HENRY HARVIN®

ANALYTICS
HENRY HARVIN®
EDUCATION
ACADEMY

CERTIFIED
BUSINESS ANALYTICS
PRACTITIONER (CBAP) COURSE

HENRY HARVIN®
EDUCATION
WHAT IS BUSINESS ANALYTICS?
1
Business analytics (BA) refers to the skills, technologies,
practices that are useful for deriving the perceptions that
can be used for future business planning. It is a eld that is
now applied across all domains and industries. Business
analytics is used by companies committed to data-driven
WHY BUSINESS ANALYTICS IS IMPORTANT?
2
Business analytics are a vital part of any business.
Business analytics in the current scenario is very
important. It has many benets. It can also be used to
calculate an entire company. In order to nd aws in
existing processes and focus on meaningful data that
will help an organization prepare for future growth and
challenges, Business analytics are performed. The
necessity for good business analytics has urged the
WHAT CAN YOU DO WITH BUSINESS ANALYTICS?
3
Business Analytic tools are now vital to succeed in your
business and best part is that these tools can be connected
on a single computer for small applications or in server
environments for enterprise-wide placements. Once they
are up and running, business analysts and others with less
specialized training can use them to produce reports,
charts and web portals that track precise metrics in data
sets. Once you understand the business analytics you can
apply it to different scenarios such as to analyze Analytical
HENRY HARVIN®
ANALYTICS
ACADEMY
decision-making. BA can be used to automate and
optimize business processes. In other words, querying,
reporting and alert tools can answer questions such as
what happened, how many, how often, where the
problem is, and what actions are needed.
creation of business analytics software and initiative
platforms that source an organization’s data in order to
systematize some of these measures and pick out
meaningful visions. Business analytics are an essential
part of any business. Business analytics make up
continuous improvement programs, a large portion of
decision support systems and many of the other
techniques used to keep a business competitive.
Customer Relationship Management (CRM),Fraud
Detection as Fraud is now an inescapable problem and can
come in various forms, Forecasting and Inventory
Management as Retailers are typically interested in
predicting store-level or sector-level demand for inventory
management purposes, Human Resource Department as
Business Analytics is used by human resources (HR)
departments to create a prole of their most successful
employees and many other applications.

HENRY HARVIN®
EDUCATION
ABOUT THE COURSE
CURRICULUM
This course is carefully designed by domain experts in
5 modules that covers the best approaches and most
in-use practises for data measurement & analysis:
Module 01 – Introduction, Data & Analytics, Linear Regression
Module 02 – Logistic Regression
Module 03 – Decision Tree
Module 04 – Segmentation, Market Basket Analytics,
Framework to solve analytics case studies
TOOLS LEARNED
Gain the Skill to Explore + Analyse + Solve Business
Problems using Analytics Tools: R & Advanced Excel.
METHODOLOGY
Uses mixes of techniques aligned to a unique pedagogy
which is Goal-Centric & Action Oriented. Demonstrates
Business Case Studies using the statistical tools, exercises
& brainstorming using Adaptive Probing Methodology
along with classroom theories and learning videos
CERTIFICATION
Distinguish your prole with global credential of 'Certied
Business Analytics Practitioner' and showcase expertise
by using the Hallmark of CBAP next to your name. For
example: Mr.Rahul Bansal (CBAP)
Startup Focused Outcomes
Helps in laying the foundation to Build a Startup in one
of the most rewards eld of today. Additionally, can help
support an existing startup with High ROI
HENRY HARVIN®
ANALYTICS
ACADEMY
01
DURATION/MODE
4-days/32-hours Classroom Based Training &
02 Certication Course leading to Professional Certication
03
LEARNING BASED OUTCOMES
Get hands-on experience in applying analytics tools
& techniques to real-world business problems
04 and understand Analytics-Based Decision Making
Thus, become a Data Driven Professional.
05
TRAINER
Delivered by Senior Industry Professionals having
06 extensive experience of Marketing Analytics in
diverse domains & industries. These practitioners are
also Empanelled as subject matter experts
with Henry Harvin Analytics Academy
07
CONTENT
Get 24 x 7 access to Henry Harvin’s Hybrid LMS
platform (App / Mobile App-based) with Abundant
08 Content on Business Analytics including Courseware
(PPT / PDF), data, case studies, articles, books, videos,
examples, presentations, resource library & related more
09
JOB ORIENTED OUTCOMES
Fill the Void of Talent Shortage in Analytics Domain by
10 becoming eligible for thousands of High Paying Jobs
in India & Abroad with an upgraded prole through
this skill & certication. Additionally, Get Promoted
from your current position with added skill set
 HENRY HARVIN®
ANALYTICS
HENRY HARVIN®
EDUCATION ACADEMY
COURSE CURRICULUM

MODULE 1 Case Study – A leading Insurance company in US

would like to hire a Business analytics consultant to
help predict claim losses.
Introduction
Ÿ What is Analytics Ÿ Understanding Data using R
Ÿ Types of Analytics Uni-variate analysis
Ÿ Business meets Analytics Bi-variate analysis
Ÿ Organisations using Business Analytics Ÿ Best t line – regression
Ÿ R-square, Adjusted R-square concept
Data & Analytics Ÿ Test vs. Train datasets ( concept )
A.Data Collection & Data Understanding – Basics Ÿ Running the regression in R
Ÿ Data Dictionary Ÿ Linear Equation & signicant variables
Ÿ Assumptions of Linear Regression
Ÿ Data types
Ÿ Testing Multi-collinearity
Ÿ Data Handling
Ÿ Heteroskedasticity
Outlier Treatment
Handling Missing Values Use R , to help regress claim amount with various
Dummy Vars Business factors to give the required business
recommendations and information in the given case
B.Business Data using - Excel study.
Relate to Business factors with claims and how Linear
MS Excel Functions regression is important tool for Business analytics.
Pivot Tables
MS Excel Charts
MODULE 2
Case Study: Help Client to identify revenue/prot in
different regions and help & give recommendations Logistic Regression
Ÿ Classication techniques & business problems
Ÿ Intro to Logistic Regression models
C.R Programming Why Logistic vs. Linear models
R-studio Odds Ratio
Understanding Basics Probability of an event
Packages in R Applications of Logistic regression models
Swirl R
Summarise & slice data Case Study – Help client predict which customer would
churn. Associate a probability with each customer to
Case Study – Help cleanse the data to help Business predict the churn.
manager compare the performance of sales team in
different location Ÿ Generalized Linear models using R
Ÿ Shortlist the signicant variables
Linear Regression
Ÿ Test vs. Train data sets
Ÿ What is regression?
Ÿ Introduction to Linear Regression
Ÿ Validation of the model – Confusion matrix
Ÿ Applications & examples from the Business world Evaluate the model and give business
recommendations.

HENRY HARVIN®
EDUCATION
COURSE CURRICULUM
MODULE 3
Decision Tree –
Introduction
Applications & industry examples
Types of Decision Tree ( CART & CHAID )
Splitting Algorithms
Case Study – Understand the various factors interacting at
a point of sales on an acquired merchant / shop for Mobile
wallet. Use the model to predict Sales in order to acquire
the merchant.
Ÿ R-code
Ÿ Interpretation
Ÿ Final o/p
Case Study – Help the client team to understand customer
satisfaction scores using NPS data from 3rd party survey.
Ÿ R-code
Ÿ Interpretation
Ÿ Final o/p
METHODOLOGY
Ÿ The program is a global standard offering that uses
mixes of techniques aligned to a unique pedagogy
which is Goal-Centric & Action Oriented
Ÿ Includes classroom theory, learning videos,
demonstration of statistical tools like Advanced
Excel & R programming.
FOR WHOM
Ÿ Working professionals with roles in following
Domains: Marketing, Finance, HR, Operations, IT,
Research & Development, Engineering and related
more
Ÿ Students (MBA/PGDM, Engineering, B.Com, BBA,
BA) who want to develop their career in analytics
Ÿ Executives and senior managers who are willing to use
the large database of customer information available &
are at a position to make Critical Business Decisions
to inuence the revenue prospects of the organisation
HENRY HARVIN®
ANALYTICS
ACADEMY
MODULE 4
Segmentation
A.K-Means
Ÿ Business analytics & unsupervised techniques
Ÿ Why and Where to use Clustering
Ÿ Clustering methods and examples
Ÿ K-means Clustering Algorithm
K-means – Cluster the given set of vendor base
to help in segmentation and identify different
procuring strategies for each cluster
Practice the k-means using R codes
B.RFM- Recency Frequency Monetary models
Identify differences in behaviour of
Online shoppers
I n-store shoppers
Multi-channel shoppers
Market Basket Analytics
Ÿ Intro to the Basics
Ÿ Applications
Ÿ Algorithm
Case Study – E-Retailer selling multiple products wants to
devise recommendations on website
R-code
Interpretation
Final o/p
Framework to solve analytics case studies
CRISP – DM & other known frameworks
Ÿ Real-life case studies using the statistical tools
demonstrated, exercises and brainstorming using
adaptive probing methodology
Ÿ IT & Non-IT Professionals willing to Switch to
Analytics Domain
Ÿ Individuals aspiring to get Exposure to practical
applications of tool-based business analytics
Ÿ Individuals working in the following Industries:
healthcare, logistics, aviation, banking, IT/ITeS,
banking, nance, treasury, defense research, telecom,
brewery, heavy machinery, marketing, automobile,
pharmaceutical, FMCG, outsourcing, seaways,
marine, packaging, hospitality and many more

HENRY HARVIN®
EDUCATION
#10 LEARNING BENEFITS
Explore+Analyse+Solve
Business Problems using
Analytics Tools like R &
Advanced Excel.
Get insights from Industry
Best Practices for Data
Measurement & Analysis
Develop Goal Oriented
Business Strategies
Understand Afnity of
Product by Analyzing
Transactional data
Take Actionable Data
Driven Decisions to
increase market share
According to a 2015 MIT Sloan Management Review, 40 percent of the companies surveyed were
struggling to nd and retain the data analytics talent (Source: Cio.com)
HENRY HARVIN®
ANALYTICS
ACADEMY
01
Understand 'What' & 'How'
02 aspects of Data Collection
03 Communicate Business
04 Objectives in a focused
manner with data analysts
& help evaluate results of
data analysis better
05 Gain Full View of Customers
across Different Channels by
06 Accessing+Integrating+Anal
ysing Customer Data through
Multiple Sources & Engage
Customers in Real Time
07
08 Understand Analytics-Based
Financial Decision Making
to drive company's ROI
09 Helps with Adjusting to
10 Macro Changes with
predictive models
10
 HENRY HARVIN®
ANALYTICS
HENRY HARVIN®
EDUCATION ACADEMY
#10 CAREER BENEFITS

Become Eligible for analytics

jobs demanding background 1

Open doors to Job Opportunities

Abroad demanding specialization
2
Fill the void of thousands of
untapped High-Paying Jobs in 3
analytics with Talent Shortage

Get Promoted in your current

prole with most in-demand skill
4
Distinguish your prole from
peers during Job Interviews 5
Earn a Rewarding Certication-
'Certied Business Analytics
Practitioner' (CBAP) 6
Upgrade your biz card with Hallmark of
Global Credential-CBAP Professional
added next to your name 7
Improve your CV & Linkedin Prole
with professional development 8

Support your Startup with high ROI 9

Build a Startup in one of the most
rewarding elds of today- Analytics ! 10

International Data Corporation (IDC) predicts a need by 2018 for 181,000 people with deep
analytical skills, and a requirement 5x that number for jobs with the need for data management &
interpretation skills. (Source: Business.com)

HENRY HARVIN®
EDUCATION
About Henry Harvin Education ®
As a competency and career development organisation,
Henry Harvin Education develops, enhances and promotes
®
select skill-sets those are deemed essential of changing
times. Embedding ‘Value Creation’ at the core of its vision,
Henry Harvin Education partners with best in industry
®
organisations and empanels domain experts to transform
careers of diverse audience from industry and academia by
harnessing the power of skill-centic training programs.
These programs are carefully handcrafted to deliver
tangible output for its learners by creating a distinguished
biosphere of latest learning technologies, effective content
and experienced trainers.Henry Harvin Education is
®
inspired by contributions of Mr.Henry Dunster (First
President of America’s Oldest University) to the education
industry which sustain for over 400 years.
henryharvin.com
info@henryharvin.com
HENRY HARVIN®
ANALYTICS
ACADEMY
About Henry Harvin®
ANALYTICS ACADEMY
Henry Harvin Analytics Academy has been setup with an
®
objective to upskill the current technology and
management workforce with in-demand analytics
skillset. These skills are imparted through action oriented
learning solutions that are carefully handcrafted by
subject matter exper ts with extensive industry
experience. These learning solutions are delivered using
our unique goal-centric pedagogy by select professionals
from leading organizations those also empanelled as
domain experts with the academy. This enables the
academy in achieving its goal of empowering aspiring
analytics professionals to reach their full professional
potential. Henry Harvin Analytics Academy aims to
®
function in its outreach geographies and generate 50,000
employable analytics professionals till 2020 !
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