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Introduction

This presentation will do a critical strategic analysis of one business unit within the General
Electric Company. This analysis will explain the strategic position of the General Electric
Company, a critical evaluation of the resources and value systems, the product or portfolio mix
within the SBU. Finally this paper will critically analyze and evaluate the Key future directions for
strategic growth of the General Electric Company, by covering the following topics in the module
as follows: resource audits, value systems and product or service portfolio using the BCG Matrix
as well as potential future strategic growth through identification of options and evaluation of
options.

The world leading in power generation with great expertise to assist clients deliver electricity
from a wide range of fuel resources is General Electric. Constantly, transforming the industry of
electricity with digital power plant, most efficient and largest gas turbine, through upgrade and
service solutions as well as the leverage in data software.

According to Reuters.com, “General Electric is a global digital industrial company established on


April 15, 1892. The services and products of the company range from aircraft engines, power
generations, oil and gas production equipment for medicals, financing and industrial products.
The business units of this company include Power, Renewable Energy, Oil & Gas, Aviation,
Healthcare, Transportation, Energy Connections and Lighting and Capital. The company further
became a multinational company catering to approximately 180 countries.”

This paper will focus on the business unit of Power as it relates to General Electric Company.
Power is the foundation of life which sets motion of progress and moves the world forward.
General Electric are renovating and innovating constantly by advancing energy technology of the
future and enhancing power networks we currently depend on.

The landscape of global energy is changing, therefore through continuous alliances with
customers, commitment to deliver exquisite service and power to people around the world will
never change.
Strategic Position of General Electric Power Company

GE

REFERENCES

Company Profile of General Electric (GE. Co) Available at


https://www.reuters.com/finance/stocks/company-profile/GE.N. Retrieved September 15, 2018

https://www.ge.com/power. Retrieved September 15, 2018

https://www.ge.com/power/about. Retrieved September 15, 2018

https://www.ukessays.com/essays/management/case-study-of-general-electric-co-management-
essay.php. Retreieved September 15, 2018

https://www.bloomberg.com/quote/GE:US

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