Documente Academic
Documente Profesional
Documente Cultură
SENA
GESTIÓN DE MERCADOS
MODALIDAD VIRTUAL
Bogotá D.C
2018
Collars: Usually found on bottle necks
Dump bin: A display container, like a large box, which contains goods for sale.
Floor graphics: They are made of adhesive material and are pasted to floors.
• carteles: un gran aviso impreso, fotografía o fotografía, que se utiliza para publicitar
un producto o servicio.
PLANIMETRY
Is a measuring instrument
of plane surfaces used for
planning physical areas
Linear system
ASPECTS Product
of shelving placement
where fixtures This variable refers to
VISUAL the
Difference can be Distribution
Trafficofflow
STORE
the commitment with
MERCHANDISING
merchandise arranged products
PLANNING
Floor onspace
shelves
manufactures,
This factor refers regarding
to the
Loop oritems,
racetrack layout
product vertically or must be made in
This
sales
customer’s
item
figures
needs
forto
they allow
Ist the shoppers andto
art and science
categories horizontally accordance with
A planogram consider
individual
trackingallocating
through
product, the
the
walk and explore
of applying effective
departments. for creating the necessities and the
defines product
promotions
store. Toinanalyze
such
anda way
if it
merchandise
design as
ideas
This they
in
is usedorder
in aisles through store’s
products that
seasonal.
hasitprovided
creates harmony
comfort,
follow
Loop aspecialty
perimeter
or
to increase store traffic
Racetrack traffic Planogram
the .
storeand objectives
location between
securitytheandimage
enough store
aisle Free
and volume Flow
of sales Grid Layout
Layout
stores their uantit . and
space
merchandising.
to
CLEANING ROOM
DISPENSER OF SODA
INPUT AND OUTPUT
TV
TV
CASH REGISTER
EXHIBITOR CANYAVAPLS