Problem statement

You are working as a Sector Specialist for a B2B company providing research services. You have been allocated the Online Gro
one of your responsibilities include creating a Sector Landscape for the sector. In this assignment, you are required to build a d
landscape using the list of companies that are given below.

Key Pointers
1/ Definition of Online Grocery
"Online Grocery" contains all tech companies involved in the sale of grocery items such as fruits and vegetables, meat & seafoo
etc. to customers and businesses. Notable companies include Blue Apron, Shipt, BigBasket, Instacart etc.

List of Companies
AnyList
Basket
Big Basket
Blue Apron
BlueCart
Boxed
Brandless
BrewSouth
Bring!
Chef Hero
Crofarm
Daily Harvest
Daily Ninja
Express Checkout
Farm-2-Market
Farmigo
FarmLead
Fetch Rewards
Food Maven
Fresh Direct
Full Harvest
Green Jinn
GreenBlender
GrocerKey
Grocery Cop
Grofers
Hail Merry
HDS
Hello Fresh
igrain
Instacart
Joy by Nature
Karma
Kopitem
Licious
Love With Food
Milk Basket
My Web Grocer
mySupermarket
Myxx
NatureBox
Ninjacart
Olio
Pact
Red's Best
Sattvic Foods
Shopwell
Skip
Stock Up Express
TakeOff
Teabox
Thrive Farmers
Thrive Market
TrueFoodz
udelv
Vahdam
Zappfresh

2/ Please refer to the Sheet "Solution - Online Grocery" for the Solution
Business Model L-1 Business Model L-2 Business Model L-3 Business Model L-4

Own Delivery

Retailer Bulk Buying

Multi- Category
Daily Needs

Marketplace

Internet-first Brand
Organic Products
Retailer

Internet-first Brand
Snacks &
Convenience Food
B2C E-commerce Retailer

Meat & Seafood

Internet-first Brand
Coffee
Retailer

Tea

Meals
Recipe Box
Smoothie Kit

Surplus Inventory

Multi-Category

Meat & Seafood

B2B E-Commerce Fruits & Vegetables

Grains

Surplus Inventory

Suite

Price Comparison
Shopping Assistance
Shopping Assistance
Loyalty

Shopping List Builder

Suite

Marketing

Enterprise Solutions Self Checkout

Robotic Fulfillment

Autonomous Delivery
Vehicle
Business Model Desription Company 1
Online grocery platforms that maintain own inventory and fulfil deliveries through
Big Basket
it's in-house delivery team

Online platforms to order grocery items in bulk Boxed

Online platforms that deliver daily use grocery items Milk Basket

Online grocery platforms that do not maintain own inventory Instacart

Tech companies selling its own brand of organic products Brandless

Companies selling organic products of multiple brands through an online

Thrive Market
platform

Tech companies selling its own brand of snacks & convenience foods NatureBox

Companies selling snacks & convenience foods of multiple brands through an

TrueFoodz
online platform

Online platforms for ordering meat and sea-food Licious

Tech companies selling its own brand of coffee Thrive Farmers

Companies selling coffee of multiple brands through an online platform Kopitem

Online platforms for ordering tea Teabox

Online platforms for ordering recipe kits for meals Hello Fresh

Online platforms for ordering recipe kits for smoothies Daily Harvest

Online platforms that sell grocery items from a surplus inventory/near expiry
Olio
products
Online platforms that are used by restaurants, caterers or other businesses to
BlueCart
order grocery

Online B2B platforms to order meat & seafood Red's Best

Online B2B platforms to order Fruits and Vegetables Ninjacart

Online B2B platforms to order grains FarmLead

Online B2B platforms used by food businesses to order surplus inventory or

Full Harvest
near expiry products
Mobile Apps with multiple features such as shopping list builder, price
mySupermarket
comparison, coupons & deals etc.

Mobile Apps to compare the prices of products across different grocery stores Basket
Mobile Apps offering cash back and reward points to users for transacting
Green Jinn
through them

Mobile Apps for the users to create grocery shopping lists Bring!

B2B softwares providing multiple solutions like storefront, online payments,

Farmigo
marketing solutions, logistic management and inventory management

B2B softwares providing marketing solutions for customer engagement My Web Grocer

B2B softwares to enable self-checkout by customers in stores Skip

Companies using robotics for fulfillment of grocery orders TakeOff

Companies building autonomous vehicles for grocery delivery udelv

Company 2

Fresh Direct

Stock Up Express

Daily Ninja

Grofers

Sattvic Foods

Joy by Nature

Hail Merry

Love With Food

Zappfresh

Pact

BrewSouth

Vahdam

Blue Apron

GreenBlender

Karma

Chef Hero

Farm-2-Market

Crofarm

igrain

Food Maven

Shopwell

Grocery Cop
Fetch Rewards

AnyList

GrocerKey

Myxx

Express Checkout

HDS

Nuro