Agricultural Training Institute

Regional Training Center IV-A

PHOTOGR A P HY 8575 Camerino St. Brgy Lapidario,
Trece Martires City, Cavite

September 12 – 14, 2016

W R I T I NG
Training Course on Information,
Education and Communication
(IEC) Materials Design
and Development
Doña Jovita Garden Resort, Calamba City

D ESI GN
Rationale:

Under the RA 8435, commonly known as the AFMA of 1997, the Agricultural
Training Institute is mandated to assist the local government unit extension
system by improving their effectiveness and efficiency through capability building
and complementary extension activities such as technical assistance, training of
personnel, improvement of physical facilities and information support services in
coordination with state universities and colleges. ATI acknowledges the need to
reinforce farmers’ training through the provision of Information, Education and
Training Management Team Communication (IEC) materials. Identifying and promoting specific behaviours
Over-all Supervisor : Rolando V. Maningas, PhD that are desirable are the objectives of IEC efforts.

Project Officer : Maridelle G. Jaurigue This need is being addressed by the Institute through the Farmers Information
Task Force : Jamila Monet Balmeo and Technology Services (FITS) which serves as a one-stop service facility
Janine S. Cailo
nearest to the majority of farmers, entrepreneurs and other clients in a given area.
Resource Persons : Adreana M. Remo
Kenneth E. Yaya It provides access to information and technologies in forms appropriate to the
Roy Roger Victoria II client

This training intends to equip the Agricultural Extension Workers (AEWs)

www.ati.da.gov.ph/calabarzon
atintc_uplb@yahoo.com
046-419-0210
Agricultural Training Institute Calabarzon
specifically the Information Service Specialist (ISS) of the newly-established FITS
Centers, with knowledge and skills in developing printed IEC materials for
@aticalabarzon
farmers, students and other stakeholders.
official hashtag: #ATIiNspire
 Schedul of
Activities

Objectives: Date/Time Activity

Day 1 (Sept 12)
Generally, the training aims to equip the participants with 9:00 – 10:00 AM Opening Activity
knowledge and skills in developing and designing a poster, flyer
10:01AM – 12:00 NN Introduction to IEC Materials Development
and brochure.
• Types of Information Education Communication
• Using the appropriate IEC
At the end of the three-day training, the participants should be • Writing the content
able to:
1. Identify the strengths and limitations of the three types of 12:00NN – 1:00 PM LUNCH

IEC materials; 1:01 – 3:00PM Basic Photography

2. Discuss the process of selecting appropriate printed IEC • Using the right equipment
• Photo Composition
materials for production;
• Types of Angles/Shots
3. Describe the qualities of an effective printed IEC material;
4. Develop appropriate content for a one-page corporate 3:01 – 5:30 PM Photo Editing
• Basic photo enhancements using Adobe Photoshop
brochure, poster and flyer, to be included in the FITS’ IEC Day 2 (Sept 13)
resources;
8:00 – 10:00 AM IEC Design and Development
5. Identify the elements of a picture;
• Basic Graphic Designing
6. Discuss the basic tools of Adobe Photoshop; 10:01 – 12:00NN Workshop on IEC Development ( Hands-on)
7. Explain the techniques in basic graphic designing; and Content development and layout of poster, flyer and brochure
8. Lay-out and print a one-page brochure using Microsoft 12:00 – 1:00 PM LUNCH
Publisher
1:00 – 5:00 PM Continuation of workshop on IEC Development ( Hands-on)
Expected Outputs: Content development and layout of poster, flyer and brochure

• Printed one-page corporate or techno-based brochure Day 3 (Sept 14)

• Laid out flyer and poster with polished content 8:00 – 12:00 AM Project Finalization and Presentation
12:00 – 1:00 PM LUNCH
Participants 1:00 – 3:00 PM Closing Activity

The participants of this training are 25 AEWs (ISS), with emphasis

on the newly-established FITS Centers in CaLaBaRZon.

Methodology

This training shall apply lectures, collaboration, discussion,

workshops and location shoots.

“Everything is designed. Few Things are designed well”.

- Brian Reed