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CERTIFICATION
This feasibility study entitled Eggzza has been prepared and submitted by
Adviser
----------------------------------------------------------------------------------------------------------------
APPROVAL SHEET
Accepted and approved in partial fulfillment of the requirements for the subject
ACKNOWLEDGEMENT
appreciation to all those who in any manner contributed to the completion of this
The researchers parents Mr. Freddie D. Castro and Mrs. Rishel R. Castro for
SRC
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DEDICATION
and my everything.
Nonong Ryan
And most of all to our God Almighty from whom a wisdom and blessing
came from the giver of life. With you I am overwhelmed with happiness.
SRC
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TABLE OF CONTENTS
Title Page
Acknowledgement .................... ...iv
Dedication .... ........................ .v
Table of Contents .. .................... . .vi
CHAPTER I INTRODUCTION
Conceptual Framework.....................................................................2
Definition of Terms............................................................................4
CHAPTER II METHODOLOGY
Research Design.................................................................................6
Research Locale..................................................................................
Respondents........................................................................................
Product Description............................................................................12
Plant Location.....................................................................................14
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Plant Layout........................................................................................15
Waste Disposal...................................................................................16
Mission................................................................................................17
Vision...................................................................................................
Business Logo.....................................................................................18
Target Market......................................................................................
Market Segmentation..........................................................................
Demand Analysis.................................................................................19
Respondents........................................................................................
Survey...................................................................................................
Results..................................................................................................
Product.................................................................................................24
Competition.........................................................................................
Packaging............................................................................................25
Price.....................................................................................................
Place....................................................................................................26
Promotion............................................................................................
Financial assumptions.......................................................................27
Test Profitability.................................................................................
Return on Investment.........................................................................35
Payback Period...................................................................................
Form of Ownership.............................................................................36
Organizational Chart...........................................................................
Management Policies.........................................................................
CHAPTER VII
CHAPTER VIII
BIBLIOGRAPHY
APPENDIX A
Survey Questionnaire.........................................................................40
APPENDIX B
Curriculum Vitae..................................................................................41
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CHAPTER I
INTRODUCTION
framework, statement of the problem, scope and limitation of the study, significance
of the study and definition of terms which will be useful to this study.
most people is looking for the new product that they will get benefits from it with
affordable price and interesting food style. I realize the new flavor for Pangasinense
people and for other people that they will see my business. My business emphasize
the new flavor and exotic product to become attractive to the customer. My business
CONCEPTUAL FRAMEWORK
identified problems.
product will be disseminated through direct selling and orders are also accepted from
the customer within in province of Aguilar, Pangasinan from those who are willing to
purchase my product.
I want to open an eggzza business and I know that there are three possible
Aguilar will patronize my eggzza because it has affordable price. That means I think
of all possible consequences of any action I take and through organization of effort,
move forward as quickly and effective must set goals. My targets are students,
workers, and other people in a different place. The importance of this study is not just
This section will provide a brief description on the various significance of the study
given.
TO THE CUSTOMERS
The researchers believed that the customers will benefit because the study was
made for them and the researcher had priced the product at a reasonable price.
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TO THE RESEARCHERS
In doing the study, the researcher have acquire new skills and knowledge that they
can use in their profession. This paper can enlighten their thinking with regards to
the reality of life especially as we walk towards the path of the business world.
TO THE PARENTS
It will help you to feed your children a delicious foods that they can't refuse because
TO THE STUDENTS
The proposed study will help you speeding up metabolism, providing an immediate
DEFINITION OF TERMS
are provided:
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1. Balance Sheet- one of the financial statements that show total assets,
given price.
sales of the business with its expenses incurred for the whole year.
do to acquire customers.
CHAPTER II
METHODOLOGY
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It describes and discusses how will gather the necessary data and
information that will be used in the entire study and then it describes who will be the
respondents and focus of the research. This also shows the procedure of source of
data and methods of collecting data, these chapter also discuss the type of research,
research design, and the research locale where the study will be conducted.
RESEARCH DESIGN
The descriptive design and applied using survey questionnaires and key
RESEARCH LOCALE
RESPONDENTS
customers, I got at least 100 respondents from the identified research locale.
Respondents were identified immediately after they have shown interest in buying
"eggzza".
CHAPTER III
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TECHNICAL STUDY
Figure 2.
the study. It states also the general business condition, machineries and
equipment used in production and other aspect regarding bringing the raw
material into finished products ready for trade. Plant layout, size and
structures are all presented for the purpose of identifying the business
operation. Also product specifications the product processes using the flow
and other permanent containers for the storing, receiving or handling of eggzza
streets, sidewalks and from animals and shall be kept clean and sanitary by the
bakery.
of eggzza, every person therein engaged shall wash the hands and arms
thoroughly and then rinse in clean water and this purpose the bakery shall provide
sufficient facilities.
product.
Preheat oven to 400 F. Place half of the sweet potatoes directly on the rack
Remove from oven and let cool for 5-10 minutes. Peel and puree sweet
Increase oven heat to 450 F. Peel remaining sweet potatoes and cut into
1/2-inch dice. Toss 2 cups of the diced sweet potatoes with 1 tablespoon of
the olive oil, the garlic powder, onion powder, paprika, cayenne, and salt
softened but not yet crisp, about 15-20 minutes. Remove from oven.
Lightly flour a clean, flat work surface. Roll each ball of whole wheat pizza
With remaining 1 teaspoon oil, lightly grease a baking sheet. Transfer rolled
Spread pureed sweet potato over the surface of each dough round, about
1/4 cup each, leaving about a 1/2-inch border. Top each with 1/4 cup
shredded Gouda. Add 1/2 cup of the roasted sweet potato cubes, leaving an
Carefully crack one egg into the center of the sweet potato cubes on each
Carefully remove the baking sheet from underneath the pizzas, and
continue to cook directly on the oven rack until the crusts are golden brown
on the bottom, the cheese is melted, and the egg whites are fully set, about
Carefully remove pizzas from the oven. Season to taste with salt and
PRODUCTION PROCESS
Ingredients:
dough)
1 pound whole wheat pizza dough (at room temperature, divided into 4
PRODUCT DESCRIPTION
right on top of the pizza dough, eggs add a richness that can't be beat.
EGGZZA
case.
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cutter.
Dough Mixer
Combine the wet and dry ingredients of dense pizza crust doughs in a spiral dough
Oven
An oven is a thermally insulated chamber used for the heating, baking, or drying of a
substance, and most commonly used for cooking. Kilns and furnaces are special-
PLANT LOCATION
PLANT LAYOUT
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The plant layout is tactically designed to support the smooth process of the
proposed business (eggzza). The display area is a place where all finish product that
are ready to sell are being displayed. There would be a business office area which
will cater to business related transactions the baker will be the place for the customer
WASTE DISPOSAL
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business will practice waste segregation. All recyclable materials will be collected to
CHAPTER IV
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MARKETING STUDY
This chapter will help to know the marketing aspect of the business. The
marketing aspects will cover the following: Mission and Vision of the business,
For the business to prosper, it should be given time and effort. The
provide quality service to its customers. The fulfillment of the needs and wants of its
business.
MISSION
well-designed and productive environment in which people can work happily. In the
future I will also create idea for a healthy, and concern about the environment.
VISION
quality, customer satisfaction, team work and keeping an steady business grow for
BUSINESS LOGO
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TARGET MARKET
eggzza, professional or not, male or female and people of different walk of life. One
of our target markets is the parents because they can influence the children to
MARKET SEGMENTATION
Eggzza considers all types of people in all ages what places they came
from and no matter what their gender and religion either who have high or low
income can be one of our target market that can be one of our potential buyers for
the benefits of our potential customers we extend our time and effort to differentiate
and understand their needs, wants and their preferences in order to meet the
DEMAND ANALYSIS
Respondents' Answer
Yes Respondents' Answer 94
Yes
No 98
6
No 2
Table 1
The results show that over 98 of the respondents said that they eat egg while 2
of the respondents said that they don't eat egg this result implies that there is a big
Respondents' Answer
EverydayEveryday 20
Sometimes 78
Occasionally 0
Never 2
Table 2
The result show that 20 of the respondents said that they eat egg everyday and
78 said they
eat egg sometimes and none of them said that they eat egg occasionally and 2 said
that they never eat egg. The results imply that eggzza has the chance of being viable
to the market due to the respondents' response to how often they eat egg.
Table 3
The results show that 94 of the respondents said that they eat pizza while only 6 of
the respondents said that they don't eat pizza. The results implies that my product
has a big chance that to be patronized by the consumers based on the resulting
findings.
Respondents' Answer
Everyday 6
Sometimes 72
Occasionally 16
Never 6
Table 4
The results show that 6 of the respondents eat pizza everyday and 72
sometimes eat pizza while 16 occasionally eat and only 6 of the respondents don't
eat pizza. By this result I can have some adjustments about the production of my
eggzza product.
Respondents' Answer
Bacon Pizza 41
Ham Pizza 45
Potato Pizza 14
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Table 5
The results show that 41 of the respondents they usually buy Bacon Pizza and
45 respondents they usually buy Ham Pizza while there are 14 of despondents
usually buy Potato PizzaPizza. This results give me an idea on how many eggzza
Respondents' Answer
Yes 68
No 32
Table 6
The results show that 68 of respondents wants to add egg on their pizza while
only 32 respondents don't want to add egg on their pizza. The result implies that my
Respondents' Answer
90.00-95.00 Php. 62
95.00-100.00 Php. 38
Table 7
The results show that 62 of the respondents said that they are willing to pay
Php90-95 for a eggzza while only 38 respondents said that they are willing to pay
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Php95-100. This results gives me an idea on what will be the pricing of my eggzza
product.
PRODUCT
Eggzza is a pizza with egg. Egg that is rich in nutrients such as high in
cholesterol, raise HDL (high-density lipoprotein), choline and it is also contain lutein
and zeaxanthin that will give the consumer a healthy way of eating. There are variety
of eggzza that consumers can choose, bacon eggzza, ham eggzza and potato
eggzza.
COMPETITION
nearly the level of product quality and customer service as Eggzza business.
Customers are looking for a high quality and a unique product. They are notable
about their profits but not into sharing health to everyone. Rafaels Pizza is one of the
PACKAGING
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setter of trends and as an instrument to create brand identity and shelp impact in all
product groups.
Figure 7.
Packaging
PRICE
gathered. I floated survey questionnaires with an option of prices. Then the costing
of products immediately adjusted based from its sole so that it would compensate
Each eggzza cost from 90.00 to 100.00 pesos based on the research
result that I conduct, but it will adjust based on the price of minor or major ingredients
of eggzza and for the transportation and etc. that will affect the price of my product.
PLACE
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Municipality of Aguilar.
PROMOTION
CHAPTER V
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FINANCIAL STUDY
This chapter discusses the financial aspects of the study, in order for a
business plan to understand it needs money to start. To determine whether the future
industry will remain profitable through the existence of competitors and unfavorable
economic condition, the researcher have to project a three years financial statement.
This chapter includes the source of funds, balance sheet, income statement and
cashflow statement.
FINANCIAL ASSUMPTIONS
Variety Price
Bacon Pizza 100
Ham Pizza 95
Potato Pizza 90
Table 8
Projected Cost
PARTICULARS AMOUNT
Rent cost for a year Php
Rent (5,000×12) 60,000
Rent advance (5,000×2) 10,000
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The Php 380,245.00 capital fund created by the manager will finance the overall
operation of the project from the pre-operation process until it reaches its braek-I
even point. All expenses included miscellaneous expense incurred during this year
include the income statement, balance sheet, statement of cash flows and statement
of owner's equity.
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Income Statement
of how the business earns its revenue and expenses both operating and non-
operating activities.
This shows how changes in that balance sheet accounts and income affect cash
and cash equivalents, and break the analysis down to operating, investigating and
financial activities.
Balance sheet gives in for about the financial statement that summarizes a
company's assets, liabilities, and owner's equity at a special point in time. These
three balance sheet segments gives investors an idea as to what the company own
Eggzza
goods sold
Gross Income 769,999 808,499 848,924
Less: Operating
Expenses
Total operational 346,224 363,535.2 381,711.96
expenses
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tax
Net Income After 339,020 355,971.04 373,769.63
Tax
Table 10
Eggzza
Inflows
Less: Cash
Outflows
A. Initial 10,000
Capital Outlay
Space rental 10,000
down payment
B. Pre-
operating
Expenses
C. Cost of 680,000 714,000 749,700
sales
D. 346,224 363,535.2 381,711.96
Operating
Expenses
Total Cash 1,036,224 1,077,535.2 1,131,411.96
disbursement
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(non-cash
expenses)
Net Cash Flow 426,399 458,218.8 481,130.04
Add: Beg. Cash 0 426,399 884,617.8
Balance
Cash Balance, 426,399 884,617.8 1,365,747.84
End
Table 11
Eggzza
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Inventory
Total Current 913,530 1,282,438.79 1,685,171.06
Assets
(Net)
Total Assets 1,023,775 1,383,983.79 1,762,203.06
Liabilities and
Equity
Income Tax 84,755 88,992.75 93,442.39
Payable
Owner's Equity 939,020 1,294,991.04 1,668,760.67
Total Liability 1,023,775 1,383,983.79 1,762,203.06
and Equity
Table 12
This is the widely used tool in financial statement analysis as they provide
position. This is another tool in decision making used for estimating the probability of
an investment, calculating the payback period and analysing cash flow inflows and
outflows.
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Test Profitability
It is the ability of the business you earn profits for the owner and it show the
Sales
= 339,020
1,449,999
= .23
Total Asset
= 339,020
1,023,775
= .331 or 33%
Return of Investment
Table 14
Net Income
= 600,000
339,020
= 1.76
Payback Period
CHAPTER VI
MANAGEMENT STUDY
business. The management aspect suggests a clear and precise identification of flow
Management must be able to plan all activities, for the company to become dynamic
and competitive business offer and done with human resource, financial capability
FORM OF OWNERSHIP
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can operate a business. It simply refers to a person who owns the business and is
ORGANIZATIONAL CHART
Employees are mandatory to turn off all the machines and equipment
after using.
PROJECTS
CHAPTER VII
SOCIO-ECONOMIC STUDY
project. The proposed project aims to help our localities and to give healthy lifestyle
of the people. Small entrepreneurs should realize the worth innovating and starting a
country.
In the certain project, I will consider the whole part of the business
Figure 9
CHAPTER VIII
CONCLUSION
RECOMMENDATION
After bearing in mind the significant factors in the study that I conducted such factors
like the marketing, financial, technical and management and socio-economic study. It
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is therefore recommended that eggzza product will be pursued and the business
BIBLIOGRAPHY
https://www.0.freebasics.com/https/www.slideshare.net/mobile/bryanoculam/-
feasibility-study-veggie-bread
APPENDIX A
SURVEY QUESTIONNAIRE
Name:____________________________________
□ Yes □ No
□ Yes □ No
□ Yes □ No
eggzza?
□ 90.00-95.00 Php. □
95.00-100.00 Php.
APPENDIX B
CURRICULUM VITAE
NATIONALITY: Filipino
EDUCATIONAL BACKGROUND