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 WHY DOES LANGUAGE MATTER?

In the past three decades there has been a growing recognition of the importance of language in international
business and organization and management studies. At the same time, however, language-sensitive research is
failing to permeate higher management education. Language issues faced by international companies and
managers are not represented in the curricula of business schools. This article aims at examining why language-
sensitive academic research in international business and organizational studies does not impact management
education.
In the research, for example, Canada-based academics Professor Mary Yoko Brannen and Professor Terry
Mughan found four clear inflection points among 32 selected articles where language was central:
1. An initial interest in language as an instrument
2. A preliminary inflection point indicating a turn toward linking language with culture
3. A second inflection point toward linking language with strategy
4. A more recent turn toward understanding language as a central construct in management theory
Due to the rapidly increasing globalization of international business operations, translation processes are at the
heart of collective understanding.
Language is not only a tool of communication; it is culturally embodied and socially embedded. It does not
mirror but shapes reality
Language, is used in order to communicate, form opinions, problem solve, and establish interpersonal
relationships. Through the accounts of Tannen, Sanders, and Hughes, they discuss the significance of certain
words and the many interpretations conveyed by people of different perspectives. Most of the writers centered on
the pragmatic aspect of language; the intentions of spoken or written expression. Semantics of language or the
study of defining language were also used in the articles. All three of the authors expressed terms directed towards
certain people, deriving negative connotations. As well as, the effects of words spoken between friendships and
relationships. Thirdly, the documents were pertinent to current issues. Proclaiming, that language in it of itself,
helps to expound on pondering issues that indicate stereotypes, racial discrimination, and inevitably, lies. Each of
these articles pertains to one main question: “Why does language matter?” Individually, the authors write an
opinion on the matter through various analogies. According to Tannen, words can provoke a contrary intention.
She uses the word bossy, as an example that a simplistic word such as this can form a stereotype surrounding a
specific gender. She continues on to say that famous female figures have been continuously label as bossy when
commanding an authority post.

 WHY ENGLISH LANGUAGE IS IMPORTANT?

Learning English is important and people all over the world decide to study it as a second language. Many
countries include English as a second language in their school syllabus and children start learning English at a
young age. ... English is the most commonly spoken language in the world.
1. English is the most commonly spoken language in the world. One out of five people can speak or at least
understand English!
2. English is the language of science, of aviation, computers, diplomacy, and tourism. Knowing English
increases your chances of getting a good job in a multinational company within your home country or of
finding work abroad.
3. English is the official language of 53 countries. That is a lot of people to meet and speak to.
4. English is spoken as a first language by around 400 million people around the world.
5. English is the language of the media industry. If you speak English, you won't need to rely on
translations and subtitles anymore to enjoy your favorite books, songs, films and TV shows.
6. English is also the language of the Internet. Many websites are written in English – you will be able to
understand them and to take part in forums and discussions.
7. English is based on a simple alphabet and it is fairly quick and easy to learn compared to other
languages.
8. English is not only useful – it gives you a lot of satisfaction. Making progress feels great. You will enjoy
learning English, if you remember that every hour you spend gets you closer to perfection.
9. Since English is spoken in so many different countries there are thousands of schools around the world
that offer programmes in English. If you speak English, there're lots of opportunities for you to find an
appropriate school and course to suit your academic needs.
10. Because it's fun! By learning English, you will also learn about other cultures. Few experiences will
make you grow as a person more than learning the values, habits and way of life in a culture that is
different from yours.