1.

TREND

a general direction in which something is developing or changing.

"an upward trend in sales and profit margins"

trend
A trend is what's hip or popular at a certain point in
time. While a trendusually refers to a certain style in
fashion or entertainment, there could be a trend toward
warmer temperatures (if people are following trends
associated with global warming).
A trend simply reflects what seems to be going around at any given time. A trend can be in any area
and doesn't only reflect fashion, pop culture and entertainment. There can also be a trend in the stock
market to be bullish or bearish, depending on economic indicators, or a political trend reflecting a
nation’s current mood. Some trends are fun, some fabulous, some appalling, but however long they
last, you can be sure there will always be a new trend coming along to replace the old.

FAD, TREND OR CLASSIC: WHAT’S THE

DIFFERENCE?

In the world of fashion, styles always seem to be changing. What is trending one season may be passé the next.
In fact, some styles don’t seem to last longer than a month, and navigating the world of jewelry is no different.
It may feel impossible to stay stylish without breaking the bank by aimlessly following every trend to hit the
market. However, a deeper understanding of the differences between fads, trends and classics, will enable you
to put an end to the fashion fueled guessing game.

1) FADS
The easiest way to categorize a fad is one word: short-lived. Typically, fads last for a total of one season, but
they can also last less than a month. Fads are novelty driven fashion choices. A fad is often referred to as
“catching on” with the larger population, but will often fade as quickly as it appeared. The easiest way to
remember a fad is through a simple alliteration: fads fade. Although engaging in fads can be fun, they are often
not worth investing a large amount of money or time.

2) TRENDS
Trends have a much longer lifespan than fads. In fact, they can continue to be fashionable for years and even
decades. The primary difference between a trend and a fad is that trends have the potential to be long-term
influencers on the market. In addition, trends often involve altered classics. For example, specific colors can be
declared “trendy.” For 2014, the colors orange and blue garnered a lot of attention. However, orange and blue
are classic colors; in other words, a classic piece has been declared a “trend.” Trends can be much more
difficult to track, but the best rule of thumb when considering whether a piece is a classic or a trend, is to ask
yourself: “Will I still love this in five years?” If the answer is a resounding “Yes,” then chances are that the
piece is either a classic or an updated classic, both of which will age beautifully.