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This presentation will do a critical strategic analysis of one business unit within the General
Electric Company. This analysis will explain the strategic position of the General Electric
Company, a critical evaluation of the resources and value systems, the product or portfolio mix
within the SBU. Finally this paper will critically analyze and evaluate the Key future directions for
strategic growth of the General Electric Company, by covering the following topics in the module
as follows: resource audits, value systems and product or service portfolio using the BCG Matrix
as well as potential future strategic growth through identification of options and evaluation of
options.
The world leading in power generation with great expertise to assist clients deliver electricity
from a wide range of fuel resources is General Electric. Constantly, transforming the industry of
electricity with digital power plant, most efficient and largest gas turbine, through upgrade and
service solutions as well as the leverage in data software.
This paper will focus on the business unit of Power as it relates to General Electric Company.
Power is the foundation of life which sets motion of progress and moves the world forward.
General Electric are renovating and innovating constantly by advancing energy technology of the
future and enhancing power networks we currently depend on.
The landscape of global energy is changing, therefore through continuous alliances with
customers, commitment to deliver exquisite service and power to people around the world will
never change.
Strategic Position of General Electric Power Company
GE
REFERENCES
https://www.ukessays.com/essays/management/case-study-of-general-electric-co-management-
essay.php. Retreieved September 15, 2018
https://www.bloomberg.com/quote/GE:US