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Republic of the Philippines
Cagayan State University

Andrews Campus
Caritan, Tuguegarao City
COLLEGE OF BUSINESS, ENTREPRENEURSHIP AND ACCOUNTANCY
HOGWARD PIGGERY
A Business Plan Presented to the Faculty of
College of Business, Entrepreneurship and Accountancy
Andrews Campus
In Partial Fulfilment
of the Requirement for the Degree
Batchelor of Science in Entrepreneurship
By:
Mark Joseph Belango
John Raphy Bucayu
Rolan Dansalan
Gilther Elchico
Vince Dave Edel
Xyrus Poblete
Jeffrey Redobante
Vince Sera
Samuel Soleta
Jan Bono Taguba

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Table of Contents
I. Executive Summary
Vision
Mission
Objectives
II. Introduction
III. Description of the business
Start – up summary
History
IV. Organizational and management plan
Policies in days of work
Organizational Chart
Members and their roles in management
V. Marketing Plan
Survey Results
Market Analysis
Competitive Comparison
Marketing Strategy
Target Market
SWOT Analysis
Production and Development
Product services
VI. Production process
Alternative Process
Pricing Strategy
Quality Control
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I.Executive Summary
Hogward piggery is a general partnership business which deals with piggery farming
and will expand in the long run. It will be located at Furagui, Solana, Cagayan and will start up
with 6 ‘’six’’ piglets witch will be bought at Tuao, Cagayan. The piglets will be raised and will
be sold.
The initial capitalization of the business will be 50,000 Php ‘’ fifty thousand pesos ’’
Funding the piggery’s general operation and other financial demands will be sourced
from the savings of the partners.
The business will build a strong market position in the target location, due to partner’s
experience and competitive skills. The hogward piggery will have its own place that will
establish a consistent revenue base to ensure the stability of the business.
Hogward piggery will be owned and manage by six partners, the Managing Officer who
will formulates and implements business policies, directs strategies toward the profitable
growth and operation of the business, develops strategic operating plans. The Productions
Officer who oversees the productions process, ensure that the production is cost effective,
and makes sure that products are produced on time and are good of quality. The Finance
Officer who provides and interprets financial information, monitors and interprets cash flows,
and predicts future trend and reports on factors influencing business performance. The
Marketing and sale Officer who studies the competitor’s products and services and explore
ways in improving the existing products and services to increase profitability.
Profits and loss distribution is based on the partner’s capital shares
Hogward Piggery aims to offer its product in a reasonable price to meet the needs of
the majority of the customers.
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Vision
Hogward Piggery’s vision is to become one of the leading Hog Raising Business not
only in Tuguegarao but also to its nearby municipalities here in Cagayan.
Mission
Hogward Piggery’s mission is to ensure effective and efficient production, distribution

and marketing of pigs at affordable price here in Cagayan.
Objectives
To supply pork to the Hogward’s Piggery customer and satisfy them by providing high
standard and quality products and services. Specially, to provide safe and clean meats to each
customers and at least win most m=of the customers demand.
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II. Introduction
Pork is the most consumed meat by the Filipinos because it is rich source of protein
requirement of the human body it is readily available because it is being raised in the
backyard. Almost 80% of meat requirements of the people are dependent on pork.
Piggery has been a popular source of income. It is a considered as one of the most
popular business opportunities our country has now because of its fast return of investment
and easy to sell.
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III. Description of the Business

Hogward Piggery is soon to be located at Furagui, Solana, Cagayan. It is a general
partnership engaged in raising and selling of hogs. Using two way of selling, through ‘’Live
Weight”, pig is sold alive, weighed and whatever the weight of the pig will determine its price,
through ‘’Carcass’’ the pig will be butchered and sold to canteens, banquets, and individual
customers and whatever the price of the pork in the market it will be our price.
Start-up Summary
Investments Price
Farm Supplies
Farm tools and Equipment
Pre-Operating Expenses
Building facilities
Total
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IV. Organization and Management Plan

Hogward piggery is a general partnership, where in the partners will contribute
money and property with the intention of dividing the profits among us. The division of
profit and losses depends upon our agreement and not necessarily be the same as the
capital contribution ratio. The amount of capital invested, the amount of time devoted to
the business and other contributions are factors being considered in the formulation of
equitable profit and ratio. The equity of each of the partners in the net asset of the
partnership should be distinguished for the partners share in profit or losses.
Hogward piggery will implement a democratic style of management. This means that
all the partners will have privilege to participate in decision-making concerning the business.
Organizational Chart
Managing Officer
Xyrus Poblete
Sales and Productions Finance Officer

Marketing officer
Officer Mark Joseph
Vince Dave Edel Belango
Jan Bono Taguba
VVV Field Workers Field Workers
Jeffrey Redobante John Raphy Bucayu
Vince Sera Rolan Dansalan
Samuel Soleta Gilther Elchico

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Members and Their Role in Management
Managing Officer
 Formulate and successfully implement business policy;

 Direct strategy towards the profitable growth and operation of the business
 Develop strategic plans that reflect the longer-term objectives and priorities
established;
 Strategic adequate operational planning and financial control system
 Closely monitor the and financial result against plans and budgets;
 Maintain the operational performance of the business;
 Monitor the actions of other members in the organization;
Sales and Marketing Officer
 Monitoring and analysing market trends

 Studying competitor’s products and services
 Exploring ways of improving existing product and services, and increasing
profitability
 Identify target markets and developing strategies to communicate with them
 Have knowledge of a wide range of marketing techniques and concepts
 Be an excellent communicator
 Be able to respond well pressure
 Think creatively
 Be interested in what motivates people
Finance Manager
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 Provide and interpreting financial information;

 Monitoring and interpreting cash flows and predicting future trends;
 Analyse change and advising accordingly;
 Research and reporting on factors influencing business performance;
 Analyse competitor and market trends;
 Conduct reviews and evaluation for cost-reduction opportunities;
 Manage a company’s financial accounting, monitoring and reporting system;
 Develop external relationships with appropriate contact, e.g. auditors, solicitors,
bankers, and statutory organizations such as the Internal Revenue;
 Produce accurate financial reports to specific deadlines;
 Manage budget;
 Keep abreast of changes in financial regulations and legislation.
Production officer
 Maintains administrative staff by selecting and maintaining a safe and secure work
environment; developing personal growth and opportunities.
 Accomplishes results by communicating job expectations; planning, monitoring, and
appraising job results; coaching and disciplining workers; initiating, coordinating and
enforcing systems, policies and procedures.
 Completes special project by organizing and coordinating information and
requirements; planning and arranging schedules as well as monitoring results.
Field workers
 Responsible for feeding the pigs
 Responsible for cleaning the piggery
 Changes the water of the pigs regularly
 Handling the piglets
V. Marketing Plan
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The primary data came from the result of the conducted survey by the partners and
the secondary data were gather from several business establishment such as Pilco. The
secondary data were also gathered at Don Domingo Public Market’s office for the average
population who buys there daily.
Survey Result
Out of average buyer in Don Domingo Public Market which is 5000, the partners
randomly selected 300 respondent which they have surveyed. The result of the survey as
follows:
Questions yes no For For home Monterey Bigboys Butcher Plasa Others
business consumption
Do you buy pork? 300 0
Percentage 100% 0%
Why do you buy 44 256

pork?
Percentage 14.67% 85.33%
Where do you 143 54 23 60 20

buy?
Percentage 47.67% 8% 7.67% 2% 6.67%
Once Twice Trice Daily Less 1-3 4-6 7-9 Others

than 1
How often? 26 193 20 61
Percentage 8.67% 64.33% 6.67% 20.33%
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How many kg? 49 157 33 17 44

Percentage 16.33% 52.33% 11% 5.67% 14.67%
170 180 190 200 Yes no Carcass Live Weight

On what price? 216 48 23 13
Percentage 72% 6% 7.67% 4.33%
Do you want to buy 198 102
from us?
Percentage 66% 44%
How do you buy? 291 9
Percentage 97% 3%
Average population of
Don Domingo Public Market 5000
Number of respondents (n) 300
The market research was conducted to understand the market of Don

Domingo public Market, Balzain East, Tuguegarao City Cagayan. The total number of
questionnaires that was floated was 300 to gather all the information or data needed for
the study.
Based on the study, all of the respondent buys pork for their own way of
using it. Some of them buys pork for business purposes and mostly buys for home
consumption and each of them buys in different market that offers pork namely Monterey,
Big boys, Fresh Option, Direct from the butcher, plaza, banquet and etc. Number of
respondent if they are buying pork.
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Number of respondent if they are buying pork.
Answer Frequency Percentage

Yes 300 100%
No 0 0%
Total 300 100%
The table indicate that all of the respondent buys pork
Reasons on why they buy pork.

Business 44 14.67%
Home consumption 256 85.33%
Others 0 0%
Total 300 100%
The table indicate that 14.67 % of the 300 respondent buys pork for business purposes and
the remaining 85.33 % buys for home consumption.
According to when they buy pork
ANSWER FREQUENCY PERCENTAGE

Butcher 23 8%
Monterey 143 47.67%
Big boys 54 18%
Banquets 3 1%
Fresh options 33 11%
Plaza 50 16.67%
Others 4 13.33%
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Total 300 100%
The table indicates that most of the respondents prefers Monterey in buying pork with a
Total percentage of 47.67%
According to frequency in buying in a week

Once 26 8.67%
Twice 193 64.33%
Thrice 210 6.67%
Others (Daily) 61 20.33%
Total 300 100%
The table indicates that 64.33 % of the respondent buys pork twice a week
According to the respondent they are willing to buy from us if we offer them.

Yes 198 66%
No 102 44%
Total 300 100%
The table indicates that 66 % of the respondent are willing to buy pork from us if we will to
offer them.
According to the way of buying

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Carcass 291 97%
Live weight 9 3%
Total 300 100%
The table indicate that 97% of the respondent buys pork in Carcass.
As shown in the tables above, there is high pork consumption in the market. Most of the
respondent buys pork for home consumption and most of them also buy pork from
Monterey compare to other pork vendors/sellers.
 Do you buy pork 300

 For home consumption 256
 From Monterey 143
 1 – 3 kg 79
 For 170.00 Php. 65
 Twice a week 55
 Want to buy from us 53
 Carcass 50
Market Analysis
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The market comprises of both around low and high earners. Changing trends and
development and consumer behaviour and buying habits. Therefore it is important note
that market size quite large.
Market research
According to the conducted research, its shows that 100 percent of the total 300
respondent buys pork, it also shows that most respondent buys pork for home consumption
rather than business purposes. The study also shows some of them are not satisfied with
existing product due to each quality and availability on times most of them buy early in the
morning.
Competitive Comparison
We got many competitors around the city, namel; Bigboy’s, Monterey, Fresh
Option’s and etc... with regards to the market research, we noticed that some consumer are
not satisfy on operating hours of the given competitors, and they also have problems special
when times of buying, according to our survey a lot of them buys pork early in the morning
and Hogwar Piggery’s competitors start selling around 7:00am to 8:00pm. So in able for us
to cater their needs it would be an opportunity for the Hogward Piggery to introduce its
quality pork and operates early in the morning, further more convenience on buying to
these pork seller is not that good because customers will be having hard time to buy from
them.
 Due to the inconvenience on buying to them therefore if the partners work

towards them, we believe that we can gain competitive advantage over
them.
 Given the fact that they start to operate late in the morning and end late in
the evening, there is a high chance that we can compete with them.
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Marketing strategy
Hogward piggery intended to sell pigs to butcher and pork to the canteens,
banquets, and individual consumers of Tuguegarao city.
As regards to our customers, Hogward Piggery will intend to change affordable price and
gives discounts to it attract customers.
The promotional strategy as a way of approach to inform the customers about the product
and advertising message will be through social media and word of mouth.
Target market
Hogward Piggery target market is individual consumer who buy pig/pork for business
purposes. They will buy from Hogward Piggery to start it. Some are engage to Carinderia,
Panciteria, Banquet Vendor which pork are the primary need for their business. Another
reason is for consumption purposes. These people could be celebrating some special event
such as wedding, baptism, graduation, or birthday some will also buys when holidays like
Christmas, New Year etc. and other will buy for their daily consumption. Hogward’s Piggery
target market is not only those who are residing in Tuguegarao City but also from other
locality.
SWOT Analysis
Strength
 We have already a pigpen to start on.

 Knowledgeable on how to raised pig.
Weaknesses
 Hogward piggery is not yet eminent to many buyers.

 The pigs are susceptible to disease.
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Opportunity
 Manure is by – product which is in demand so we could sell it to local farmers as

fertilizers.
 Quality pork is in demand in the market.
 Pork are in demand for parties/ special events therefore it is an opportunity to sell
pork.
 The price of pork is rising.
Threat
 Competitors are known in the market

 Calamities
 Diseases
 Varying cost of feeds and maintenance
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VI. Production and Development Plan

Products and Services
Hogward Piggery’s product is pig/pork. The business intended to sell pig through live
weight and through carcas. The pigs are mainly of large-white breed. We also have service
and that is delivering the carcas pork to the costumers who ordered to us.
Production Process
1. Buying piglets
2. Feeding and raising
3. Cleaning the piggery regularly
4. Hogs at the market through ‘’live weight or carcas’’
Alternative Process to gain profit
1. Purchasing of hogs
2. Butchering
3. Pork in the market
4. Reselling
Pricing Strategy
The business sets its pricing base on the weight of the pigs. Through live weight the price
was set per kilo. The price of pork may also vary depending on what season, during the
month of November to January, the selling price will be ranging from 190.00 php to 210.00
php per kilo. This month are the peak season due to the incoming holidays such as
Christmas and New Year celebration. During the month of February, March, August,
September, October the selling price on pig per kilo will be ranging 180.00 php to
200.00php, It is than the null season, the Hog ward piggery will increase its number of
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piglets by the of January because after 4 to 5 months, graduation, wedding, fiestas are
coming and they will all need pork in celebrating it.
Quality Control
The quality of each pig will be maintained through proper case and treatment. Control of
viruses should be taken into consideration as to avoid diseases. There will be maintenance for
the pigs from the supply when the pig get sick and there will be feed technician or
maintenance from the feeds supplier, both of them will serve as farm consultant of the
Hogward’s Piggery.
Guiding principle/Idea for Pigpen/ Pig house
 The pigpen / pig house must not be constructed from low land because it is prone
from being flooded
 Make sure the pigpen could receive enough sunlight.
 Make sure that there are proper ventilation.
 Put rice straw to the floor to the piggery
 The feeding through is 9 – 10 inches depends on the pig age.
 The length for every division of space in the piggery house is 1.5 square meters for
every pig.
 Use painted iron bars or bamboo for fencing to prevent the pigs from escaping.
 The width of the wallowing pool is 1 meter while the length depends on the size of
the piggery.
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Piggery Management
 Change the water of the wallowing pool every day.

 Always feed the pigs
 Supply the pigs with clean water to drink every day
 Clean the piggery regularly
 Maintain good condition of the pig.
After selling the pigs, you can also sell the rice straw as a fertilizer to the local
farmers
VII. Socio-Economic Plan

The purpose of putting up a business is not just to generate profit but also to gives
importance to social and economic benefits that it can provide.
Government
In putting up a business, registration of business is necessary to have permits and
license from the government office. These, along with taxes are then paid as the business
operates. Taxes form part of the government revenues that help to support the needs of the
public.
Legal Aspect
In order for the business to operate legally, it must comply with the government
requirements as follow:
1. Mayor’s Permit
2. Business Permit
3. Certificate of Coverage and other Municipal Licences
4. Environmental Compliance Certificate
5. Registration with the Bureau of Internal Revenue+
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VII. Project Implementation and Time Table

activities Start Done August September October November December
8 9 10 11 12
Purchase
Of 8 8
piglets
Feeding
And 8 11
Raising
Hogs
On the 12 12
market
VIII.
Activities Start Done January February March April May

1 2 3 4 5
Purchase
Of 1 1
piglets
Feeding
And 1 4
Raising
Hogs
On the 5 5
market
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IX. Financial Plan
Financial Statements (FOR YEAR 2019-2014)

HOGWARD PIGGERY
Pre-Operating Statement of Financial Position
ASSETS
CURRENT ASSETS
Cash and Cash Equivalent
Inventories
TOTAL CURRENT ASSETS
NON CURRENT ASSETS
Property and Equipment

Building and Facilities
TOTAL NON-CURRENT ASSETS
OTHER ASSETS
Pre-Operating Expense
TOTAL ASSETS P 50,000.00
LIABILITIES AND OWNERS EQUITY
OWNERS EQUITY P 50,000.00
TOTAL LIABILITIES AND OWNER’S EQUITY P 50,000.00
PRE-OPERATING CASH FLOW
Cash Inflow
Capital Contribution P 50,000.00
Cash outflow
Farm supplies
Farms Tools and Equipment
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Pre-Operating Expense
Net Cash flow
Capital Requirement
Cash
PROPERTY AND EQUIPMENT
Farm Tools and Equipment

INVENTORIES
Farm supplies
OTHER ASSETS
Pre-operating Expense
TOTAL CAPITAL REQUIRMENTS
ACKNOWLEDGEMENT
With gratitude, all praises go to him, the creator of all. After all the hardship that
obstruct our path, finally we were able to reach our goal. Hereby, without doubt, we could
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like to say that during the completion of this course, ample of knowledge and experience have
been obtained. Though, undeniably, it is quite difficult for us to complete the task, but its
worthy and we learn much. Thanks to Almighty God for his divine guidance which has enabled
us to finish our business plan.
We would also like to thank our professors, Sir Jeremiah Gonzaga and Ma’am Marian Grace
Lasam for their guidance, support and advice. Thanks for sharing us the knowledge and
experience that helps us finished this business plan.
To our dear Parents, who undoubtedly trust, support and understand us in all the financial
matters with connection to the completion of this business plan. To whom we will be forever
grateful.
To all the classmates who plays a vital role that contribute to our success, the strong bond
has been created and the cooperation that exist helped us a lot in achieving our aims.
Lastly, we hope the knowledge that we have gathered from this course can help us to manage
our own business and guide us to be a successful entrepreneur in the future. Once for all, a
great gratitude to our God that have been helping us so much.

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Republic of the Philippines

Cagayan State University

College of Business, Entrepreneurship and Accountancy

Cagayan State University

of the Requirement for the Degree

Batchelor of Science in Entrepreneurship

Mark Joseph Belango

John Raphy Bucayu

Vince Dave Edel

Jan Bono Taguba

IV. Organizational and management plan

Policies in days of work

Members and their roles in management

Production and Development

VI. Production process

Profits and loss distribution is based on the partner’s capital shares

Hogward Piggery’s mission is to ensure effective and efficient production, distribution

III. Description of the Business

IV. Organization and Management Plan

Sales and Productions Finance Officer

VVV Field Workers Field Workers

Jeffrey Redobante John Raphy Bucayu

Vince Sera Rolan Dansalan

Samuel Soleta Gilther Elchico

Members and Their Role in Management

 Formulate and successfully implement business policy;

Sales and Marketing Officer

 Monitoring and analysing market trends

 Provide and interpreting financial information;

Do you buy pork? 300 0

Why do you buy 44 256

Percentage 14.67% 85.33%

Where do you 143 54 23 60 20

Once Twice Trice Daily Less 1-3 4-6 7-9 Others

How many kg? 49 157 33 17 44

170 180 190 200 Yes no Carcass Live Weight

The market research was conducted to understand the market of Don

Number of respondent if they are buying pork.

Answer Frequency Percentage

The table indicate that all of the respondent buys pork

Reasons on why they buy pork.

Answer Frequency Percentage

According to when they buy pork

ANSWER FREQUENCY PERCENTAGE

Total 300 100%

Total percentage of 47.67%

According to frequency in buying in a week

Answer Frequency Percentage

Answer Frequency Percentage

According to the way of buying

Answer Frequency Percentage

 Do you buy pork 300

 Due to the inconvenience on buying to them therefore if the partners work

 We have already a pigpen to start on.

 Hogward piggery is not yet eminent to many buyers.

 Manure is by – product which is in demand so we could sell it to local farmers as

 Competitors are known in the market

VI. Production and Development Plan

Alternative Process to gain profit

Guiding principle/Idea for Pigpen/ Pig house

 Change the water of the wallowing pool every day.

VII. Socio-Economic Plan