MERCHANDISE MERCHANDISER

Merchandise means a product which company

wants to sale in different-different ways.

Process of merchandise:-

PRODUCT MANUFACTURES BUYING AGENTS

WHOLESALE
RETAILERS
AGENTS
 EXPORT RETAIL

 Communication Retail Merchandiser

 Sourcing
 Sampling
 Production Planning Purchase
 Documentation
 Quality Check
 Shipment
 Customer Feedback
 Design development sample
 Prototype
 Fit sample
 Photo shoot sample
 Sales man sample
 Size set sample (S, L, XL, XXL)
 Garment performance Test (GPT)
 Pre-production Sample
 Top sample
 Shipment sample
 Trickle Up
 Trickle Down
 Trickle Across
 Store layout and design
 Mannequins
 Point of Purchase Display
 Atmospherics
 Music
 Signage
 Color
 Lighting
 Smell
 Props & Fixtures
Turns out this is what H&M stands for,
back in 1947 H&M’s founder originally
named his women’s clothing store
HENNES ,which is the Swedish word
“For Her”. Then as Harpen’s reports,
the founder later merged his store
with a brand called MAURITZ
WIDFORSS and then combined the
names to form HENNES & MAURITZ
The secret to H&M’s success: FAST FASHION
The secret to the success of H&M, INDITEX
and FOREVER 21 can be attributed to their
‘Fast Fashion’ model. The retailers can
achieve this goal by having higher
merchandise turnover and product pipeline
with the latest fashion trends.
STEFAN PERSSON
Chairman of H&M

Carl Stefan Erling Persson is a Swedish business magnate. In

March 2013, Forbes reported Persson’s net worth as $28
billion making him richest of Sweden’s 12 billionaires and 17th
richest person in the World.
Net worth:- 1630 Crores USD (2019)

H&M have its associated companies in 62 countries with over

4500 stores along with online shopping available in 33
countries

H&M is the second largest global clothing retailers just behind-

based INDITEX (Parent company of ZARA)
In November 2004, selected company’s stores offered
an exclusive collection by fashion designer KARL
LAGERFEID. The press reported large crowds and
that the initials inventories in the larger cities were
sold out within an hour, although the clothes were
still available in less fashion sensitive area until the
company redistributed them to meet with demand.

In November 2006, the Company launched a

collection by STELLA MCEATNEY and in November
2006 by AVANT GARDE, Dutch designers,
Victor&Rolf.
The company was founded by ERLING
PERSSON in 1947 when he opened his
first shop in Vasteras, Sweden. The shop
exclusively sold women’s clothing. A
store was opened in Norway in 1964
shortly after, in 1976, the first store
outside Scandinavia opened in London
and in Europe in 1998.