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BIBLIOGRAPHY

BOOK
1) Atul Parvatiyar and Jagadish N Seth (2000), Handbook of Relationship
Marketing, Thousand Oaks, California: Sage publications.
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relationships one customer at a time, New York: Doubbleday.
3) Shainesh and Jagadish (2000), Customer Relationship Management – A strategic
perspective, Macmillan publishers India Pvt Ltd, p 39 – 41.
4) Jill Dyche (2001), “The CRM Handbook: A Business Guide to Customer
Relationship Management”, (Upper Saddle River, NJ: Addison-Wesley, p 34.

JOURNAL

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15) Satoshi Ueno (2006), “The Impact of Customer Relationship Management”,
Harvard University.
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Research Directions, and the Future”, University of California at Berkeley, April
2001.
19) Adrian J. Slywotsky, “The Age of the Choice board,” Harvard Business Review,
pp 40- 41.
20) Pat Russ (2005), Customer relationship management in retail banking, “EDS U.S.
Financial Services Privacy and Customer Relationship Management Survey”, p 8.
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and Increased Profits”, www.CRMGuru.com.
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Claremont graduate school, University of California.
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Emerging Practice, Process, and Discipline”, Journal of Economic and Social
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of Marketing, Vol. 69, No. 4, pp 201-209.
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586), Thousand Oaks, CA: Sage Publications.
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35) Shainesh and Jagadish (2000), Customer Relationship Management – A strategic
perspective, Macmillan publishers India Pvt Ltd, p 39 – 41.
36) Prof.V.Narasimha Rao,A.V.V.Siva Prasad, Customer Relationship Management In
Health Care Industry - A Study Of Select Corporate Hospitals In Vijayawada,
Andhra Pradesh, Indian Journal Of Marketing , May 2011,p 20 – 30.
37) Dr,V.Murugaiah, Radhika Vishavas, “Customer Acquisition And Retention
Strategies In The Services Industry – Case Study, Indian Journal of Marketing,
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38) Tulin Durukan, Brahim Bozacy, Taylan Taner Dogan (2011), “Mobile Number
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THESIS
WEBSITES
http://en.wikipedia.org/wiki/CRM
http://www.iupindia.in/605/EE_Customer_Relationship_Management_28.html
http://www.iupindia.in/910/MM_Customer_Relationship_Management_55.html
http://www.iupindia.in/708/MM_Customer_Retention_16.html
http://www.bsnl.co.in/
http://www.bsnl.co.in/service.htm
http://www.cci.in/pdf/surveys_reports/indias_telecom_sector.pdf
http://www.economywatch.com/world-industries/telecommunications/telecom-industry-
in-india.html

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