MARKETING MIX SONG

1. FILL IN THE BLANKS

Every business has to decide
How to mix (a)_________,(b) ___________, (c)__________ and (d)____________
They have got to get it (e)___________
Of course it depends on the (f)_____________ they're trying to reach
It's the (g)___________ needs they must focus on
Can't (h)_____________ to get it wrong
It's 4 Ps don't you know

-Chorus-
Marketing is easy if you follow the 4 Ps
(d)_________,(c) ___________, (a)___________ and (b)____________
Apply it properly and you will see more clearly
What a useful tool it can be
(d)_________,(c) ___________, (a)___________ and (b)____________
An essential part of marketing
In order to achieve success you must follow the 4 Ps
(d)_________,(c) ___________, (a)___________ and (b)____________

2. MATCH THE COLUMN ON THE LEFT TO THE ENDINGS ON THE

RIGHT.

1 The product is key A it's got a USP

2 make sure
3 Without one
4 You got to beware,
5 It's got to stand out
6 Of getting even
7 It's 4 Ps,
B to meeting the needs of your
market,
C a second glance
D don't you know
E it'll be too hard to see
F from the crowd for you to have a
chance
G lots of products out there

-Chorus-

By Leticia Corbellini / Business Studies

3. ORDER THE LINES
______ It's 4 Ps don't you know
______ When setting the price, you gotta find
______ You wanna sell, your product today
______ The value of the product in your potential customers' minds
______ The choice that you make, depends on the way
______ Is it exclusive, or is it aimed at the mass market?
______ Set it too high and they will not buy
-Chorus-

4. CHOOSE THE CORRECT WORD.

Think of a (A) _______ (price/ place), a suitable (B)________ (spice/ space)
For the product (C)__________ (exchange / strange)
This could be in a (D)__________ (wholesaler/ retailer),
a (E) __________ (wholesaler/ retailer), or on the (F)_______ (wed/ web)
Time to (G)__________ (remote/ promote), get your name known
Through (H) ____________(advertising/ merchandising).
TV, radio, (I) _________(leafleting / live streaming) or maybe even PR
It's 4 Ps don't you know
-Chorus-

5. FIND THE CORRESPONDING WORD OR ACRONYM TO THE

FOLLOWING DEFINITIONS:
a) The relationship between the public and a company or other
organization or a famous person.
b) A person or business that sells goods to the public in relatively small
quantities for use or consumption rather than for resale.
c) The factor or consideration presented by a seller as the reason that
one product or service is different from and better than that of the
competition.
d) A person or company that sells goods in large quantities at low prices,
typically to retailers.
e) To distribute sheets of paper as a form of advertising.
f) To direct one's attention or efforts.
g) Un-segmented market in which products with mass appeal are offered
to every customer.
h) Individuals, firms, and organizations in a particular market who have
some level of interest in a particular product.
i) To produce something for a particular purpose or a particular group
of people.

By Leticia Corbellini / Business Studies