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Q: Amazon has hugely diversified over the last seven years. Outline the facets
of this diversification. Outline what type of Multiproduct strategy it pursues?
At its’ inception, Amazon thrived as one of the few companies able to succeed as an
e-commerce site. Amazon was initially founded as an online bookseller but has since
diversified, and expanded to selling a variety of products. Today, Amazon sells
household products, electronics, furniture, and many other retail products.
Product diversification isn’t the only way that Amazon has diversified. Additionally,
Amazon has diversified in its membership and payment plans. The company now
has a number of distinct programs. At the most basic level is its normal, free of
charge membership. Secondly, there is “Amazon Prime”, which offers free 2-day
shipping, free streaming, and more, all for an annual fee. One other plans it has
“Amazon Student”, which offers free 2-day shipping and a few other perks for an
annual fee.