PROJECT PROPOSAL

B2B Marketing

Submitted by:

Group 4

Kamal Khurana (P18021)

Swapnil Jain (P18070)

Priyank (P18113)

Kumar Abhijeet (P18111)

Akansha Srivatsava (P18100)

 Company: Infosys
1. Company Division – Infosys Consulting
2. The industry that you will be analysing – IT consulting Industry
3. Business Process / Business processes you will be focusing on –
 Pre-sales and Sales
 Requirement gathering
 Business Process Blueprint
 Client Signoff
 Development
 Delivery
 Support
4. Index page of how your report will look like ie what topics you will be covering –
 Executive Summary
 Company Profile
 About Infosys Consulting
 Industry Analysis using frameworks
 Collaborators
 Competitors Analysis
 Business Divisions of Infosys Consulting
 Product/Services Portfolio – Value/Benefits
 Decision Making Hierarchy
 Geographic Segmentation
 Major Customers
 Customer Capabilities
 Purchasing approaches
 Information Efficiency
 Brand Image
 Sales Process

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  Business Processes
 References

5. Transformation Technologies ( Big Data, Machine Learning, AI, IoT, Analytics) : The incubation
center of Infosys called ‘Infosys Center for Emerging Technology Solutions’ (iCETS) focuses on
incubation of NextGen services and offerings by identifying and building technology capabilities
to accelerate innovation. The current areas of incubation include AI & ML, Blockchain, Computer
Vision, Conversational interfaces, AR-VR, Deep Learning, Advanced analytics using video, speech,
text and much more.

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