course: Introduction to

00:06:55 N/A
the Course
2 - Getting Started with the Course: Introduction to

00:06:24 N/A
the Course Instructor
3 - Getting Started with the Course: How is this Course

00:05:01 N/A
Structured?
4 - Getting Started with the Course: Who is this Course

00:14:12 N/A
for?
5 - Introduction to Google & SEO: What is Search?

00:09:57 N/A
Why is Search so Important?
6 - Introduction to Google & SEO: How many Search

Engines are there? Which Search Engines are 00:11:40 N/A
Important?
7 - Introduction to Google & SEO: What is Google? Is it

00:13:12 N/A
only a Search Engine or a Company?
8 - Introduction to Google & SEO: History of Google &

00:05:38 N/A
Bing Search Engines
9 - Introduction to Google & SEO: How Google Search

00:10:42 N/A
Works?
10 - Introduction to Google & SEO: What is Search

00:07:01 N/A
Engine Optimization?
11 - Introduction to Google & SEO: What are SEO

00:08:14 N/A
Ranking Factors?
12 - Introduction to Google & SEO: On-page

00:04:57 N/A
Optimization vs. Off-page Optimization
13 - Introduction to Google & SEO: Search vs. Social vs.

00:05:54 N/A
Digital Marketing
14 - Introduction to Google & SEO: White Hat vs. Grey

00:07:21 N/A
Hat vs. Black Hat SEO
15 - Introduction to Google & SEO: Organic SEO vs.

00:08:05 N/A
SEM
16 - Introduction to Google & SEO: How is SEO
00:08:12 N/A
Profession Different than Development and Design
17 - Why Google?: What is Content? 00:08:59 N/A
18 - Why Google?: What is Google's Mission? 00:11:42 N/A
19 - Why Google?: Difference between a Search

00:10:37 N/A
Engine & an Answer Engine?
Week 02
Completion Duration
Topic Ref. Material
Status 02:32:42
20 - Why Google?: Google's Approach to Search 00:09:32 N/A
21 - Why Google?: Google Search Page Structure 00:11:49 N/A
22 - Why Google?: What makes Google the Best Search

00:09:27 N/A
Engine?
23 - SEO in the broader Digital Marketing Sphere:

00:10:03 N/A
Digital Media & SEO

What is a Loyalty Loop and How can SEO help in 00:08:33 N/A
getting Prospects?
25 - SEO in the broader Digital Marketing Sphere:What

00:07:07 N/A
is PESO Model?

00:04:45 N/A
What is Outbound Marketing?

00:05:15 N/A
What is Inbound Marketing?

Difference between Inbound Marketing and Outbound 00:06:49 N/A
Marketing
29 - SEO in the broader Digital Marketing Sphere: How

does Search play a role in Successful Inbound 00:03:13 N/A
Marketing?
30 - SEO: Keyword Research - Introduction to

00:05:18 N/A
Keywords
31 - SEO: Keyword Research - Types of Keywords 00:10:58 N/A

32 - SEO: Keyword Research - What is Keyword
00:04:52 N/A
Research?
33 - SEO: Keyword Research - Google Ads Account for

00:04:16 N/A
Keyword Planner Tool
34 - SEO: Keyword Research - Understanding Google

00:11:39 N/A
Ads Keyword Planner Tool
35 - SEO: Keyword Research - How to Research

00:07:12 N/A
Keywords with Free Google Ads Keyword Planner?
36 - SEO: Keyword Research - Organize your Keyword

00:13:04 N/A
Research
37 - SEO: Keyword Research - Link your Keyword

00:10:13 N/A
Research with your Business Goals
38 - SEO: Keyword Research - Expand the Keyword

00:08:37 N/A
Research into Synonyms
Week 03(Exercise) (Quiz)

Completion Duration
Topic Ref. Material
Status 02:08:34
39 - SEO: Keyword Research - Clean up your Data from

00:10:10 N/A
Duplicates
40 - SEO: Keyword Research - Understand the

00:08:53 N/A
Commerciality of the Keywords
41 - SEO: Keyword Research - Shortlist the right

00:08:31 N/A
Keywords into Groups?
42 - SEO: Keyword Research - Try not to Overlap the

00:05:55 N/A
Keywords
43 - SEO: Keyword Research - Keyword Research with

00:12:56 N/A
some other Free and Paid Tools
44 - SEO: Keyword Research - Keyword Research Case

00:11:06 N/A
Study 1

00:11:18 N/A
Study 2

00:09:04 N/A
Study 3
47 - Basics of Creating Content for a Website: What is

00:05:14 N/A
a Website? How a Website is Structured?
48 - Basics of Creating Content for a Website:
00:07:36 N/A
Difference between Domain and Hosting

00:06:11 N/A
HTML? Why is it Important?

00:05:02 N/A
a CMS? Why is it Important?
51 - Basics of Creating Content for a Website: Home

00:03:43 N/A
Page - The most Important Page
52 - Basics of Creating Content for a Website: Product

00:03:49 N/A
& Service Pages - The Money Pages
53 - Basics of Creating Content for a Website: About,

Contact and Team Pages - Brand Value and 00:03:07 N/A
Information
54 - Basics of Creating Content for a Website: Number

00:04:52 N/A
of Pages
55 - Basics of Creating Content for a Website: Are

00:03:54 N/A
single page websites good for SEO?
56 - Getting started with On-page Optimization in SEO:

00:04:24 N/A
What is On-page Optimization?

00:02:49 N/A
How Important is On-page Optimization?
Quiz No.1
Hands-On-Exercise No.1
Week 04
Completion Duration
Topic Ref. Material
Status 02:28:56

00:05:37 N/A
What is Included in On-page Optimization?
59 - SEO: On-page Optimization - Page-Level Factors:

00:08:45 N/A
What are HTML Meta Tags?

00:16:08 N/A
Keywords in HTML Meta Tags

00:09:33 N/A
Creating Website Content with Shortlisted Keywords
00:05:57 N/A
Importance of Language in Content

00:12:35 N/A
Optimizing Content with Keywords & Synonyms

00:03:18 N/A
Length of the Content

00:08:14 N/A
Content Headings (H1-H6)

00:06:23 N/A
Dividing Content into Sections

00:06:46 N/A
LSI Keywords in Content
68 - SEO: On-page Optimization - Image SEO:

00:04:47 N/A
Importance of Images
69 - SEO: On-page Optimization - Image SEO: Image

00:05:39 N/A
Types and Sizes
70 - SEO: On-page Optimization - Image SEO: ALT Tags

00:10:43 N/A
for Images

00:07:37 N/A
Descriptive Titles, Captions, & Text for images
72 - SEO: On-page Optimization - Image SEO: Image

00:05:19 N/A
File Name & URLs

00:02:45 N/A
Relevancy & Quality of the Images
74 - SEO: On-page Optimization - Image SEO: Optimize

00:03:58 N/A
Placement
75 - SEO: On-page Optimization - Image SEO: Optimize

00:19:06 N/A
Images for speed & Responsiveness
76 - SEO: On-page Optimization - Image SEO: Use an

00:05:46 N/A
Image Sitemap
Week 05 (Quiz)
Completion Duration
Topic Ref. Material
Status 02:11:31
77 - SEO: On-page Optimization - SITE-LEVEL Factors:
00:06:56 N/A
Website Structure & its Importance

00:07:29 N/A
SEO/Human Friendly URLs

00:04:42 N/A
HTML Sitemaps

00:10:14 N/A
XML Sitemaps

00:06:52 N/A
Internal Linking

00:07:10 N/A
Website UpTime & Security

00:03:37 N/A
Too Many Links to Other Websites

00:05:13 N/A
Breadcrumb Navigation

00:15:55 N/A
Robots.txt
86 - SEO: On-page Optimization - Advanced Content

00:06:58 N/A
Optimization: Content Recency and Frequency

00:08:59 N/A
Optimization: Blog - The Value Pages

Optimization: Ebooks, Guides, Tools and Other Value 00:06:16 N/A
Pages

Optimization: What is Content Duplication? How 00:07:58 N/A
important is it?

Optimization: Fixing Content Duplication with 301 00:06:47 N/A
Redirects

Optimization: Avoiding Content Duplication with 00:04:58 N/A
Canonical Tag

00:03:39 N/A
Optimization: Controlling Indexing with Robots.txt File
93 - SEO: On-page Optimization - Domain Factors:
00:03:01 N/A
What are SEO Domain Factors?

00:09:57 N/A
Difference between TLD, Domain and Sub-Domain

00:04:50 N/A
Local or Country TLD Extension
Quiz No.2
Week 06(Exercise)
Completion Duration
Topic Ref. Material
Status 01:56:18

00:04:21 N/A
Keywords in the Domain
97 - SEO: On-page Optimization - Domain Factors: Age

00:04:44 N/A
of the Domain, Ownership and History
98 - SEO: On-page Optimization - Advanced Factors:

00:04:27 N/A
What are the Advanced On-page Optimization Factors

00:05:02 N/A
Better Website Layout & User Experience

00:06:40 N/A
Broken URLs and How to fix them

00:04:29 N/A
Page Loading Speed

00:04:47 N/A
Mobile Friendly Websites

00:05:02 N/A
AMP for Websites

00:10:16 N/A
What are Rich Snippets or Structured Data?

00:08:21 N/A
Testing Structured Data Markup or Rich Snippets

00:07:01 N/A
Rich Snippets: Business or Company

00:07:23 N/A
Rich Snippets: Person
00:07:14 N/A
Rich Snippets: Recipe

00:04:54 N/A
Rich Snippets: Reviews

00:04:36 N/A
Social SEO - Facebook Meta Tags

00:02:20 N/A
Social SEO - Twitter Meta Tags

00:05:51 N/A
Secure your Site with HTTPS
113 - SEO: Off Page Optimization or Link Building:

00:07:34 N/A
What is Off-Page Optimization or Link Building?

00:11:16 N/A
Different Types of Backlinks
Week 07
Completion Duration
Topic Ref. Material
Status 02:24:47

00:04:36 N/A
Elements of a Backlink

00:05:19 N/A
What are NoFollow Links?

00:09:07 N/A
Characteristics of Linking Domain

00:08:53 N/A
Characteristics of Linking Page

00:07:54 N/A
Diversity of Link Types

00:04:52 N/A
Characteristics of Backlinks
121 - SEO: Off Page Optimization or Link Building: Link

00:08:37 N/A
Building Techniques
122 - SEO: Off Page Optimization or Link Building: How

00:04:58 N/A
to get Links Naturally?
00:05:19 N/A
Content Curation & Link Building
124 - SEO: Off Page Optimization or Link Building: Get

00:04:01 N/A
Links by Offering Free Content
125 - SEO: Off Page Optimization or Link Building: Do

00:06:41 N/A
Paid Links Work in the Long Run?
126 - SEO: Off Page Optimization or Link Building: Can

00:04:11 N/A
Links Shared on Social Media be considered Backlinks?

00:11:55 N/A
Avoid Black Hat Link Building Techniques
128 - SEO: Website Audit & Analysis: What is a

00:05:17 N/A
Website Audit?
129 - SEO: Website Audit & Analysis: How to Audit a

00:06:56 N/A
Website for SEO?
130 - SEO: Website Audit & Analysis: Understanding

00:02:30 N/A
SEO Quake Chrome Extension - PART 1
131 - SEO: Website Audit & Analysis: Understanding

00:18:16 N/A
SEO Quake Chrome Extension - PART 2
132 - SEO: Website Audit & Analysis: Creating a Basic

00:12:54 N/A
Audit Report for Initial Review
133 - Advanced SEO: Hands-on with Essential Tools:

00:12:31 N/A
Google Webmaster Tools
Week 08(Exercise)
Completion Duration
Topic Ref. Material
Status 01:30:35

00:04:58 N/A
Bing Webmaster Tools

00:06:33 N/A
Google PageSpeed Insights Tool

00:03:03 N/A
Google Mobile Friendly Testing Tool

00:05:11 N/A
AMP Validator
00:08:00 N/A
Google Lighthouse

00:05:39 N/A
W3C HTML Validator

00:06:21 N/A
Analysing Your SEO with Google Analytics
141 - SEO Project Management: What is SEO Project

00:02:38 N/A
Management?
142 - SEO Project Management: SEO for Clients vs. SEO

00:04:55 N/A
for your Own Website
143 - SEO Project Management: What steps are

00:03:10 N/A
included in SEO Project Management?
144 - SEO Project Management: Step 1 - Create a List

00:04:53 N/A
of Relevant Keywords
145 - SEO Project Management: Step 2 - Map Out

00:04:34 N/A
Focus Keywords for Specific Pages
146 - SEO Project Management: Step 3 - SEO Optimize

00:03:54 N/A
each Page with Keywords
147 - SEO Project Management: Step 4 - Create a Blog

00:05:49 N/A
for Long Tail Keywords
148 - SEO Project Management: Step 5 - Create a Link

00:05:01 N/A
Building Plan
149 - SEO Project Management: Step 6 - Stay Current -

00:04:46 N/A
Always Update Content to Outmatch the Competition
150 - SEO Project Management: Step 7 - Keep Track of

00:03:17 N/A
Your Rankings & Progress
151 - SEO Project Management: Step 8 - SEO Reporting

00:03:27 N/A
& Client Communication
152 - SEO Project Management: Step 9 - Keep

00:04:26 N/A
Monitoring Your Competitors
Week 09 (Quiz)
Completion Duration
Topic Ref. Material
Status 02:04:56
153 - SEO Project Management: Step 10 - Innovate and
00:07:13 N/A
Think of New Ideas to Keep Your Content Up-to-Date
154 - Advanced SEO: Official Google Webmaster

Guidelines - General Guidelines: Help Google find your 00:08:11 N/A
Pages

Guidelines - General Guidelines: Help Google 00:09:47 N/A
Understand your Pages

Guidelines - General Guidelines: Help Visitors Use your 00:08:09 N/A
Pages

00:06:51 N/A
Guidelines - Quality Guidelines: Content

Guidelines - Specific Guidelines: Avoid these 00:08:38 N/A
Techniques

00:04:14 N/A
Guidelines - Manual Actions Report

Guidelines - Submitting a Reconsideration Request for 00:04:43 N/A
Penalised Website
161 - Advanced SEO: Official Bing Webmaster

00:05:24 N/A
Guidelines - Main SEO Factors

00:05:48 N/A
Guidelines - Technical SEO

00:03:39 N/A
Guidelines - On-Page SEO
164 - Advanced SEO: Deep Dive - Researching

00:08:19 N/A
Keywords with Google Trends
165 - Advanced SEO: Deep Dive - Google Suggested

00:04:39 N/A
Keywords
166 - Advanced SEO: Deep Dive - Keywords from

00:07:26 N/A
Competitors' Websites
167 - Advanced SEO: Deep Dive - Advanced Google

00:08:21 N/A
Search Operators
168 - Advanced SEO: Deep Dive - What are Search
00:03:08 N/A
Operators?
169 - Advanced SEO: Deep Dive - Some Important

00:10:01 N/A
Search Operators
170 - Advanced SEO: Local SEO - What are Google

00:06:45 N/A
Maps?
171 - Advanced SEO: Local SEO - What is Local SEO? 00:03:40 N/A
Quiz No.3
Week 10(Exercise)
Completion Duration
Topic Ref. Material
Status 01:54:54
172 - Advanced SEO: Local SEO - Signup for Google My

00:07:38 N/A
Business
173 - Advanced SEO: Local SEO - Getting around

00:10:42 N/A
Google My Business
174 - Advanced SEO: Local SEO - Local SEO Ranking

00:07:07 N/A
Signals
175 - Advanced SEO: Local SEO - Negative Local SEO

00:07:55 N/A
Factors
176 - Advanced SEO: Video SEO - What is Video SEO?

00:02:51 N/A
How is it different from Traditional SEO?
177 - Advanced SEO: Video SEO - What makes YouTube

00:03:50 N/A
the 2nd biggest Search Engine
178 - Advanced SEO: Video SEO - Most popular Types

00:05:07 N/A
of Search Queries that show Video as a result in Google
179 - Advanced SEO: Video SEO - Different Methods to

00:07:43 N/A
Create Video Content
180 - Advanced SEO: Video SEO - Keywords Research

00:07:27 N/A
for Videos
181 - Advanced SEO: Video SEO - Main Video SEO

00:07:28 N/A
Ranking Factors
182 - Advanced SEO: Video SEO - How to use Video to

00:04:39 N/A
Outrank your Competition?
183 - Advanced SEO: Video SEO - Videos on Social
00:04:45 N/A
Media vs. Videos on YouTube
184 - Advanced SEO: Video SEO - Best Practices for

00:06:30 N/A
Video SEO by Google
185 - Advanced SEO: Multilingual & Multi-Regional

SEO: What is the difference between Multiregional and 00:05:19 N/A
Multilingual Websites

00:04:07 N/A
SEO: Managing Multilingual Versions of your Website

SEO: Targeting Site Content to a Specific Country 00:04:22 N/A
(GeoTargeting)
188 - Advanced SEO: Mobile SEO - What is Mobile SEO

00:04:58 N/A
or ASO?
189 - Advanced SEO: Mobile SEO - Structure of Android

00:08:26 N/A
and Apple App Stores
190 - Advanced SEO: Mobile SEO - App Store Policies 00:04:00 N/A
Week 11
Completion Duration
Topic Ref. Material
Status 01:48:33
191 - Advanced SEO: Mobile SEO - ASO: Keyword

00:04:27 N/A
Research
192 - Advanced SEO: Mobile SEO - ASO: App Title 00:05:07 N/A
193 - Advanced SEO: Mobile SEO - ASO: App Icon 00:03:07 N/A
194 - Advanced SEO: Mobile SEO - ASO: App

00:06:20 N/A
Screenshots
195 - Advanced SEO: Mobile SEO - ASO: App

00:05:17 N/A
Description
196 - Advanced SEO: Mobile SEO - ASO: Preview Video 00:02:27 N/A
197 - Advanced SEO: Mobile SEO - ASO: Ratings &

00:06:18 N/A
Reviews
198 - Advanced SEO: Mobile SEO - ASO: Retention 00:06:47 N/A

199 - Advanced SEO: Mobile SEO - ASO: Competitive
00:06:27 N/A
Analysis
200 - Advanced SEO: Mobile SEO - Popular tools for

00:05:27 N/A
ASO
201 - Advanced SEO: Mobile SEO - ASO: Tips & Tricks 00:07:15 N/A
202 - Myths & Misconceptions about Search Engines:

00:07:41 N/A
Google will be Dead as a Company Soon

00:07:03 N/A
Is SEO Dead?

00:06:27 N/A
Paid Search Helps Bolster Organic Results

00:04:40 N/A
You can Pay Google to Rank High

Companies who Have Relations with Google, Rank 00:04:34 N/A
Higher

SEO Professionals claiming to Rank you in 3 to 6 00:06:06 N/A
months
208 - Future Predictions: Voice based SEO 00:07:36 N/A
209 - Future Predictions: Search in the Era of Personal

00:05:27 N/A
Assistants
Completion Duration
Topic Ref. Material
Status 01:32:38
210 - Future Predictions: Machine Learning &

Artificial Intelligence
211 - Hands-on Case Studies: Live Audit of Website 1
212 - Hands-on Case Studies: Live Audit of Website 2
213 - Earning with SEO: Different Ways to Earn with

SEO
214 - Earning with SEO: How do People Hire SEO

Professionals?
215 - Earning with SEO: How to Qualify a Good SEO
Project on UpWork
216 - Earning with SEO: How to Price your SEO

Services
217 - Earning with SEO: What not to do when

Sending a CV to any Company
218 - Top SEO & Marketing news to Follow
219 - Top SEO Marketing Authority and Experts to

Follow
220 - Closing: Closing Remarks & Key Takeaways
Quiz No.4
Question:
What is SEO/Search Engine Optimization?
Answer:
SEO stands for Search Engine Optimization, it refers to techniques or practices of making the
website user and search engine focused, and getting targeted traffic from it by positioning the
website higher in the search engines.
Question:
What is Search Engine?
Answer:
Search engine is software or machine which we use to search for certain keywords or phrases
or getting knowledge about something like Google, Bing, Yahoo, YouTube etc.
Question:
What is Keyword?
Answer:
The words or phrases a user enter into the search engine, also called “search queries”. As a
website owner or SEO expert, you should optimize the keywords on your website page with
relevance to what people are searching for so they have a better chance of finding your
content against the keyword.
Question:
What is On-Page SEO? What are the elements of On-Page SEO?
Answer:
On-page SEO is the process of optimizing your website’s pages individually to get higher
rankings on Google. OR it refers to actions taken within the website. On page SEO elements
usually include: Title tag Meta description Image alt tags URL Internal Linking H1, H2 tags
and so on
Question:
What is Off-page SEO?
Answer:
"Off-page SEO" (also called "off-site SEO") refers to actions taken outside of your website to
impact your rankings within search engine results pages (SERPs) e.g. Backlinks, social
media, social bookmarking.
Question:
What is Backlink?
Answer:
The link from one website to another website is called Backlink, also termed as inbound links
or incoming links. Backlink is the heart of Off-page SEO.
Question:
What is an Anchor text?
Answer:
Anchor text is the clickable and visible text on the website/content. Mostly it can be seen in
blue color, italic form, bold or underline within the content.
Question:
What is SERPs?
Answer:
A search engine results page (SERP) is the list of results that a search engine returns in
response to a specific word or phrase query.
Question:
What is the difference between Internal Links and Inbound Links?
Answer:
Internal links are those links which are on a page of a website which redirects the user to
another page of the same website. Inbound links are the links that are on a page of one
website which directs the user to another website.
Question:
How long does it take to see results from SEO?
Answer:
It depends what niche your website is in, what resources you are allocating for SEO and how
good are the backlinks you are building. It may take weeks, months or years.
Question:
What is Meta Title/Tag and what should be its length?
Answer:
It is the title of the page/blog. It helps search engine to bring up the best possible results for
users. It should be limited to 60-70 characters.
Question:
What is Meta Description and what should be its length?
Answer:
A Meta Description is the summary of your page’s content for the assistance of search engine
and user. It should be limited up to 160 characters.
Question:
What is crawling and indexing?
Answer:
Crawling or spidering is a term used when Google (or any search engine) sends its bot to read
the web page content. Pages of a website are indexed by a crawler to save them in its
database. This saving process is known as indexing.
Question:
Why do you need alt text on images?
Answer:
Search engines cannot read images, but they can read text. The alt text helps search engines
to figure out what the image is all about.
Question:
What is Robots.txt?
Answer:
A Robots.txt file instructs search engines not to crawl a particular page on a website.
Question:
What is Sitemap.xml?
Answer:
XML sitemap is a document type that helps Google and other search engines better
understand your website while crawling it.
Question:
What is SEO?
Answer:
SEO means Search Engine Optimization. It is a skill to optimize your website for the search
engines so that you can rank well on search engines, like Google, whenever someone
searches for your business or products. SEO is an essential skill, because everything is going
digital and people search online to find their products. If you know SEO, you can help others
or grow your own website for traffic and sales. A website without SEO, is like a general store
without customers.
Question:
I don’t have any other skill. Can I still learn SEO?
Answer:
This course is designed and delivered in a way that you can learn SEO regardless of your
background. You don’t need a degree or a certain qualification to learn this course. All you
need is passion, dedication and a little curiosity for how things work in digital world.
However, if you have knowledge of HTML, web hosting, URLs, domains, Google or how
they work, it will be easier for you to grasp things. If you don’t know anything from the skills
mentioned above, you can still join the course and learn on the way.
Question:
When does SEO starts working?
Answer:
SEO is a slow process. It is slow because we need to make sure that Google naturally ranks
us higher. Getting natural rankings is what will help us in the long run. Spamming to get
quick rankings is not going to help as Google will detect the spamming and block our website
from Google.
Question:
When do we see rankings in Google?
Answer:
Rankings are achieved when Google realizes that our website is the best result for any search
query. The difficulty to rank depends on how many competitors are trying to rank for the
same keyword. If the keyword is generic and has more competition, the rankings will be
difficult.
Question:
Will I be able to earn after this course?
Answer:
Yes, you can earn after this course. However, it depends on how much you learn. If you learn
quickly and understand most of it, you can start a job, get freelance projects online or even
start optimizing your own websites to get more rankings, and ultimately business, in Google.
Question:
Do I need to learn Web Development for SEO?
Answer:
Not necessarily. If you don’t know HTML or web development, you can still learn SEO.
However, SEO is done on websites and without a website, you can’t do SEO of anything. So,
it will be a good idea if you can learn web development as well. Learn enough that you can
speak to a developer or understand their language. You don’t have to be an expert in web
development. Just the basics are a good start.
Question:
Why do I need to do SEO, when I get a lot of customers directly?
Answer:
SEO helps you grow your web presence and it puts your products and services right in front
of the people who are looking for you or your business. You may know a lot of people and
you may get a lot of clients directly, but you are still limited in your reach and time. With a
web business, you can reach the whole world and sell to a lot more of the people. If you are
getting high number of leads directly, you should still grow your business digitally and let
people find you on Google. This is a new audience that you need to tap into. You can keep
getting your direct clients, but don’t lose the new digital audience who were not able to reach
your before.
Question:
Can we pay Google to rank high?
Answer:
No, you can’t pay Google to rank high. Google can’t compromise their search algorithm
because if that can be manipulated with paid campaigns, people will only see results from
websites who can afford to pay Google and rank high. The results will be from elite websites
only and that would not be natural or organic result. Google can’t let this happen as it will be
the end of Google if their Search Algorithm is compromised. People will leave Google for a
better alternative search engine.
Glossary
301 : A permanent server redirect - a change of address for a web page found in the
htaccess file on apache servers. Also useful for dealing with canonical issues.
Algorithm : A complex computer program used by search engines to retrieve and deliver
information related to a specific query.
Algorithm A program used by search engines to determine what pages to suggest for a
(algo) : given search query.
ALT text : A description of a graphic, which usually isn’t displayed to the end user, unless
the graphic is undeliverable, or a browser is used that doesn’t display graphics.
Alt text is important because search engines can’t tell one picture from another.
Alt text is the one place where it is acceptable for the spider to get different
content than the human user, but only because the alt text is accessible to the
user, and when properly used is an accurate description of the associated picture.
Special web browsers for visually challenged people rely on the alt text to make
the content of graphics accessible to the users.
Analytics : The study of collecting, analyzing, and interpreting data to take future action
based on what has or hasn’t worked historically.
Anchor The user visible text of a link. Search engines use anchor text to indicate the
Text : relevancy of the referring site and of the link to the content on the landing page.
Ideally all three will share some keywords in common.
Artificial The art of making computers able to perform tasks that require human
Intelligence intelligence.
:
Authority The amount of trust that a site is credited with for a particular search query.
(trust, link Authority/trust is derived from related incoming links from other trusted sites.
juice,
Google
juice) :
Authority A website which has many incoming links from other related expert/hub sites.
Site : Because of this simultaneous citation from trusted hubs an authority site usually
has high trust, page rank, and search results placement. Wikipedia is an example
of an authority site.
Black Hat : Risky tactics that go against Google’s Webmaster Guidelines.
Blog : A publication of content, sorted in chronological order, with the most recent
content appearing at the top. The content publication reflects personal or
corporate interests altogether.
Bounce The percentage of website visitors who leave without visiting another page on
Rate : that website.
B2B : Business to Business.
B2C : Business to Consumer.
Backlink Any link into a page or site from any other page or site.
(inline,
incoming
link,
inbound
link) :
Black Hat Search engine optimization tactics that are counter to best practices such as the
SEO : Google Webmaster Guidelines.
Breadcrumbs Web site navigation in a horizontal bar above the main content which helps the
: user to understand where they are on the site and how to get back to the root
areas.
Cache : A technology that temporarily stores web content, such as images, to reduce
future page loading time.
Click Bait : Content that is designed to attract people to click, typically by over-promising
or being purposely misleading in headlines, so publishers can earn advertising
revenue.
CTR : Click-Through Rate. The rate (in percentage) at which users click on organic
search result.
Conversion The rate (in percentage) at which users of a website complete a required action.
Rate :
CRO : Conversion Rate Optimization. The process of improving the number or quality
of conversions that occur on a website.
CSS : Cascading Style Sheets. They describe how HTML elements (e.g. color, font,
format, and design) should appear on web-pages and adapt when viewed on
different devices.
Canonical canon = legitimate or official version - It is often nearly impossible to avoid

Issues duplicate content, especially with CMSs like WordPress, but also due to the fact
(duplicate that www.site.com, site.com, and www.site.com/index.htm are supposedly seen
content) : as dupes by the SEs - although it’s a bit hard to believe they aren’t more
sophisticated than that. However, these issues can be dealt with effectively in
several ways including - using the noindex meta tag in the non-canonical copies,
and 301 server redirects to the canon.
Cloak or The practice of delivering different content to the search engine spider than that
Cloaking : seen by the human users. This Black Hat tactic is frowned upon by the search
engines and caries a virtual death penalty of the site/domain being banned from
the search engine results.
CMS : Content Management System - Programs such as WordPress, which separate

most of the mundane Webmaster tasks from content creation so that a publisher
can be effective without acquiring or even understanding sophisticated coding
skills if they so choose.
Comment Posting blog comments for the purpose of generating an inlink to another site.
Spam : The reason many blogs use link condoms.
Content The part of a web page that is intended to have value for and be of interest to the
(text, copy) user. Advertising, navigation, branding and boilerplate are not usually
: considered to be content.
Conversion Achievement of a quantifiable goal on a website. Add clicks, sign ups, and sales
(goal) : are examples of conversions.
CPC : Cost Per Click - the rate that is paid per click for a Pay Per Click Advertiser.
CPM (Cost A statistical metric used to quantify the average value / cost of Pay Per Click
Per advertisements. M - from the Roman numeral for one thousand.
Thousand
impressions)
:
Crawler A program which moves through the worldwide web or a website by way of the
(bot, spider) link structure to gather data.
:
Doorway A web page that is designed specifically to attract traffic from a search engine.
(gateway) : A doorway page which redirects users (but not spiders) to another site or page
is implementing cloaking. - Previous Definition revised based upon advice from
Michael Martinez
Duplicate Obviously content which is similar or identical to that found on another website
Content : or page. A site may not be penalized for serving duplicate content, but it will
receive little if any Trust from the search engines compared to the content that
the SE considers being the original.
E- Buying and selling of products online or digitally.
commerce :
E- A website devoted to retail sales.
commerce
site :
FFA (Free A page or site with many outgoing links to unrelated websites, containing little
For All) : if any unique content. Link farms are only intended for spiders, and have little if
any value to human users, and thus are ignored or penalized by the search
engines.
Google Google Pay Per Click contextual advertisement program, very common way of
Adwords/Ads basic website advertisement.
:
Google A program which assists in gathering and analyzing data about website usage.
Analytics : Google analytics is a feature rich, popular, free analytics program.
Gateway A web page that is designed to attract traffic from a search engine and then
Page redirect it to another site or page. A doorway page is not exactly the same as
(doorway cloaking, but the effect is the same in that users and search engines are served
page) : different content.
Google The change in SERPs caused by an update of the Google database or algorithm.
Dance : The cause of great angst and consternation for webmasters who slip in the
SERPs. Or, the period of time during a Google index update when different data
centers have different data.
Google trust / authority from Google, which flows through outgoing links to other pages.
Juice (trust,
authority,
page rank) :
Googlebot : Google’s spider program.
HTML Directives or “markup” which are used to add formatting and web functionality
(Hyper Text to plain text for use on the internet. HTML is the mother tongue of the search
Markup engines and should generally be strictly and exclusively adhered to on web
Language) : pages.
Impression The event where a user views a web page one time.
(page view)
:
Index A database of Web Pages and their content used by the search engines.
(Noun) :
Index To add a web page to a search engine index.
(Verb) :
Indexed The pages on a site which have been indexed.

Pages :
Keyword : key phrase The word or phrase that a user enters into a search engine.
Keyword The excessive reuse of the same keyword on too many web pages within the
Cannibalization same site. This practice makes it difficult for the users and the search engines
: to determine which page is most relevant for the keyword.
Keyword The percentage of words on a web page which are a particular keyword. If this
Density : value is unnaturally high the page may be penalized.
Keyword The hard work of determining which keywords are appropriate for targeting.
Research :
Keyword Inappropriately high keyword density.

Spam
(keyword
stuffing) :
Landing The page that a user lands on when they click on a link in a SERP.
Page :
Latent This mouthful just means that the search engines index commonly associated
Semantic groups of words in a document. SEOs refer to these same groups of words as
Indexing “Long Tail Searches”. The majority of searches consist of three or more words
(LSI) : strung together. See also “long tail”. The significance is that it might be almost
impossible to rank well for “mortgage”, but fairly easy to rank for “second
mortgage to finance monster truck team”. Go figure.
Link : An element on a web page that can be clicked on to cause the browser to jump
to another page or another part of the current page.
Link Bait : A web page with the designed purpose of attracting incoming links, often mostly
via social media.
Link Actively cultivating incoming links to a site.

Building :
Link A reciprocal linking scheme often facilitated by a site devoted to directory pages.
Exchange : Link exchanges usually allow links to sites of low or no quality and add no value
themselves. Quality directories are usually human edited for quality assurance.
Link Farm : A group of sites which all link to each other. - Previous Definition revised based
upon advice from Michael Martinez.
Link Partner Two sites which link to each other. Search engines usually don’t see these as
(link high value links, because of the reciprocal nature.
exchange,
reciprocal
linking) :
Link A measure of the value of a site based upon the number and quality of sites that
Popularity : link to it.
Link Spam Unwanted links such as those posted in user generated content like blog
(Comment comments.
Spam) :
Link Text The user visible text of a link. Search engines use anchor text to indicate the
(Anchor relevancy of the referring site and link to the content on the landing page. Ideally
text) : all three will share some keywords in common.
Long Tail : longer more specific search queries that are often less targeted than shorter broad
queries. For example, a search for “widgets” might be very broad while “red
widgets with reverse threads” would be a long tail search. A large percentage of
all searches are long tail searches.
META Tags Statements within the HEAD section of an HTML page which furnishes
: information about the page. META information may be in the SERPs but is not
visible on the page. It is very important to have unique and accurate META title
and description tags, because they may be the information that the search
engines rely upon the most to determine what the page is about. Also, they are
the first impression that users get about your page within the SERPs.
Mirror Site : An identical site at a different address.
Monetize : To extract income from a site. AdSense ads are an easy way to Monetize a
website.
Links
URL:
http://www.youtube.com/GoogleWebmasterHelp
Description:
Google Webmasters YouTube Channel:
URL:
https://abc.xyz/
Description:
Google’s parent Company, Alphabet:
URL:
https://about.google/
Description:
What is Google?
URL:
https://about.google/products/
Description:
List of all Google Products:
URL:
https://ahrefs.com/blog/seo-basics/
Description:
SEO Basics Guide by Ahrefs:
URL:
https://blogs.bing.com/webmaster
Description:
Bing Webmaster Blog:
URL:
https://developers.google.com/web/fundamentals/?hl=en
Description:
Web Fundamentals Guidelines by Google:
URL:
https://firebase.google.com/docs/app-indexing/?hl=en
Description:
Firebase App Indexing:
URL:
https://moz.com/beginners-guide-to-seo
Description:
The Beginners Guide to SEO by Moz:
URL:
https://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/
assets/searchqualityevaluatorguidelines.pdf
Description:
Google Webmasters Guidelines Checklist (PDF Download):
URL:
https://support.google.com/webmasters/answer/35624?hl=en&ref_topic=6001981
Description:
Guidelines for Creating Good titles and snippets in Search Results:
URL:
https://support.google.com/webmasters/answer/35769
Description:
Google Webmaster Guidelines:
URL:
https://support.google.com/webmasters/answer/6340290?hl=en&ref_topic=6001981
Description:
AMP on Google Search Guidelines:
URL:
https://support.google.com/webmasters/answer/70897
Description:
How Google Search Works (Short Version):
URL:
https://support.google.com/webmasters/answer/7451184?hl=en
Description:
Search Engine Optimization (SEO) Starter Guide by Google:
URL:
https://support.google.com/webmasters/answer/9128669?hl=en
Description:
Get started with Search Console:
URL:
https://support.google.com/webmasters/community
Description:
Google Webmaster Help Forum:
URL:
https://support.google.com/webmasters/topic/4598733?hl=en&ref_topic=6001981
Description:
Google Content Guidelines:
URL:
https://support.google.com/webmasters/topic/6001971?hl=en&ref_topic=6001981
Description:
Google Quality Guidelines:
URL:
https://webmasters.googleblog.com
Description:
Google Webmaster Central Blog:
URL:
https://www.bing.com/webmaster/help
Description:
Bing Webmaster Tools Help & How-To Center:
URL:
https://www.bing.com/webmaster/help/getting-started-checklist-66a806de
Description:
Bing Webmaster Getting Started Checklist:
URL:
https://www.bing.com/webmaster/help/seo-analyzer-97615e21
Description:
Bing SEO Analyzer:
URL:
https://www.bing.com/webmaster/help/webmaster-guidelines-30fba23a
Description:
Bing Webmaster Guidelines:
URL:
https://www.blog.google/
Description:
Main Google Blog:

URL:
https://www.blog.google/products/search/
Description:
News about Google Search:
URL:
https://www.google.com/business/
Description:
Google My Business:
URL:
https://www.google.com/search/howsearchworks/
Description:
How Google Search Works (Long Version):
URL:
https://www.google.com/search/howsearchworks/mission/
Description:
Google’s Mission:
URL:
https://www.google.com/webmasters/
Description:
Resources for Webmasters by Google:
URL:
https://www.google.com/webmasters/learn/
Description:
Learn to make Great Sites:

Book Title:
Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content
Citation:
N/A
Author:
Ann Handley
Edition:
1st Edition
ISBN:
B00LMB5P0G
Publisher:
Wiley
URL:
https://www.amazon.com/Everybody-Writes-Go-Creating-Ridiculously-ebook/dp/B00LMB5P0G/
Copyright:
N/A
Book Store:
Amazon
Book Title:
Search Engine Optimization All-in-One For Dummies
Citation:
N/A
Author:
Bruce Clay
Edition:
3rd Edition
ISBN:
1118921755
Publisher:
For Dummies
URL:
https://www.amazon.com/Search-Engine-Optimization-All-Dummies/dp/1118921755/
Copyright:
N/A
Book Store:
Amazon
Book Title:
The Art of SEO: Mastering Search Engine Optimization
Citation:
N/A
Author:
Eric Enge, Stephan Spencer, and Jessie Stricchiola
Edition:
3rd Edition
ISBN:
1491948965
Publisher:
O''Reilly Media
URL:
https://www.amazon.com/Art-SEO-Mastering-Search-Optimization/dp/1491948965/
Copyright:
N/A
Book Store:
Amazon
Google Drive Setup.pdf
Open With:
Adobe Acrobat Reader
File Size:
162.1 KB
Description:
Google Drive setup, benefits and features explained with reference to the Topics in Week 2.
Google Search Tips.pdf
Open With:
Adobe Acrobat Reader
File Size:
226.6 KB
Description:
Tips and tricks to get better search results.
https://lms.digiskills.pk/GetGradingScheme.aspx

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SEO (Search Engine Optimization)

1 - Getting Started with the Course: Introduction to

2 - Getting Started with the Course: Introduction to

3 - Getting Started with the Course: How is this Course

4 - Getting Started with the Course: Who is this Course

5 - Introduction to Google & SEO: What is Search?

6 - Introduction to Google & SEO: How many Search

7 - Introduction to Google & SEO: What is Google? Is it

8 - Introduction to Google & SEO: History of Google &

9 - Introduction to Google & SEO: How Google Search

10 - Introduction to Google & SEO: What is Search

11 - Introduction to Google & SEO: What are SEO

12 - Introduction to Google & SEO: On-page

13 - Introduction to Google & SEO: Search vs. Social vs.

14 - Introduction to Google & SEO: White Hat vs. Grey

15 - Introduction to Google & SEO: Organic SEO vs.

17 - Why Google?: What is Content? 00:08:59 N/A

18 - Why Google?: What is Google's Mission? 00:11:42 N/A

19 - Why Google?: Difference between a Search

20 - Why Google?: Google's Approach to Search 00:09:32 N/A

21 - Why Google?: Google Search Page Structure 00:11:49 N/A

22 - Why Google?: What makes Google the Best Search

23 - SEO in the broader Digital Marketing Sphere:

24 - SEO in the broader Digital Marketing Sphere:

25 - SEO in the broader Digital Marketing Sphere:What

26 - SEO in the broader Digital Marketing Sphere:

27 - SEO in the broader Digital Marketing Sphere:

28 - SEO in the broader Digital Marketing Sphere:

29 - SEO in the broader Digital Marketing Sphere: How

30 - SEO: Keyword Research - Introduction to

31 - SEO: Keyword Research - Types of Keywords 00:10:58 N/A

33 - SEO: Keyword Research - Google Ads Account for

34 - SEO: Keyword Research - Understanding Google

35 - SEO: Keyword Research - How to Research

36 - SEO: Keyword Research - Organize your Keyword

37 - SEO: Keyword Research - Link your Keyword

38 - SEO: Keyword Research - Expand the Keyword

Week 03(Exercise) (Quiz)

39 - SEO: Keyword Research - Clean up your Data from

40 - SEO: Keyword Research - Understand the

41 - SEO: Keyword Research - Shortlist the right

42 - SEO: Keyword Research - Try not to Overlap the

43 - SEO: Keyword Research - Keyword Research with

44 - SEO: Keyword Research - Keyword Research Case

45 - SEO: Keyword Research - Keyword Research Case

46 - SEO: Keyword Research - Keyword Research Case

47 - Basics of Creating Content for a Website: What is

49 - Basics of Creating Content for a Website: What is

50 - Basics of Creating Content for a Website: What is

51 - Basics of Creating Content for a Website: Home

52 - Basics of Creating Content for a Website: Product

53 - Basics of Creating Content for a Website: About,

54 - Basics of Creating Content for a Website: Number

55 - Basics of Creating Content for a Website: Are

56 - Getting started with On-page Optimization in SEO:

57 - Getting started with On-page Optimization in SEO:

58 - Getting started with On-page Optimization in SEO:

59 - SEO: On-page Optimization - Page-Level Factors:

60 - SEO: On-page Optimization - Page-Level Factors:

61 - SEO: On-page Optimization - Page-Level Factors:

63 - SEO: On-page Optimization - Page-Level Factors:

64 - SEO: On-page Optimization - Page-Level Factors:

65 - SEO: On-page Optimization - Page-Level Factors: