SEO Analysis for

raroofing.co.uk
What is SEO?

Search Engine Optimisation or SEO is the simple activity of ensuring a website can be found in search
engines for words and phrases relevant to what the site is offering. In many respects it's simply quality
control for websites.
In terms of SEO, we consider:

1. Quality of content including length;

2. Uniqueness of images;
3. In-bound links;
4. Out-bound links;
5. Usability;
6. Social media presence;
7. Server response times;
8. Website navigation;
9. etc.
 SEO Tools
I tried to use various online-tools to analyze raroofing.co.uk. Most of the tools timed-out because of
poor response times by the server. Poor response times will affect rankings in the search engines.

Sitechecker.pro managed to crawl and analyze raroofing.co.uk. Here’s the results

Website Score: 5 out of 100 (this is shockingly bad)

Errors: 19 errors

sitechecker.pro – see screenshot below.

 Content Analysis

raroofing.co.uk has very little content. For SEO, according to industry standards, content needs to be
500 to 1000 words in length with relevant in-bound and out-bound links (not navigation links). I’ve
found no quality content on raroofing.co.uk that meets industry standards. The overall score for content
on raroofing.co.uk is very, very low.
The testimonials on the main page look somewhat dubious. They lack authenticity: missing surnames,
addresses, images of work, etc, etc. This will affect the conversion ratio.
 Navigation
raroofing has obvious errors with website navigation. The errors are so blatant, the website developer
has to be questioned? Why wasn’t the website checked after “completion”? Why are the errors still
there? Where are the quality standards?

This is totally unacceptable:

https://www.raroofing.co.uk/chimney-repointing
https://www.raroofing.co.uk/emergency-roofing
https://www.raroofing.co.uk/tiled-roofing
The above, and more, link to a 404!
etc.
 In-bound Links
In-bound links are an essential part of SEO. With in-bound links, ranking may take longer and it’s
likely impossible to rank for keywords that are reasonably competitive.
Several backlink checkers are showing very few links to raroofing.co.uk
https://smallseotools.com/backlink-checker/
Without growing links organically and over time, it will be difficult if not impossible to rank for
competitive terms.
 Out-bound Links
Out-bound links are an important part of SEO. Out-bound links link to external websites that are
relevant. Out-bound linking is the primary aspect of Google’s pagerank. Google expects websites to
link to relevant, external content.
I’ve found no relevant, external links on raroofing.co.uk

MyBuilder, Check-a-trade, Trust-a-trader should be linked to the relevant profile.

 Server Loaded with other Websites
A reverse IP look-up where RA Roofing is hosted, shows this:
There are hundreds of websites located on the same server. Some of these websites are low-quality if
not spammy. This could affect the rankings of raroofing.co.uk.
Raroofing.co.uk needs to be moved to a quality host ASAP.
As mentioned, the server response times are very poor, and that’s another reason for moving the
website.
 Sitemap
There is no sitemap.xml for raroofing.co.uk. This will help with being crawled by search engines and
with a social media presence.

“XML Sitemaps are important for SEO because they make it easier for Google to find your site's pages
—this is important because Google ranks web PAGES not just websites. There is no downside of
having an XML Sitemap and having one can improve your SEO, so we highly recommend them.”
Source: https://www.bluecorona.com/faq/why-xml-sitemaps-are-important-for-seo/
 raroofing.co.uk Website Issues
raroofing.co.uk has many issues that need to be resolved. I’ve listed them below. Without fixing the
issues, raroofing.co.uk will not rank or rank well for competitive keywords that bring in traffic and
convert to sales.

1. Navigation: both 404s and incorrect links need to be fixed;

2. All existing content needs to be extended to meet industry standards;
3. Relevant out-bound links need to be inserted;
4. In-bound links need to be built over time;
5. raroofing.co.uk needs to be moved to quality hosting;
6. Sitemap needs to be uploaded/created (via plugin);
7. Testimonials need authenticity: full names, addresses, pictures;
8. Social media presence would help raroofing.co.uk.