Documente Academic
Documente Profesional
Documente Cultură
BOOK
1) Atul Parvatiyar and Jagadish N Seth (2000), Handbook of Relationship
Marketing, Thousand Oaks, California: Sage publications.
2) Peppers D and Martha Roggers(1993), The one to one future: Building
relationships one customer at a time, New York: Doubbleday.
3) Shainesh and Jagadish (2000), Customer Relationship Management – A strategic
perspective, Macmillan publishers India Pvt Ltd, p 39 – 41.
4) Jill Dyche (2001), “The CRM Handbook: A Business Guide to Customer
Relationship Management”, (Upper Saddle River, NJ: Addison-Wesley, p 34.
JOURNAL
THESIS
WEBSITES
http://en.wikipedia.org/wiki/CRM
http://www.iupindia.in/605/EE_Customer_Relationship_Management_28.html
http://www.iupindia.in/910/MM_Customer_Relationship_Management_55.html
http://www.iupindia.in/708/MM_Customer_Retention_16.html
http://www.bsnl.co.in/
http://www.bsnl.co.in/service.htm
http://www.cci.in/pdf/surveys_reports/indias_telecom_sector.pdf
http://www.economywatch.com/world-industries/telecommunications/telecom-industry-
in-india.html