Product

Proposal

Submitted by:
Bagaoisan, Michelle
Baui, Trisha Kate
Cantiga, Mary Joyce
Cruz, Trixia Lorraine
Gudelos, Jericho Roland
Viernes, Erika
 TABLE OF CONTENTS

I. Problem and Purpose

II. Name of the product, brand and label
III. Ingredients used in the product
IV. Procedures
V. What is the market edge of the product?
VI. Economic significance
I. Problem and Purpose

Chocolate brownies are a classic American dessert. We frequently debate its finer
points — chewy, fudgy, or cakey — Dark or milk chocolate? Warm and fresh from
the oven or cool to touch?

Our “eureka” moment started when we finally came up and discovered that cakes
and pastries businesses are highly seasonal that’s why we chose brownies as our
final product. While we sat around and brainstorming product ideas, we never
considered a seasonal product as a factor, hence, we just wanted to bake the best
brownies in the world that will satisfy our patrons’ cravings.

Early on, we have some problems about what our recipe will be but thanks to
some people who helped strengthen us. We think asking for help is really
relevant — for old and new businesses — because there is no way you’ll ever
know everything. We couldn’t have made it without asking for help and learning
to empower each other. Because as you grow as an individual, you’ll quickly
realize you can’t do everything. It is important for us to know how we can
contribute, so we are encouraging each other to share ideas.

We can’t say enough about these fudgey brownies. Brownies are baked up with
lush-scrumptious chocolate chip cookies. We think that brownies disappoint
eager patrons just as often, sometimes they look like perfect but deliver a bit of
chalky pasty bite and tough texture that brings a person down. Sometimes after
you bit, it just leaves you with a reaction of “meeeeeh” but with our brownies will
not. These will remind you why brownies were dreamed up in the first place.
They are worth time in hitting the treadmill to burn the calories for eating it.
These are worth making, worth eating and worth wiping off five fudgy fingers.
These brownies are it. These simply perfect brownies from a scratch.
II. Name of the product, brand and label

We chose a name and design with an idea that has analogy with the connotations
of the name with cleanliness and sophistication. It was done by wit-fully and
playfully putting up the letters in the logo with a vougish and fashionable color-
scheme and pattern which resembles floured surfaces which is commonly seen in
bakeries. The main objective of the label is to produce an identity for our
brownies to be luxurious, playful and modern.
III. Ingredients used

Fudgy Brownies

 1/3 cup all-purpose flour

 1 cup water
 ½ cup butter
 ¼ cup vegetable oil
 2 1/3 cup unsweetened cocoa
 1 teaspoon instant espresso powder
 1 ½ cup brown sugar
 1 ½ cup white sugar
 1 teaspoon vanilla
 1 tablespoon honey
 2 ¼ cup all-purpose flour
 2 ½ teaspoon baking powder
 ½ teaspoon salt
 ½ cup mini chocolate chips
IV. Procedures

1. Ina saucepan, combine the 1/3 cup flour and water. Cook over medium heat
and stir till thick then set aside.

2. In a another bowl, melt butter then add oil, cocoa, espresso powder and mix
until smooth then set aside to cool.

3. Beat the sugar, vanilla, honey into cooled flour mixture and stir in the cocoa
until well-blended.

4. Combine the flour, baking powder, and salt then stir into the batter.

5. Bake for 20-25 minutes then refrigerate for 30 minutes then ready to serve.
V. What is the market edge of the product?

In today’s crowded market, many products tend more to mimic each other in
terms of types, attributes, appearance, taste, and offered benefits. Chocolate
brownies has a powerful hold on the taste buds and imagination of the people.
Today, brownies can be found with various flavors and add-ons, such as coffee,
mint, berries, almonds, caramel, raisins, cookie chips, candies, fruits and peanut
butter.

Food industry product design has kept up with changing technology and lifestyles,
following health and dietary restrictions, whether high protein, low sugar, low fat
low carb, high fiber, vegan or gluten-free, brownies have more recently taken as a
diet food.

The first person to put on a recipe for brownies in a cookbook was Fanny Farmer,
who adapted her cookie recipe to be baked in a rectangular pan, in 1896 though
it does not contain any chocolate. For 120 years, brownies are sold in endless
recipes in the market and we have been eating brownies that it became part of
our lives and history. We can assume from this that brownies have a place in the
market because patrons love it.

Although we are not first in the market by selling these brownies, we strongly
believe that our product will penetrate through the market because of its quality
and unique taste.
VI. Economic Significance

A brownie is a flat, baked dessert square that was developed in the United States
at the end of the 19th century. It is a combination between a cake and a soft
cookie in texture and comes in a variety of forms, it may be either fudgy, cakey,
may have chocolate chips, nuts, or other ingredients.

Brownies are typically eaten by hand often accompanied by milk, coffee or hot
chocolate. These are popular treats as of today which is being sold in restaurants
or coffee houses.

One of the most popular brownies in the country is the brownies baked by Lemon
Square. It is a privately owned family business whereby they find satisfaction in
bringing real goodness to every product they make using only fresh ingredients.
They are in the market for almost four decades now. We, the proponents, want
our future business to be like the Lemon Square.

Brownies are a very delightful treat which is at the same time, cheap and
affordable. People are willing to buy and spend money for it to consume it. The
cheapness of the price makes the people be down for buying more that’s why
brownies does not phase out of the market. As years go by, innovations come and
make more variations for it.