BUSINESS DEVELOPMENT PLAN

Submitted by:

Jasmina Pradhan

Kantipur Valley College

PU Regd No:

Submitted to:

Office of the Dean, Faculty of Management

Purbanchal University,Biratnagar

March 23

Kumaripati,Kathmandu

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. Declaration

I Jasmina Pradhan declare that this thesis entitled “Business Development Plan” in partial
fulfillment of the MBA Degree, the Faculty of Management, Purbanchal University is my
original work carried out under the guidance of Prof. Birat Prasad Shrestha and has not been
submitted anywhere for the award of any other degree or commercial purpose .In keeping
with the ethical practice in reporting scientific information, due acknowledgement have been
made wherever the findings of others have been cited.

Jasmina Pradhan

PU Reg No:

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ACKNOWLEDGEMENTS

I would like to express my gratitude and appreciation to all those who gave me the possibility
to complete this report. A special thanks to our facilitator Prof.Birat Prasad Shrestha, whose
help, stimulating suggestions and encouragement, helped me to coordinate in preparing this
report.

I would also like to acknowledge with much appreciation the crucial role of the faculty
members of our college, who encouraged me in completing this report by highlighting the
importance of this report for future perspective and by providing sufficient materials and
course of study required.

Last but not the least, many thanks to my friends and my classmates who have helped me to
maintain the progress in track. Their suggestions and discussions along with comments and
tips have improved my report in all the ways possible.

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 TABLE OF CONTENTS

CHAPTER CONTENTS PAGE

DECLARATION 2

ACKNOWLEDGEMENT 3

TABLE OF CONTENTS 4-5

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 PAGE
1.INTRODUCTION 6

2.IMPORTANCE 6

3 ORGANIZATIONAL STRUCTURE 7

4. MISSION AND VISION 8

5. BUSINESS ENVIRONMENT 5F INDUSTRY ANANLYSIS 9

6.TOWS ANALYSIS 10

7 BUSINESS MODEL CANVAS 11

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CHAPTER:1

1.1 INTRODUCTION

Business Development Plan is a document that outlines how you

implement your business development strategy. It can be a plan for an
individual, a practice or the firm as a whole. Its scope covers both the
marketing and sales functions, as they are so intertwined in most
professional services firms.

1.2 IMPORTANCE
A business plan is a very important strategic tool for entrepreneurs. A good
business plan not only helps entrepreneurs to focus on the specific steps
necessary for their to make business ideas succeed, but it also helps them to
achieve both their short-term and long-term objectives.

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Organization Structure

General
Manager &
Founder

Operation Accounts Marketing

Department Department Department

Looked after
Chef Assistant Chef Assistant Chef Accountant by the general
manager

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Mission & Vision
Mission
Coffee Corner is a specialized group of talented individuals who will
provide various varieties of coffee and bakery items at a reasonable
rate.

Vision
Increasing the customer satisfaction and creating a brand value is the
first and foremost vision of Coffee corner.

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BUSINESS ENVIRONMENT 5F INDUSTRY ANANLYSIS
Threat of entry

Threat of substitutes

Competitive rivalry

Supplier power

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 STRENGTH
• Personalized service
TOWS ANALYSIS • Accessible location
• Experienced staffs
• Youth targeting
OPPORTUNITIES S-O
• Expansion of product • Price variation
line in future • Fast Service
• Growing market • Innovative designs and
• Healthier offerings flavour.
• Never ending demand • Attractive setup
THREATS S-T
• Competition • Fast service
• Price war • Attractive designs
• Experienced • Reasonable Price
competitors
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WEAKNESS
• Perishable nature
• Limited menu
• Few resources in the
beginning
• Lack of differentiation
with others.
W-O
• Good Ambience
• Attractive colors &
packaging
W-T
• Introduce caffeline
• Good relation with
supplier
• Introduce training
classes and promote in
that area.
BUSINESS MODEL CANVAS OF COFFEE CORNER

KEY PARTNER KEY ACTIVITIES KEY RESOURCES

• Organizer of festival • Marketing • Marketing
• Selling • sales
• Day-to day operation
• R&D

VALUE COMPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS

• Natural ingredients • Personal • Visitors of parks
• Homemade • Informal • Visitors of festivals
• Trust

CHENNELS COST STRUCTURE REVENUE STRUCTURE

• Local shops • Equipments • Companies sales
• Website • Salaries • Tips
• Local bakers • Property maintenance • Payment and cash
• Ingredients purchase

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