Alexus Lyles | alexuslyles@gmail.com |Hyattsville, MD 20782 240.316.

1752

QUALIFICATIONS SUMMARY
Successfully integrated in-depth knowledge of social media and adaptive writing skills for digital media and print to serve on
corporate communications and media relations teams within fast paced media conglomerates. Selected to represent at high-
visibility events to engage audiences, accommodate talent and ensure a positive experience that strengthens the brand.

EDUCATION
Howard University, Washington, DC
Major: Public Relations Minor: Theatre Arts
Anticipated graduation date: May 2020
Current GPA: 3.3 (4.0)

SELECT KNOWLEDGE/SKILLS
• Public affairs planning
• Social media marketing
• Event planning
• Strategic Communications
• Writing for print/digital media • SEO/Google Analytics
• Media advisories, press releases, pitch • WordPress
letters • Microsoft Word/PowerPoint
• Multi-media research/reporting • Basic Spanish/sign language

EXPERIENCE
Corporate Communications Intern BET Networks, New York, NY June 2019 - Present
Curate related news content from around the web, online media sites and print publications to add content to social channels and
website. Monitor media coverage and metrics to assess media performance. Strategically plan upcoming events and exclusive
releases. Assist with media pitches. Internally communicate press list for executive management review. Build and update media
list and databases. Schedule, coordinate and attend various events. Key accomplishment:

• Selected to assist in coordinating media for BET AWARDS in Los Angeles. Designated media contact for inaugural Media,
Entertainment and Technology Alliance (META) event. Assisted BET President’s team on various tasks.
• Chosen to escort press and talent during red carpet segments and announce and assist talent into VIP Access room.

Junior Publicist Regan Farley Agency, Baltimore, MD January 2019 - June 2019
Created and distributed press releases, one sheets, pitch letters and electronic media kits. Built and updated media lists and
databases. Communicated and build relationships with current or prospect clients. Scheduled, coordinated and attended various
events.

Director of Communications and Branding Howard University Spotlight Network May 2017 - May 2019
Oversaw social media activity to build and manage strategic media relationships. Created media databases. Prepared rapid
responses to developing news.

• Produced content for social media platforms which garnered over 30K views in 3 months.
• Provided hands-on training to 20+ communications students.

Promotions Intern/Assistant Urban One Radio, Silver Spring, MD & Cincinnati, OH May 2017- April 2018
Assisted with promotions and marketing events. Conducted research for On-Air personalities. Increased activity across diverse
social media platforms to enhance presence. Effectively engaged audiences at onsite events to ensure a positive experience.
Conceptualized and developed unique events to stimulate appeal to expand radio audience. Strategically posted and captioned
videos and pictures to social media. Drafted rules for on-air giveaways and contests.

HONORS
Best in Public Relations, Spotlight Network, Dean’s List – Howard University

PROFESSIONAL AFFILIATIONS
Member, Howard University Public Relations Student Society of America
Member, Howard University Association of Black Journalists
Law and Leadership Institute: University of Cincinnati School of Law 2010-2014

COMMUNITY SERVICE EXPERIENCE

Feed the Homeless, Independence Court Senior Living, Stop the Violence (DC Public Schools)