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info@RescueDeskVA.com
www.RescueDeskVA.com
WHO WE ARE
RESCUE DESK VIRTUAL ASSISTANT SERVICES
provides executive, administrative and
marketing support “virtually.”
We take time-consuming tasks off our clients’
to-do lists.
Team of three in our downtown Madison office
(along with 3 freelancers and partnerships
with local service providers.)
www.RescueDeskVA.com
WHO WE WORK WITH
Typical Clientele include:
• Small-business owners
• Independent service providers (accountants)
• Solo entrepreneurs (coaches, consultants, etc.)
• Associations and non-profits
• Authors and writers
• Executives and department managers
www.RescueDeskVA.com
WHO WE WORK WITH
About 98% of our business comes
from referrals, word-of-mouth and
relationships we’ve developed.
www.RescueDeskVA.com
OVERVIEW
www.RescueDeskVA.com
7 DEADLY MISTAKES
Excerpt from “7 Deadly Entrepreneurial Networking
Mistakes” – Peter Shallard (www.petershallard.com)
1. Go to “Networking Events”
“Networking events” are full of people looking
for sales leads. By default, they’re not looking
to buy. Or help.
www.RescueDeskVA.com
7 DEADLY MISTAKES
Excerpt from “7 Deadly Entrepreneurial Networking
Mistakes” – Peter Shallard (www.petershallard.com)
www.RescueDeskVA.com
7 DEADLY MISTAKES
Excerpt from “7 Deadly Entrepreneurial Networking
Mistakes” – Peter Shallard (www.petershallard.com)
www.RescueDeskVA.com
7 DEADLY MISTAKES
Excerpt from “7 Deadly Entrepreneurial Networking
Mistakes” – Peter Shallard (www.petershallard.com)
www.RescueDeskVA.com
7 DEADLY MISTAKES
Excerpt from “7 Deadly Entrepreneurial Networking
Mistakes” – Peter Shallard (www.petershallard.com)
www.RescueDeskVA.com
7 DEADLY MISTAKES
Excerpt from “7 Deadly Entrepreneurial Networking
Mistakes” – Peter Shallard (www.petershallard.com)
6. Be boring.
Successful entrepreneurs don’t spend all
day talking about marketing tactics and
staff management. They’re passionate
people, and that passion bleeds into other
spheres of life.
www.RescueDeskVA.com
7 DEADLY MISTAKES
Excerpt from “7 Deadly Entrepreneurial Networking
Mistakes” – Peter Shallard (www.petershallard.com)
www.RescueDeskVA.com
NETWORKING IS A SKILL
One of the single most important
skill sets you can develop!
A mixture of science, intuition and self-
awareness
Getting over your fears
Understand how and where to meet people
Practice, practice, practice
www.RescueDeskVA.com
IT’S ALL ABOUT GIVING
Networking isn’t about taking …
it’s 100% about giving.
Relationship Development vs Sales
Openness to learn about other people
Be genuinely interested
Follow up and FOLLOW THROUGH!
www.RescueDeskVA.com
WHO ARE YOU MEETING
Who would you like to meet?
And more importantly … why?
Prospective Clients
Strategic Partners
Potential vendors or service providers
Mentors and your “support team”
www.RescueDeskVA.com
A GROWING CONTACT LIST
You’re growing your contact list.
Now what?
Incorporating people into your marketing
lifecycle
www.RescueDeskVA.com
A GROWING CONTACT LIST
Marketing Lifecycle
A GROWING CONTACT LIST
You’re growing your contact list.
Now what?
Incorporating people into your marketing
lifecycle
Referral “star”
www.RescueDeskVA.com
A GROWING CONTACT LIST
1. _______________
Referral “star” 2. _______________
Book- 3. _______________
keeper
1. _______________ 1. _______________
2. _______________ Printers Biz Coach 2. _______________
3. _______________ 3. _______________
Client
1. _______________
Assoc. or 2. _______________
Banker
Orgs 3. _______________
1. _______________
2. _______________
3. _______________ Marketing
Firm 1. _______________
2. _______________
3. _______________
A GROWING CONTACT LIST
You’re growing your contact list.
Now what?
Incorporating people into your marketing
lifecycle
Referral “star”
Tools to track and organize
www.RescueDeskVA.com
A GROWING CONTACT LIST
Customer Relationship Management (CRM) System
MEASURING SUCCESS
Are you boosting your business or
wasting your time?
Be strategic about where you spend time
www.RescueDeskVA.com
MEASURING SUCCESS
Be Strategic…
www.RescueDeskVA.com
MEASURING SUCCESS
Budgeting
Cost of membership/attendance
Time away from office
Time for follow -up and follow-through
Convenience/location
Alignment with my marketing plan/budget
Has involvement resulted in sales, partnerships
or relationships?
MEASURING SUCCESS
Are you boosting your business or
wasting your time?
Be strategic about where you spend time
Budget for networking (time/cost/effort)
Test and measure your network
www.RescueDeskVA.com
MEASURING SUCCESS
Example: Test and measure
Roger
(banker)
Mike Joe
www.RescueDeskVA.com
MEASURING SUCCESS
Example: Test and measure
Women’s
Biz Group
Amy Sam
www.RescueDeskVA.com
CONCLUSION
Networking is a skill that can be learned
Practice and self-awareness
Know your goals
Who do you want to partner with?
It’s all about giving
And building LASTING relationships!
Keep track of your growing contact list
And take care of them!
Measure your networking
Be strategic
www.RescueDeskVA.com
CONCLUSION
Thank you!
Questions?
www.RescueDeskVA.com
THANK YOU!