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ANUP KUMAR T
I do hereby declare that this report is a bona fide record of the organization study done
by me under the supervision of Prof. Om Prakash. Acharya institute of technology and
Mr. Raj Mohamad, HR manager UNIBIC FOODS INDIA PVT. LTD. during the year
2019-20,in fulfillment of the requirements for the completion of 3rd semester
organizational study of Master of Business Administration of Acharya Institute of
Technology,Visvesvaraya Technological University, Belagavi.
This work has not been under taken or submitted elsewhere in connection with any other
academic course.
Place: Bengalore
Date:
Signature:
ACKNOWLEDGEMENT
I wish to take this opportunity to express my sincere expression of gratitude to each and
everyone who helped me in the completion of this work.
First and foremost, I would like to take this opportunity to express my sincere gratitude to
Mr. Sannath . for his guidance and encouragement and who gave me the opportunity to
do my Internship.
I would also like to thank Mr.Yuvraj ,assistant professor MBA Department ,AIT and
Prof. Om Prakash (MBA), AIT for providing timely help all through my study.
I express my deep gratitude to my dear friends and their cooperation and helping hands,
who were always friends in need.
ANUP KUMAR T
MR. OM PRAKASH
Assistant professor MBA department,
Dr.sarvepalliRadhakrishnanrd ,
Soladevanahalli, Bangalore.
CERTIFICATE:
Place: Bangalore
Date:
MR. OM PRAKASH
(Project Guide)
CONTENTS
• Chapter-1: Introduction
Introduction about the industry.
Introduction about the organization.
• Chapter-2: Organization Profile
Background of the organization
Nature of business
Vision, Mission& objective of the organization
Workflow model
Products/service profile
Ownership pattern
Achievements/Awards of organization.
Future growth& prospect of organization.
• Chapter-3:Models
Porters five force model reference to organization under study.
Meckensey’s 7S Framework with special reference to organization under
study (Tom Peters and Robert Waterman- Strategy, system, structure,
staff, skills, style, shared values).
• Chapter-4: SWOT Analysis .
Strength
Weakness
Opportunities
Threats
• Chapter-5: analysis of financial statement.
• Chapter-6:Learning Experience.
• Bibliography.
CHAPTER 1
INTRODUCTION
The food industry is a complex, global collective of diverse businesses that supplies most
of the food consumed by the world's population.[1] Only subsistence farmers, those who
survive on what they grow, and hunter-gatherers can be considered outside the scope of
the modern food industry.
The food Industry includes:
Biscuit
A biscuit is a flour-based baked food product. This article covers the type of biscuit found in
Africa, Asia, and Europe, which is typically hard, flat, and unleavened. In North America, a
biscuit is typically a soft, leavened quick bread, and is covered in the article Biscuit (bread).
Variations in meaning
In Commonwealth nations and Ireland, a biscuit is a small baked product that would be called
either a "cookie" or a "cracker" in the United States and most of English-speaking Canada.
Biscuits in the United Kingdom, the Isle of Man, and Ireland are hard and may be savoury or
sweet, such as chocolate biscuits, digestives, hobnobs, ginger nuts, rich tea, bourbons, and custard
creams. In the Commonwealth Nations and Ireland, the term "cookie" typically refers to only one
type of biscuit (chocolate chip cookie) however, it may also locally refer to specific types of
biscuits or breads.
In the United States and some parts of English Canada, a "biscuit" is a quick bread, somewhat
similar to a scone, and usually unsweetened. Leavening is achieved through the use of baking
powder or, when using buttermilk, baking soda. Biscuits are usually referred to as either "baking
powder biscuits" or "buttermilk biscuits" if buttermilk is used rather than milk as a liquid. A
Southern regional variation using the term "beaten biscuit" (or in New England "sea biscuit") is
closer to hardtack than soft dough biscuits.
Unibic Foods India Pvt Limited (Formerly known as Unibic Biscuits India Pvt Limited) is a
leading domestic Cookie brand with an exclusive focus on the "premium" segment of the cookies
market in India. The Company mainly focuses on the "Indulgence" and "Health & Wellness"
category and offers differentiated products. Unibic Foods India Private limited was incorporated
in July 2004, with an initial investment of Rs 15 Crore. The company was established as an
Indian subsidiary of the fourth largest Australian cookie maker, Unibic Australia. Unibic has been
manufacturing and marketing premium cookies in India since 2004, with the objective of carving
a niche at the premium end of the market and the company has been satisfying the consumers
with great taste
However, today UNIBIC Foods India Pvt Ltd. is a privately held company backed by reputed
international private equity firms. The company is headed by its Managing Director Mr. Nikhil
Sen. Headquartered in Bangalore, UNIBIC has a state-of-the-art manufacturing unit located a
little outside the city. The company has been manufacturing and marketing premium cookies for
10 years in India. UNIBIC India started as an organization marketing two variants of cookies and
now the company grown leaps and bounds since. The company now market close to 30 different
types of cookies in the Indian market. It also export to multiple countries across the world. It is
one of the fastest growing FMCG brands in the country and we remain committed to delighting
consumers with unique, premium products.
Unibic operates in the high-margin cookies segment in India, with a share of around 8%. The
company retails biscuits in India, has strategic alliances to make cookies for PepsiCo's Quaker,
Future Group's Tasty Treat and Cafe Coffee Day besides exports. Sen says it will continue to
focus on the health and wellness platform. Its recent launch was a sugar-free cookie. The 12,000-
crore biscuits market consists of big players such as Parle Products, Britannia, ITC, United
Biscuits and Cremica, besides several regional players. In India the largest markets for the
company are in the South of the country.
The company is also present in various cities and towns in Maharashtra, West Bengal, and North
East and in Delhi NCR. The company is growing rapidly and is entering new markets every
month. The company also exports to countries like UK, Korea, Australia, New Zealand, Middle
East and many more.
Forward looking statement. We have grown, and intended to grow, focusing on harnessing our
willingness to experiment and innovate our ability to transform our drive towards excellence in
quality, our people first attitude and our strategic direction. Vision. To achieve this by delighting
customers with Fresh and healthy food products, those are a benchmark for quality in the
Industry. To be a preferred employer by nurturing entrepreneurship, managing career aspirations
and providing innovation avenues for enhanced employee prosperity. Mission is to providing
customers with hygienic, affordable and convenient supply of fresh and healthy food products.
Tag Line is to “Delight in Every Bite” Slogan. When you are happy, we are happy we live for
your Health and Happiness Customer. Timely supply of Quality& Healthy Products. High
customer satisfaction. Employees. Enhancing the Technical and Managerial skills of Employees
through continuous training and development. Best appraisal systems to motivate employees.
Incentives, bonus and rewards systems to encourage employees
Customer focuses to understand and meet the changing needs of the expectations of customers.
People involvement to promote team work and tap the potential of people. Leadership to set
constancy of purpose and promote quality culture throughout the organization. Process approach
to assess the efficiency and effectiveness of each process. System approach to understand the
sequence and interaction of process. Factual approach to decision making is used to ensure its
accuracy.
Unibic follows a social marketing principle for all its brands. Globally, the company supports
such social initiatives through association with various charitable organizations. On the
promotional side, the brand is not an aggressive promoter compared to its competitors. Infact
some of their advertisements landed them into trouble in the past. When Unibic was launched, it
directly pitted itself against the market leader Britannia. Share Holding Pattern. Unibic foods
India is a private company limited by shares. The shares of Unibic are held majorly held by
Peepul capital fund III LLC (72%), Mauritius, which is the holding company of Unibic Foods.
Around 25% of the remaining share are held by Busi India Holdings Limited. Remaining shares
of the company are held by the promoters of the company.
Website : http://www.unibicindia.com
Founded : 2004
CHAPTER 2
ORGANIZATIONAL PROFILE
Since the early 1950s, Australian food manufacturer Unibic has been producing fine
specialty biscuits, cakes and pastries for local and international markets. In order to meet
rising market demand for its popular brands, Unibic recently upgraded its Melbourne
production facility with the addition of a new high-output manufacturing line. Unibic the
Australian company is known for manufacturing specialty biscuits and cookies. Unibic
came to India in 2005. The company at that time had three brands: Anzac, Bradman and
Butter Cookies.
Unibic was incorporated in India in August 2004 as a joint venture between premium
cookies maker Unibic Australia and Dhruv Deepak Saxena, a Melbourne-based serial
entrepreneur, who has since exited the business.
The company started operations in March 2005 importing two cookie brands, Anzac
(oatmeal) and Bradman (chocolate chip), from Unibic Australia. By late 2005, its
manufacturing unit in India was up and running, producing cookies at costs that were as
much as 40% lower than procuring them from Australia. A five-year deal with
Amalgamated Bean Coffee Trading Co for supplies to its Café Coffee Day outlets came
as a shot in the arm for Unibic India. It went on a marketing overdrive, spending Rs.7.5
crore on advertising and promotions in 2006. Around 60% of this was for television
commercials aired on southern regional and national channels. The rest was on
association with sports events and cricket, where it brought the Unibic Bradman 20/20
tournament to India Unibic Foods India Pvt Ltd had its genesis in Australia where the
brand Unibic originated. Unibic India was set up as a subsidiary of Unibic Australia.
By early 2007, Nikhil Sen was on board with sweat equity, as COO. Soon after, it
established a retail and distribution presence in a few southern states, and bagged an
export deal from Australian supermarket Coles. This was also the time that US-based
private equity firm Lighthouse Capital picked up a reported 20% stake in the company.
The next few years saw the company further consolidate its presence in South India, sign
on Australian supermarket chain Woolsworth as a customer, and receive an eligibility
certificate by the British Retail Consortium for exporting cookies to the UK market. Its
private label business had begun to grow by now, as well. By 2010, its revenues had
reportedly touched Rs.60 crore.
Unibic’s fresh-off-the-oven success caught the fancy of FMCG major Marico, which
evinced interest for a 51% stake in the company in late 2010.
The protracted talks eventually fell through, and in 2011, Lazard India Private Equity
picked up Unibic Australia’s majority share in the Indian holdings. Yet again, in late
2012, private equity firm Peepul Capital bought out Lazard private equity’s majority
stake in Unibic India for a reported Rs.100 crore. Its current owners now include Peepul
Capital and Lighthouse Capital, with Sen’s holdings said to be in the 10-15% range.
The Indian business continues to pay a nominal royalty to Unibic Australia for use of the
brand. However, today Unibic Foods India Pvt Ltd. is a privately held company backed
by reputed international private equity firms.
The company is headed by its Managing Director Mr. Nikhil Sen. Headquartered in
Bangalore, Unibic has a state-of-the-art manufacturing unit located a little outside the
city. Armed with sufficient funds, this time around Unibic is betting on a favorable
environment to grow faster than it has so far. Its timing could be just right. The
composition of India’s biscuits market has changed significantly over the past couple of
years with the share of glucose biscuits, traditionally the largest selling category, coming
down. Hence the company also should make the adjustments according to the industry so
as to capture more share of cream of the biscuit industry
The company also started operating in the health segment of the biscuit industry by
providing sugar free cookies to its customers. The company is in operation only for more
than a decade in India from being established from 2004 with a strong base of existence
in Australian cookie market for the past 60 years. The company is tailored to meet the
needs of the customers from both higher and lower income strata of the market. The
company believes on the philosophy of carrying on business not only with aim of making
profit but also to serve the society by providing high quality products with great taste to
the customers.
Current Market. Unibic India started as an organisation marketing two variants of cookies
and now the company have grown leaps and bounds since. It has market close to 30
different types of cookies in the Indian market and also exports to multiple countries
across the world. Unibic cookies are being retailed through more than 100,000 outlets
across the country. 60% of sales of Unibic comes from south India, and the rest from
metros such as Delhi and Mumbai. While Unibic’s retail brands bring in 70% of
revenues, its contract manufacturing and private label business contributes another 20-
25%.
Business Performance. During the year 2014-2015 the company had a turnover of 140
crores. Compared to last year the company had an increase of 77% increase in revenue.
In the year 2015-16 the company also made a net profit of Rs.9 crores. The company
made a net profit for the first time after being established in the year 2004.The company
has a shelf spaces in all major branded retail stores like Big Bazar, Spar stores, Reliance
stores and Lulu. As a result of this the products of the company has even become
renowned all over India with a short span of time. Hence the company is growing in its
revenue and customer loyalty year by year.
Exports. Unibic has a good market base in the foreign markets also. It makes exports to
all major countries in the world. Some of the countries to which the company makes its
exports are Australia, China, UAE, Qatar, Bahrain, Oman, Jordan, Kuwait and many
more. The revenue which the company earns from exports are increasing year by year. It
makes exports under two brands Unibic cookies and Unibis cookies. UNIBIS is the
flagship international brand from UNIBIC Foods India Pvt. Ltd. UNIBIS is sold in the
USA, the UK and 12 other countries around the world. UNIBIS cookies are made using
the finest ingredients and meet high quality standards. Around 4% of the total revenue of
the company comes from exports of cookies. But the percentage increase in the revenue
from exports is comparatively less compared to domestic sales, thus efforts should be
taken by the companies to increase its revenue from foreign markets.
Nature of Business
The company Unibic Foods India Pvt limited mainly focuses at the premium segment of
the Indian Biscuit industry. Its nature of business is basically manufacturing of different
flavours of cookies
Vision
Mission
Offer “superior quality, differentiated products” always and be seen as an innovator who
keeps introducing new variants from time-to-time to cater to consumer's taste buds
PRODUCTS/SERVICE PROFILE :
Chocolate Love
INGREDIENTS
Wheat flour (34%), sugar, margarine, dry fruits (10%), (black currant, papaya,
cranberry), nuts (6%), (cashew, almond bits), butter, liquid glucose, dates syrup, milk
solids, raising agents (E 500ii, E 503ii), emulsifier (E322), salt, spices (cloves and
nutmeg)
Butter Cookies
Baked with dollops of butter, these crisp cookies let you savour the real taste of butter.
These cookies contain 15% butter, three times more than our nearest competition.
Cashew Cookies
Another all-time favourite that combines the rich taste of butter and the crunchy goodness
of cashews. These cookies contain 10% cashew, two times more than cashew than any
other brand of cookies!
Pista Badam Cookies
A spoonful of pista addes to almonds makes every Pista Badam cookie exceptionally
tasty and lip-smacking. Stock up these delicious cookies for fun times.
Doosra Chilli Butter Cookies
Like your cookies spicy? Try the Doosra Chilli Butter cookies for an Indian twist to
cookies. Presenting cookies in an all new avatar with ingredients like chilli, onion, garlic
& curry leaves.
Unibic Ginger Nut Cookies 75g is a perfect combination of ginger and cinnamon. These
cookies are delicious and crispy. It goes well with tea, coffee etc. Unibic is one of the
most trusted brands in cookies industry.
Benefits Description Having a cookie with the ginger essence is the right way to start your day!
• The consistent flavor of ginger and nuts make it appetizing for people of
all ages • This product is crunchy and crispy in every bite.
Product description
Product description
Sugar free Pineapple Cookies:This is their offering for those who want to enjoy
the sweetness without the sugar. Choose from 7 flavours of sweet cookies that we can
enjoy guilt-free. They even make sugar free cream cookies.
Product Description
Sugarfree cream cookie sandwich with a pineapple flavour. These cookies contain 0%
sugar and 0 Trans fat
DESCRIPTION
It makes cookies for Café Coffee Day and Indigo for its onboard service, and for the
private labels of Future Group for its Tasty Treat store brand and Aditya Birla Retail’s
“More chain”, which sells its own food products under the Feasters label. The rest comes
from exports to the US, UK, New Zealand and countries in West and South East Asia.
Unibic have around 7-8% of the premium cookie market and hope to achieve 10% market
share over the next 12-18 months. The Company is also looking to expand its market
share in the health and wellness segment.