To define, strength and weakness are the internal factors that affects the company whilst

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threats and opportunities affects the business as external factors that are out of our control.
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This report discusses the above said four facts using a TOWS matrix through the diagram given
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below, and to use weaknesses, strengths, opportunities and threats that impacts the operations
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of the company to the company’s greater good. Through that, identified two business strategies
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will be used to combat the above said four facts. TOWS analysis is one of the most prominent
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method used in analyzation of business strategy for strategic planning from the products in the
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background of the company. Since there are so many competitors in the market, analysis such
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as SWOT and TOWS are used to analyze and identify the above said background and the
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environment of the company. Every company has its vision and a mission. Therefore, strengths
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of a company are the key steps that helps accomplish the mission of them and make the
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business and their product rise up. In a service or an organization, strengths are the beneficial
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aspects for them. Just alike, weaknesses are also internal factors that drags the company down
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from accomplishing them reaching their mission, affecting the market growth of the business or
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the service. Let it to be explained through an example. In food retail industry. If a well-known
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brand name doesn’t keep their standards up and doesn’t meet the qualities consumers expect,
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it could result in consumer chain damage. Which again will result in brand image damage.
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External factors such as opportunities is the path to improvement of wide range products of the
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organization. Meaning the benefits to be harvested from that said environment, if were
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analyzed and put to use as strategies, the organization could open paths to more wide and
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profitable market. Just like opportunities, threats are also considered as external factors, which
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that affects the benefits and sustainability of the organization.
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