postgraduate

&
courses
research

business &
management

001
001
business & management

welcome
Glynd ŵr University offers over 150 Other subject booklets are available:
postgraduate courses across a wide range
of subject areas. Most of these are offered
on a full and part-time basis.
Art & Humanities
Our courses encourage entrepreneurship
and are designed with your employability
in mind. They are directly relevant to the
challenges currently faced by our society,
industry and economy.
Computing & Media
The business and management programmes Technologies
and research opportunities outlined in this
booklet showcase the breadth of expertise
we have at our University.

Our courses give you the opportunity Education & Society

to network with like-minded business
professionals whilst gaining increased
knowledge and expertise.

I look forward to welcoming you to Glynd ŵr Health & Nursing

University and to the Graduate School.

Dr Peter Heard
Director of the Graduate School
Science & Technology

Theology
 003

contents

introduction 4
our expertise 6
research 10
courses
accounting & finance 14
business and management (MBA) 16
human resource management 18
management 20
marketing 22
student profiles
MSc Management 26
MA Human Resource Management 28
MBA 29
entry requirements 30
how to apply 33
contact us 35
business & management
introduction to business and management
at Glyndŵr University
If management is all about the act of getting
people together to accomplish desired goals
then the business and management subject
area at Glynd ŵr University is leading the way.
Our expertise in these fields is well-recognised
and we are frequently requested to assist
organisations with original thinking and
creative solutions to real industry problems.
Our courses are aimed at providing people
with the opportunity to network with like-
minded individuals.
sharing expertise with the
commercial, public and
voluntary sectors
The University has a wide range of business
and management expertise within the fields
of marketing, human resource management,
international marketing, strategic management,
finance and accounting, events management,
economics, logistics, work-life balance and
change management.
Our academics actively promote the building
of partnerships and interdisciplinary research
through collaborative work with industry and
the Third Sector.
Expertise and areas of research span a vast
range of specialisms - reflecting the breadth
and depth of research opportunities available.
Areas of specialist interest cover everything
from change management to Chinese
capitalism, and from contract and employment
law to business history.
This expertise is complemented by that of
visiting Professors, with specialist areas of
interest such as sub-cultural consumption,
branding and identity social capital, gender
and venture philanthropy.
More details of the research interests within
these fields can be found on pages 10 - 13.
Glyndŵr Management Centre
Glynd ŵr University has a place at the heart of
the Wrexham business community. Glynd ŵr
Management Centre is located on the
Wrexham Industrial Estate, which is one of
the largest of its kind in Europe. The centre
was established so we could deliver top-class
training and business services to those in
industry, right on their doorstep. It is also home
to the north Wales branch for Leadership and
Management Wales.
 005

international attraction

Our business courses attract students from

all over the world, providing opportunities to
interact, share ideas and gain an insight into
how other countries do business.

Many of our courses are supported and

accredited by professional bodies, which
also adds to the prestige of studying with
Glynd ŵr University.

The London School of Management and

Science (LSMS) is a BAC-accredited business
college located in Central London and is a
validated partner of Glynd ŵr University. It has
600 students and offers a number of Glynd ŵr
University courses including the MBA.

More details on our facilities and the student

experience at Glynd ŵr University can be
found in our Guide to the University or on our
website at www.glyndwr.ac.uk
business & management
our expertise
Here is a flavour of some of the academics you’ll
have the opportunity to be taught by and research
alongside at Glynd ŵr University.
Jan Green - Senior Lecturer in Business
Jan joined the Glynd ŵr University business
team in 2006, where she now lectures on a
range of courses.
After graduating in Business Management, Jan
held senior roles in the food sector, then in waste
management. Throughout her industry career she
was responsible for planning and implementing
major change programmes, many resulting from
organisational takeovers and mergers.
Her particular interests are change management
and the business environment, with an emphasis
on corporate social responsibility. She is currently
working towards her PhD, researching into
exemplary performance. She also has an MA
in Personal Development, a PGCE and a PGC
in mentoring and observation and a diploma in
performance coaching.
In her spare time she enjoys horse racing, running,
and the peace and tranquility of her garden.
Dr Arnaz Binsardi -
Senior Lecturer in Business
Dr Binsardi obtained his first, second and
postgraduate degrees from Texas and Wichita,
USA. He then undertook a higher research
degree and obtained a PhD from Loughborough
and a PGCE. Before joining Glynd ŵr University,
he undertook a post-doctoral research fellowships
at the University of Oxford and the University
of Westminster.
He has published several textbooks and research
journals in the areas of research methods,
marketing and finance. Dr Binsardi is a member of
learned societies such as the Chartered Institute
of Marketing (CIM), a Fellow Member of Learned
Society of Economist (FLSE) and a Fellow
Member of Learned Society of Higher Education
Academy (HEA).
His recent research of “Theoretical Sampling
in Grounded Theory; Methodological and
Pedagogical Aspects” was awarded the Best
Paper Award by the prestigious Academy of
Marketing (AOM). His current research is focused
on the areas of construction management and
economics and the contribution of the charitable
sector towards regional GDP.

Dr Leslie Davies - Principal Lecturer/
Programme Leader MBA
Dr Leslie Davies has undertaken research and
teaching at a number of institutions in the UK
and across the world.
Leslie’s research and teaching interests lie in the
areas of corporate strategy, small business and
international business, especially the international
aspects of strategy and small business. Leslie
is also interested in the areas of economics and
finance, particularly small business finance.
He is widely published in books and journals.
Some of his recent works have concerned small
business finance, strategic alliances, and strategic
investment decision making. His article in the
Journal of Marketing Channels was acclaimed
as a seminal article by the editor. He is also the
recipient of the Coleman Foundation (USA) Best
Empirical Paper Award among others.
Leslie is a past Senior Vice President of the
International Council for Small Business (ICSB)
acclaimed as the most prestigious body of its kind
in the world.
007
Mike Green - Programme Leader
MA Human Resource Management
Mike Green has an MA in Training and
Development and is a Chartered Member
of the Chartered Institute of Personnel &
Development (CIPD) as well as a Member
of Higher Education Academy.
Prior to moving into education Mike held
senior roles within the human resource
management function within the local
authorities sector (Liverpool City Council
and Wirral Borough Council).
In addition to a main stream human resource
management focus, Mike has been leading on
(developing and delivering) MBA modules on the
themes of ‘leadership’ and ‘personal development
planning’. He has undertaken research on the
strategic implications for organisations relating to
work-life balance and is currently following up the
initial investigation with some further research.
Outside the University Mike is involved with a
social housing trust and has been involved in
the planning and delivery of a taught module
at the Management School of The University
of Liverpool.
business & management
our expertise
Brian Jones - Programme Leader of
the Chartered Institute of Marketing
(CIM) Courses
Brian Jones has an MA in Marketing and is a
Chartered Member of the CIM.
As our resident marketer, Brian teaches a
range of marketing subjects on the business
programmes. In addition, he is the programme
director and lecturer for the Chartered Institute
Marketing (CIM) at Glynd ŵr University.
After working as a management accountant
with Glaxo and Reed International, Brian went
into sales and marketing holding a number of
professional and senior management posts across
several industries such as, pharmaceuticals,
print packaging, manufacturing, finance, retailing
and tourism.
His research interests are focused on several
student research projects including consultancy
work with local companies on Knowledge Transfer
Partnerships (KTP).
Dr Bethan Lloyd Jones -
Senior Lecturer in Business
Dr Bethan Lloyd Jones is a member of Institute
of Chartered Accountants In England and Wales
(ICAEW) and a registered member of Higher
Education Academy.
Having graduated from UEA, Norwich, Bethan
joined Coopers & Lybrand in Norwich as a trainee
Chartered Accountant. Upon qualification she
worked in Coopers’ internal training department
in London where she was responsible for writing
and delivering internal courses.
In 1991 she returned to north Wales and worked
as a manager in a firm of Chartered Accountants,
dealing with all the financial and taxation matters
for a portfolio of clients.
She teaches financial accounting, management
accounting, financial reporting and taxation and
has recently completed her PhD on “the economic
development of the Denbighshire coalfield
1850-1914”.
Dr Alexis McLean -
Academic Leader for Business
Dr McLean’s main focus of expertise is in
qualitative data collection and analysis, particularly
specialising in Grounded Theory research.
She has many years experience utilising and
implementing grounded theory and has written
a variety of papers on this subject. Her other
main areas of research interest include: social
networks; social network analysis; networks
and networking; networking skills; network
participants; and network relationships.
 009

It is in this area that Alexis is currently

undertaking a research study focused on the new
phenomenon of “networking clubs”, assessing
their impact on entrepreneurial and SME activity.

Alexis teaches strategic marketing, marketing

of services and sales management. She is also
an Associate Professor at Toulouse Business
School. Alexis’s teaching approach is very
much one of theory into practice, affording both
students and potential employers the benefit of
practical experience.

Raye Ng - Senior Lecturer in International

Business/Strategic Management

Raye Ng is part of the undergraduate and

postgraduate teaching team. He lectures on
International business, strategic management,
business marketing and planning, and achieving
corporate success. He also supervises
dissertation students on MBA and MSc
Management courses.

He read BA (Hons) Financial Economics and

has an MA in Geographies of Globalisation
and Development. His PhD was investigating
Corporate Culture in Singapore.

His research interests include Corporate

Culture, Chinese Capitalism, Asian and East
Asian economy, Chinese Economy and Society,
Internationalisation of UK Higher Education.

He currently holds a visiting lectureship at

Dalian Nationalities University, China. Raye is an
active discussant and presenter at national and
international academic conferences.
business & management

business research
The quality and depth of our research is
apparent from the results of the latest
Research Assessment Exercise (RAE 2008).
This was the first assessment of the quality
of university research across the UK
since 2001, with the University submitting
research in six subject areas. Over half of the
University’s submitted research was judged
to be “internationally recognised” or better.
This achievement demonstrates the high
quality of research that is taking place at
Glynd ŵr University.
Glynd ŵr University academics in the field of
business and management are focused on
applied research which aims to supports the
knowledge-driven economy in generating
wealth and employment in Wales, the UK
and further afield.
Their research and development activities
are industry-led and staff in this area actively
promote the building of partnerships and
interdisciplinary research by engaging with the
commercial, public and voluntary sectors. The
research culture has developed over recent
years and the emphasis is on the importance
of collaborative work with industry and the
third sector, the links between teaching and
research, and increasing the impact of the
research carried out at local, national and
international levels.
011
The work of academic staff in this area has
helped create a sustainable, competitive
advantage for many local and regional
organisations through the provision of applied
research and consultancy. This has included
numerous Knowledge Transfer Partnership
(KTP) projects and Knowledge Exploitation
Fund (KEF) projects.
The atmosphere amongst research staff and
students working in this area is exciting,
diverse, creative and welcoming. All academic
staff and research students belong to one
of three groups: Marketing and Pedagogy;
Management and Human Resources and
Accounting and Finance. The formation of
the groups is intended to enhance research
collaboration and cohesiveness within the
area of Business and Management.
Staff and PhD students in this field are
engaged in theorising and researching a wide
range of issues, with particular attention to
how strategic policies and practices shape
organisational performance. As a world-class
centre of excellence, we continue to develop
inter-disciplinary research, which is crucial to
the future success of teaching and learning in
the twenty-first century.
business & management
specialisms
Expertise and areas of research span a vast range
of specialisms- reflecting the breadth and depth
of research opportunities available. Areas of
specialist interest cover everything from change
management to Chinese capitalism, and from
contract and employment law to business history.
The area of Business and Management has a
number of visiting professorships and readers
linked to the area. Our Visiting Professors,
who are from some of the most prestigious
universities, both in the UK and overseas, are
highly respected in industry and academic
circles. We currently have visiting Professors with
specialisms in areas such as branding and identity,
sub-cultural consumption, creative industries,
social enterprises and venture philanthropy.
Below is a list of staff and their specific areas
of interest:
• • Dr Alexis Mclean - International Marketing,
Grounded Theory (GT), Network Marketing
and Management
• • Amanze Rajesh Ejiogu - Corporate
Governance, Sustainable Accounting,
Strategic Management
• • Dr Ben Binsardi - Research Methodology,
Economics, Quantitative Finance, Marketing
•• Bidit Dey - Qualitative Marketing,
Information and Communication Technology,
Communication in Developing Countries
•• Dr Bethan Lloyd-Jones - Accounting Theory,
Accounting and Business History, Financial
Analysis
•• Brian Jones – Marketing for Professionals
•• Chris Burgess – Human Resource
Management
•• Jan Green - Exemplary Performance,
Change Management, Business
Environment, Grounded Theory
•• Jeff Pugh - Quantitative Analysis, Statistics,
Information and Communication Technology
•• Dr Leslie Davies - Enterprise, Economics,
Quantitative Research Methodology
•• Mike Green - Work Life Balance, Human
Resource Management, Organizational
Behaviour
•• Neil Pritchard - Sociology, Social Policy,
Contract and Employment Law, European
Union (EU) Law
•• Raye Ng - Corporate Culture, International
Business, Chinese Capitalism, Chinese
Society and Southeast Asian Economies
•• Sandra King - Quantitative Analysis,
Statistics, Pedagogic Analysis, Education,
Learning and Teaching

events
The centre also recognises the growing
importance of qualitative research in 21st century
marketing and recently launched an “Academy of
Marketing (AoM) Qualitative Enquiry” conference
at the University. The qualitative enquiry interest
group of the Academy, a spin-off from the
Chartered Institute of Marketing, met to discuss
just how valuable qualitative research methods
like focus groups and in-depth interviews have
become over traditional quantitative research
in marketing.
013
get in touch
We welcome applications for research degrees
(MPhil, PhD, Professional Doctorate) from anyone
interested in the broad fields of accounting,
research methods, logistics, marketing, business
practices and procedures, human resources and
business strategy .
This booklet showcases just some of the research
interests of academics within this area; if you have
a related research proposal that you would like us
to consider please get in touch.
Application forms can be downloaded from
our website and should be sent through to
mphil-phdadmissions@glyndwr.ac.uk
accounting & finance

Course duration MSc Accounting and Financial Management

Full-time
1 year
We live and work a rapidly changing world of financial
Location
markets, financial institutions and business firms.
Wrexham
Start month It is crucial that finance experts including financial managers
September in multinational companies, investment analysts in securities
firms, lending officers in banks and other financial institutions
and traders in capital markets and dealing rooms, have
a clear understanding of the theory and practice relating
to accounting and corporate finance and the role of
management within it.

Familiarity with the most recent developments in risk

appraisal, portfolio analysis, the engineering of synthetic
products, modeling techniques, financial analysis and
valuation are essential requirements for all those
involved directly in financial activities or who wish
to gain a deeper understanding of this important area
of business management.

In today’s business world it Modules include Leading and

is important to have a good
grasp of the key elements
of accounting, as well as a
comprehensive understanding
of financial management
practices. Our MSc Accounting
and Financial course aims,
through theory and practice, to
ground you in both.
Managing People, Developing
Competitive Advantage,
and Financial Strategy, Risk
Management and Control
amongst others. You will be
taught by a dedicated team of
experienced lecturers actively
involved in contemporary
research and the industry.

key facts
• • This course is ideal if you
are a recent graduate
looking for a postgraduate
qualification to give you
a competitive edge in the
marketplace
• • Our MSc Accounting and
Financial Management
is designed to develop
participants’ existing skills
through a scheme of
specialist advanced study
• • The course will provide
participants with relevant
analytical training so that
they are familiar with the
latest theoretical and
practical developments
relating to corporate
finance, management and
the capital markets
• • The participants will be able
to understand coherent
theoretical framework for
the various subject areas,
and apply them in an
advanced practical manner
in a real-world setting
• • Academic staff with
industrial experience
• • We offer entrance at stage
two of the course for
chartered accountants,
or those with CIMA or
ACCA qualifications
career opportunities
Successful completion of the
course will equip you with the
knowledge and skills required
for senior managerial positions
across the business sector
including specialist financial
management roles.
015
course content
Part 1
(Postgraduate Certificate)
•• Leading & Managing People
•• Finance and IS
for Managers
•• Developing Competitive
Advantage
•• Achieving Corporate
Success
Part 2 (Postgraduate Diploma)
•• Financial Reporting in a
Global Context
•• Financial Strategy, Risk
Management and Control
Part 3 (MSc)
• • Masters dissertation
entry requirements
A good honours degree in
accounting and/or finance (if
you have a business degree
then at least 40% of the degree
must have been in accounting
and/or finance) or a relevant
professional qualification.
assessment
A range of assessment
strategies will be utilised
by academic tutors on this
course. Assessments include
formal written examinations,
presentations, group work
projects and independent
research.
business & management

Course duration MBA

Full-time
1 year
The MBA is an internationally recognised postgraduate business
Part-time and management degree which is aimed at individuals, managers
3 years and professionals who aspire to senior management and
leadership positions.
Location
Wrexham The course covers the key management concepts of the
Start month 21st century including the management of people, leadership,
Full-time operations and information, accounting and finance, marketing,
September and February strategy and managing organisational change and the global
economy. This course has a wide focus in which strategic issues are
Part-time a main driver. The programme of study covers both the domestic
September and global business environments.

We aim to provide students with the broad-based understanding

required to be successful in cross-functional business environments
and for augmenting their skills as needed to operate at higher
management levels. Glyndŵr University’s collaboration with
Georgetown University, Washington DC, contributes towards
making this a unique and rewarding programme of study.

key facts
•• The Glyndŵr University MBA degree is an award by the
University of Wales, recognised and respected internationally
•• Professors from Georgetown University Washington DC
deliver the International Business module on the programme
•• Student membership of Chartered Management Institute
(CMI) is available if required
•• Successful completion of the course entitles you to apply
for membership of the prestigious Chartered Management
Institute (allowing use of the nominal letters MCMI after
your name)

career opportunities
This course will prepare you for
senior managerial positions in a
range of organisations including:
commercial, not-for-profit and
the public sector. Many students
undertake an MBA to generally
enhance their career prospects,
change career direction, fast
track their career in their
existing organisation
and to break through glass
ceilings. In addition, MBA
graduates typically generate
significantly increased salaries
over their career.
course content
Semester One:
Four core modules of
15 credits each (60 credits)
• • Finance & Information
Systems for Managers
• • Leadership & Organisational
Behaviour
• • Marketing Management
•• Strategic Operations
and Supply Chain
Management
Semester Two:
Three core modules and one
Option of 15 credits each
(60 credits)
• • Strategy & Change
Management
• • Strategic HRM
• • Research Methods
• • Option
Students are required to
select one option from a
selection. The following is for
illustrative purposes only:
•• International Business
•• Strategic Marketing
•• Human Resource
Management
•• Finance and Risk
Management
Part-time students only:
•• Entrepreneurship, Creativity
and Innovation
NB: For part-time students,
for semester one read ‘year
one’, for semester two, read
‘year two’ and for semester
three read ‘year three’.
Semester Three:
One module – 60 Credits
•• Dissertation –
20,000 words on a topic
of your choice but must
lie in the business and
management discipline.
Part-time students often
choose a work-related
project to enhance their
career prospects.
entry requirements
An initial degree from an
approved degree-awarding
body or a non-graduate
qualification which Glynd ŵr
University deems of suitable
standard for postgraduate study
would be required.
017
If you are a non-graduate, you
will need to have held a position
of responsibility (relevant to the
course) at least for two years.
assessment
The taught modules in year
one (full-time) and year one
and year two (part-time) will
be assessed predominantly
through individual or group
assignments. However, several
modules have an examination
as part of the assessment
procedure. You must pass all
of your modules to attain 120
credits and progress to
the dissertation stage.
To be awarded the MBA,
successful completion of the
dissertation is required, and
180 credits attained. If you
are studying full-time you will
be required to submit your
dissertation in the autumn
following assessment in
May. Part-time students have
approximately one year to
complete. Upon progression to
the dissertation stage you will
be allocated a supervisor to
advise on the construction and
progression of your dissertation.
human resource management

Course duration MA Human Resource Management

Part-time
3 years
This course is accredited by the Chartered Institute
Location
of Personnel and Development (CIPD); Europe’s largest
Wrexham HR and development professional body.
Start month
September

This course is designed for The content of this MA

professional specialists who emphasises the importance of
have chosen to dedicate their linking theory to HR practice. It
careers in a human resources / takes a critical perspective on
personnel function. The course both current practice and likely
includes the qualifications future developments.
associated with the Chartered
Institute of Personnel and
Development (CIPD), Europe’s key facts
largest professional Institute
for those involved in the •• Glyndŵr University and its
management and development business team have a long-
of people. standing relationship with
the CIPD
The course is suitable for •• Our tutors have
experienced middle or considerable industrial and
senior level managers or HR professional experience
professionals. Consequently •• You will receive high
they are likely to have relevant standards of tuition and
work experience as well as hold support in a friendly and
appropriate formal educational welcoming environment
qualifications suitable for a
masters programme. The
programme of study is
intended to develop or enhance
professional competence in
individuals who are already
experienced and who wish to
build on that experience through
a structured programme.

career opportunities
There is a high demand for
qualifications that are linked
to the professional membership
of the CIPD. The course
will help you network with
professional colleagues and
allow access to the latest
professional information.
The course will aid your
commitment to high standards
of professional conduct.
The course is designed
in accordance with CIPD
requirements and the
postgraduate diploma can
be achieved by successfully
completing the first two years
of study. The third year of study
provides seamless progression
to the masters qualification for
CIPD graduates.
course content
Year 1
•• The context for HRM
•• Leading and
managing people
• • People and
talent management
Year 2
•• Employee reward
management
•• Managing employee
relations
•• Human resource
development
Year 3
•• Dissertation
entry requirements
You must satisfy one of the
following conditions:
•• Hold an honours degree
from an approved degree-
awarding body.
•• Hold a non-graduate
qualification which the
University deems to be
of satisfactory standard
for the purpose of
postgraduate admission.
019
•• Have relevant work
experience that is deemed
to compensate the lack
of formal qualifications
and have held a position
of management
responsibility for a
minimum of three years.
A candidate who has already
achieved Grad CIPD Status
from the current or previous
CIPD Professional Development
Scheme may be given
permission to proceed direct
onto the dissertation stage.
assessment
Assessment is through a
combination of examinations
and assignment work which
includes case studies,
presentations, research
reports, a reflective log and
a dissertation.
Applicants will need to
join the CIPD and pay an
annual subscription fee in
order to qualify for
professional membership.
management
Course duration MSc Management
Full-time
1 year
Management is constantly
Location
evolving and adapting to
Wrexham various management styles
Start month and diversity in leadership.
September This MSc Management
course will give you the
confidence to balance the
needs of people to the
efficiency of the task in a
resource scarce world.
Our MSc in Management
will provide you with a
broad education in
management and business.
It will develop your analytical
and interpersonal skills,
enabling you to apply your
knowledge creatively, to
improve management and
business practice.
Gain a wide perspective on
management and business
issues and the organisational
contexts in which they apply.
Refine and build upon your
communication, team-
working, and presentation
skills through individual and
group work. Develop your
personal and professional
skills in decision-making,
problem-solving, analysis,
and critical reflection.
To succeed in today’s business
environment, all managers need
to understand and respond to
the implications of financial,
operational, strategic and
organisational changes as well
as understand how to manage
and motivate people. At the
core of all management activity
is a fundamental (and common)
problem, that of how to deploy
limited resources in ways that
yield superior outcomes, and
to manage value-adding
processes in pursuit of
organisational objectives.
This course is ideal for you
if you are a recent graduate
looking for a postgraduate
qualification to give you
a competitive edge in the
marketplace; an entrepreneur
seeking to develop your
managerial skills to start or
expand you own business;
or you are a manager or
management consultant whose
first degree is not in business
or management.

key facts
• • Our MSc Marketing
Management is designed
to develop participants’
existing skills through
a scheme of specialist
advanced study
• • The course will provide
participants with relevant
analytical training so that
they are familiar with the
latest theoretical and
practical developments
relating to marketing and
management
• • The participants will be able
to understand coherent
theoretical framework for
the various subject areas,
and apply them in an
advanced practical manner
in a real-world setting
• • Academic staff with
industrial experience
• • The flexibility to specialise
after the first part of the
course
• • Access to major British and
International employers
in both the service and
production industries
career opportunities
Successful completion of this
course will equip you with the
knowledge and skills required
for senior managerial positions
across the business sector or to
manage your own company.
course content
At stage one there is a
common core of four
modules which must be
studied. At stage two
modules can be selected
from a list of modules.
Part 1
Stage 1
(Postgraduate Certificate)
•• Leading & Managing People
•• Finance and IS
for Managers
•• Developing Competitive
Advantage
•• Achieving Corporate
Success
Stage 2
(Postgraduate Diploma)
•• There will be a choice of
options available from a
range of modules enabling
you to either remain broad-
based or specialise in
particular fields of business
such as finance, human
resources, marketing, etc.
Part 2 (MSc)
•• Masters dissertation
021
entry requirements
Entry requirements are
a good honours degree
(or equivalent), a relevant
postgraduate qualification or
a professional qualification.
Alternatively a non-graduate
qualification which the
University deems satisfactory
for the purpose of postgraduate
admission and which includes
sufficient management
components may be accepted
along with relevant employment
experience. Interviews may be
held to give you an opportunity
to provide evidence of your
suitability for this course.
assessment
A range of assessment
strategies will be utilised
by academic tutors on this
course. Assessments
include formal written
examinations, presentations,
group work projects and
independent research.
marketing

Course duration Professional Certificate in Marketing

Part-time
Professional Certificate: 1 year Professional Diploma in Marketing
Professional Diploma: 1 year
Location
The Chartered Institute of Marketing is the leading
Wrexham international body for marketing and business development.
Start month These courses are recognised as essential for a successful
September career in marketing.

The Chartered Institute of Marketing (CIM) is recognised as the

world’s leading marketing professional body with over 60,000
members. These courses are internationally recognised transferable
qualifications which are relevant and practical, reflecting the key
knowledge and skills required by today’s professional marketing and
sales practitioners. They are also sought after qualifications for all
managers operating in competitive environments in the private as
well as the not for profit sectors.

Professional Certificate
The certificate level is ideal if you have recently started working in
a marketing environment and require a first stage qualification. The
emphasis of the certificate level is on practitioner skills and building
a sound foundation in all major marketing concepts and theories.

Professional Diploma
The diploma level is the next stage if you have previously been
awarded the CIM Professional Certificate in Marketing or hold
a degree or equivalent in a business subject. If you do not have
the above qualifications, but are at a supervisory level and can
demonstrate appropriate experience in marketing or sales you
can also join at this level.

key facts
• • Opportunity to accelerate
entry on to our MSc in
Marketing. Obtaining the
MSc in Marketing will
enable you to achieve CIM
membership status
• • Flexible modes of
attendance
• • Course notes and
assessments are available
through the web so you
can also study from home
or at work
• • You will receive high
standards of tuition and
support from marketing
practitioners in the field
• • The University has links
with the region’s business
community, and enjoys
good working relationships
with professional bodies
which often leads to further
job opportunities
career opportunities
CIM students come from
a wide variety of business
backgrounds such as public
sector, telecommunications,
agriculture, leisure, tourism,
food, transport, manufacturing
and financial services. Some are
currently studying for degrees
or postgraduate awards but
recognise the competitive edge
a professional qualification
gives them.
Others may be thinking about
or just starting a career in sales
or marketing and do not have
any formal qualifications, but
want to gain the marketing
skills that will help them achieve
their professional development
goals. There is a level to suit
everyone’s career aims.
course content
Professional Certificate
•• Marketing Research &
Information
•• Marketing Essentials
•• Assessing the Marketing
Environment
•• Stakeholder Marketing
Professional Diploma
•• Marketing Planning Process
•• Delivering Customer
Value through Marketing
• • Project Management
in Marketing
• • Managing Marketing
023
entry requirements
All accredited study centres
such as Glyndŵr University
are empowered to decide
the entry level of their
prospective students
according to their experience
and knowledge. However,
please refer to the entry
requirements given below.
Professional Certificate
You should be educated
to A level or GNVQ level 3
standard or have relevant
experience in marketing.
Professional Diploma
You should hold the CIM
Professional Certificate
in Marketing or a HND/C
or NVQ Level 4 in an
appropriate subject or
degree or other professional
qualifications in appropriate
areas or approved experience
in marketing.
The Chartered Institute of
Marketing exercises its right
to formally approve prior
experience and learning.
assessment
Assessment is by assignment
or project. However, the
Diploma module Delivering
Customer Value through
Marketing is by examination.
marketing

Course duration MSc Marketing Management

Full-time
1 year
A postgraduate qualification in Marketing Management
Part-time offers more career opportunities than ever before.
2-3 years As new marketplaces, such as China and India,
open up and beckon the next generation of marketers,
Location
career paths are increasingly diverse and rewarding.
Wrexham
Start month
September The marketing function This course is ideal for
is now recognised as key you if you are a marketing
to organisational success. professional who already holds
Consequently the focus of the a business degree and/or are
course is to develop students’ currently studying for the CIM
marketing awareness and professional qualifications;
expertise, and as such, putting or a manager at any level
marketing theory into practice is working in the commercial,
a prevailing theme throughout. public or voluntary sectors
and are seeking to understand
The course is designed by the impact of marketing
research active tutors with decisions on other functions,
extensive business experience but also on the performance
in the marketing profession. of their organisation.
The degree content at stage
two is specifically geared to This MSc Marketing
match the UK’s Chartered Management belongs to a
Institute of Marketing (CIM) suite of MSc courses
professional syllabus and that offer you the opportunity
standards. The CIM is the to focus on particular modules
largest professional marketing of interest or to support your
association in the world. By career path by choosing two
acquiring the MSc in Marketing elective MSc modules to gain
Management, the CIM will allow a MSc specialist award.
graduates to claim professional
membership status without See further information on
having to sit and pass CIM’s MSc Management (page 20).
own Professional Postgraduate
Diploma in Marketing.

key facts
• • This course is ideal if you
are a recent graduate
looking for a postgraduate
qualification to give you
a competitive edge in the
marketplace
• • Our MSc Marketing
Management is designed
to develop participants’
existing skills through
a scheme of specialist
advanced study
• • The course will provide
participants with relevant
analytical training so that
they are familiar with the
latest theoretical and
practical developments
relating to marketing and
management
• • The participants will be able
to understand coherent
theoretical framework for
the various subject areas,
and apply them in an
advanced practical manner
in a real-world setting
• • Our academic staff
members have industrial
experience
• • Successful completion
of the MSc Marketing
Management will entitle you
to professional membership
status of the CIM
• • Career focused teaching
and learning
• • Access to major British and
International employers
in both the service and
production industries
career opportunities
Successful completion of
this course will equip you
with the knowledge and skills
required for senior marketing
management positions.
course content
Part 1
Stage 1
(Postgraduate Certificate)
•• Leading & Managing People
•• Finance and IS for
Managers
•• Developing Competitive
Advantage
•• Achieving Corporate
Success
Stage 2
(Postgraduate Diploma)
•• International Marketing,
Theory into Practice
•• Strategic Marketing and
Planning
Part 2 (MSc)
•• Masters dissertation
025
entry requirements
Entry requirements are
a good honours degree
(or equivalent), a relevant
postgraduate qualification or
a professional qualification.
Alternatively a non-
graduate qualification
which the University deems
satisfactory for the purpose
of postgraduate admission
and which includes sufficient
management components
may be accepted along
with relevant employment
experience. Interviews
may be held to give you
an opportunity to provide
evidence of your suitability
for this programme. If you
possess the CIM Diploma
in Marketing you may apply
to join the course at stage
one but be exempt from
Developing Competitive
Advantage module.
assessment
A range of assessment
strategies will be utilised
by academic tutors on this
course. Assessments
include formal written
examinations, presentations,
group work projects and
independent research.
business & management
student profile
Sue McEvoy
MSc Management
Sue McEvoy had progressed from office junior
to senior manager over a 30 year career within
the banking sector. More recently in her career,
she was faced with the uncertainty and shock of
being made redundant. Sensing the opportunity
to complement her wealth of work experience
with a new qualification, Sue joined the MSc
Management at Glynd ŵr University.
One of the University’s newest postgraduate
courses, the MSc Management takes a broad
look at strategic, operational and financial
management at senior level within business. Most
captivating for Sue was the introduction to the
theories and practicalities of people management
and change management. So much so that the
topic provided the focus for her dissertation,
assessing issues of change within a small
business in the Wrexham area.
“Learning in-depth about leading and developing
people was fascinating. It’s something which I’d
done throughout my career without ever really
reflecting on why I might have taken decisions
which I did, or understanding why people react
in different ways to different things. People are
complex and looking at some of the theories
behind their behaviour and psychology was
really interesting.”
Entering the MSc Management with a degree
in music from the Open University, backed by a
strong track record in the finance sector, Sue
had no previous experience of university life
– but easily overcame the apprehensions and
challenges which she faced.
“It gave me a focus. I’d been in work all of my
life since leaving school at the age of 17/18
and I was a bit lost, but studying here gave me
a purpose in life again. When I arrived on my
first day I was a bit concerned about how I’d fit
in – and a bit concerned about how I’d take to
studying again after so long out of education. I’m
incredibly grateful that I had a brilliant group of
fellow students to work with, study with and learn
from. Everyone came together to help each other
regardless of age or experience, making the
study experience a hugely enjoyable one, and we
were backed by support from tutors which was
second-to-none.
“Studying for the MSc has definitely made me
more marketable. If you are made redundant like
I was and just sit at home thinking about doing
things I don’t think that reflects very well with
employers so I’m glad I made the decision to
study again.”
027
business & management
student profile
Debbie Attwood
MA Human Resource Management
Debbie Attwood, a HR manager with North Wales
Police, progressed on to the MA Human Resource
Management after completing a CIPD course.
“I was very impressed with the learning and
research facilities available on site,” said Debbie.
“The lecturers were extremely knowledgeable in
their field and always on hand to offer support
and guidance. They provided a seamless
progression from the CIPD to the MA and gave
me the encouragement and enthusiasm to want
to further improve my professional knowledge of
HR management.”
“The University provided a quiet place to study at
weekends and access to online research tools to
facilitate home study. The University is in an ideal
location, not too far from local amenities – all of
which have undergone great improvements over
recent years.”
Debbie now hopes to apply her new-found
knowledge back in her workplace.
“Thanks to the course, I’ve developed a greater
understanding of how human resources can make
a real difference to an organisation. I was given
the opportunity to trial HR Business Partnering
within my own organisation whilst studying and
the content of the MA, allowing me to link theory
to HR practice within my own workplace. It also
enabled me to take a critical view on both current
and previous HR practices.
“The MA has given me a better understanding
of the business aspects of human resources
management and how these can be applied
in the workplace. I aim to use my professional
knowledge and expertise to support the
organisation as it moves through a period of
change in structure.”
 029

Harpreet Singh
MBA graduate

A former mechanical engineer, Harpreet
Singh graduated with a Master in Business
Administration (MBA) from Glynd ŵr University in
November 2009. “Studying an MBA at Glynd ŵr
University has been a life-changing experience
for me. The support of the lecturers has been
fantastic and the course has provided me with so
much knowledge and confidence in my abilities.”
As part of his course and final assessment
Harpreet undertook his dissertation on
Sainsburys. “I worked at Sainsbury’s doing a
variety of jobs at the Wrexham supermarket
whilst I was studying. Sainsbury’s very kindly let
me undertake my dissertation on their company
and they have found my research and results
very useful. During my research I interviewed
employees at all levels about a number of
issues including supply management, training,
and stock control systems and I made several
recommendations based on these issues as well
as on the products they stock.”
that had applied had been working for the
supermarket for a lot longer, so it is without
doubt that my MBA made the difference and
gave me an extra edge.”
“My family in India are very supportive of my
achievements and encourage me to seek
opportunities. The retail industry is something
that is developing quite quickly in India; so my
qualifications and experience will be really useful
and appreciated when I eventually return to India
to work in the future.”
“Getting this job has been a dream come
true. I will be able to combine my experience
and qualification to be able to support and
influence change to help Sainsbury’s become
even more successful.”

Harpreet is now on the Sainsbury’s Management

Training programme. “I applied for the Sainsbury’s
fast-track graduate management trainee
programme and at my interview I was able to
refer to my dissertation and experience working
at the company which they were very impressed
with. I feel really lucky to have been accepted as
competition was tough and many of the people
business & management
entry requirements
taught courses
The entry requirement for taught postgraduate
courses is normally a recognised honours
degree in a relevant subject. This usually means
equivalence to at least second-class honours
degree standard. Entry to a professional course
depends on the level of the award offered. Please
see the course listing for your chosen course for
details of any specific requirements.
All applicants are considered on an individual
basis and motivation and commitment are
considered alongside academic requirements. All
applicants should be able to show their ability to
complete their chosen programme successfully.
accreditation of prior learning
and experience
If you are able to demonstrate appropriate
knowledge and experience in your chosen
subject, you may be eligible for exemption from
parts of your course.
criminal records bureau checks and
independent safeguarding authority
Some of the courses may involve regular and
unsupervised contact with children or vulnerable
adults. Where this is the case, a Criminal Records
Bureau (CRB) check is required for which you
will be required to complete a form and pay the
appropriate fee.
Having a criminal record will not necessarily
exclude you from studying with us. A decision
as to whether to offer you a place will depend
on the nature of the programme and the
circumstances and background of any offences.
If you are accepted for a course which involves
contact with children or vulnerable adults and are
admitted to this course, in addition to needing
a satisfactory CRB disclosure you will also
be required to register with the Independent
Safeguarding Authority or to inform the University
if you are already registered. You will receive
further information about this when you apply.
The Vetting and Barring Scheme for Wales,
England and Northern Ireland has been
introduced to help prevent unsuitable people
from working with children and vulnerable adults.
The Independent Safeguarding Authority has
been set up to oversee the operation of this
scheme and will work in partnership with the
Criminal Records Bureau. The fee for registration
with the Independent Safeguarding Authority
is £28, in addition to the fee of £36 for CRB
disclosure, a total fee of £64 (as at the time of
being published).
international students
For international students applying to study
at Glynd ŵr University, please send copies of
your transcripts and certificates (translated into
English), along with the completed application
form, to the Glynd ŵr University International
Office. They will be happy to advise you on
whether you meet the entry requirements. The
British Council in your own country will also offer
advice if needed.
See page 33 for further details.

research degrees
To register for an MPhil, with or without the
possibility of transfer to PhD, you will be
expected to possess a good UK honours
degree, normally with at least upper second
class honours, or an academic or professional
qualification which the Research Degrees
Committee deems to be equivalent.
You will also need to be able to demonstrate
competence in the use of the English or
Welsh language to the satisfaction of the
Research Degrees Committee. Students who
have studied in the UK for three years within
the previous six years or have a UK Bachelors
or Masters degree shall be deemed to have
demonstrated such competence.
031
In addition at least two references are
required, concerning your academic ability
and fitness to conduct research.
Exceptionally, you may be considered for
admission directly as a candidate for PhD,
if you possess, in addition to the
requirements above, a UK Masters degree
in a relevant subject, which included
a substantial research element, or an
academic qualification which the Research
Degrees Committee deems to be equivalent.
business & management

how to apply
taught courses
To apply for any of our taught postgraduate
courses, contact our enquiries and admissions
team on 01978 293439 or e-mail
sid@glyndwr.ac.uk. We will then provide you
with an application form. Alternatively, you can
download an application form from our website
www.glyndwr.ac.uk
Once you have submitted your application form to
Glyndŵr University, we will arrange for the relevant
course leader to assess your suitability for the
course you have chosen. You may be required to
attend for an interview with the admissions tutor.
If you are successful you will be sent a formal
letter offering you a place which you can then
sign and return to Glyndŵr University to confirm
you wish to start the course.
research degrees
To undertake a research degree you will need to
identify a suitable topic/project which will be an
appropriate intellectual challenge and has not
previously been researched.
Support will be provided by the University to
give you a contact person who will discuss your
topic/project with you and help you make any
modifications to your outline proposal.
In some circumstances a subject area may already
have a sponsored topic/project which they are
looking for a research student to pursue.
You must initially complete a research programme
application form and submit it to the Graduate
School. You can download a research application
form from our website www.glyndwr.ac.uk.
033
This should then be returned as an e-mail
attachment to mphil-phdadmissions@glyndwr.ac.uk
If the necessary expertise for supervision
is available, applicants for research degree
programmes shall normally be interviewed by
at least two members of academic staff as
consistent with Glyndŵr University’s Code of
Practice for Research Degree Programmes,
and the QAA Code of Practice for Postgraduate
Research Programmes (2004).
The application will be considered in terms of
its academic merit and its viability within the
resources available.
international students
If you believe that you are an international
student for fees purposes, or are unsure, please
contact the Glyndŵr University International
Office admissions hotline on 0044 1978
293390 (outside of the UK) or 01978 293390
(from within the UK). Alternatively, please
email international@glyndwr.ac.uk. For further
information about studying at Glyndŵr University
as an international student please visit www.
glyndwr.ac.uk and click on the ‘International
students’ link on the homepage.
*subject to validation
In our publications, an asterisk (*) next to a course
title indicates that this is a new or revised course,
and that at the time of going to print, the details
of the course e.g. module topics and titles, are
subject to, and in the process of being approved
by, appropriate validation processes. Please visit
www.glyndwr.ac.uk for the latest information on
each course.
business & management

If you are thinking about coming to Glynd ŵr University we would recommend that you come
along to one of our Open Events. This will give you the chance to see our facilities, talk
about the courses and find out more about studying at the University.

Saturday 4 December 2010, 10.00am–3.00pm

Saturday 4 June 2011, 10.00am–3.00pm
Saturday 20 August 2011, 10.00am–3.00pm

Find out about our Open Events at www.glyndwr.ac.uk

 035

contact us

visit us online for more information campus tours

glyndwr.ac.uk Campus tours are held at 2pm every day and

offer a chance to view accommodation, lecture
You can find more information about courses, rooms, workshops, laboratories, and catering
fees and funding, our research, student support, outlets. Contact us for more information.
our campuses – and much more.

Contact the enquiries and admissions team with

international students
your questions, concerns or any feedback on
01978 293439 or sid@glyndwr.ac.uk
If you believe that you are an international
student for fees purposes, or are unsure, please
Our enquiries and admissions team are on hand
contact the Glyndŵr University International
to help. They can deal with your questions on
Office admissions hotline on 0044 1978
anything from our courses to accommodation.
293390 (outside of the UK) or 01978 293390
They can also put you in touch with the right
(from within the UK). Alternatively, please
person if you need to speak further with an
email international@glyndwr.ac.uk. For further
academic programme leader or a member of
information about studying at Glyndŵr University
the student support team.
as an international student please visit
www.glyndwr.ac.uk and click on the
If your questions relate mainly to applying
‘International students’ link on the homepage.
for a research degree please contact our
Graduate School on 01978 293576 or
e-mail mphil-phdadmissions@glyndwr.ac.uk
(applications) or h.dennis@glyndwr.ac.uk
(general enquiries).

open days

Our open days are held regularly throughout the

year and give you a chance to meet with lecturers,
tour our campuses and get a feel for what life is
like as a student here. Visit our website for a list of
upcoming open days, or contact the enquiries and
admissions team.
unlock your potential

Glyndŵr University
Mold Road,
Wrexham LL11 2AW

T: 01978 293439
F: 01978 290008
E: sid@glyndwr.ac.uk