Website Analysis Report

For

https://stormplotting.com/

Skype: Activecraft |Phone: +1-646-434-7132| Email: info@activecraft.com

Website Overview:

We have evaluated your website and have found your website is lacking with ON Page SEO and Of
Page SEO. it needs to be optimized as per SEO point of view. We should optimize them for the
appearance of your website in search engines and there are lot of validation errors in your website as
given in the below screenshot.

Skype: Activecraft |Phone: +1-646-434-7132| Email: info@activecraft.com

On-Page SEO Factors:

1. Meta Tags:
Placements of all appropriate keywords and Meta tags on the website's changes as per relevancy and
character limit to increase its visibility among the search results.

Meta Title: Title tags—technically called title elements—define the title of a document. Title tags are
often used on search engine results pages (SERPs) to display preview snippets for a given page, and are
important both for SEO and social sharing.

Result: Your HTML title tag appears in browser tabs, bookmarks and in search result pages. Make your
title tags clear, concise (50-60 characters) and include your most important keywords.

2. Meta Description: Meta descriptions allow you to influence how your web pages are described and
displayed in search results. Ensure that your meta description is explicit and contains your most
important keywords.

Result: Great, Meta description contains between 70 and 160 characters (spaces included).
Meta descriptions allow you to influence how your web pages are described and displayed in search
results. A good description acts as a potential organic advertisement and encourages the viewer to
click through to your site.

3. Heading Tags:

Use your keywords in the headings and make sure the first level (<H1>) includes your most important
keywords. Never duplicate your title tag content in your header tag. For more efective SEO, use only
one <H1> tag per page.

Skype: Activecraft |Phone: +1-646-434-7132| Email: info@activecraft.com

Result: Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important
keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, only include more than one per page if
you're using HTML5. Instead, use multiple <H2> - <H6> tags.

4. Alt Tags:

Alternative text describes your images so they can appear in Google Images search results.

Result: It looks like most or all of your images have alternative text. Check the images on your website
to make sure accurate and relevant alternative text is specified for each image on the page.

Try to minimize the number of alt text characters to 150 or less (including spaces!) to optimize page
load times.

5. Domain Authority & Page Authority:

Skype: Activecraft |Phone: +1-646-434-7132| Email: info@activecraft.com

Domain Authority and page authority is an algorithm used by Google Search to rank websites in their
search engine results.

Results: It Needs Improvement, Current Domain Authority of your website is “4”.

6. Keywords Consistency:

Keywords Consistency highlights the importance of being consistent with your use of keywords. To
improve the chance of ranking high in search results with a specific keyword, you should use the most
important keywords consistently in your content, title, description, H titles, internal links anchor text
and backlinks anchor text.

Results: Keyword consistency is not good, Keyword consistency is nothing but It is the use of keywords
throughout the diferent elements of the webpage. Consistent keyword use helps crawlers index your
site and determine relevancy to search queries.

Skype: Activecraft |Phone: +1-646-434-7132| Email: info@activecraft.com

Above table highlights the most frequently used keywords on your page and how consistently you're
using them.

8. Indexed Pages:

This is the number of pages on your website that are indexed by search engines. The more pages that
are indexed, the better, as this ofers more opportunity for your website to be found.

Results: Good, Your website's pages are “28” indexed by Google Search engines.

9. Backlinks:

Backlinks are links that point to your website from other websites. They are like letters of
recommendation for your site.

Results: Website backlink score is poor, We've detected only 2 backlinks pointing to your site. Backlinks
are links that point to your website from other websites. They are like letters of recommendation for
your site.

Skype: Activecraft |Phone: +1-646-434-7132| Email: info@activecraft.com

Since this factor is crucial to SEO, you should have a strategy to improve the quantity and quality of
backlinks.

10. Robots.txt

A robots.txt file allows you to restrict the access of search engine robots that crawl the web and it can
prevent these robots from accessing specific directories and pages. It also specifies where the XML
sitemap file is located.

Results: Great, Your site currently has a robot.txt file. You can use Google Search Console's Robots.txt
Tester to submit and test your robot.txt file and to make sure Googlebot isn't crawling any restricted
files.

11. XML Sitemap:

A sitemap lists URLs that are available for crawling and can include additional information like your
site's latest updates, frequency of changes and importance of the URLs. This allows search engines to
crawl the site more intelligently.

Results: We checked the robots.txt file for stormplotting.com but couldn't find an XML sitemap.
Specifying your XML sitemaps in your robots.txt file ensures that search engines and other crawlers
find and access it easily each time they access your website.

12. SEO Friendly URL

We have detected underscores (these_are_underscores) in this URL and/or in your in-page URLs.

Skype: Activecraft |Phone: +1-646-434-7132| Email: info@activecraft.com

You should rather use hyphens (these-are-hyphens) to optimize your SEO.

Result: Great, you aren't using underscores (these_are_underscores) in your URLs.

13. 404 Error Tags:

It is important to have customized 404 pages with recommended navigational so that user can remain
on your page.

Results: Good your website have a 404 error page. We use a custom 404 page to reduce customer
frustration and link to other pages on your site. Make sure it returns the 404 http status code

14. URL Canonicalization:

Redirecting requests from a non-preferred hostname is important because search engines consider
URLs with and without "www" as two diferent websites.

Results: Great your website redirects www.stormplotting.com and stormplotting.com to the same site.

Search engines see www.stormplotting.com and stormplotting.com as diferent websites. This means
they could see a large amount of duplicate content, which they don't like.

15. Bing Webmaster Tools:

It is use to verify your website among the Bing Search engine.

Results: Results: Great, Your website is verified by Bing Webmaster Tools

Skype: Activecraft |Phone: +1-646-434-7132| Email: info@activecraft.com

16. Google Search Console (Webmaster) Tools:

It is use to verify your website among the Google Search engine.

Results: Results: Great, Your website is verified by Google Search Console(Webmaster) tracking Code.

17. Broken Links:

Broken links send users to non-existing web pages. They are bad for your site's usability, reputation and
SEO. If you find broken links in the future, take the time to replace or remove each one.

Results: Great, Your page doesn't contain any broken links.

18. Business Blog:

In this tough and competitive internet marketing world content marketing rules. While publishing your
content on other sites might be a good strategy, publishing it on your own site garners more benefits.
Starting a blog is a great way to boost your SEO and attract qualified visitors.

Results: Great, Starting a blog is a great way to engage with your audience and increase your online
visibility by attracting qualified traffic from new sources.

Use our tips to optimize your blog to build links and improve performance.

19. Google Analytics:

Web analytics let you measure visitor activity on your website. You should have at least one analytics
tool installed. It is also good to install one extra tool to have a confirmation of the results.

Skype: Activecraft |Phone: +1-646-434-7132| Email: info@activecraft.com

Results: Great, Your website is verified by Google analytic tracking code.

20. Structured Data Markup :

Get the most out of Google's rich snippets for content types such as: Reviews, People, Products,
Businesses and Organizations, Recipes, Events, Videos and Music. If your website covers one of these
topics, then we suggest that you annotate it with Schema.org using microdata. Structured Data Markup
is used to generate Rich Snippets in search engine results. It is a way for website owners to send
structured data to search engine robots; helping them to understand your content and create well-
presented search results.

Results: Good, your website has Structured Data Markup. It is essential and It is used to generate Rich
Snippets in search engine results. It is a way for website owners to send structured data to search
engine robots; helping them to understand your content and create well-presented search results.

21. Speed Tips:

Website speed has a huge impact on performance, afecting user experience, conversion rates and
even rankings. By reducing page load-times, users are less likely to get distracted and the search
engines are more likely to reward you by ranking your pages higher in the SERPs.

Skype: Activecraft |Phone: +1-646-434-7132| Email: info@activecraft.com

Results: Need Improvement. Website speed has a huge impact on performance, afecting user
experience, conversion rates and even rankings. By reducing page load-times, users are less likely to get
distracted and the search engines are more likely to reward you by ranking your pages higher in the
SERPs.

Conversion rates are far higher for websites that load faster than their slower competitors.

22. Mobile Optimization:

The number of people using the Mobile Web is huge; over 80 percent of consumers have access to
Smartphone. Your website should look nice on the most popular mobile devices.

Results: Your website is mobile optimize and responsive found.

80% of adult Internet users now have a smartphone. You should definitely be optimizing your website
to render on the most popular mobile devices.

23. Mobile Friendliness:

Results: Good, Your website is mobile friendly to gain good traffic.

Skype: Activecraft |Phone: +1-646-434-7132| Email: info@activecraft.com

24. Mobile Speed: Like with desktop, the time it takes a mobile page to load is an important part of
mobile search engine results page ranks. Your mobile/responsive website must deliver and render the
“above the fold" content in under one second.

Results: The mobile page speed for your website is Average. It needs improvements.

25. SSL Secure:

Using an SSL certificate creates an encrypted connection between your visitor's browser and your
website's server adding an extra layer of security. In 2014, Google announced that HTTPS would
become part of their ranking algorithm and since your website is not HTTPS, it will likely rank below
your HTTPS competitors. When moving to HTTPS, follow these best practices for a smooth transition:

 Use a serious issuer to purchase your SSL certificate

 Redirect all pages from HTTP://www.abc.com to HTTPS://www.abc.com versions
 Use HTTP Strict Transport Security (HSTS) in your headers
 Renew your SSL certificate every year, before it expires
 Make sure that all of your content (CSS, etc.) is linked to HTTPS
 Update your XML sitemap to ensure the URLs include HTTPS and update the robots.txt file to
reference this version
 Register HTTPS://www.abc.com in Google & Bing Search Console/Webmaster Tools.

Skype: Activecraft |Phone: +1-646-434-7132| Email: info@activecraft.com

Results: Great, Your website is SSL secured

Thanks & Regards,

Davinder Singh
Business Manager
Sales
Activecraf

p: 1-646-434-7132
w: www.activecraft.com e: info@activecraft.com

Skype: Activecraft |Phone: +1-646-434-7132| Email: info@activecraft.com